Lujain Nassif
10 Riverview Gardens, Flat 8
Glasgow, UK
G5 8EL
+44 7 553511448
University of Strathclyde, Glasgow, UK
MSc Marketing
Specialization in Branding & Customer Management
Dissertation Title: “Instagram, The New Platform for Brand Storytelling &
Fan Communities?”
Expected graduation: Summer 2014
University of New Brunswick, Fredericton, NB, Canada
Bachelor of Business Administration
Honors in Human Resource Management and Economics
Graduated May 2012
Marketing Consultant, Marketing Clinic,
University of Scotland, Glasgow, Scotland, UK
June 2014
Developed a strategic marketing plan for the East African Sisal
Performed internal company analysis
Performed external environmental analysis (UK, EU and Africa)
Marketing Consultant, University of Strathclyde Contest,
Glasgow, Scotland, UK
May 2014
Provided marketing advice
Performed internal and external company analysis
Marketing Representative, Rhadwa International School,
Yanbu Industrial City, Saudi Arabia
January 2013 to June 2013
Developed potential client leads
Acquired new client accounts
Managed and maintained clients, accounts and relationships
Built a consistent brand identity for the school
Managed the advertising campaign
Developed the schools’ online presence (Email, Facebook &
Created brochures, pamphlets and handbooks
Sales Associate, Magnolia Silver Jewelry,
Fredericton, NB, Canada
December 2011 to May 2012
Repeatedly met and exceeded sales targets
Provided customer services
Entrusted as a key holder
Handled store shipments
Assisted in the training of new employees
Arabic Tutor, Fredericton, NB, Canada
September 2011 to December 2011
January 2011 to May 2011
Administered private tutoring sessions for adult beginners several
times a week
Helped develop students’ basic reading and writing skills
Assisted individual students prepare for exams
Created class materials, exercises and methods to simplify
pronunciation and writing
Program Assistant, Secondary Education & Labour, Province of New Brunswick,
Summer Internship
Fredericton, NB, Canada
May 2010 to August 2010
Administered bankruptcy documents
Processed data
Typed and sent out letters
Updated and maintained customer records
Customer Representative, SAMBA Financial Group,
Jeddah, Saudi Arabia
May 2008 to August 2008
Provided information to the public
Answered the Helpdesk telephone and advised callers on how to act
Addressed customer complaints
Prepared and maintained customer records
Fluent in English and Arabic
Superior time management, organizational and communication
Ability to meet and exceed sale targets and goals
Ability to work alone as well as in teams
Proficient with MS Word, Excel, PowerPoint and MAC