Dear <Insert Your Boss’ Name>
I would like your approval to attend the Integrated Marketing Summit (IMS) in Atlanta Nov 11-12th at the
Perimeter Marriott. IMS is the only conference dedicated to the complete customer lifecycle from awareness to
loyalty with an emphasis on the integration between all marketing channels and the customer experience.
Integrated marketing continues to be the most effective form of marketing out performing non-integrated
campaigns by as much as 800% according to Forrester Research. I believe attending this conference will allow
me to apply key learnings that will ensure we are maximizing our overall marketing efforts and success.
Here are some of the benefits I will gain by attending the Integrated Marketing Summit:





Learn best practices from over 30+ marketing experts
Gain unique perspectives from industry thought leaders and research specialists
Network with the biggest brands, technology providers and marketing service providers
Establish new business relationships to enhance our company’s success
Discover valuable new ways to successfully market and grow our business
IMS anticipates having over 300 attendees from across numerous industries. Here is a summary of the event:




6 optional training workshops on day one (Nov 11th)
5 All-star Keynotes, including Bob Lauterborn, James L. Knight Professor of Advertising, University of
North Carolina at Chapel Hill
30+ Speakers from major brands Bastille, Bitly, Cartoon Network, Dell, Deluxe, DuPont, Futurewire, UPS,
WeCareCard, just to name a few.
Breakouts include: Latest Integrated Marketing Research & Examples, Back to Basics: What IMC Is Really
All About And How to Get It Right, Creating a Lifecycle Marketing Road Map, Integrated Marketing
Showcase (Multi-speaker presentation), The New Crystal Ball - Using Advanced Data and Analytics
Intelligence to Predict Your Company’s Future, Omni Channel (UPS case study), Integrating Social Media
(Multi-Speaker Presentation), Engaging the Future B2B Customer & Top 10 Challenges for Marketers,
Content Marketing (Multi-Speaker Presentation), Mobile Marketing (Multi-Speaker Presentation),
Decoding Marketing Channel Chaos and Getting started in Omni Channel Marketing.
The approximate cost of my attendance is as follows:
Airfare:
Hotel:
Conference Registration:
Total:
$xxx
$xxx
$xxx
$xxx
Thank you for your consideration, and I appreciate your immediate attention to my request. You may learn
more about the event at www.IntegratedMarkteingSummit.com.
Sincerely,
<Your Name>