Entrepreneurship and Innovation Management Exam (11 Dec 2015)
Read the following questions and reflect on them before you write down your
answers. Try to be concise and to the point and use arguments and examples to
back your claims. Please construct your answer to each question so that it doesn’t
exceed one typed page (single-spaced, 12pt font).
Good luck!
Question 1:
a) How is effectual thinking different from managerial thinking?
b) Give three examples from the coursework where you have been able to
use or had the possibility to use effectual thinking. What did you learn
about it?
Question 2:
a) What is a business model of a venture, what is a revenue model, and how
do these two compare with each other? Describe three types of revenue
models that new ventures can adopt, also providing examples of their
application in existing real-life ventures.
b) What were the two most problematic components of the business model
of your group’s entrepreneurial idea, according to judges and potential
customers, and how could you address these?