Curriculum Vitae
Name:
Onuora Emmanuel Nwuneli, (Professor).
Nationality:
Nigerian
Date of Birth:
April 30th 1942
Marital Status:
Married
Number of Children:
4: 40yrs; 37yrs; 34yrs; 15yrs
State of Origin:
Anambra State
Religion:
Christianity
Education:
1971 - 1976: University of Wisconsin-Madison, Wisconsin, USA
Ph.D. Communication Arts
1968 -1970: University of Wisconsin-Madison, Wisconsin, USA
M.A. Journalism
1964 - 1968: Texas Southern University, Houston, Texas, USA
B.A Journalism
Areas of Specialization
Behavior Change Communication
Health Communication Strategies
Advocacy communication
Communication Strategy Design and Evaluation
Qualitative & Quantitative socio-cultural Research
International Communication and Public Diplomacy
Print Journalism
Employment and Appointments
2013 – Present: Professor of Mass Communication, Covenant University, Canaan
land, Ota, Ogun State, Nigeria.
2005 – 2012: Professor of Mass Communication, Nnamdi Azikiwe University, Awka,
Anambra State. Taught postgraduate courses in Development Communication and
Social Change; Communication Research Methodology; International Communication
and Public Diplomacy; Global communication and the Social Media.
1999- 2004 Managing Consultant, Machi Communication Associates, Lagos. A
private communication consulting firm specializing in communication support strategies,
advocacy and behavior change communication, HIV/AIDS, health communication,
poverty eradication and baseline and related socio-cultural studies.
1996-1999: Population Communication IEC Specialist with the Government of
Botswana in a Swedish International Agency (SIDA) funded project. Designed and
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developed a multi-sectoral national communication intervention strategy for the
implementation of the National Population Policy and other national social development
and health policies.
1993-1996: Professor of Mass Communication and Head of Department, University
of Lagos, Nigeria. Administrative and academic head. Taught courses at the graduate
and the undergraduate levels in communication for development; population and
reproductive health communication; international political communication; advanced
survey research methodology; and message design and development for population and
HIV/AIDS.
1990-1993: UNESCO Chief Technical Adviser Population Communication, Kenya
Institute of Mass Communication, Nairobi, Kenya. Designed and developed
population communication curricula for a diploma and undergraduate programs for the
Kenya Institute of Mass Communication; Conducted a series of workshops on
information campaign strategies; Message design and development for population and
STD-HIV/AIDS; Evaluation of campaign messages and audience reaction to messages.
1988-1990: Professor of Mass Communication and Head of Department, University
of Lagos, Nigeria.. Administrative and academic head of the department. Taught courses
at the graduate and undergraduate levels in communication and cultural dependency;
communication for development; African communication systems; international political
communication; advanced survey research methodology.
1984-1986: Professor of Mass Communication, University of Lagos, Nigeria. Taught
courses at the graduate and undergraduate levels in Introduction to mass communication;
advanced news reporting; international news flow; communication research methods;
communication and social change; and international political communication.
1981-1984: Senior Lecturer, Department of Mass Communication, University of
Lagos, Nigeria. Taught courses at graduate and undergraduate levels in Introduction to
mass communication; communication theory; communication research; communication
for development; survey research design and analysis; and international; political
communication.
1980-1981: Visiting Research Fellow College of Journalism, University of Maryland,
College Park, Maryland, U.S.A. Conducted UNESCO funded research in formal and
informal channels of communication at the local level: The Nigerian case study.
1976-1980: Senior Lecturer, Department of Mass Communication, University of
Lagos, Nigeria. Taught undergraduate level courses in introduction to mass
communication; communication theory; communication research; news writing and
reporting; and communication for development.
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1970-1976: Lecturer, Department of Mass Communication, University of Lagos,
Nigeria.
Taught undergraduate and diploma level courses in introduction to journalism, newspaper
layout and design, copy editing, feature writing, communication research and
communication theory.
1968-1970: Project Assistant University of Wisconsin-Madison News Service, USA.
Interviewed campus scientists and wrote releases on their latest scientific research,
discoveries and inventions.
Political Appointments
1987-1988: Commissioner for Local Government, Rural Development and
Chieftaincy Matters, Anambra State, Government of the Republic of Nigeria. As
the Chief Executive of this Ministry, managed, supervised and administered 5000 staff
members at policy, administrative and implementation levels;
supervised the
administration of 24 local government councils in the State.
1986-1987: Commissioner for Information, Social Development, Anambra State,
Government of the Republic of Nigeria. As chief executive of the Ministry, managed
and administered over 2000 staff members at policy, administrative and implementation
levels. Supervised Public media institutions funded by the Government of the State.
Selected Consultancies
2008: Consultant to UNICEF in collaboration with the Federal Ministry of Agriculture
and Water Resources and worked with other consultants in the sector to develop a
communication strategy for the national Water, Sanitation and Hygiene (WASH) policy.
2006: Consultant to UNFPA—Ethiopia and prepared a census advocacy note in support
of resource mobilization for the 2007 Population and Housing Census in Ethiopia
2005: Consultant to UNFPA Nigeria. To Coordinate the Census Awareness Attitude
Survey (CAAS) with the assistant of a focal officer from the National Population
Commission; pre-test and review the designed interview schedule; recruit and train the
principal researchers from the six geopolitical zones in the use of the CAAS interview
schedule; monitor data collection process in the field; coordinate the processing and
analysis of collected data and produce the CAAS report.
2004: Consultant to UNFPA Ghana.
As a member of a three-person team, evaluated a project supported by UNFPA under the
Fourth Country Program. Rural Help Integrated implemented the project titled
“Strengthening the implementation of innovative and culturally sensitive, integrated
community-based reproductive health services” based in the Upper East Region of
Ghana. The evaluation analyzed program progress/achievements, lessons learnt and
challenges in terms of project objective, key strategies and related efforts towards results
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2004: Consultant to UNFPA Nigeria. The mission was to assist the National Population
Commission to: Develop a proposal for a baseline Census Awareness and Attitude
Survey (CAAS), including the survey instruments; Review and update the existing
Publicity and Advocacy component of the census strategy and implementation plan
2004: Consultant to Communication for Education and Development in Africa
(COMED). Conducted a study on reporting of Education Issues in the Nigeria Media. It
involved personal in-depth interviews with the media managers, questionnaire survey of
education media editors and correspondents and content analysis of seven national
circulating newspapers.
2004: Consultant to UNICEF Ghana. Undertook a comprehensive review of the
design, methods and effectiveness of the implementation of the five-year health
communication and social mobilization strategy on EPI, and propose strategy for
improved community participation.
2003: Consultant to UNICEF Nigeria. Training and technical support initiatives to
strengthen program communication capacity of program officers to promote behavior
change among families and communities; provide orientation for program officers in the
principles and models of communication for development and provide technical support
to Program Officers/Clusters in each field office in adopting and adapting program
communication strategies in thematic areas.
2002: Consultant to UNFPA—Liberia. Design and development of a comprehensive
Reproductive Health, HIV/AIDS IEC/Advocacy strategy document that addresses a wide
target group, including the legislature, adolescents, and internally displaced persons,
considering the prevailing socio-economic, demographic and political situation in Liberia
2002: Consultant to Communication for Education and Development in Africa
(COMED). Training of journalists, education correspondents, and communication and
information officers in the Ministry of Education, Monrovia, Liberia, in the identification
of education issues and the development of media and communication strategies in
support of education sector programs for development.
2002: Consultant to Communication for Education and Development in Africa
(COMED). Training of journalists, education correspondents, and communication and
information officers in the Ministry of Education, Nigeria, in the identification of
education issues and the development of media and communication strategies in support
of education programs for development.
2001: Consultant to UNFPA/CST Addis Ababa. Development of the Advocacy subprogram in population and Adolescent Reproductive Health issues and HIV/AIDS for the
UNFPA 5th Country Program for Ethiopia
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2001: Consultant to UNICEF Nigeria. Training the Trainers workshop for Mobilization
of Town criers for the Eradication of Polio in Nigeria
2001: Consultant to Zambia Institute of Mass Communication (ZAMCOM).
Design, and Development of Curricula on Reproductive Health and HIV/AIDS Issues for
Schools of Communication and Journalism in East and Southern Africa
2001: Consultant to Nigeria National Planning Commission/World Bank. Design
and development of Advocacy and Social Mobilization communication for the
implementation of World Bank financed Community-Based Poverty Reduction Initiatives
in Abia State, Nigeria.
2000: Consultant to UNICEF (Nigeria). Training of 120 National and Zonal Social
Mobilization Technical Committee Members in Integrated Communication Planning and
Behavior Change Communication in support of health related programs such as Polio,
HIV/AIDS, and Child and Women’s Rights.
---Training of 300 National, State and Local Government communication and health
education officers in the use of UNICEF "communication Handbook for Polio
Eradication and Routine EPI". The training was designed to facilitate and enhance the use
of communication for development and the ACADA models and behavior change
communication strategies to implement health related programs in Nigeria.
1995: Consultant to UNICEF (Nigeria). Training of Local Government Information
Officers in community mobilization for the Rights of the Child and Safe Motherhood.
The training was held in four health zones in Nigeria.
1994: Consultant to the Independent Media Commission of South Africa that
monitored the fair and balanced performance of the mass media during the 1994 post
Apartheid first democratic elections, Johannesburg, S.A.
1991: Consultant to UNFPA—Tanzania for an evaluation mission of the Population
and Family Life Education program being implemented in six regions of Tanzania.
1989: Consultant to UNESCO for an evaluation mission to the project on integrating
population communication issues into the activities of the National Council for
Population and Development in Kenya.
1983: Consultant to UNESCO to organize and conduct a workshop on teaching the
sociology of communication in Africa. Contonu, Republic of Benin.
1981: Consultant to the Nigerian Federal Ministry of Housing and Environment to
conduct a workshop on Environmental Media Awareness for Working Journalist.
1978-1980: Consultant and Director of Research to a UNESCO/UNFPA funded
project on population and family welfare in Nigeria with a multi-disciplinary team of
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experts. Developed and produced a dance drama titled Aiyetale with fertility and family
planning message content derived from the earlier socio-cultural studies. The dance
drama was later reproduced by UNFPA (Nigeria) in a video version titled Broken
Calabash.
1978: Consultant to UNESCO/International Federation of Home Economists
(IFHE) Conducted a workshop on communication, the family and social change in
Africa. Freetown, Sierra Leone.
1976: Temporary Adviser and consultant to UNESCO/WHO for a consultative
meeting on family welfare, family planning and communication. Alexandria, Egypt.
1976: Consultant to the Nigerian Council for Arts and Culture to run a workshop on
the future of the Film Industry and Development in Nigeria. The workshop was held in
Lagos, Nigeria.
1976: UNESCO International Observer at a five-week workshop on integrated
approach to family planning communication strategy in the Philippines.
1975: Consultant to UNESCO for workshop on West African family planning
communication. Workshop was held in Lagos, Nigeria.
Membership in Professional Associations
Secretary General, African Council on Communication Education, (ACCE) 1981-83.
Founder President, Nigerian Mass Communication Association (NIMCA) 1981-87.
Member African Council on Communication Education 1981 to present
International Coordinator, 13th Biennial Conference
Communication Education, Abuja, Nigeria, 2003.
of
African
Council
for
1965-1968: American Institute of International Education Development Fellow.
1966: Granted award for Baltimore Scholarship Fund Maryland.
1977: United Nations Educational Scientific and Cultural Organization Study Fellow.to
Philippines, India and South Korea
1994-1995 Chairman Center for Media Educational Technology. University of Lagos,
Nigeria
Member International Program Advisory Committee for Partners in Population and
Development ( PPD), Dhaka, Bangladesh
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An associate editor for the International Communication Association's Communication
Yearbook 34.
Publications
Books
1979: Nwuneli, Onuora & Opubor, Alfred (ed.) The Development and Growth of Film
Industry in Nigeria. Published for the Nigerian National Council for Arts and Culture,
Lagos by the Third Press, New York.
1983: Nwuneli, Onuora & Opubor, Alfred (eds.) Environmental Awareness for Media
Practitioners. Seagul Book Publishers. Lagos, Nigeria.
1985: Mass Communication in Nigeria: A Book of Readings. Fourth Dimension
Publishers, Enugu, Nigeria.
1988: Communication and Human Needs in Africa. Published by African
Communication Association/Blind Beggars Press Inc. New York.
Chapters in Books
1978: Press Freedom in Nigeria: Omission or Commission due to Ignorance. In Walter
Ofonagoro et. al. (ed.). The Great Debate. Daily Times Press, Lagos, Nigeria.
1979: Nwuneli, Onuora et. al. The Film Industry in Nigeria: An Overview. In Nwuneli et.
al. (ed.). Development and Growth of the Film Industry in Nigeria. Published by the
Nigerian Council for Arts and Culture, The Third Press, New York.
1983: Awareness and Knowledge of the Environment among Media Men in Nigeria. In
Nwuneli, Onuora and Alfred Opubor (eds.) Environmental Awareness of Media
Practitioners. Seagul Book Publishers. Lagos, Nigeria.
1985: Strategy for Population Policies Communication in Nigeria. In Nwuneli, Onuora
(ed.). Mass Communication in Nigeria: A Book of Readings. Fourth Dimension
Publishers. pp. 181-191.
1985: The Invasion of Guinea and the Nigerian Press. In Nwuneli, Onuora (ed.). Mass
Communication in Nigeria: A Book of Readings. Fourth Dimension Publishers, Enugu,
pp. 45-59.
1987: Reporting Rural Information. Keynote Address at the Opening of the Anambra
State Training of Rural Officers’ Information Corps. In Communicating Rural Change
and Development in Anambra State. Ministry of Information and Social Development,
Anambra State. Government Printers Enugu.
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1989: Mass Media and Economic Reconstruction in Nigeria. In Yinka Orimolade (ed.).
Mass Media and National Security in Nigeria. Nigerian Institute of Policy and Strategic
Studies, Kuru, Jos, Nigeria.
1989: National Communication Policy: Some Economic Implications. In Tony
Nnaemeka et. al. (eds.). Philosophy and Dimensions of National Communication Policy
Vol. 1. Published by Center for Black and African Arts and Civilization, Lagos, Nigeria.
pp. 223-234.
2004: “Community and Traditional Based Media Approaches to Population IEC: Some
Experiences in the African Region.” In Gumucio Dagron and Thomas Tufte (eds.)
Communication for Social Change: An Anthology. New Jersey, USA
Monographs:
1979: Hounponu-Wusu, O.O. Tunde Agiri and Onuora Nwuneli. Family Planning
Programmes Beliefs and Communication in Nigeria. African Family Planning
Communication Series, Monograph Number 2. Third Press New York
1980: Nwuneli, Onuora and Frank Ugboajah Family Planning in South East Asia: Its
Implications for Africa. African Family Planning Communication Series, Monograph
3.Third Press New York
1982: Nwuneli, Onuora, Benson Morah and Tunde Agiri Socio-Economic Profile,
Communication Patterns and Family Size in a Rural Nigerian Community. African
Family Communication Series. Monograph 4. Third Press New York
1982: Nwuneli, Onuora and Tunde Agiri Developing Family Planning Messages for the
Rural Community in Africa. African Family Communication Series, Monograph Number
5. Third Press New York
1991: Knowledge, attitude, and behavior of students towards family planning in Kenya.
(Population communication monographs 1: Kenya Institute of Mass Communication,
Nairobi, Kenya)
1992: Impact assessment of the experimental video "Catch them young" among Kenyan
youth (Population communication monographs 5: Kenya Institute of Mass
Communication, Nairobi, Kenya)
2004: Nwuneli, Onuora and Lanre Idowu. Reporting of Education Issues in the Nigeria
Media. Published by Communication for Education working group (COMED),
Association for the Development of Education in Africa,(ADEA) Paris.
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Book Review:
1974: Survey Research in Africa: Its Applications and Limits. William Barr, David Span
and Mark Tessler (ed.). Review published in Journal of Modern African Studies, Vol. XII
: 3 September.
Articles:
1973: A Study of the Audience of Listener's Choice Music on Nigerian Radio. In the
Conference Proceedings of the African Studies Association. USA.
1973: Broadcast Regulations and the Politicians of the First Nigerian Republic. Pan
African Journal. Vol. VI:I
1975: Expressive Communication in the African Developmental Administration: The
Nigerian Example. Umoja, Journal of Afro-American Studies. Vol. 2:2, pp. 64-69
1977: Nwuneli, Onuora and Olatunji Dare. The Coverage of Angolan Crisis in the
Nigerian Press. Unilag Communication Review. Vol. 1:1 pp. 20-23
1976/77: Nwuneli, Onuora and Olatunji Dare. The Nigerian Press and the Civil War in
Angola. Bibliography of African Affairs. Vol. 9:4 pp. 302-316.
1979: Communication and Social Development in Africa. In the workshop proceedings
of International Federation of Home Economics. Paris, France. April. pp. 13-15
1979: Development News and Broadcasting in Nigeria: An Overview. Nigerian Journal
of Television. Lagos, Nigeria
1980: Socio-Economic Status and Mass Media Exposure in a Developing African Nation.
Journal of Language Arts and Communication. Vol. 1:1. March. pp. 155-162.
1983: Conceptual Approach to Traditional Communication in Nigeria. Journal of
Language Arts and Communication. Vol. 5 & 6.
1984: Nwuneli, Onuora and Effiong Udo. International News Coverage in Nigerian
Newspapers. Gazette Vol.12
1984: Media Use and Leisure Among the Poor in Nigeria. African Communication
Review. Vol 1& 2
1987: Content of the Town Crier's Messages in some Nigerian Villages. Journal of Black
Studies.
1992: Nwuneli, Onuora et. al. Media Use, Knowledge of World Affairs and Image of
Nations Among Nigerian Youths. African Media Review. Vol.7:1
1996: Communication and Empowerment of Civil Society. Africa Media Review.
Vol.10:3. pp. 67-78.
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Some Technical Reports.
2001: Curricula on Reproductive health and HIV/AIDS Issues for schools of
Communication and Journalism in East and Southern African countries.
UNAIDS/Zambia Institute of Mass Communication
2001: Advocacy Communication and Social Mobilization for the implementation of
World Bank financed community-based poverty reduction initiatives in Abia state,
Nigeria. World Bank Nigeria/National Planning Commission.
2004: Nwuneli, Onuora and Nana Enyimayew. Project evaluation of strengthening the
implementation of an innovative and culturally sensitive integrated community based RH
service delivery in the Upper East Region of Ghana. UNFPA Ghana
2005: Nwuneli Onuora, Stella Okunna et al. Report on Nigeria 2005 Census Awareness
and Attitude Survey (CAAS) for United Nations Population Fund Nigeria (UNFPA—
Nigeria)/National Population Commission, Abuja, Nigeria.
2012: Nwuneli, Onuora, Kate Omenugha et al. Community Impact Assessment of
Partnership Programs and Development Projects between Anambra State Government
and some Development Partners, 2006 – 2011: Government of Anambra State, Awka,
Commissioned Papers
1976: Mass Communication Training for Family Planning and Family Health Programs
in Nigeria. Commissioned by UNESCO/WHO for Expert Consultation in Egypt.
1976: Human Rights and Training for Mass Communication in Nigeria. In Human Rights
and Communication Training: World Overview. IFTC/UNESCO, Paris.
1978: Opubor, Alfred and Onuora Nwuneli. Free and Balanced Flow of Information in
Africa. Commissioned by UNESCO, Paris.
1981: Formal and Informal Channels of Communication at the Local Level: The Nigerian
Case Study. Commissioned by UNESCO, Paris.
Some Conference Papers Presented
1975: Limitations of Social Research in Africa. Paper presented at the West Africa Mass
Communication Research Conference, Lagos.
1979: Some Methodological Shortcomings to Social Research in Africa. Presented at the
WAPOR Conference, Lagos, Nigeria.
1982: Methodological Problems in Traditional Media Research in Africa. Presented at the
Workshop on Theories and Methodology in Mass Communication in Africa, Lagos,
Nigeria.
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1983: Mass Communication in Nigeria in the Eighties. Presented at the Social Science
Council Conference, Lagos, Nigeria.
1988: Communication as a Management and Development Tool. Presented at the
Institute for Policy and Strategic Studies. Kuru, Jos, Nigeria.
1988: Communication Policies and Strategies for Public Enlightenment. Presented at the
Workshop for Journalist on Reporting and Environment, Abeokuta, Nigeria.
1988: Propaganda, Disinformation and Defence Reporting. Presented at the Nigeria
Airforce (NAF) workshop for Senior Media Executives, Lagos.
1988: Television: The Medium and the Message. Presented at the Nigerian Television
Authority's seminar on Involving a New Political Culture through Television. ASCON,
Badagry, Nigeria.
1988: The Role of the Media in Governance. Presented at the Professors World Peace
Academy, Lagos, Nigeria.
1988: Communicating Change to the Nigerian Populace> Presented at the Institute for
Policy and Strategic Studies, Kuru, Jos, Nigeria.
1989: Information Dissemination in Depressed Economy. Presented at the Federal
Ministry of Information Workshop, Lagos.
1989: Public Relations for Reconstruction and Grassroots Mobilization. Presented at a
workshop for chairman and secretaries of Local Governments, held in Lagos, Jos and
Benin, May-August.
1989: Role of Local Government Public Relations/Public Affairs in the Transition to
Civil Rule in Nigeria. Presented at a workshop for Chairmen and Secretaries of Local
Government held in Lagos, Jos and Benin.
1990: Impact of Culture on human Communication Processes in Nigeria. Presented at the
National Workshop on Economic Recovery Program. Lagos.
1992: Nwuneli, Onuora and Onyekwere, E.C. National Communication Policies and
Peoples Rights to Communicate in Africa. Presented at the Pre-Biennial Conference
Seminar on the African Charter on Human Rights and Peoples Right and Its Impact on
Communication Policy and Practice. Organized by ACCE, FES, WACC AND IAMCR,
Cairo, Egypt.
1993: Communication as Development: International Perspectives. Presented at the
Conference on Making the Media Work for Southern Africa's Development. Organized
by Africa Information Afrique and Department of Journalism, Rhodes University.
Grahamstown, South Africa.
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1993: Africanization of the Electronic Media in Africa. Presented at the Seminar on
Africanization of the Media. Organized by the Committee on African Information,
Federal Ministry of Information, Lagos.
1993: The News as Vehicle for Positive Image Making. Presented at a seminar organized
by Federal Ministry of Information, Abuja, Nigeria.
1993: The Media and Challenges of population Communication in Nigeria. Presented at
the Annual Day Population Lectures of National Council for population and Environment
Activities, Lagos, Nigeria.
1994: Lamentations for Nigeria. Presented at the University of Ibadan Alumni
Foundation Day Celebrations, Lagos, Nigeria.
1996: Communication and Empowerment of Civil Society. Biannual Conference of
African Council on Communication Education. Cape Town, South Africa.
1998: Strategies and Tactics in Population Communication and Social Change in SubSaharan Africa.” A paper presented at the 21st Scientific Conference and General
Assembly of IAMCR, Participatory Research Division, University of Strathclyde,
Glasgow, Scotland.
1998: “Communication Support for HIV/AIDS in Africa: Botswana.” A paper presented
at a seminar at the UNAIDS Geneva.
2003: “Theoretical and Methodological Issues in Community Participation and Social
Development in Rural Africa: Retrospective and Prospective.” Delivered at the ACCE
13th Biennial Conference, 10th – 13th August, Abuja, Nigeria
2011: Reporting Development: Overview of Development Communication And
Development Journalism in Nigeria. A Keynote Address presented at the workshop for
Journalists at Awka Anambra State.
Research in Progress
Onuora Nwuneli and Chinyere Okunna. Social Media and Projection of Nigeria Soft
Power Among Nations
Nwuneli et al.: Social Media Exposure among High School Youths in Lagos
Metropolitan Area.
Selected External Examining
Department of Mass Communication
University of Nigeria Nsukka, Nigeria
Department Communication and Language Arts
University of Ibadan, Ibadan, Nigeria
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Department of Mass Communication
University of Ghana, Legon, Ghana
Department of Mass Communication
University of Nairobi, Nairobi, Kenya
References
Prof. Idowu Sobowale
Covenant University, Ota, Ogun State
Idowu_sobowale@yahoo.co.uk
Prof. Popoola
Email: Dejipopoola @yahoo.com
Prof. Laz Ekwueme
Email: ekwuemela@yahoo.com
Prof Stella Okunna
Nnamdi Azikiwe University
Awka, Anambra State
Chinyereokunna@yahoo.com
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