THE CONFERENCE SESSIONS to define its ASEAN agenda and how best to take advantage of the opportunities on offer. PLENARY SESSION 1 THE BORDERLESS REAL ESTATE MARKETPLACE PLENARY KEYNOTE SPEAKER AMB. DELIA D. ALBERT Senior Advisor SyCipGorresVelayo& Co. (SGV & Co.) / Ernst & Young The Philippine real estate sector is at the center of a transforming economic and social environment. The growing population, the changing character of the market, the advances in technology and the rise of self-contained cities and communities all spell opportunities and challenges for the sector. Beyond the seas, the integration of ASEAN is on track and the ASEAN Economic Community will be a reality come 2016. This regional integration is making the other countries in the Asia Pacific region take a second look at the potential of the ASEAN region as a trading bloc. BUILDING THE INTEGRATION ASEAN COMMUNITY THROUGH The ASEAN integration is the most talked-about topic across sectors, especially in the light of the ASEAN Economic Community projected to be implemented this 2015. Industries are getting ready for the changes the integration is expected to bring about, assessing our capabilities and capacities, developing our competitiveness and at the same time exploring areas of cooperation with our counterparts in this emerging environment. There is cautious optimism and there are apprehensions and misgivings. These are due in large part because most of the discussions are on content - what the integration is all about. It is critical that ASEAN is also understood by its context – what brought this about and why there is a need for integration. This discussion is important for the sector Ambassador Delia Domingo Albert, the first woman Secretary of Foreign Affairs (Minister) of the Philippines and in the ASEAN region is a career diplomat and has represented her country in Switzerland, Romania, Hungary, the former German Democratic Republic, the Federal Republic of Germany and the Commonwealth of Australia. She chaired the United Nations Security Council in 2004. She attended the University of the Philippines, the Institute of International Studies in Geneva, the Diplomatic Institute in Salzburg, Boston University Overseas in Bonn, the J.F. Kennedy School of Government at Harvard University, among others. The Philippine Women’s University conferred on her Doctor of Humanities, honoris causa for building a gender-fair society and was awarded “Most Distinguished Alumna of the University of the Philippines in 2012. For her meritorious and exceptional service to the country she was conferred the Order of Sikatuna rank of Datu and was given the title of “Bai-A-Rawatunsa Filipinas” for assisting Muslim women in their search for peace and development. She received the Knight’s Commander’s Cross of the Order of Merit with Star (BundesVerdienstKreuz) from the Federal Republic of Germany for promoting bilateral as well as ASEAN-EU relations. Ambassador Albert is a member of the advisory board of the Global Economic Symposium (GES) of Kiel University, 1 Germany; the Institute for Cultural Diplomacy in Berlin; the Asian Institute of Management; the Ramon Magsaysay Award Foundation, and the Global Summit of Women and the International Women’s Forum. She is the founding chair of Business and Professional Women Philippines and Diwata: Women in Resource Development ASEAN ECONOMIC COMMUNITY 2015: Redrawing the Lines in Real Estate Service Should the real estate sector be optimistic about the ASEAN integration as the ASEAN Economic Community comes into fruition by January 2016? Economic analysts and property consultants all say that Philippines is poised to take advantage of a strong real estate market, supported by a steady growth rate, better investment rating and low inflation rate. How should the sector come together to translate these optimistic forecasts into concrete business opportunities? Where these opportunities and what should be done to make this industry competitive? SPEAKER FROM ASEAN BUSINESS ADVISORY COUNCIL MR. GIL GONZALES VP for Corporate and Risk Management SM Prime Holdings THE ROAD TO CONVERGENCE FOR ASEAN AND APEC: The Right of Way Both ASEAN and APEC have many goals and aspirations in common. Many of the ASEAN member-countries are active players in both ASEAN and APEC. The two aggrupations seek to bring about the promotion of economic cooperation. Notable areas where ASEAN and APEC can potentially collaborate to maximize resources include trade facilitation, investments, food security, and promotion of SMEs, disaster management, supply chain and connectivity. ASEAN and APEC should complement each other to hasten the achievement of these common goals but the challenge is how can this be done? What institutional policies and mechanisms should be in place to ensure that the objectives are seamlessly connected to the overall economic development goals? How should such convergence play out and which initiatives would have the highest probability of success? Mr. Frederick Manuel VP-Business Development & Marketing Daiichi Properties Mr. Frederick ‘Eric’ Manuel has over a decade of experience in the areas of commercial/corporate real estate and financial services industries providing strategic and transaction services to investor/occupier clients. He has been involved in various phases of real estate in several continents – development, construction financing, asset management, leasing, acquisition/dispositions, and capital restructuring – and all asset classes – office, retail, residential, land, and hotel. He is responsible for the overall management of Daiichi Properties’ Business Development & Marketing team, helping the company continuously evolve by producing high-quality projects in an increasingly complex economic and competitive environment, by establishing and maintaining key local and global relationships with tenants, investors, and strategic partners. His previous clients are leading global and local organizations requiring complex occupancy, investment and debt advisory services. He is responsible for the overall management of Daiichi Properties’ Business Development & Marketing team. Prior to this, he led the capital markets, consultancy & research departments of Cushman & Wakefield Philippines, with an enviable client roster which included corporate occupiers, institutional investors and developers. He was also the Founder & Principal Advisor for Brycg Group, an investment advisory firm focused on the real estate and infrastructure industries. Additionally, he was also a Senior Manager in the Capital Markets Group of Jones Lang LaSalle Philippines. In the United States, Eric worked in senior roles within the Federal Reserve Bank of San Francisco and Navigant Consulting, and began his career in analyst/associate roles in Jones Lang LaSalle in New York City. Mr. Manuel graduated with an MSc in Local Economic Development (Honors) from the London School of Economics and Political Science. He finished Economics from Binghamton University in New YorkSumma Cum Laude. He is part of the Advisory Committee of Urban Land Institute Philippines, Committee Member of Asia Pacific Real Estate Association (Local Practitioner for the Certificate of Real Estate Investment Finance) and Country Representative of London School of Economics Global Real Estate Group. PLENARY SESSION 2 EXPANDING THE REGIONAL REACH AND THE IMPACT OF BORDER ISSUES Real estate will be at the forefront of this evolving business environment. The time to plan is now given the fact that it takes a while for the sector to increase its inventory and respond to market demands – from construction to completion. The resiliency of the Philippines will be tested by the natural disasters, climate change, environment and security concerns and the ability to project a stable, growing, safe and prepared country will make the investments come in and promote a robust economic development that will benefit every citizen. The sessions in this cluster will explore the ‘big’ issues in the borderless region and how the real estate sector can rise to the challenges to create new market spaces and take advantage of the opportunities. 2 MR. RAFAEL ALUNAN III** EXPANDING THE REAL ESTATE SERVICE REACH: The AsiaPacific Region and Beyond Chair, National Security Committee Management Association of the Philippines The APEC ensures that goods, services, investment and people move easily across borders. Members facilitate this trade through faster customs procedures at borders; more favorable business climates behind the border; and aligning regulations and standards across the region. How would the goals of the APEC impact on the real estate/property sector? How could the industry take advantage of the growing regional cooperation as a kick-off point to making a mark in the global arena? What are the barriers to industry competitiveness? How should the practice and the business be enhanced? Mr. Rafael “Raffy” Alunan III became the Secretary of Tourism from 1987 to 1989. He also served as the Secretary of Interior and Local Government during the time of President Fidel Ramos. He holds the rank of Colonel in the Armed Forces of the Philippines and commanded the 131st Infantry Division (Standby Reserve) and the 9th Infantry Division (Ready Reserve) of the Philippine Army. MR. FREDERICK SANTOS* Chair, Founder & Managing Partner CB Richard Ellis Philippines, Inc. Mr. Rick Santos set up the CB Richard Ellis Philippines (CIBRE), Inc. to provide real estate advisory in the Philippines. In addition to driving the company’s business lines forward, Rick also takes charge of the cross-border investment team focusing on the inbound and outbound movement of institutional and private investment capital. He and his team have been bringing in many of the largest institutional and private real estate investors into the Philippines. Previously, he served as the Managing Director of CIBRE Hong Kong and Head of Institutional Investment properties Asia. He has been involved with the HK, China and Pan Asia business as a former Asian and Asia Pacific Board Member and has served as the link partner to the emerging market countries of India, Thailand, Indonesia and Vietnam. He is a graduate of UC Berkeley, the London School of Economics and Oxford University. NATIONAL AND BORDER SECURITY MATTERS: Why it will Take a Village Approach Safety and security is a real estate sector concern. Disputes, terrorism, cyberattacks and hacking, upheavals and unrests seem to occur with increasing frequency and these in turn creates apprehension and fear among people scouting around for properties or communities. Low sector activity as an offshoot of such safety and security factors will have an adverse economic impact especially for areas where the major source of business is property-related. It is therefore an imperative that the risks posed by such security concerns be understood so that proper plans can be put in place to mitigate its negative effects. He is a respected expert on national security issues, convening various fora and conferences on the subject with prestigious organizations and academe, to provide a venue for open discussions of this critical issue. Mr. Alunan sits in the Boards of Sun Life of Canada (Philippines), Inc., Sun Life Financial Plans, Inc., Sun Life Asset Management Co, Inc., Pepsi Cola Products (Philippines), Inc., Asian Institute of Management, League of Corporate Foundations and the University of St. La Salle. He is a columnist of Business World and, until recently, was President of Kilosbayan, a non-partisan, ethics – oriented people’s organization, and is a Fellow of the Institute of Corporate Directors Mr. Alunan obtained his double degree in Business Administration and History-Political Science from the De La Salle University; attended the Master’s in Business Administration-Senior Executive Program at the Ateneo de Manila University; earned a Master’s degree in Public Administration from Harvard University’s John F. Kennedy School of Government; and is a graduate of the Philippine Army’s Command and General Staff College THE CHANGED REAL ESTATE LANDSCAPE: Planning for Environment, Climate Change and Disaster Management The property business makes an impact because it creates livable communities, shapes cities, creates jobs and livelihood. When disasters, whether natural or man-made occur, there must be a plan in place that can mitigate the effect and manage the risks because of its negative impact on the economy. Disease outbreaks, pandemic threats... these are all matters of concern for the real estate sectorbecause of its negative effects. How should developments be planned so that it will not endanger lives or eradicate communities? How should the industry prepare for these occurrences? How critical is business continuity planning when there are adverse events? MR. PAOLO ALCAZAREN Principal PGAA Creative Design/PDAA Design International 3 Paulo G. Alcazaren completed his Bachelor of Science in Architecture an d Bachelor of Landscape Architecture degrees from the University of the Philippines at Diliman. He has a Master’s degree in Urban Design from the University of Singapore and has been a practicing design consultant in site planning, urban design and landscape architecture for the last 30 years with twelve of those spent in Singapore. Mr. Alcazaren has completed over two hundred projects in fourteen countries while based there and in his Manila consultancy office of PGAA Creative Design. This track record includes over four dozen high-end residential and mixed-use developments in Singapore, Malaysia, Indonesia, China, India, and the Philippines along with another two dozen hotels, resorts and large site planning projects in the same countries plus Myanmar, Vietnam and Bahrain. He is also a journalist, published author, architectural photographer and editor with several books on design, architecture and urban history to his name. He is active in social media as an extension of his advocacy. He is also a founding member and currently sits on the board of the Heritage Conservation Society. He likewise sits on the board of Nayong Pilipino and is a consultant of the Department of Tourism for the Rizal Park and the revitalization of Roxas Boulevard. PLENARY SESSION 3 THE EMERGING REAL ESTATE MARKETS: TRENDS AND NEW COMPETENCIES The global and regional real estate trends will provide insights about what and where developments should be, what new markets are emerging, what the new practice trends wIll be – providing valuable insights in planning strategies and acquiring professional competencies that will take the sector to the higher level REAL ESTATE IN THE DIGITAL SPACE Digital is now a ‘space’ that can be occupied. Many of the industries have been taken over by DIYs notably travel, accommodation and hospitality, entertainment, transportation to name a few. The trend is seen to grow even bigger and its encroaching influence is seen in the real estate sector as clients have begun consulting online providers such as Rentpad for their property requirements. How will the real estate practitioners survive the digital technology which is ‘foreclosing’ their domain expertise by providing customers with online alternatives? How will they stay relevant in this new marketplace? How should the sector redefine its role so that it can survive the onslaught and even open up new opportunities in this evolving environment? SPEAKER DR. DONALD LIM** Chief Information Officer ABS CBN Dr. Donald Lim is considered one of the founding fathers of digital marketing in the Philippines. He has been awarded the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India. Most recently, he is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, and a 2015 Young Global Leader conferred by the World Economic Forum. Donald is the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines. He sat as a board of Governor of the Management Association of the Philippines, and was a past board of director of the Manila Junior Chamber. Prior to his present role as CIO for ABS CBN, Dr. Lim served as Chief Innovation Officer of McCann Worldgroup Philippines, one of the country's largest advertising agency, and Managing Director of the digital arm of McCann, MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, and also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital. THE POWER OF THE MILLENIAL MARKET The millennials are the future real estate market. Most are tech-savvy, better-off economically, concerned about work-life balance and seeing the world is a top-of-the-list aspiration. The homes they will own will have allow them to have their space and privacy, secure enough to leave at the drop of a hat and affordable because so many other things are in their to-do list. As the millennials enter the real estate market, will they be city-dwellers or will they eventually prefer the outskirt communities where they will have schools, employment and lifestyle they can sustain till retirement? It makes 4 business sense to study this market because whichever course they will take, their number will make it worth the time to plan the real estate strategy to respond to this big market. SPEAKER GREGORIO S. NAVARRO Managing Partner & CEO NAVARRO AMPER & CO., DELOITTE PHILS. Mr. Gregorio Navarro has over 35 years of experience in accounting, auditing, and management consulting and corporate finance. His expertise in public accounting is augmented by ten years as a senior executive at Atlantic, Gulf & Pacific Company of Manila, Inc., one of the country’s leading construction firms, where he handled engineering and estimating, business development, procurement and international marketing. He was the immediate past President of the Management Association of the Philippines (MAP). He is also the President of the Philippine Dispute Resolution Center Inc. (PDRCI), a member of the Board of Visitors of the Philippine Military Academy and a Fellow of both the Institute of Corporate Directors (ICD) and the Institute for Solidarity in Asia (ISA). He is a member of the Philippine Financial Reporting Standards (PFRS) Council, a Trustee of the CIBI Foundation and former President and Treasurer of The Carl Jung Circle Center Inc. (CJCC). Greg is Vice-chairman of the Integrity Initiative and sits in the advisory council of the Philippine Disaster Recovery Foundation, Inc. He was the 2010 President of the Financial Executives Institute of the Philippines (FINEX), 2011 Chairman of the FINEX Research & Development Foundation, former Treasurer of PDRCI and the former Managing Partner & Chief Executive Officer of another accounting firm. Greg has been a “Good Corporate Governance” and “Applied Ethics” resource person and speaker at various schools and universities, private companies and institutions, including the Corporate Governance Institute of the Philippines, Capital Markets Institute of the Philippines, League of Corporate Foundations, MAP, FINEX, etc. BUILDING THE BRAND: Defining the Value, Owning the Equity In a world where so many choices are now available, individuals and organizations need to be able to distinguish themselves and stand out from the rest of the pack. It is critical that who you are and what you do are communicated well to the target market served. It should not send confusing signals or try to be all things to the market. It is defining what the value proposition is and how best to position the brand. What is the brand for the Philippine real estate sector? How effective is this brand being communicated to its stakeholders. Is there a need to redefine the brand? Is there even a brand in the first place? Competing in the regional and global market requires that the brand be consistent and the challenge is living up to the brand. SPEAKER MR. TEODORO ‘JUNIE’ DEL MUNDO** Chair and CEO EON, THE STAKEHOLDER RELATIONS FIRM Junie del Mundo is the Chief Executive of EON. Under his leadership, EON has become the pioneering stakeholder relations group in the Philippines, placing trust at the heart of its collaborations with its clients’ various stakeholders. In 2009, Junie was named among the Top Ten Entrepreneurs by Entrepreneur Magazine and was a finalist for the Ernst & Young Entrepreneur of the Year Awards in 2010. In 2014, he was recognized by PRWeek, which named him as one of the most influential people in PR in their 2014 Asia Power List. On the same year, Enterprise Asia recognized him as one of the most promising entrepreneurs in the Asia Pacific Entrepreneurship Awards. Prior to establishing EON, he was a career diplomat and served at the Philippine Embassies in Paris, France; Dakar, Senegal; and at the Philippine Mission for UNESCO in Paris. He also represented the Philippines in multinational organizations such as UNESCO, ASEAN, APEC, and Asia-Europe Business Forum. PLENARY SESSION 4 GAME CHANGERS IN REAL ESTATE SERVICE: ENABLERS OF REAL ESTATE PRACTICE The real estate sector will need to harmonize its initiatives with the various agencies and stakeholders within and in allied industries and services to achieve its aim of becoming a robust sector in the national regional playing field. It is critical to keep abreast of current and upcoming regulations that will impact on professional practice and business. TRANSFORMING LOCAL REAL ESTATE PROFESSIONALS INTO GLOBALLY COMPETITIVE PRACTITIONERS The Philippines has become a new real estate destination for global investors. It is, therefore, imperative that our real estate professionals become globally competitive. What is the knowledge base required? What are the skills needed? What are the best practices and strategies to get into the global market? It is important to motivate our country’s real estate service practitioners – particularly the young among them – to level up to the global challenges of their professions. SPEAKER WILFREDO L. SEGOVIA President/CEO W. L. SEGOVIA & ASSOCIATES 5 (Engineers, Builders, and Project Managers) Principal SEGOVIA DESIGN ASSOCIATES (Consulting Civil-Structural Engineers) SEGOVIA DEVELOPMENT CORPORATION (Property Managers) Wilfredo Segovia has over 40 years of experience in engineering, management and property development. He holds professional licenses in civil and structural engineering as well as real estate brokerage, appraisal, and consultancy. He is the president/CEO of three firms engaged in construction, real estate development, and consulting engineering. Since 1975, the company has designed and built numerous building projects in the private sector – including high-rise buildings, offices, residential condominiums, schools, hospital facilities, industrial buildings, residential subdivisions, and low-cost housing. In 1988, he formed Segovia Development Corporation, a real estate company which develops condos and townhouses. SDC also has a realty division involved in property management consultancy, leasing and sales. In 1990, he also formed the Segovia Design Associates, an engineering consultancy firm which offers civil-structural design, and project management services. Segovia is also past president of the Manila Realtors Board. EMERGING DIRECTIONS IN TAXATION IN THE ASEAN REGION SPEAKER ATTY. BENEDICTA DU-BALADAD Managing Partner & CEO, BDB Law Atty. Benedicta “Dick” Du-Baladad is the Managing Partner of Du-Baladad& Associates (BDB Law). She is an accountant and a lawyer by profession and has been in practice on the field of taxation and corporate law for more than 25 years. Before setting up BDB Law, Dick was the Head of the Tax Advisory & Compliance department of a leading auditing and consulting firm in the country. In her 8 years of stay with this firm, she provided services in tax planning, transfer pricing, handling tax assessments, disputes and claims for refunds, requests for rulings, availment of treaty benefits, tax compliance and tax advisory to various local and multinational clients including banking, insurance, other financial institutions, technology, energy, manufacturing and advertising. Dick is a tax specialist in banking, insurance, capital market, financial intermediation, advertising and technology. She is the author of the book “Taxation of Financial Institutions in the Philippines” which won an Anvil Award of Merit in 2007. Her product specialization includes tax advocacy, tax planning, transfer pricing, handling disputes and assessments and tax compliance. Dick is a former official of the Philippine tax authority - the Bureau of Internal Revenue (BIR) - where she worked for a period of 17 years. She held various positions including that as a Head Revenue Executive (HREA) for the departments of Legal Service and the Enforcement Service. As a revenue official, she gained extensive experience in tax audit and investigation, assessments and collection processes, tax rulings and opinion, tax treaty interpretation, and tax administration. She played an important role in designing the structure, work programs, strategies and vision of the BIR’s Large Taxpayer Service. She also headed various special teams which conducted industry audit on banks, insurance, conglomerates, airlines and shipping lines, and multinationals. Dick finished her Master of Laws and International Tax Program at Harvard University, Cambridge, MA, USA and Advanced Management Program Wharton School of the University of Pennsylvania, Pennsylvania, USA (2007) THE ROLE OF GOVERNMENT ASSESSORS/APPRAISERS: Valuing Properties In The Context of ASEAN Integration SPEAKER GILBERT B. GUMABAY OIC, Regional Director, Region X For more than 30 years, Gilbert B. Gumabay has been involved with land management, planning, and assessment in various capacities in several government agencies, but mainly at the Bureau of Local Government Finance of the Department of Finance. A licensed civil engineer with a master’s degree in Public Administration, Gumabay has pursued special studies and training in Statutory Valuation at the University of the Philippines and an executive master’s program in development management at the Asian Institute of Management. He has also undergone workplace training in Property Valuation in Canberra, Melbourne, and Sydney, all in Australia. Gumabay is an active member of the National Pool of Trainers at the Department of Finance and is often invited as resource speaker in conferences and seminars for local government treasurers and assessors. He is also an accredited speaker and trainer with the Professional Regulation Commission. 6 THE PHILIPPINE VALUATION PROFESSION ROADMAP In an emerging dynamic real estate market, what is the role of the Professional Valuer? What current advocacies for professional development and for government policy reforms are likely to affect Valuation? What are the current efforts for building up the capacity and skills of the professional valuer to serve and compete in a wider market that is borderless and global in scope and opportunity? Engr. Rigos addresses the foregoing issues as he expounds on: 1) The Evolution of the Valuation Profession in the Philippines; 2) The Valuation Professional’s advocacies, role, and participation in government policy reforms that affect Valuation for investments, taxation, and government accountability; 3) Professional development, capacity building and self-regulation through standards setting, a code of ethical and professional conduct, designation development, continuing education, maintenance of international affiliation, and a system of professional selfregulation. SPEAKER ENGR. ROCHE U. RIGOS Independent Real Estate Appraiser Roche U. Rigos is a licensed mechanical engineer as well as a licensed real estate broker and appraiser. He holds degrees in business management and mechanical engineering as well as a master’s degree in business management. He held senior executive positions in infrastructure management, asset valuation and project evaluation at the National Food Authority and was consultant at the National Power Corporation and the Bureau of Internal Revenue. At the BIR, he was involved in the review and revision of zonal values for real properties nationwide. Through further training, Rigos honed his expertise in technical inspection and evaluation of government properties, maintenance management, and the management and implementation of long-term and foreign-assisted projects. For the past two decades or more, Rigos has become fully engaged in the real estate business. He was lead broker for major property developments, like Timberland, Gotesco and Green Pasture, and regularly renders independent appraisal services for a varied clientele nationwide. Rigos is also engaged in civic and professional organizations. He is an active Rotarian and has been national president of the Institute of Philippine Real Estate Appraisers. He is currently a Trustee of the Philippine Institute of Real Estate Practitioners, Inc. (PhilRES) and member of the PAREB Rizal Board of Realtors. 7