PURCHASING & SUPPLY CHAIN MANAGEMENT, 4e
Chapter 17
CENGAGE LEARNING
Monczka – Handfield – Giunipero – Patterson
Chapter Overview
Transportation management
Outsourcing logistics to third-party logistics providers
Purchasing services and indirect items
Sourcing professional services
Service supply chain challenges
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Indirect Spending
The sum of all purchased goods and services that are not a direct part of products or services delivered to the customer
May equal > 50% of an organization’s total purchases
Often not procured by supply management
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Logistics Defined
That part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers’ requirements
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Transportation Management
Inbound logistics
Intra-organizational movements
Outbound logistics
Recovery and recycling (or reverse logistics)
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Logistics Transportation Links
Inbound
Logistics
Outbound
Logistics
Suppliers
Intraorganizational
Movement
Customers
Reverse
Logistics
6
Inbound Logistics
All inbound shipments moving from supplier to buyer facilities
Often included in sourcing negotiations
Can be a substantial part of contractual terms
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Intra-Organizational Movements
Movement of materials between production facilities
Movement in and out of intermediary storage facilities
May be moved via private fleet
Increasingly reduced using JIT and lean production techniques
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Outbound Logistics
Link between a organization and its customers
Historically called physical distribution
Since deregulation, increasing involvement by supply management
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Reverse Logistics
Need to find innovative ways of recovering and recycling of products to minimize environmental impact
May also include shipment of repairable items for refurbishment
Often not a priority
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Transportation Deregulation
Began in 1970s and 1980s
Designed to open economic competition
Encouraged an increased supply management role in procurement and management of transportation services
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Major Deregulation Legislation
Air Cargo
Deregulation Act
(1977)
Air Passenger
Deregulation Act
(1978)
Negotiated Rates
Act (1993)
Motor Carrier Act
(1980)
Staggers Rail Act
(1980)
Transportation
Industry Regulation
Reform Act (1994)
ICC Termination Act
(1995)
Ocean Shipping
Reform Act (1998)
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Effects of Deregulation
Increased marketplace competition
Reduced economic regulation
Allowed negotiation of lower transportation rates and higher service levels with individual carriers
Significantly reduced carrier profit margins
New sense of carrier competition
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Managing Transportation Services
Transportation is a major cost center
Logistics expenses are second only to material costs in terms of impact
Transportation affects
Production and scheduling systems
Inventory levels
Inventory carrying costs
Customer order management
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A New Role for Supply Management
More active in sourcing most, if not all, transportation services, not just inbound logistics
Carrier selection
3PL provider selection
Negotiate long-term freight agreements
Evaluate carrier performance
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A New Role for Supply Management
Arrange pickups and deliveries
Processing damage and loss claims
Tracing and expediting shipments
Coordinating interplant and outbound movements
Auditing freight bills for accuracy
Determining plant and warehouse locations
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Transportation Strategy Development
Determine point of control
Evaluate intermediary performance
Identify relevant performance variables
Select mode
Private carrier
Select carrier
Negotiate rates and service levels
Evaluate carrier performance
Evaluate externally controlled delivery
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Controlling Shipments
FOB Origin
FOB destination
Preapproved or otherwise acceptable carrier list
Third party broker or intermediary
Consolidation with other small shipments
Value-added services
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Domestic Shipping Terms
FOB Origin
Buyer controls or directs shipment
Buyer assumes title and risk of loss at seller’s shipping point
Seller has following UCC responsibilities
Put goods in possession of carrier
Make a proper contract for transportation
Obtain and deliver documents to buyer
Promptly notify shipper of shipment
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Domestic Shipping Terms
FOB Destination
Seller is required at own risk and expense to transport goods
Seller assumes title to goods and risk of loss until satisfactory delivery to buyer’s facility
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Performance Variables
Performance
Measure
Description
Total cost
Speed
Reliability
Capability
Accessibility
In addition to fees charged, includes extra inventory, warehousing, buffer stock, and international fees (broker’s fees, customs,, etc.)
Measured as time from when the shipment is released at the supplier’s facility to the time of receipt at buyer’s receiving dock
Also know as fill rate; refers to ability to deliver on time; i.e., percentage of deliveries made within the specified time window
Refers to the ability of the carrier to move the material, including special materials, hazardous materials, etc.
Refers to whether the carrier is capable of picking up the shipment and delivering it door-to-door
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Capability
Does the carrier or mode have the physical ability to transport an item?
Does the carrier have the proper equipment in the right location?
Does the carrier have the equipment and resources to transport multiple, frequent shipments for a specified traffic lane?
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Transportation Modes
Motor carrier
Rail carrier
Air carrier
Water carrier
Pipeline carrier
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Motor Carrier Advantages
Direct door-to-door service
Ideal for lower volume shipments involving multiple shippers and consignees, i.e., LTL shipments
Good speed and reliability, especially for truckload shipments
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Motor Carrier Disadvantages
Relatively higher cost on a volume basis
Limited ability to transport bulk commodities
Minimal economies of scale
Higher variable costs
Subject to seasonal weather and infrastructure conditions
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Rail Carrier Advantages
Capable of hauling a wide range of goods
Most freight consists of large quantities of bulk commodities
Relatively low cost on a per-pound basis
Low variable cost
Excellent economies of scale
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Rail Carrier Disadvantages
Comparatively high fixed costs
Limited accessibility without using motor carrier for pickup and delivery
Limited door-to-door service
Long in-transit and handling times
Multiple switches and handling required
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Air Carrier Advantages
Quickly satisfy emergency requirements
Can support JIT inventory and manufacturing requirements
High level of competition helps hold down prices and increase service levels
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Air Carrier Disadvantages
High cost per pound
Limited amounts and types of freight
Fuselage shape limits container size and shape
High variable-to-fixed cost ratio
Requires combination with motor carrier for pickup and delivery for direct door-to-door movements
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Water Carrier Advantages
Can handle very large quantities of bulk commodities and raw materials
Relatively low cost per pound
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Water Carrier Disadvantages
Limited shipping and receiving points
Seasonal limitations on inland waterways
Slow speed
Potential for natural disasters
Typically requires motor or rail carrier for pickup and delivery
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Pipeline Carrier Advantages
Low cost transportation for liquid petroleum products
Can handle very quantities of product
Low variable cost
Highly reliable
Not affected by weather conditions
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Pipeline Carrier Disadvantages
Extremely slow
High fixed cost
Fixed routes and rights-of-way
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Intermodal Transportation
Utilizes inherent advantages of different modes of transportation for a single shipment
Often uses containers
Can be complex with different carriers involved
Many carriers now offer one-stop shopping with single bill of lading and unified freight bill
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Relative Ranking of Modes
Air
Rail
Pipeline
Motor
Inland water
Lowest per-unit cost
5
3
1
4
2
Speed Reliability Capability Accessibility
4
2
1
3
5
4
3
1
2
5
3
1
5
2
4
5
1
3
2
4
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Carrier Selection
Common carrier
Contract carrier
Private carrier
Exempt carrier
Other options
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Common Carrier
Must serve the general public without discrimination based on published rates for specific goods
Must offer reasonable rates
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Contract Carrier
Does not hold itself out to serve the general public
Serves its shippers under specific, negotiated contract terms
Also known as a dedicated carrier
Typically offers higher levels of service because of the contractual relationship
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Private Carrier
Manufacturer or distributor who operates its own transportation equipment
May be either owned or leased
Offers greater control of freight
May be utilized for “milk runs” in a JIT environment
May not be a core competency
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Exempt Carrier
Free from any type of economic regulation
Haul special types of commodities
Assures supply of readily available transportation in markets where only one-way traffic is prevalent
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Transportation Negotiation
Carrier’s service performance guarantees with penalties and rewards based on actual performance
Shipper’s commitment of a minimum amount of freight volume
How the parties handle freight loss and damage claims
Type of quantity of equipment
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Transportation Negotiation
Frequency and timing of shipments
Establishment of information-sharing systems
Freight rates and discounts
Creative and innovative joint cost reduction
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Performance-Based Logistics
Collaborative business model based on meeting the mutual interests of both the buyer and logistics service provider
Seeks to drive logistics service provider performance by the buyer’s preferred outcomes, not by transaction
Looks in terms of provider value-added and overall systems cost
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Performance-Based Logistics
Logistics service provider is compensated on how well it enables the buyer to achieve its preferred outcomes
Both parties must agree on explicit outcomes, goals, and objectives and how the provider can help achieve them
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Performance-Based Logistics
Buyer’s goals and objectives
Development of key performance variables
Development of timely, accurate, and cost-effective performance metrics
Performance may be difficult to define
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Effective PBL Systems
Commitment to mutual collaboration and alignment of interests
Creation of a win-win environment focused on value-added by the provider
Development of a sound sourcing strategy
Application of an effective checks and balances system
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Outsourcing Logistics Services
Select providers
Gain access to critical and timely data
Develop systems visibility to material shipments
Develop closer relationships with fewer providers
Establish company-wide contracts
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Select Providers
Customs brokers
Freight brokers (air and surface)
Warehousing and
DC operations
Packaging and export documentation
Delivery services
Local sourcing and purchasing
International trade management
Global transportation optimization
Supply chain planning
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An Effective Approach to Selection
Plan
Select
Implement
Improve
Partner
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Plan
Define specific logistics service requirements and how they will be measured and evaluated
Confirm the selection process
Involve key players to ensure internal buy-in
Remove barriers to success
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Select
Target best-in-class logistics service providers
Select 3PL or contractor
Negotiate mutually beneficial agreement
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Implement
Share supply chain information to deliver superior value
Build relationships
Work jointly to resolve start-up issues
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Improve
Exchange performance measurements to identify improvement opportunities
Encourage cross-organization training and project activities
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Partner
Develop supply chain alliances to agree to tradeoffs and share risks
Involve 3PL partners in joint strategic planning and decision making
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3PL Advantages
Economies of scale and increased flexibility
Improve service performance levels
Release capital from sale of assets
Release running costs
Concentrate on core business activities
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3PL Disadvantages
Relinquish control, ownership, and expertise
Loss of integration between sales and supply
Changeover costs and operational problems
Loss of dedicated in-house staff
Sacrifice key service differentiation
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Types of 3PL Services
Merchandising
Marshalling
Postponement
Installation profit
Cross-docking
Transport
Finished goods pull expediting
Inventory control
Vendor-managed inventory
Export packaging
Spares (returns and repairs)
Reverse flow
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Access to Critical and Timely Data
Number of carriers providing inbound, intra-organizational, and outbound transportation services
Total expenditures by carrier and mode
Number of suppliers shipping material, i.e. number of shipping points
Volume and costs associated with shipments by supplier
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Access to Critical and Timely Data
Breakdown of volumes by commodity or type of material
Performance statistics and ratings for individual carriers
Percentage of shipments by FOB origin vs. FOB destination
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Shipment Visibility
Up-to-the-minute shipment status
Electronic communication between carrier and buyer
Global positioning systems
Electronic customs clearance
Event-based systems
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Closer Relationships
Reduction in the number of 3PLs used
Improved service and greater benefits
Selection of highly qualified 3PLs
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Companywide Contracts
Substantial service improvements
Leveraged purchase volumes for lower prices
Use of full-service carriers
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Services and Indirect Items
Category
Direct
% of Total
Revenue
18%
9%
% of Total
Purchases
44%
23% Indirect
Services ** 11%
** expected to grow by 13% over next 5 years
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Indirect Spend Issues
Growth of the services sector
Increasing cost pressure
Decentralized nature of the spend
Wide variety of goods and services sourced
How to allocate as overhead
Often hidden in the price of direct materials and services
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Internal Methods of Managing
Data collection and consolidation
Restructuring to establish accountability
Automating the requisition/sourcing process
Standardization
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Data Collection and Consolidation
Different units purchasing the same goods from the same suppliers at different prices
Expenses may be coded differently for accounting purposes between divisions
Spend is often decentralized and not conducted by supply management
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Restructuring
Setting up accountability for indirect spend
Based on thorough data analysis
Designed to prevent maverick spend
Purchases from unauthorized sources
Defined chain of command and oversight
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Automation
Electronic requisitioning
Automated routing, approval, and purchase order or release creation
Automated checking of receipts against invoice and PO or release
Electronic transfer of funds
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Standardization
E-catalogs
Limits access to non-approved sources
Allows aggregation of indirect spend across the organization
All off-catalog purchases must be reviewed and approved by an executive-level manager
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External Methods of Managing
Reverse auctions
Consortiums
Supply management outsourcing
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Reverse Auctions
An increasing trend
Allows buyers and suppliers to communicate in real time from anywhere in the world via the Internet
Can easily see savings of 10 - 20%
Some buyers question the technique’s sustainability over time
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Consortiums
Pooled buying power from different organizations to create volume leverage
Now a source of revenue by companies offering these services
Challenge is determining what purchases can be leveraged
Best operated by a third party entity
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Supply Management Outsourcing
Allow other firms to manage an organization’s indirect spend
Need for high levels of trust
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Enabling Tactics and Strategies
Zero-based budgeting
Prebudget savings
Organizational structure
Integrating accounts payable into supply management
Power spenders
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Enabling Tactics and Strategies
Supplier managed e-catalogs
Commodity coding for indirect spend
One commodity team assigned to large suppliers
Outsourcing indirect sourcing
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Commodity Coding
Need for accurate data coding to identify actual spend levels
May be coded into different expense categories
Sometimes coded to a generic account such as “Freight In”
Don’t rely on supplier coding accuracy
Multiple ship to and bill to addresses
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Service Supply Chain Challenges
Imprecise and unclear specifications
Not having a well-thought-out and thoroughly defined set of performance and outcome expectations
Determining satisfactory progress
Scope creep
Not defining what constitutes completion or level of effort
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Conclusions
Link transportation, logistics, and other service activities directly to corporate strategy
Organize transportation, logistics, and indirect spending under a single executive
Expand and use the power of technology to capture spend data
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Conclusions
Establish executive buy-in, especially from the CFO
Tie cost savings directly to actual spending
Form partnerships or alliances with fewer providers and leverage the spend
Measure transportation, logistics, and service provider performance
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Conclusions
Establish benchmarks and regularly review performance
Establish project scope upfront and routinely follow up on progress
Review and re-evaluate indirect procurement strategies periodically
User requirements and expectations
Cost targets
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