LA ROCHELLE BUSINESS SCHOOL
COURSES IN ENGLISH
Academic year 2012/2013
La Rochelle Business School – Curriculum 2011-2012
Page 1
BACHELOR IN INTERNATIONAL BUSINESS
1st YEAR
SEMESTER 1
TITLE
HUMAN RESOURCES MANAGEMENT
Intercultural Management
Organizational Behavior
MARKETING
Introduction to Marketing
LAW - ACCOUNTING/FINANCE
Business Law - Accounting 1
INFORMATION SYSTEMS
Quantative methods and statistics
CREDIT
10
5
10
5
30 ECTS
SEMESTER 2
TITLE
MARKETING :
CREDIT
5
Sales techniques and negotiation
ECONOMICS :
Micro economics
Macro economics
ACCOUNTING/FINANCE:
Introduction to Finance
HRM :
Fundamentals of HRM
CULTURAL ZONE :
Doing Business in the Arab/Muslim World
The Latin American Zone
China and Japan
10
5
5
5
30 ECTS
La Rochelle Business School – Curriculum 2011-2012
Page 2
BACHELOR IN INTERNATIONAL BUSINESS
2nd YEAR
SEMESTER 3
TITLE
CREDIT
5
5
5
5
5
5
30 ECTS
Digital Marketing
Global Marketing
Export Techniques
International Management of Organizations
Information Systems
Introduction to Finance and Investments
SEMESTER 4
TITLE
Challenge Export
Marketing research
International Economics and Sustainable
Development
Introduction to Logistics
Team Management
Business Ethics and Social Responsibility
La Rochelle Business School – Curriculum 2011-2012
CREDIT
5
5
5
5
5
5
30 ECTS
Page 3
BACHELOR IN INTERNATIONAL BUSINESS
4th YEAR
SEMESTER 7
TITLE
CREDIT
5
5
5
5
5
5
30 ECTS
Marketing Services
Team Management
European Law
Cost Accounting
Strategic Analysis Methods & Tools
International Business in Europe
SEMESTER 8
TITLE
Business Game
Introduction PMBOK
International Strategic Management
MARKETING:
Sales Technics & Merchandising
B2B & Key Account Management
Consumer Behavior
OR
INTERNATIONAL BUSINESS MANAGEMENT :
Intercultural Management
International Markets Management
Business Law & International Sales Contracts
CREDIT
5
5
5
15
15
30 ECTS
OR
TOURISM :
Events management
Hospitality Management
Destinations management
15
30 ECTS
La Rochelle Business School – Curriculum 2011-2012
Page 4
BACHELOR IN TOURISM MANAGEMENT
1st YEAR
SEMESTER 1
TITLE
Basic marketing and sales techniques
Micro economics
Introduction to Project Management
Tourism and its Organisation
Services Marketing in Tourism
Customer Service Skills
CREDIT
5
5
5
5
5
5
30 ECTS
SEMESTER 2
TITLE
Geo-politics in Tourism
Consumer Behaviour in Tourism
Economics of Tourism
Fundamentals of Accounting and Finance
Applied Project Management
The Fundamentals of Human Resources Mgt.
La Rochelle Business School – Curriculum 2011-2012
CREDIT
5
5
5
5
5
5
30 ECTS
Page 5
BACHELOR IN TOURISM MANAGEMENT
2nd YEAR
SEMESTER 1
TITLE
International Business Negotiations
Project Management in Eco-tourism
Operational Marketing of Tourism Packages;
1. English-speaking Zone
2. The Arab World/Middle East
3. Asia
4. Hispanic Countries (Taught in Spanish)
Communication Marketing
Financial Analysis and Forecast
European Law
TITLE
Semester abroad at one of the School’s partner
Universities
CREDIT
5
5
5
5
5
5
30 ECTS
CREDIT
30
30 ECTS
La Rochelle Business School – Curriculum 2011-2012
Page 6
BACHELOR IN TOURISM MANAGEMENT
3rd YEAR
SEMESTER 1
TITLE
CREDIT
5
5
5
5
5
5
Tourism Marketing
Business Game
Cross-cultural Management
Advance Project Management
Finance et Yield Management
Tourism Development Strategy 1
1. Air transport Strategy
2. Tour Operating Strategy
30 ECTS
SEMESTER 2
TITLE
Ethics and Sustainable Development in Tourism
Food and Beverage
Coastal Tourism Management
Web marketing and Tourism
Tourism Policy, Planning and Development
Events Management
1
CREDIT
5
5
5
5
5
5
30 ECTS
Options
La Rochelle Business School – Curriculum 2011-2012
Page 7
MASTER IN MANAGEMENT
1st YEAR
SEMESTER 1
TITLE
Fundamental sof Marketing
Accounting Principles
Organizations and Human Resources
Business Game
Consumer Behaviour
Law Principles
ECTS CREDITS
5
5
5
5
5
5
30 ECTS
SEMESTER 2
TITLE
ECTS CREDITS
5
5
5
5
5
5
30 ECTS
Operations Management
Business Statistics
Economics
Entrepreneurship
Financial Analysis
Market Studies
2nd YEAR – Master 1st year
SEMESTER 1
TITLE
Corporate Finance
Logistics
Sales & Negociation
Strategic Analysis
Specialization : (Northern America or Europe) Business
Specialization : (Northern America or Europe Geopolitics
ECTS CREDITS
5
5
5
5
5
5
30 ECTS
SEMESTER 2
La Rochelle Business School – Curriculum 2011-2012
Page 8
TITLE
Cost Management and Control
Human Resources Management
Project Management
Services Marketing
Sustainable Development
Tax & Business law
ECTS CREDITS
5
5
5
5
5
5
30 ECTS
3rd YEAR – Master 2nd year
SEMESTER 1
Specialization : International Project
Management
Cost & Finance management
Scope management
Risk Management
Information System
Strategic Management
Quality management
ECTS CREDITS
5
5
5
5
5
5
30 ECTS
OR
Specialization : Hospitality Management
Hospitality and Sales Management
Business Law
Strategic Hospitality Management
Operational Hospitality Management
ECTS CREDITS
5
5
5
5
20 ECTS
SEMESTER 2
TITLE
Internship
Final Dissertation
La Rochelle Business School – Curriculum 2011-2012
ECTS CREDITS
15
15
30 ECTS
Page 9
MBA IN TOURISM MANAGEMENT
1st YEAR
SEMESTER 1
TITLE
Global Issues in Tourism
Leadership, Diversity and Cross Cultural
Management
Corporate Finance
Prospect identification and customer loyalty
programmes in tourism
Project Management
CREDIT
6
6
6
6
6
30 ECTS
SEMESTER 2
TITLE
Team Leadership
Events Management and applied CSR *
Hospitality Management
Destination Management and applied CSR*
Tourism product: design & development
Tourism principle and practice

CREDIT
6
6
6
6
6
6
30 ECTS
*Specialization
La Rochelle Business School – Curriculum 2011-2012
Page 10
MBA IN TOURISM MANAGEMENT
2nd YEAR
SEMESTER 1
TITLE
Brand leadership and Experiential Marketing
Strategic operations for services organizations
Strategic Management in Services Organisation
Strategic Hospitality Management
Business Law Applied to Hospitality
Management
CREDIT
6
6
6
6
6
30 ECTS
SEMESTER 2
TITLE
E-tourism and distribution
Hospitality and Sales Management
Operational Hospitality Management
Consultancy Project (Hospitality Management)
Strategic Financial Management
La Rochelle Business School – Curriculum 2011-2012
CREDIT
6
6
6
6
6
30 ECTS
Page 11