MEETING TRU’S STRATEGIC PRIORITIES
The role of TRU World
Mike Henniger
Lian Dumouchel
Driving the TRU World Mandate
TRU Strategic Plan (2007-2012)
University of Choice for International Opportunities







International opportunities for TRU students and faculty
Partnerships with international universities
Internationalize curriculum
International presence on Williams Lake campus
TRU’s academic activities internationally
Services for international students
Intercultural training for faculty and staff
Overview of TRU World
Int’l Marketing &
Student Recruitment
Int’l Student Services
AVP
International
Study Abroad
Contract Training
Transnational Education
(Accreditation & Articulation)
Int’l Academic
Development
Int’l Admissions
Intercultural Support
(Internationalization)
Historical Fall Enrolment
New Students
Grand Total
1583
1644
1724
1461
 Total Enrolment: 4.9% increase over FA/12
1203
1273
1039
924
765 806
652 686 722
295 328
412 457
89 96 150 163
472 530
364
482 468
191 197 212
350 367 400 436
460
293
109
154 178 182 235
International Student Services
Gold Standard of Services
• Homestay arrangement
Activities,
Events and
Housing
International
Student
Support
• International Student
Activities Program (ISAP)
• Native language support - 7
International Student
Advisors (ISAs)
Study Abroad
• Inbound/outbound student
•
•
•
•
support
Student exchange agreement
management
Program promotion and
marketing
Support for international field
schools
Risk management support for
students
Study Abroad Ambassador Program
Study Abroad
# of Inbound & Outbound Students
Bilateral
partners
Inbound
Outbound
131
60
113
International
Student
Exchange
Programs (ISEP)
partners
274
108
106
93
92
71
68
60
51
108
103
73
76
59
44
2006
2007
2008
2009
2010
2011
2012
2013
Contract Training
Non-credit program offering (in Canada and overseas)
• Teacher Training Program
• Language and Culture Program
• Tailor-made programming
2009
2010
2011
2012
2013
China
1
19
76
54
60
UAE
3
4
41
41
15
Korea
115
61
107
77
82
Indonesia
0
0
130
182
260
Japan
61
122
146
135
139
Mexico
0
6
13
17
11
Russia
0
0
0
29
25
Ukraine
0
0
0
7
26
Other
1
2
7
3
0
Total
181
214
520
545
618
Transnational Education
Develop, facilitate, implement:
• Accreditation
• Articulation
• Pathway partnerships
in collaboration with academic units
1342 1411
749
485
47
# of students
239
929 892 978 947 1045 1059
International Academic Development (IAD)
1.
2.
3.
4.
Curriculum Development
International/External Relationships
Institutional Support – Policies &
Processes
Internal Relationship Building
Advise  Research  Facilitate 
Support
The Mission:
To Accelerate International Academic
Development @ TRU
Looking to the Future
Director, International
Academic
Development
• 2011-2013
Internationalization
Fellow
• May 2014
Moving Forward…
How can TRU World best
prepare and align itself to
support TRU’s Strategic Priorities?
Moving Forward…
Taking stock
What role DOES TRU World
currently play at TRU?
What role DOES TRU World
currently play in the broader
context of internationalization
at TRU?
Future Vision
What role COULD TRU World
play in the coming years?
What is possible?
What role SHOULD TRU
World play in the coming
years to best support TRU and
help it achieve its strategic
priorities?
Competitive Positioning
Context
Inputs
Stakeholder
Input
Quantitative
Analysis
Where
are we
now?
International
Edudation
Standards of Good
Practice & Codes
of Conduct
Strengths &
differentiators
Higher Education
Global Landscape
& Trends
TRU World
Strategic Plan
Where we
want to be
How we will
get there
Gaps relative
to aspirations
TRU World’s Mission, Vision, and Values
TRU’s Mission, Vision, and Values
TRU’s Strategic Priorities
Daring to Dream…
Outputs
Building upon our existing
foundation…
 Student & staff mobility
Transnational education
 Institutional partnerships
 Intercultural support
Outcomes
Champion the development
of our institutional “Global
Competency”
Snapshot of External Recognition
AWARD
RECIPIENT
CBIE Member Emeritus - long-term service and support for CBIE
--- posthumous (2013)
Wes Koczka
BCCIE International Education Lifetime Achievement Award
--- posthumous (2013)
Wes Koczka
BCCIE Excellence in International Education Marketing Award (2013)
Mike Henniger
CBIE Internationalization Service Award (2011)
Kyra Garson
BCCIE International Education Distinguished Service Award (2011)
Vera Wojna
BCCIE Outstanding Program in International Education Award (2011)
TRU International Days
BCCIE Innovation in International Marketing Award (2011)
Cyndi McLeod, Royal Roads
University (based on her 10-year
record as AVP International at TRU)