
Is becoming more successful
› New ways of communication, technology
› Easy to travel
The world is technically getting smaller
 However, potential success lies in:

› identifying the greatest areas of potential
profit
› developing global strategies that function
effectively
Involves the firm in making one or more
marketing mix decision across national
boundaries
 The firm in establishing manufacturing
facilities overseas and coordinating
marketing strategies across the globe
 Involves more than one nation working
for a profit
 Flow of company goods and services to
consumers or users

Activities coordinate and integrate
across multiple country markets
 Managers focus on product markets
 Where groups of customers are seeking
shared benefits, or to be served with the
same technology
 Leverages a company’s assets,
experience, and products globally upon
adapting to what is truly unique and
different within certain countries.


Includes a vast array of:
› social, economic, and political conditions
combined with other responsibilities

Entry level positions include:
› research, planning, and coordination efforts
most likely at a company’s central office

Examples of companies that have
International Marketing positions include:
› Colgate – Palmolive, CPC International, Eli
Lilly, Gillette, and Nestle
Advertisement in
China
Advertisement
in USA
Good communication skills
 Research skills
 Critical thinking skills when searching for
International Marketing jobs.

These companies usually hire people
who have shown their working
experience in domestic operations
 The best way to obtain a sort of
International Marketing position is to
begin in a domestic sales job position or
work for an international company
 Also great communication skills, research
skills, and critical thinking skills are a huge
plus

Being fluent in a related foreign
language
 Or have lived in one or more of the
countries the company trades
 Have a solid and broad foundation in
marketing
 Lastly a bachelors degree or MBA is
highly suggested

Nature of Work:
 Oversee advertising and promotion
staffs, which usually are small, except in
the largest firms
 Small Firm: managers may serve as
liaisons between the firm and the
advertising or promotion agency to
which many advertising or promotional
functions are contracted out

In larger firms, advertising managers oversee
in-house account, creative, and media
services departments.
› Account Executive - manages the account
services department, assesses the need for
advertising and, in advertising agencies,
maintains the accounts of clients
› Creative Director - oversees the copy chief, art
director, and associated staff.
› Media Director - oversees planning groups that
select the communication media—for example,
radio, television, newspapers, magazines, the
Internet, or outdoor signs—to disseminate the
advertising.
The Business world can be extremely
competitive
 Take time to research the company and
countries it works with

› Knowing the culture, history, economics, politics
and traditions of the other country can be very
beneficial when doing business.
 This is an easy way to gain respect from your
international clients.
› Also do as much networking as possible, the
more people you know the more successful you
will be




Develop the firm’s marketing strategy in detail
With the help of subordinates, including product
development managers and market research
managers, they estimate the demand for products
and services offered by the firm and its competitor
In addition, they identify potential markets—for
example, business firms, wholesalers, retailers,
government, or the general public
Work with advertising and promotion managers to
promote the firm’s products and services and to
attract potential users



Supervise staffs of promotions specialists
Direct promotions programs that combine
advertising with purchase incentives to increase
sales
An effort to establish closer contact with
purchasers—dealers, distributors, or consumers—
promotions programs may use direct mail,
telemarketing, television or radio advertising,
catalogs, exhibits, inserts in newspapers, Internet
advertisements or Web sites, in-store displays or
product endorsements, and special events
Median annual earnings in May 2006 were
$73,060 for advertising and promotions
managers, $98,720 for marketing managers,
$91,560 for sales managers, and $82,180 for
public relations managers.
 Median annual earnings of wage and
salary advertising and promotions
managers in May 2006 in the advertising
and related services industry were $97,540.
