Mingfei Yan (@mingfeiy)
Program manager
Windows Azure Media Services
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Challenges for providing good video experience
How could Windows Azure media services help
Overall Reach Story with SDKs and Player Frameworks
Stream media on Windows 8/Windows 8.1
Flash Client
IOS player framework
100
M
OWN AT LEAST ONE
Household WW
CONNECTED TV
TABLETS
SMARTPHONES
50%
MULTITASK
19%
WHILE WATCHING TV
*Source: Cisco, Gartner
80%
10
Billions
MOBILE CONNECTED DEVICES
by
2016
VIDEO
WEB
99%
MOBILE
BROWSER
on DESKTOPS
and LAPTOPS
PROGRESSIVE DOWNLOAD
There is an app for it
NO PLUGIN
ADAPTIVE STREAMING
APPLICATIONS
Philosophy
format agnostic
Smooth Streaming
mpeg-DASH
Flash HTTP Dynamic Streaming
Apple HTTP Live Streaming
Progressive Download
protocol agnostic
HTTP
RTMP
DRM agnostic
PlayReady
Adobe Access
Reach any end point
with best possible format, protocol and DRM for it
WEB
APPS
MOBILE
Silverlight
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Windows 8
Smooth Streaming Player Framework
Smooth Streaming Client SDK
With MPEG-DASH support
WinPhone
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Flash
OSMF plugin for smooth streaming
MPEG-DASH support (Not released)
XBox
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Android
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
HTML5
HTML5 Player Framework
DASH.JS with IE11
TV/STBs
Smooth Streaming Porting Kit
Partner integrations
iOS
Player Framework for smooth
streaming with PlayReady
Player Framework for HLS
More information please see here.
Media Services Architecture
Partner Technologies (Media Processors, Origin Servers, Live Encoders etc.)
(Fabric, Storage, Compute, Database)
Released
Coming Soon
Partners
Azure CDN
Partner CDNs
“Build-On” Media Partners and Customers
Origin
Caching
IE10
IE10 on the
Desktop
IE10 on the
Desktop on
Windows RT
IE 11 starts to support adaptive streaming
(MPEG-DASH) through HTML5 <video> with
content protection
Currently there are three major vendor-centric streaming formats (all takes
H.264 as input)
Smooth Streaming
Http Live Streaming
Http Dynamic Streaming
Dynamic Adaptive Streaming over HTTP (DASH) also called MPEG-DASH
international standard (ISO/IEC 23009-1)
<Video>
Media Source Extension (MSE) APIs :
Encrypted Media Extension (EME) APIs :
DASH.JS
http://playerframework.codeplex.com/
Contributors:
http://dashif.org/reference/players/javascript/index.html
https://github.com/Dash-Industry-Forum/dash.js
http://ie.microsoft.com/testdrive
http://dashif.org/reference/players/javascript/0.2.4/index.html
http://dashif.org/reference/players/javascript/0.2.4/index.html
http://ie.microsoft.com/testdrive
http://www.netflix.com/
MPEG DASH preview from Windows Azure Media Services
Dynamic Packaging with MPEG-DASH live profile streaming support
MS Open Tech early contributor to open source dash.js community
MPEG-DASH: Making Tracks Toward Widespread Adoption
Building Media Streaming Apps and Sites Without Plug-Ins Using MPEG-DASH
Application Application
with Smoothwith
Streaming
Source
video source
url : …/manifest
url : …/a.mp4
Smooth Streaming
Extension SDK
Media foundation
Interface
PLAYBACK PIPELINE
Shipped as Open source at playerframework.codeplex.com
Builds on capabilities of Smooth Streaming Client
Available for multiple platform
Windows 8 Player
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•
HTML/JavaScript Modern style applications
XAML/C# Modern style applications
HTML5 player for browser
Silverlight & Windows Phone player
Well established player framework
Plugin Architecture – import what you need
Closed captioning
Offline
Trick Play
Advertising
Player styling
Smooth Streaming (VOD and live)
Progressive Video
DVR controls
Multiple Audio
MPEG-DASH
PlayReady DRM
Analytics
Logging
Linear Ads: presented before, between or after video content.
Linear Ad takes over the full view of video.
Non-linear Ads: runs parallel to the video content so the user still has
the option of viewing the content.
It could be text, graphical banner/buttons or video overlays
Companion Ad: Pairing with Linear Ad or Non-Linear Ad
It offers sustained visibility of the sponsor throughout the video content
After 5 sec
when linear ad is over
VAST (Video Ad Serving Template) 3.0 / 2.0
It tells video player what to play
Recommended by IAB
Based on XML
Served by majority of ad servers
Five Ads formats:
Skippable Linear Ads
Ad Pods (a sequenced group of ads)
Linear Ads
Non-linear Ads
Linear Ads with Companions
VAST (Video Ad Serving Template) 3.0 / 2.0
<VAST version=“3.0”>
<Ad>
<InLine>
<AdSystem>My Ad Server</AdSystem>
<AdTitle>Car Company</AdTitle>
<Impression>...</Impression>
<Creatives>
<Creative>
<Linear>...</Linear>
</Creative>
<Creative>
<CompanionAds>...</CompanionAds>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>
VAST (Video Ad Serving Template) 3.0 / 2.0
<Creative id="video" sequence="0" AdID="">
<Linear>
<Duration>00:00:32</Duration>
<TrackingEvents>...</TrackingEvents>
<VideoClicks>...</VideoClicks>
<MediaFiles>
<MediaFile apiFramework="Windows Media" id="windows_progressive_200"
maintainAspectRatio="true" scaleable="true" delivery="progressive"
bitrate=“200” width="400" height="300" type="video/x-ms-wmv">
<![CDATA[
http://smf.blob.core.windows.net/samples/ads/media/XBOX_HD.wmv
]]>
</MediaFile>
</MediaFiles>
</Linear>
VMAP (Digital Video Multiple Ad Playlist) 1.0
Recommended by IAB
It is very useful when content owner doesn’t have control over player
Used by content owner to describe ad breaks
Timing for each break
How many breaks are available
What types of ads
How many are allowed in each break
VMAP (Digital Video Multiple Ad Playlist) 1.0
<vmap:VMAP xmlns:vmap="http://www.iab.net/vmap-1.0" version="1.0">
<vmap:AdBreak breakType="linear" breakId="mypre" timeOffset="start">
<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="1">..
.</vmap:AdSource>
<vmap:TrackingEvents>...</vmap:TrackingEvents>
</vmap:AdBreak>
<vmap:AdBreak breakType="linear" breakId="myrelative" timeOffset="5%">
<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="2">..
.</vmap:AdSource>
<vmap:TrackingEvents>...</vmap:TrackingEvents>
</vmap:AdBreak>
<vmap:AdBreak breakType="linear" breakId="myabsolute" timeOffset="00:00:15.00
1">
<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="3">..
.</vmap:AdSource>
<vmap:TrackingEvents>...</vmap:TrackingEvents>
</vmap:AdBreak>
……
</vmap:VMAP>
http://playerframework.codeplex.com/releases/view/96091
http://visualstudiogallery.msdn.microsoft.com/04423d13-3b3e-4741-a01c-1ae29e84fea6?SRC=Home
http://visualstudiogallery.msdn.microsoft.com/e02ccac7-f3eb-4b53-b11a-c657d5631483
http://visualstudiogallery.msdn.microsoft.com/0170c67c-c183-4fee-8dd4-c2b44d710d40
http://visualstudiogallery.msdn.microsoft.com/59be4d26-7f00-463e-9d61-2803c36b576b
http://playerframework.codeplex.com/releases/view/92745
https://www.windowsazure.com/en-us/home/features/media-services/
OSMF Plugin
Open source Media Framework: http://www.opensourcemediaframework.com/
Existing players can migrate by adding plugin for Smooth streaming, such as strobe media player
Supports both video-on-demand and live streaming
Monetization Support
OSMF Ad / Analytics Plugins
Additional support for more standards like VMAP
VMAP integral part of WAMS Advertising
Download link for flash client
http://techedmedia.blob.core.windows.net/flash/setup.html
Enable you to build a native iOS application to playback video with dynamic advertisement insertion
Feature
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•
•
•
Pre, Mid, Post-roll and Ad-Pod
Progressive download & HLS
VOD and Live Streaming
Standard Ad format (VAST, VMAP)
Performance
• Seamless transition from Ad to Main
Content and between Ads*
Above: Sample iOS player shipped on github
Future
• Key services for AES encryption
WEB
APPS
MOBILE
Silverlight
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Windows 8
Smooth Streaming Player Framework
Smooth Streaming Client SDK
With MPEG-DASH support
WinPhone
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Flash
OSMF plugin for smooth streaming
MPEG-DASH support (Not Released)
XBox
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Android
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
HTML5
HTML5 Player Framework
DASH.JS with IE11
TV/STBs
Smooth Streaming Porting Kit
Partner integrations
iOS
Player Framework for smooth
streaming with PlayReady
Player Framework for HLS
More information please see here.
Thank you!
Q&A
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