MEDIA INFORMATION
March 4, 2015
Cadillac Europe announces Dr. Andreas Schaaf as new Vice President
Zurich – Effective July 1, 2015, Dr. Andreas Schaaf has been appointed as Cadillac
Vice President Europe, reporting to Johan de Nysschen, President Cadillac. In addition
to his international role, Schaaf will have operational responsibility for the European
business unit.
Andreas Schaaf (44) is joining global Cadillac from BMW AG.
“With more than 18 years of experience in key global and regional roles in sales and
marketing for premium automotive brands, Andreas is a great addition to the Cadillac
leadership team. He will help us to further refine our global retail and customer
experience strategy, as well as set up Europe for future growth,” said Johan de
Nysschen.
“I am excited about the opportunity to join Cadillac and I am looking forward to working
closely with the team and our retail partners on building a solid business foundation for
the Cadillac brand internationally and here in Europe.” said Andreas Schaaf.
Effective June 30 2015, Dr. Thomas Sedran (50), President and Managing Director,
Chevrolet and Cadillac Europe, has elected to leave General Motors to pursue outside
opportunities.
"We would like to thank Thomas for his important contributions to General Motors in
Europe", said Dan Ammann, President of General Motors. "As interim CEO of Opel, he
was one of the key architects of the Opel Drive 2022! growth plan. In his role as
President and Managing Director of Chevrolet and Cadillac Europe he led the
successful wind-down of the Chevrolet new car sales operations in Western and
Central Europe, while developing the future growth strategy for the Cadillac and
Chevrolet Iconic brands in Europe."
Les Turton, Sales Manager, Chevrolet Europe and Managing Director, Chevrolet UK,
will assume Sedran’s responsibilities for the Chevrolet re-organization in Western and
Central Europe.
About Dr. Andreas Schaaf:
Dr. Andreas Schaaf (44) started his career at BMW AG in 1996 in product controlling,
product management and strategy. He then moved on to management and leadership
positions in central marketing and sales for the regions Asia, Pacific, Africa and
Eastern Europe. From April 2010 to November of 2012 he was President of the BMW
Group in India, introducing the MINI brand on the sub-continent. He had moved to
India from South Korea, where he was Vice President, Sales and Marketing, for the
BMW Group.
Cadillac has been a leading premium auto brand since 1902. In recent years, Cadillac has
engineered a historic renaissance led by artful engineering and advanced technology. Its
European line-up includes the award-winning ATS sport sedan and coupe, the CTS upper midsize sedan and the SRX crossover. This year, Cadillac is introducing the next-generation
Escalade, a full-size premium SUV, which will be followed by the ATS-V high performance
versions as well as the ELR - a premium coupe with extended range technology. More
information on Cadillac can be found at media.cadillaceurope.com.
###
CONTACTS:
Vijay Iyer
Director, Brand Engagement and Public Relations Cadillac Europe
Phone: +41 44 828 2980
Mobile: +41 79 201 5752
Vijay.Iyer@gm.com
René Kreis
Manager, Public Relations, Cadillac Europe
Phone: +41 44 828 2977
Mobil: +41 79 404 9173
Rene.Kreis@gm.com