 What is Windows Azure Media Services
Reach Story w/ SDKs and Player Frameworks
 Media applications on Windows 8
 Web: a Flash player for Smooth Streaming
 iOS player framework

100
M
OWN AT LEAST ONE
Household WW
CONNECTED TV
TABLETS
SMARTPHONES
50%
MULTITASK
19%
WHILE WATCHING TV
*Source: Cisco, Gartner
80%
10
Billions
MOBILE CONNECTED DEVICES
by
2016
VIDEO
WEB
99%
MOBILE
BROWSER
on DESKTOPS
and LAPTOPS
PROGRESSIVE DOWNLOAD
There is an app for it
NO PLUGIN
ADAPTIVE STREAMING
APPLICATIONS
Philosophy
Format agnostic
Smooth Streaming
MPEG-DASH
Flash HTTP Dynamic Streaming
Apple HTTP Live Streaming
Progressive Download
Protocol agnostic
HTTP
RTMP
DRM agnostic
PlayReady
Adobe Access
Reach any end point
with best possible format, protocol and DRM for it
WEB
APPS
MOBILE
Silverlight
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Flash
OSMF plugin for smooth streaming
Windows 8
Smooth Streaming Player Framework
Smooth Streaming Client SDK
XBox
Smooth Streaming Player Framework
Smooth Streaming Client SDK
WinPhone
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Android
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
MPEG-DASH supports are on the road map
HTML5
HTML5 Player Framework
TV/STBs
Smooth Streaming Porting Kit
Partner integrations
iOS
Player Framework for smooth
streaming with PlayReady
Player Framework for HLS
More information please see here.
Partner Technologies (Media Processors, Origin Servers, Live Encoders etc.)
(Fabric, Storage, Compute, Database)
Released
Coming Soon
Partners
Azure CDN
Partner CDNs
“Build-On” Media Partners and Customers
Origin
Caching
IE10
IE10 on the
Desktop
IE10 on the
Desktop on
Windows RT
Application Application
with Smoothwith
Streaming
Source
video source
url : …/manifest
url : …/a.mp4
Smooth Streaming
Extension SDK
Media foundation
Interface
PLAYBACK PIPELINE
Native codec support: H.264, WMV, VC-1 and etc.
Closed captioning
Offline
Trick Play
Advertising
Player styling
Smooth Streaming (VOD and live)
Progressive Video
DVR controls
Multiple Audio
MPEG-DASH
PlayReady DRM
Analytics
Logging
Linear Ads: presented before, between or after video content.
Linear Ad takes over the full view of video.
Non-linear Ads: runs parallel to the video content so the user still has
the option of viewing the content.
It could be text, graphical banner/buttons or video overlays
Companion Ad: Pairing with Linear Ad or Non-Linear Ad
It offers sustained visibility of the sponsor throughout the video content
After 5 sec
when linear ad is over
VAST (Video Ad Serving Template) 3.0 / 2.0
what
VAST (Video Ad Serving Template) 3.0 / 2.0
<VAST version=“3.0”>
<Ad>
<InLine>
<AdSystem>My Ad Server</AdSystem>
<AdTitle>Car Company</AdTitle>
<Impression>...</Impression>
<Creatives>
• <Creative>
• <Linear>...</Linear>
• </Creative>
• <Creative>
• <CompanionAds>...</CompanionAds>
• </Creative>
</Creatives>
</InLine>
</Ad>
</VAST>
VAST (Video Ad Serving Template) 3.0 / 2.0
<Creative id="video" sequence="0" AdID="">
<Linear>
<Duration>00:00:32</Duration>
<TrackingEvents>...</TrackingEvents>
<VideoClicks>...</VideoClicks>
<MediaFiles>
<MediaFile apiFramework="Windows Media" id="windows_progressive_200"
maintainAspectRatio="true" scaleable="true" delivery="progressive"
bitrate=“200” width="400" height="300" type="video/x-ms-wmv">
<![CDATA[
http://smf.blob.core.windows.net/samples/ads/media/XBOX_HD.wmv
]]>
</MediaFile>
</MediaFiles>
</Linear>
http://playerframework.codeplex.com/releases/view/96091
http://visualstudiogallery.msdn.microsoft.com/04423d13-3b3e-4741-a01c-1ae29e84fea6?SRC=Home
http://visualstudiogallery.msdn.microsoft.com/e02ccac7-f3eb-4b53-b11a-c657d5631483
http://playerframework.codeplex.com/releases/view/92745
https://www.windowsazure.com/en-us/home/features/media-services/
Enable you to build a native iOS application to playback video with dynamic advertisement insertion
github
What happens behind the scene?
Upload
Content Provider
VMAP.xml
At 5 Seconds Play Vast.xml
Advertisement 1
At 15 Seconds Play Vast.xml
Advertisement 2
Post roll
Advertisement 3
Play Vast.xml
Develop
VMAP.xml
Player developer
5S
15 S
Post Roll
Open source Media Framework: http://www.opensourcemediaframework.com/
Existing players can migrate by adding plugin for Smooth streaming, such as strobe media player
Supports both video-on-demand and live streaming
OSMF Ad / Analytics Plugins
Additional support for more standards like VMAP
VMAP integral part of WAMS Advertising
Download link for flash client
http://techedmedia.blob.core.windows.net/flash/setup.html
WEB
APPS
MOBILE
Silverlight
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Flash
OSMF plugin for smooth streaming
Windows 8
Smooth Streaming Player Framework
Smooth Streaming Client SDK
XBox
Smooth Streaming Player Framework
Smooth Streaming Client SDK
WinPhone
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Android
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
MPEG-DASH supports are on the road map
HTML5
HTML5 Player Framework
TV/STBs
Smooth Streaming Porting Kit
Partner integrations
iOS
Player Frameworks for smooth
streaming with PlayReady
Player Framework for HLS
More information please see here.
http://channel9.msdn.com/Events/TechEd
www.microsoft.com/learning
http://microsoft.com/technet
http://microsoft.com/msdn