Thursday, November 20, 2014
7:00-4:00
Convention Registration - Information Desk
Regency Foyer
Reminder:
CAFE Nominations forms and CAFE Voting Delegate forms must be received by the CAFE Convention Registration
Desk by Thursday, November 20, 2014 4:00 pm.
7:00-8:45
CAFE Networking Buffet Breakfast
Regency Ballroom
Peter Male, Vice President of Sales (starting at 7:45)
Pacific National Exhibition
Presentation on the Canadian Fair Industry
Peter Male has more than 25 years of experience in the operations of large-scale special
events in domestic and international markets. Currently Vice President of Sales at the PNE, a
position that he has held for the past 14 years, Male is renowned within the industry for
implementing creative strategy in order to further an event’s growth. His innovation has also
been proven through the introduction of feature buildings like the Urban Change and Extreme
Outdoors Pavilions and other PNE highlights including the award-winning ContainerArt, a
multi-disciplinary venue/gallery hosted in 20-foot shipping containers. Peter Male is credited
with re-positioning the PNE in the market during the 1990s following uncertain times that saw the non-profit
organization lose staple venue tenants including the Vancouver Canucks and the BC Lions.
Greg (Scooter) Korek began in the amusement industry in 1977 at the Calgary Stampede. As
Vice President of North American Midway Entertainment, Scooter’s prime focus is fair liaison.
He is an active member of the Board of Directors of the Canadian Association of Fairs and
Exhibitions. Scooter’s current and past experience as trustee for the Patty Conklin Memorial
Fund, member of the advisory board of Travel Alberta for eight years, has further raised his
profile within the industry. He was instrumental in the development of the E-ticketing system,
Upgrade Programs and the Employee Award Program. Scooter’s experience is valued in all aspects of the business
and is well known throughout the Fair industry for his award winning midway photography
8:45-10:00
Keynote Speaker - Teaching Old Industries New Tricks
Brian Scudamore, Founder & CEO of 1-800-GOT-JUNK?
He is an entrepreneur recognized for his passion, vision, and faith in people. Brian is widely
known as the pioneer of the professional junk removal industry in North America.
Brian started his business in Vancouver, Canada at the age of 18, and later went on to franchise
1-800-GOT-JUNK? as a way to expand operations. Today, 1-800-GOT-JUNK? has 1000 trucks
on the road throughout some 180 locations in the United States, Canada, and Australia.
Brian has received wide recognition in the media and business community. 1-800-GOT-JUNK?
has celebrated appearances on Dr. Drew’s Clutter Cleaners, Dr. Oz, Dr. Phil, CNN, ABC
Nightline, Good Morning America, the Today Show, George Stroumboulopoulos Tonight, The View; and Brian was
a guest on the Oprah show in 2003. His story has been told in Fortune Magazine, Business Week, New York Times,
Huffington Post, and Wall Street Journal, to name a few. 1-800-GOT-JUNK? is currently the starring junk removal
attraction on the hit A&E reality show, Hoarders. Other television appearances include Canada Sings and
Undercover Boss. In addition to interviews and guest appearances, Brian contributes written articles on building a
business and entrepreneurism to many national magazines, including a monthly column in PROFIT Magazine.
In 2004, Brian was inducted into the Young Presidents' Organization (YPO) and served as a board member for the
Young Entrepreneurs’ Organization (YEO). In 2007, Brian was honored to have been named the International
Franchise Association’s Entrepreneur of the Year. Other accolades include Fortune Small Business’ Best Bosses
Award, Globe & Mail’s Top 40 under 40, and a three-time winner of a prestigious “Best Company To Work For”
award.
As a public speaker, Brian has brought his entrepreneurial success story to many conference stages, including the
Fortune Small Business Magazine’s national conference. A strong believer in personal and professional
development, Brian graduated from MIT's four-year Birthing of Giants program, and has subsequently completed
several years of MIT’s BOG’s alumni program, Gathering of Titans. He is also a participant in a nine-year executive
education program at Harvard University through YPO Presidents’ University.
To most people, entrepreneurship means being on the cutting edge of the next bubble-du-jour—creating a product
that no one knows they need, getting three rounds of financing, then going under while the founders cash out. But
old industries, proven industries, are ripe with potential. Everyone can reinvent not just their company, but their
entire industry in a way that redefines strategy and competition. In this talk, Brian Scudamore, the founder and CEO
of 1-800-GOT JUNK? shares the business ideas that helped his company thrive in one of the oldest industries in the
world—taking out the garbage. How did he grow from a single truck to become the only for-profit global player in a
field where there is no obvious competitive advantage? Scudamore's business blueprint created a company that
redefined an entire industry, and allowed him to become the dominant player. In a fun, entertaining and energetic
keynote, Scudamore outlines how anyone can approach their company and industry with the same revolutionary
zeal and fervor that made his company an unlikely success.
10:00-11:00
Concurrent Seminars/Workshops
Workshop: Recruiting can be fun!
Presenter: Meredith Holmes, Director, Human Resources
Pacific National Exhibition
Meredith just celebrated working her 15th Fair at the PNE. Starting as a seasonal HR assistant, she
has had the opportunity to grow her HR career into the position she holds today as Director of
Human Resources. Leading the HR team, she oversees labour & employee relations, full cycle
recruitment activities including onboarding & orientations. Her passion for HR helps drive the HR
team to adopt industry best practices, and contribute to the achievement of the PNE’s strategic
objectives. Through industry conferences, seminars, and being an active member of HRMA,
Meredith keeps up to date regarding the latest HR trends.
Learn how the PNE recruits over 1000 Fair/Seasonal employees per year, having fun while creating the greatest
opportunity to select the best people. Discussions regarding PNE’s successes with using targeted recruitment
campaigns including social media to drive candidate applications. The seminar will also include industry best
practices in recruiting, rewarding and retaining staff. PNE’s practices can be applied regardless if your
organization has volunteer or paid staff.
Workshop: Celebrating a Milestone at a “Small Fair”
Presenters: Brian Casey, President
Hants County Exhibition
Brian Casey is the Maritime Representative on the Canadian Association of Fairs and Exhibitions
and has served in the capacity of a Volunteer Director since 2008. Brian’s experience in the Fair
Industry is extensive from both an active Exhibitor and the President on his local Board, the Hants
County Exhibition. Brian’s involvement in the Exhibition extends over 40+ years as an Exhibitor of
purebred Holsteins and Draft Horses. Also, he competed in barrel racing and cattle penning.
Currently, Brian is the President of Hants County Agricultural Society. Brian has also supported the
agricultural industry by his involvement with Provincial organizations as Past President of the
Exhibition Association of Nova Scotia, Past President of Nova Scotia Animal Breeders and Past President of Nova
Scotia Holstein Association. Brian is a dairy farmer and like any good volunteer helps on various exhibition
committees.
Receive an in depth view of the planning for the 250 th Hants County Exhibition; the oldest agricultural exhibition in
North America. Share with Brian many of the tips, hurdles and general practises for celebrating milestones within
your own events.
Workshop: Insurance Matters
Presenter: Shawn LaPalm, B.A.Hons, CHS
The Co-operators
Shawn LaPalm is an advisor and owner with The Co-operators. Shawn has over 20 years of
experience in the insurance industry, and specializes with non-profit and charity risk management
and insurance needs. The Co-operators Group Limited is a Canadian owned and operated
company. They insure over two million people Canada-wide. The Co-operators was built by
farmers to take care of themselves and their communities when traditional insurers would not meet
their needs. The goal of co-operative insurance was to work with policyholders to keep them
insured in good times and bad.
Since 2008, Shawn’s focus has been revamping, educating, and building stronger insurance policies for Agricultural
Societies, its directors and volunteers, while keeping price at the forefront of all conversations. Personal interaction
is his top priority, and Shawn can be seen speaking at individual, district, and Provincial Agricultural Society levels.
Shawn is also a Past President of an Ontario Agricultural Society, and currently sits as a director on its board.
Awareness, reporting and prompt action! It is everyone’s duty to maintain a safe environment for all, but how do
we go about it?
What am I responsible for as a board member? As a Volunteer? Who do I report too if I see something wrong?
Shawn will share some tips on how your society can react and prepare for the unexpected, recent claims and
lawsuits affecting Agricultural Societies, and how your society should have a risk management policy in place.
11:00-12:00
Concurrent Seminars/Workshops
Workshop: Bringing Ag awareness to the Forefront
Presenter: Mike Vokey, Executive Director
New Brunswick Provincial Exhibition
Mike Vokey, Executive Director of the Fredericton Exhibition, joined the non-profit organization in
2012 to lead and implement change and growth. Mike has turned challenges into success’s playing a
key role in mapping out a new vision for the provincial exhibition, while staying true to the 187 year
old mission and purpose. The changes to the New Brunswick Provincial Exhibition have been
welcomed by the community in no small part due to the efforts made to engage the people of
Fredericton and involve the community.
With over three decades in operations, marketing, and most importantly, real-life, in-the-trenches
business experience, he has brought a team leadership and winning attitude to the exhibition. Most recently Mike
accepted the position of President of the New Brunswick Fairs & Exhibitions Association.
Agriculture awareness goes back to our purpose and our mission statement. Today only 1.8 percent of our
population lives or works on a farm. Many fair visitors are several generations removed from family farms, making
it even more important than ever for fairs and agriculture organizations to connect today’s consumers with
agriculture. There are many ways to tell the agriculture story and help bridge the gap between producers and
consumers. The simple truth is that we cannot package and present our Agriculture fair the same way as we did two
or three decades ago and expect it to be received the same way.
For many people, the fair is the only time a family sees a farm animal. While the fair experience is not the same as
being on a farm for a firsthand look at food production, visitors can still talk to the person who cared for the
animals, ask questions or read information. Today’s market is interested in healthy eating and nutritious products
and organic products, from food selection to food preparation. The consumers have needs and we must present our
agriculture event as a solution to these needs. Let’s talk about how to do this. Who is better than the fair to educate
the public?
Workshop: IMPACT Sponsorship
Co-Presenters: Anita Cheng, Manager, Sponsorships and Community Events
Vancity
Shelley Frost, Vice President Marketing
Pacific National Exhibition
Anita Cheng is the Manager of Sponsorships and Community Events at Vancity, a values-based
financial co-operative in BC. Since she joined Vancity over 5 years ago, she has developed a
strategic sponsorship strategy that defines their support in the community to specific sectors
aligned to their focus areas. Most recently, she has worked to evolve their sponsorships to have a
stronger social and environmental impact that can generate measurable results. They are proud to
call these Impact Sponsorships. A prime example of this is the new partnership with the PNE
where the sponsorship is focused on improving their environmental footprint. Previous to joining
Vancity, Anita worked in Toronto for 7 years activating strategic marketing and training programs for Ford of
Canada.
Shelley joined the PNE team in January 2004 and oversees the company’s branding, advertising,
promotions, retail partnerships, media plans, market research, sponsorships and site-look initiatives.
Shelley's previous experience includes working as a senior-level executive for a publicly traded
technology company, and as a consultant providing expertise in the areas of marketing,
communications and business development. Shelley completed undergraduate degrees in both
Psychology and Business (Marketing) from the University of Alberta and holds a MBA in
International Marketing from Simon Fraser University. Shelley served on the Board of Directors for
the BC Chapter of the American Marketing Association (2001 – 2004) and is active in the BCAMA Senior
Executive Program. She has taught college courses and seminars in the areas of media relations, market
development and international marketing and has been asked to speak on a number of topics such as ethnic
marketing and sponsorship.
The world of sponsorship has changed dramatically in the past decade. Properties are no longer looking for bronze,
silver and gold sponsors, they are searching for partners where business values and objectives are aligned and
where they can work together to meet each other’s objectives. Sponsors are no longer satisfied with logo placement
and signage they want to have a stronger impact and measurable results in areas more significant than
“impressions”.
Case Study - PNE and Vancity
The PNE and Vancity came together in 2006 and over the past 8 years, the partnership has deepened and grown
dramatically. Because of communication and an understanding of each other’s changing story, the traditional
sponsorship has evolved from a generic activation of visa application acquisition on site into a model of member
value and then again into one rooted in improving the PNE’s environmental footprint. This newest evolution of the
partnership is a great example of an IMPACT SPONSORSHIP - a term coined by Vancity and a now prerequisite
for any relationship they build. Come hear how the PNE and Vancity help to meet each other’s needs in a way that
aligns with their “Good Money” values.
Workshop: Meetup Mastery
Presenter: Jennifer Henczel, Leader, Author, Owner
Marketing Motivator
Jennifer Henczel is an Award Winning Leader, Author, Owner of Marketing Motivator, and the
Founder of Connect Now Business Network. She has planned, promoted, and conducted hundreds
of networking and learning events. With a strong passion for connecting people, Jennifer founded
the Connect Now Network, Expert Speaker Series, Fraser Valley Marketing Summit, and
Marketing Motivator. She has many years of experience in training, and delivering workshops and
seminars for Universities, Government Funded Training Centres, and Corporate clients. She also
offers webinars and has a wide reach online, with both local and international audiences.
People want to connect and participate in live networking more than ever before! You don't need to be an expert to
organize an awesome Meetup. You just need something you care about and a desire to bring people together.
Meetups are a vehicle for you to reach into your community and build a much wider circle of support. A balanced
marketing plan must contain both inbound and outbound strategies. Learn the top tips for getting started fast.
12:00-2:00
Canadian Association of Fairs & Exhibitions’ National Awards & CAFE
Fair Champions Lunch
Keynote Speaker
Andrew Ramlo
Life Cycles and Lifestyles: Strategies for Reaching Consumers
Andrew Ramlo is a prominent demographer, urbanist, and planning consultant. As Director of Urban
Futures, Andrew has carried out strategic management assignments for a wide range of private and
public sector clients. Andrew has worked with many of Canada’s leading developers, investors,
retailers, and many of the country’s most rapidly changing municipalities, public agencies and crown
corporations. Andrew has been a contributing author to over 50 of the Institute’s public research
reports.
Is the age of mass marketing over? In this talk, Andrew Ramlo explains the dimensions of an evolving consumer
base and the ways to market for tomorrow's consumer: customized to your industry. He explains how and why
consumers are fragmenting into niches that seek individualized products and services. In a fragmenting market, it's
not enough to know about broad demographic changes; to succeed you will need to focus on the demographic,
lifecycle, and lifestyle shifts within your target markets.
Concurrent Seminars/Workshops
Workshop: Open Mic – Let’s Talk! Let’s Network!
Moderator: Brian Casey, President
Hants County Exhibition
2:00-3:00
Brian Casey is the Maritime Representative on the Canadian Association of Fairs and Exhibitions
and has served in the capacity of a Volunteer Director since 2008. Brian’s experience in the Fair
Industry is extensive from both an active Exhibitor and the President on his local Board, the Hants
County Exhibition. Brian’s involvement in the Exhibition extends over 40+ years as an Exhibitor of
purebred Holsteins and Draft Horses. Also, he competed in barrel racing and cattle penning.
Currently, Brian is the President of Hants County Agricultural Society. Brian has also supported the
agricultural industry by his involvement with Provincial organizations as Past President of the
Exhibition Association of Nova Scotia, Past President of Nova Scotia Animal Breeders and Past President of Nova
Scotia Holstein Association. Brian is a dairy farmer and like any good volunteer helps on various exhibition
committees.
We all look for an opportunity to discuss and share some on the fundamental issues related to our events. This
workshop allows the chance for open conversation on topics of our delegates choice moderated professionally.
“Knowledge is embodied in people gathered in communities and networks. The road to knowledge is via people,
conversations, connections and relationships. Knowledge surfaces through dialog, all knowledge is socially
mediated and access to knowledge is by connecting to people that know or know who to contact.” Quote by Denham
Grey
Workshop: BC Impact Study
Presenters: Richard Hudson, Certified Management Consultant
Peter Male, Vice President of Sales
Pacific National Exhibition
Richard Hudson is a Certified Management Consultant with 40 years experience in professional
practice. He has assisted public and private sector clients in many sectors of the economy in
Canada, the US, Europe and Africa to plan strategic direction based on economic analysis and
marketing research.
Richard has conducted research and planning assignments for agricultural fairs and societies and
industry associations across Canada over nearly 30 years. Assignments have included examination
of strategic opportunities for small country fairs, regional agricultural societies and major exhibition
organizations, as well as, provincial and national industry associations.
Peter Male has more than 25 years of experience in the operations of large-scale special
events in domestic and international markets. Currently Vice President of Sales at the PNE, a
position that he has held for the past 14 years, Male is renowned within the industry for
implementing creative strategy in order to further an event’s growth. His innovation has also
been proven through the introduction of feature buildings like the Urban Change and Extreme
Outdoors Pavilions and other PNE highlights including the award-winning ContainerArt, a
multi-disciplinary venue/gallery hosted in 20-foot shipping containers. Peter Male is credited
with re-positioning the PNE in the market during the 1990s following uncertain times that saw the non-profit
organization lose staple venue tenants including the Vancouver Canucks and the BC Lions.
Workshop: SOP (Standard Operation Procedures) Success
Presenter: Jennifer Henczel, Leader, Author, Owner
Marketing Motivator
Jennifer Henczel is an Award Winning Leader, Author, Owner of Marketing Motivator, and the
Founder of Connect Now Business Network. She has planned, promoted, and conducted hundreds
of networking and learning events. With a strong passion for connecting people, Jennifer founded
the Connect Now Network, Expert Speaker Series, Fraser Valley Marketing Summit, and
Marketing Motivator. She has many years of experience in training, and delivering workshops and
seminars for Universities, Government Funded Training Centres, and Corporate clients. She also
offers webinars and has a wide reach online, with both local and international audiences.
Learn tips for creating a Standard Operation Procedures system that will save time and money, and create easier
transitions from old to new board members. Knowledge transfer is a critical part of moving forward and building
momentum. In this session you will receive templates and tools for creating a system that works!
3:00-4:00
Concurrent Seminars/Workshops/Meetings
Workshop: An Affordable Master Planning Process for Small Fairs
Presenter: Charlie Smith, Senior Principal
Populous
Charlie has 28 years of experience in the design, programming and master planning of mass
attendance facilities including over 250 fairs, exposition centers, multipurpose arenas and equestrian
centers in 50 states, 23 countries and seven Canadian provinces. His firm, Populous, has been called
“the world leader” in fairgrounds design. He has participated in the master planning and design of
two World’s Fairs and two Olympic venue master plans. He has presented on topics related to
master planning and design at meetings and conventions of many fair related organizations. In 2008,
Charlie was elected to the International Association of Fairs & Expositions (IAFE) Board of
Directors. Smith is the only architect who is a member of the Canadian Association of Fairs & Exhibitions (CAFE),
International Association of Fairs & Expositions (IAFE), Florida Federations of Fairs, North American Livestock
Show & Rodeo Managers Association (NALS & RMA), International Association of Venue Managers (IAVM), the
Rocky Mountain Association of Fairs (RMAF), and the Royal Agricultural Society of the Commonwealth (RASC).
This workshop will cover several alternative methods for developing an economical approach for master planning
smaller fairs. It will include step-by-step processes, examples and costs for One-Day Master Planning Workshops,
Multi-Day Planning Charrettes, Market Demand & Feasibility Studies, as well as an outline of more comprehensive
planning processes.
Workshop: Mobile is Eating the Web - Event App Case Studies
Presenter: Allan Isfan, CEO
FaveQuest
Allan Isfan is the CEO of FaveQuest, the company behind MyEventApps, a leader in social and
mobile solutions since 2007. FaveQuest has launched hundreds of mobile apps, mostly for event
based organizations. Before co-founding FaveQuest with his business partner William Love, Allan
was an Entrepreneur In Residence at Venture Capital firm Skypoint Capital. Allan has been
creating cutting edge technologies that solve real business needs since obtaining his degree in
Electrical Engineering in 1991.
Smartphones are everywhere and Fairs have begun to take notice. MyEventApps has been at the forefront of the
mobile event app space having created apps for over 200 organizations, including many fairs, exhibitions and
stampedes.
Allan will present several case studies to help attendees learn about:
-mobile 101 (basic terms and trends)
-why Fairs need apps
-engaging youth through mobile
-getting your board … on board!
-how apps are created
-integrating sponsors in apps and generating new revenue
-launching mobile apps
-gathering stats and reporting success metrics
-the future of mobile and apps
3:00-4:00
Service Members Meeting
3:00-4:00
4:00-5:30
Midway Managers Meeting
General Session “Reach Your Peak” Teambuilding Challenge enjoy with
Coffee & 50/50 Draw
Bryan Burns, CEO, Chief Edu-tainment Officer
Corporate Play People
The Corporate Play People™ is a dynamic and passionate, corporate event based
company specializing in edu-tainmenttm concepts – teambuilding, event planning, hr
training, entertainment, company picnics, holiday parties, theme and decor and fun
casinos. We use the power of play to create serious fun in organizations.
As the CEO - Chief Edu-tainment™ Officer of The Corporate Play People™, Bryan is
inspired by the positive growth transformation of individuals and teams. After many
years of experience in leadership and team development, he is inspired to share his knowledge and life lessons by
impacting people through the many team-building programs at The Corporate Play People™. Bryan is a
passionate leader who believes in the power of play to lead a fun and dynamic life. A quote from Plato is our
number one approach with organizations and groups. - “You learn more about a person in an hour of play than in a
year of conversation.” Bryan continuously strives to find fun solutions to build workplace relationships, connect
people and increase communication! His energy and passion towards personal development is contagious!
The Reach your Peak Challenge will have the participants tackling a variety of fun-filled and challenging tasks that
vary in degree of skill, duration and purpose. From physical challenges to fun problem solving exercises, teams will
be entertained, energized and challenged as they compete to be named the # 1 team of the CAFE Conference. Plus a
chance to build relationships, improve communication and have some fun while learning from all your peers.
7:00-10:00
Pacific Flavours & Flare Banquet
Featuring Showcase Entertainment Evening with Live Auction
Cash Bar
10:00-1:00
CAFE Hospitality Suite
Hosted by the Pacific National Exhibition
Suite 3308