Presenters:
Jon Thurmond, Team Fishel
Wes Seaton, DARS
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Introductions
We’ll be talking about “brand” as well as the
Richmond area job market outlook
Don’t hesitate to ask questions
There is no “brand jail.”
Value - What do you bring to the
table?
 Audience - Who do you serve?
 Service Proposition - What makes you
unique?
 YOU ARE YOUR BRAND. BE YOURSELF.
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What pops up when you Google
yourself?
 Why have an on line presence?
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◦ Ability to increase your brand visibility
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How do you engage on line?
◦ “Lurker” or “Contributor”
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Different platforms with different uses
◦ LinkedIn, Twitter, Facebook, blogs, Instagram, Pinterest
Professional focused site
 Almost 350 million registered users
◦ 107 million in the U.S.
 40% check LI account daily
 Join groups, post comments and
content of interest to you
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Microblogging site, 140 characters
288 million active users
◦ 35 million in U.S.
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Ability to communicate in real time
Find thought leaders in your area, follow
them and initiate conversation
Tweet/retweet content of interest to you
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Why is networking important?
◦ Approximately 80% of jobs are filled through
networking
◦ Connect with professionals outside your industry
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What’s a networking opportunity?
◦ Opportunities present constantly
◦ Carry business cards, follow up
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In networking, it’s NOT all about you
◦ How can you help the other person?
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Research companies, develop marketing
plan
Make sure people know you’re looking
Leverage your network connections
Ensure résumé matches up to job and
reflects your brand
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Hiring managers are risk averse
How can you fix the “pain?”
Many organizations use behavioral questions,
use SOAR method to answer:
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Situation
Obstacles
Action
Result (many people forget to close with this)
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Remember that an interview is a 2 way
conversation
Have questions prepared for interviewer
Ask about next steps
Be sure to thank interviewers
Follow up accordingly
 Richmond
Metro area: 4.7%
◦ 32,240 unemployed
 United
States: 7.3%
◦ 11,462,000 unemployed
Economic Challenges that Virginia is facing
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Economic down-turn in 2008 has created a
structural shift in spending for businesses
Changing Federal spending
Next five years will be the most critical for
Virginia
Health Care
 Advanced Manufacturing
 Professional, Scientific & Technical
Services
 Transportation and Warehousing
 Construction
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Political Scientists
Buyers and Purchasing Agents, Farm Products
Epidemiologists
Hydrologists
Nuclear Technicians
Funeral Service Managers
Religious Workers
Mathematical Science Occupations
Gaming Managers
Arbitrators, Mediators, and Conciliators
Atmospheric and Space Scientists
Physicists
Microbiologists
Drafters
Historians
Soil and Plant Scientists
Animal Scientists
Forest and Conservation Technicians
Mathematical Technicians
Jon:
linkedin.com/in/jonthurmond
(please personalize your invite)
@Jon_Thurmond
@TeamFishelJobs
Wes:
linkedin.com/in/williamseaton