Retailer Profile
Tyler Lamberts
Ashley Price
Matt Vosburg
Presentation Topics

Retailer Background

Rouge Nation

“Welcome to Rogue Ales” Video

SWOT Analysis

Closing
History of the Rogue Brewery
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1988 – Rogue Ales Founded
1988 – 1st brew pub opened in Ashland,
OR
1989 – 2nd brew pub opened in Newport,
OR
1997 – Ashland closed, destroyed by
flood
History of the Brew Master
John “More Hops” Maier


May 18th, 1989 – he brewed his 1st batch
of Rogue Ales
November 14th, 2006 – he brewed the
10,000th batch of Rogue Ales
Where is the Rogue Brewery?

Located underneath the South end
of the Yaquina Bay Bridge in
Newport, Oregon
The Rogue Brews

Variety of brews


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Seasonal brews

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Dead Guy Ale
Yellow Snow
Santa’s Private Reserve
Single-batch brews

15th Anniversary Series
Rogue Brewery Awards


World Beer Championships, World
Beer Cup, Great American Brew
Festival (1989-2006)
Gold Medal at the 11th Annual
Beverage Packaging Design (2005)
for Morimoto Imperial Pilsner
Rogue Brewery Pub Locations
1.
Newport:
Rogue Ales Public House
Brewer’s on the Bay
Rogue House of Bed & Beer
2.
Portland:
Rogue Ales Public House
Rogue Spirits Distillery
3.
Rogue Ales Eugene City Brewery
4.
Rouge Astoria
5.
Issaquah Brewery (near Seattle)
6.
Rouge Ales Public House, San Francisco
Rogue Nation Foundation



Established in 1989
Supports charities in their
community
Examples: American Red Cross,
Human Societies, Zoos, and more
Rogue Nation: Beyond Charity


Magnum Opus: provides the
progression and justification of a
voluntary micro-association (Rogue
Nation).
History of nation establishment.
Includes the election of Brewer the
labrador as President.
Rogue Nation



Revolution: against the large
companies like Budweiser and
Miller.
Emphasize local distribution and
hundreds of small breweries rather
than three large companies.
Preservatives and refrigerated
trucks created mass market
behemoth.
Rogue Nation

Beer Manifesto: Sixteen guiding
principles.




Large scale brewers have ruined beer.
Beer is a superior beverage.
Those that produce beer for sale too
often hold their profits in greater
regard than their product.
Articles 13 and 16 explain change to
mass market and need for small
brewers.
Guerilla Brewer’s Association

30 points they agree to and pledge
by:



28) Restore elements of beer culture
lost in the time of mega-brew
domination.
29) Recognize that if we exceed our
reach, we will reduce our strength.
30) Advance an agenda of diversity,
creativity and choice in the market
place.
Rogue Nation Citizenship


Ballot of voting points.
Mail-in application of citizenship.


http://www.rogue.com/nation/citizensh
ip.html
Welcome to Rogue Nation
Sales

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No Preservatives
Variety
Local Community
Merchandise
Strengths

Quality of products

Unique blend of flavors, Variety of brews

Distribution

Customer loyalty

Community Involvement
Weaknesses

Small size, sales force made up of 5
people

Not all beers are in 6 packs

Price

High Calories
Opportunities

Expand variety of beers available in 6
packs

Open new breweries/restaurants

Offer even more rogue paraphernalia


Rogue Stuff
Bring back popular single batch beers
Threats



Northwest microbrewers
Other local breweries like
McMenamins
Becoming to big
Conclusion

Rogue has been around for almost 30
years

Rogue has its own community

Website

Unique locations
Works Cited
Clarke, Jim. “The Rogue Nation of Ales”. Star Chefs Online. Aug 2004. 17 April 2007.
<http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.
Gallagher, Scott (Marketing Director for Rogue). Phone Interview. 17 April 2007.
Rogue. 16 April 2007. <http://www.rogue.com>.
StarBrewers. 21 April 2007.
<http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.