Daniel Alling
Sr. Product Manager
Microsoft Corporation
Challenges Facing Businesses
Shifting Business Priorities & the “Clock
Speed” of Business Change…
IT Evolution leaves organizations
with multiple computing models
Today's IT Landscape: Complexity Spaghetti
ERP
FINANCE
INVENTORY
CRM
OPERATIONS
Is there a Diet for all this Spaghetti?
Integration at Different Layers
Business Integration & Automation Projects
Getting independently designed applications and
components to interoperate
Application Connectivity
Transparent Information Synchronization
“Instead of taking days, a change of payment method for paying tax is
now done automatically, in just a few seconds, at the point of first
contact with the citizen. Customer satisfaction has improved.”
Neil Walker, SOA Application Architect, RBT
Council Transforms Revenues and
Benefits Service Delivery with Enterprise Service Bus
The council wanted to
further integrate its IT
systems to automate more
of its business processes,
create additional efficiency
savings, and improve the
delivery of public services
to citizens and businesses.
Microsoft provided a
comprehensive enterprise
service bus (ESB) offering
through the Microsoft®
Application Platform using
the Microsoft BizTalk®
Server orchestration layer.
 Benefits service now
rated excellent
 Transaction time
reduced
 New channels to
handle revenues
 Cashable savings from
pilot programme
 Increased efficiencies
“By implementing BizTalk Server 2009 and earlier versions,
we’ve moved to a much more event-driven, real-time
business. Now we can respond faster and change policies
that affect business processes.”
Alex West, Technology Architect, Microsoft
Microsoft division connects systems and virtualizes
servers to improve productivity


The Entertainment and
Devices Division at
Microsoft lacked realtime visibility into its
supply chain
Wanted to connect
existing line-of-business
applications with
manufacturers’ systems


Used Microsoft® BizTalk®
Server 2004 and BizTalk
Server 2006 R2 to
improve supply-chain
management
Deployed BizTalk Server
2009 and Hyper-V™ to
virtualize and connect
multiple applications


Speeds deployment with
virtualization
Increases supply-chain
efficiency and improves
business agility

Improves productivity of
multiple teams

Extends investments
with scalable platform
Process Integration – B2C / B2E
Externalize Customization – Agile Processes
“Skandia is a global organization. It is imperative that the solution can be
quickly and easily deployed in other divisions of the company, providing
high value with as little additional cost as possible.”
Robert Ekblom, Chief IT Architect at Skandia
Online Banking and Insurance Provider Dramatically
Enhances Web Performance
Skandia uses 17systems
to support its online
banking and insurance
services. These include
products from
Microsoft, Progress
Software, and IBM. A
key requirement for
the company is the
need to consolidate
data from all customer
accounts—fast.




BizTalk Server:
Orchestrates 17 systems
and provides the
messaging infrastructure
SQL Server® 2005:
Reliably stores all customer
data and system messages
IIS 6.0: Manages the
Internet bank’s Web site
WCF: Common
communication layer
between the Web site and
BizTalk Server



Faster Processing –
time is decreased by
70%
System Reliability – to
handle 1 Million
transaction/day with
capabilities to handle
more 10 Million
transaction/day
Productivity is
Improved – reduction
in development,
deployment and
management efforts
“Simply Unum has been heralded as the largest, most complex, and most
collaborative project success story in the company’s history. It has become a
model for everything we do.”
Cissy Grebowski, Vice President of the Simply Unum Program, Unum
Insurance leader to deliver $700 million in revenue
with service-oriented architecture

Unum’s roughly 60
disconnected legacy
systems were
inhibiting the
company’s ability to
sell benefits and
service small business
customers effectively

Built and
implemented an
advanced serviceoriented architecture
using Microsoft®
Visual Studio® 2005
Team Suite and
Microsoft BizTalk®
Server 2006



U.S.$700 million in
incremental premium
revenue anticipated
Improved benefits
administration for
small business
customers
Streamlined
operational efficiency
Process Integration – B2B
“The proof of concept showed that Microsoft came out best on both
performance and cost. Furthermore, we were keen to take advantage
of the benefits of a standardised environment.”
Pim Van der Horst, Chief Information Officer, KAS Bank
Top 100 SWIFT User Streamlines Operations and
Reduces Operational Risk with Migration

KAS Bank wanted to
improve service and
straight through
processing levels for
its customers while
reducing costs and
operational risk.
 After evaluating a
number of products,
KAS Bank opted to
replace its mainframe
environment with
Microsoft® .NET. It also
chose to deploy
Microsoft BizTalk®
Accelerator for SWIFT.
 Lower costs
 More reliable SWIFT
payments
 Improved reporting
for customers
 Better MiFID
services for
execution
“Not only have we taken IT out of supporting daily
business processes, but we’ve also streamlined those
processes and given customers visibility into the value we
provide within the procurement cycle.”
David Stefanich, Chief Information Officer, Accuride
Vehicle parts manufacturer streamlines production
and delivers new customer value

The company’s IBM
iSeries–based
Electronic Data
Interchange (EDI)
solution made it
difficult to correct
errors, was hard to
maintain, and costly to
operate and support

Used the Microsoft®
application platform
to deliver a solution
that streamlines
integration, improves
factory operations
and production
planning, and
provides customers
with full visibility into
the status of work
done on their behalf

More predictable
factory operations

Improved developer
productivity


Complete customer
visibility into the
manufacturing
process
Rapid, cost-effective
implementation
User Interactions
Unified View – Agility on the Edge
“Thanks to BizTalk Server and SOA, we are able to use
SAP in ways we never could before—increasing our
return on investment in that technology.”
Chris Meiser, Executive Vice President of Operations,
Tallard Technologies
International distributor sees ROI, customer
satisfaction soar with SOA-based solution


Tallard distributes
high-tech products to
Latin American
resellers
Tallard needed to
migrate its FTP sales
and inventory
information system
to an Electronic Data
Interchange (EDI)
system

The company
optimized its existing
SAP application
platform by
implementing a
service-oriented
architecture with
Microsoft® BizTalk®
Server 2006 R2



Delivers better
customer information,
more quickly
Increases the value of
the vendor-customer
relationship
Increases ROI
exponentially
“Thanks to SharePoint Server and BizTalk Server, we can completely
restructure our computer systems while still responding to the pressing needs
of different management functions at UNESCO.”
Gyula Bognar,
Chief of IT Operations, UNESCO
UN Agency Retools IT System Quickly and Efficiently
with Web Portal Environment

UNESCO wanted to
progressively
homogenize its IT
environment,
implement global
standards, and create
a global application
interface while
integrating its
existing systems and
applications.

UNESCO developed a
flexible portal
environment using
Microsoft® Office
SharePoint® Server
2007, Microsoft
BizTalk® Server 2006,
to respond quickly to
enterprise needs
while constructing a
more controlled IT
system




Simple SAP
Integration
Flexible, Scalable
Architecture
Rapid Deployment
with SOA
Path Toward the
Future
Microsoft Integration Platform
Microsoft Integration Platform
Best Practices: When to use what
Building Services or Applications
.NET Framework (WCF, WF, Dublin)
Exposing Existing Applications as Services
BizTalk (WCF) Adapters, BizTalk Host Integration
Server(HIS)
Business to Business Integration(B2B)
BizTalk Server with BizTalk Accelerators
Application Integration
(LOB Integration, Process Automation)
BizTalk Server with BizTalk Adapters
Data Integration, ETL
SQL Server Integration Services
Human Workflow, Presentation Integration
SharePoint
Integrating with Sensors and RFID
BizTalk RFID
Complex Event Processing
SQL Server StreamInsight
Enterprise Service Bus
(Loosely coupled Integrations)
BizTalk ESB
Internet Service Bus
Windows Azure .NET Services
Master Data Management
SQL Server Master Data Services
Call to Action
© 2009 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
Optional Product Based
Deep Dives
Use as suitable.
BizTalk Server
Broad Overview of Capabilities
BizTalk Simplifies Interoperability
With The “Out Of The Box” Components
•
•
•
•
•
•
•
- 85 more Adapters from 3rd parties
- BizTalk Adapters bundled in Dynamics
WCF + WF: Dynamic Service Orientation
Interaction
between
activities use
parameter and
are more
tightly coupled
Workflow
Service
Workflow
WF activities implement service behavior,
while WCF provides service communication
Interactions
between
service and its
client use
messages and
are more
loosely
coupled
Windows Application Server
(Codename “Dublin”)
Visual Studio
ASP.NET
Web pages
WCF and WF
services
IIS
“Dublin”
WAS
ASP.NET
.NET
WCF
COM+, DTC, MSMQ …
Windows Server
•
•
WF
System Center
Admin Tools
Admin Tools (IIS
(IIS
Manager)
Manager)
Extensions
• Evolutioninofthe
WAS/IIS
and
Challenges
Mid-tier
Windows App Server role to
“I want
to manage
get my WFWF
andand
WCF
run
and
services up and running easily WCF
services
Why doesn’t
it just work?”
• Continually
ship app server
“I want to easily monitor and
value
quickly
possible
controlasrunning
WFas
and
WCF
–services.”
first release: Dev10 wave
• Add
additional
releases
“I really
want better
tooling and
scripting.” web downloads
through
“I want enterprise-ready,
reliable, scalable, manageable
server for WF and WCF.”
It Just Works
• Tooling and Scripting
Monitoring and Control• Enterprise-Ready Extensions
SQL Server Integration Services
Alerts and escalation
Call centre:
Semi-structured data
Text mining
components
Data mining
components
Custom
Adapter
Merges
Standard
sources
Custom
components
Mobile
data
Warehouse
Legacy data: Binary files
Application database





SQL Server Integration Services
Reports
Integration and warehousing are a seamless, manageable, operation.
Connect, Clean, Transform and Load in a single, auditable process.
Scales to handle heavy and complex data requirements.
Cube
Data is routed by rules or error conditions for cleansing and conforming.
Load data directly into any destination, from RDBMS to in memory ADO.Net recordsets
Integration Services
Enterprise Data Integration Platform

Scalable Platform
– Connect to data
– Multi-threaded architecture
– Comprehensive transformations
– Profile your data
– Cleanse your data

Extensible Platform
– C# and VB.Net scripting
– Reuse business logic
– Embeddable tasks
–
Visual Development Environment
– Visual designer
– Visual Studio scripting support
–
Data Quality
– De-duplicate data
– Text mining
Microsoft Confidential
Appendix
Additional Slides
Microsoft Integration Platform Customers
8500 Global Customers benefit from using BizTalk Server
81% of the Global 100
6 of the 8 largest U.S. Pharmaceutical Companies
4 of the 5 largest U.S. Electronics Parts Manufacturers
9 of 10 largest U.S. Telecommunications Companies
9 of the 10 largest Aerospace and Defense Companies in the U.S.
5 of the 8 largest U.S. Chemical Companies
4 of the 5 largest Railroads in the U.S.
9 of the 10 largest Insurance Companies in the World
Platforms In Action
Differentiated on the outside with looks & design
Simplified on the inside with technology & mechanics
Real-World Benefits
• Faster time to market
• Ease of change
• Increase in reusability and reduce
redundancy
• Reduce TCO
Execution & Strategy
• Sharing common platforms
• Simplification & Layered approach
Changes Demand Enterprise Agility
Business Process Cycle Times have collapsed!
5 seconds Trading analytics
30 minutes
20 minutes
30 seconds
Airline operations
10 seconds
8 hours
5 minutes
1 day
Track financial position
1 day
15 minutes
Mail … Express … Fax … E-mail …IM
1 month
5 days
107 106
Seconds
105
Supply chain updates
Document transfer
5 seconds
3 days
3 days
Call center inquiries
1 hour
Phone activation
1 hour
Refresh data warehouse
1 day
Trade settlement
24 hours
104 1,000
Build-to-order PC
100
10
1
Gartner Group
Enterprise Integration Landscape
CRM
INVENTORY
ERP
CRM
INVENTORY
FINANCE
OPERATIONS
NETWORKING
Integration Landscape
CRM
INVENTORY
ERP
CRM
INVENTORY
FINANCE
OPERATIONS
NETWORKING