Business PLAN
Real estate social media is here…
BROKER
BUILDER
END USER
Successful Platforms that Help
Taking Decisions…
Who’s helping in
Decision Making…
What’s at RISK…
•
•
•
A Bad Vacation
Wrong Cellphone
Bad Meal
Person can loose Life’s savings… Peace of
Mind… A lot is at stake when you invest in
Real Estate as an Investor or an End User…
What's the need for such a Platform…
01
For property search and listings, multiple players exist
magicbricks.com
99acres.com
Housing.com
CommonFloor
Makaan.com
For decision making and 360O connect NO ONE EXISTS
PropTalkies is a platform which helps decision making by providing a 360O
connect between brokers, builders, investors and end users. It provides..
End User
Rating
02
Real Time
Chat Room
Project’s Demand
Supply Dashboard
Investor Window for builders Discussion
Rating and brokers to connect Forums
with customers
Statistical
Ranking
Listing and
Requirements
Vision and mission
Our Vision is to create a transparent environment between Real Estate Stakeholders
Our mission is to change the current unorganized nature of Indian Real Estate industry and bring the real
estate stake holders on a common platform to communicate
SINGLE
TRANPARENT
PLATFORM
INVESTORS
03
END
USERS
BUILDERS
AGENTS
Projects
INDIAn ONLINE MARKET TREND
• India is world’s 3rd Largest Online Population after US and China
• Fastest Growing Web Categories in India
• 2nd Largest Online Population in APAC
• Blogs Category Showed Phenomenal Growth, Adding 11.6m New
Users
• India’s Online Population Skews Significantly Younger Than Other
BRIC Countries with 75% Under the Age of 35
Southeast Asia
9.6%
45-54 6.0%
Japan 11.4%
35-44 16.0%
India 11.5%
25-34 39.0%
7,221
Apparel
Shopping
85%
13,390
7,339
52%
11,141
24,278
Blogs
Financial
Advice
35,906
Mar-12
8,109
43%
11,571
China
53%
28%
Russia
15-24 36.0%
46%
India
49%
Brazil
83%
Reach of Blogs
04
Mar 13
% of Population
Mar-13
Blogs Have Seen High Growth in India Over Past Year
World Wide
China 54.0%
48%
Source:
55+ 3.0%
Total Unique Visitors (000)
Rest of APAC,
13.5%
Potential In Real Estate Online Space
Visiting To Real Estate Sites Still Has Room For Growth
Average Time Spent is 16.9 Minutes Per Visitor
Worldwide
China
India
18%
27.8
17.4
16.9
Russia
15.3
Brazil
19%
Reach of Real
Estate Category
Average Time Spent on
Real Estate Category (Minutes)
Indian Real Estate Online Penetration v/s Rest of the World
16.6
8%
17%
14%
05
Magicbricks
1809
99Acres
1391
846
Common floor
618
India Property
551
Sulekha Property
Makaan
383
Sulekha Rentals
382
19.3
15.8
Minutes Per Visitor
Unique Visitors (000)
Indian Real Estate Penetration with Current Players
5.9
9.6
7.5
9.5
10.8
06
Complete functionality
Not Supported
Partially supported
99Acres
Magicbrics
India
property
Commonfloor
Housing
Prop
Talkies
Future Road-map
Social
Media
Map Based
Search
Commercial
Property
Community
Area Level
Rating
By Users
Post
Requirements
Post Listings
Discussion
Forums
Real Time
Chat Room
Property Ranking
For Decision
Making
Property Review
By Users
Property
Rating By Users
Social
Media
Competitive analysis
Journey so far and road ahead
PropTalkies
Development
started
nov
2012
• Started with a
Dream to create
The Preferred
Platform for any
Real Estate
Activity in
present scenario
07
PropTalkies
was officially
launched in
November
2013. First
Phase
Development
successfully
completed and
self funded by
the Group
2013
• First Global Real
• Estate Social
Media
• Platform
• 43000 Properties
• 4300 builders
• 9 cities
PT signed
up Digital
Marketing
AgencyAGL360 for
SEO and
SMO
Activities.
2013
• Very well
received on
SMO Platform.
Expenses Heads
Sum of Expenses
Up to May 2014
Administrative
Expenses
INR 194,500
March 2014
SEO started
to get organic
traffic on the
site.
2014
• Impact started
showing up from
April 2014. There
is significant
Organic Traffic
started from SEO.
Development
Salaries
INR 953,000
Infrastructure
INR 40,00
Online Marketing
INR 2,328,680
PropTalkies is
a ZERO DEBT
Organization. It
has been full
funded by
Promoters.
PR
INR 200,000
Reserves
INR 1,091,100
Grand Total
INR 14,976,640
2014
• Current DayExpenses so far
INR 14,976,540/
USD 250 K
(Approx.)
2014
• Current Day
ASK for next 34
Months
Future road-map (sales)
Sales
Road-Map
Sales Offices
In Metro Cities
Hiring Right
Sales Talent
Set-up Right
Processes For
Communication
Sales Offices
NCR
08
MUM
PNQ
AHM
(Apr 2015)
(Aug 2015)
(Dec 2015)
BLR
MAA
HYD
KOL
(Dec 2014)
(Jun 2015)
(Oct 2015)
(Feb 2016)
Future road-map (marketing)
•
•
Editorials
PropTalkies
Branding Ads
Digital
Print
•
•
•
Billboard
Digital Out of Home
Transport Ads
Out of
Home
•
•
Highly focused on SEO
SMO
Display Ads1
Marketing
360o
Events
Radio
Television
Broadcast
09
•
•
•
•
•
Property Fairs
Property Conclaves
Future road-map (Product Development)
Mobile & Tablet Share grows to 14.2%
Mobile + Tab most preferred choice of access.
Blog and Music increasingly accessed “on the go”
100%
95%
26%
12%
13%
14.2%
66%
24%
60%
90%
85%
74%
80%
33%
40%
75%
Jan-13
WEB
Portal
Road-map
Focus will
be on
Mobility
10
Feb-13
Mar-13
Weather
Mobile
WEB
Property
Chat
Rooms
Private
Chat
Messenger
On The Go
Listing &
Requirements
Property
Chat
Rooms
Private
Chat
Messenger
On The Go
Listing &
Requirements
76%
Car Rental
Blogs
Entertainment
Music
Mobile
Community
Social
Connect
PropTalkies
Functional
App
Community
Social
Connect
PropTalkies
Functional
App
Cash Flow
Projections
$700 K
$650 K
Cash Flow Projections
BY sector
Quarter ON
Quarter Expenses
10K
9K
$600 K
7.5K
$550 K
27.5K
$500 K
56K
11K
32.5K
47.5K
11K
42K
56K
$400 K
$350 K
56K
13K
42K
42K
71K
71K
71K
48%
Sales
2%
Support
132K
342K
5%
Development
10%
Infrastructure
57.5K
7K
19K
12K
56K
56K
$450 K
Expenses Distribution
By Sector
47.5K
82.5K
155K
320K
6.5K
$300 K
342K
13K
$250 K
$200 K
$150 K
52K
255K
4K
394K
412K
356K
11.5K
314K
162K
251K
48K
$100 K
35%
Marketing
188K
65K
$50 K
36K
139K
63K
88K
Sales
Marketing
Infrastructure
Development
Q3
2014-15
11
Q4
2014-15
Q1
2015-16
Q2
2015-16
Q3
Q1
Q4
2015-16 2015-16 2016-17
Q2
2016-17
Q4
Q3
2016-17 2016-17
Support
Revenue projections
$1.1 mm $1.1 mm
$987 K
Quarter ON Quarter
Revenue
$860 K
$671 K
$482 K
$334 K
$183 K
$79 K
$0 K
Q3
2014-15
12
Q4
2014-15
Q1
2015-16
Q2
2015-16
Q3
2015-16
Q4
2015-16
Q1
2016-17
Q2
2016-17
Q3
2016-17
Q4
2016-17
Expenses vs Revenue
$1.2 MM
$1.1 MM
Starting Q1 2016-17
Revenue overtakes
Expenses
Quarter ON Quarter
Expenses vs Revenue
$1.1 MM
$1.1 MM
$987 K
$860 K
$900 K
Expenses
$800 K
Revenue
$707 K
$700 K
$671 K
$605 K
$583 K
$572 K
$600 K
$613 K
$602 K
$596 K
$482 K
$500 K
$425 K
$400 K
$334 K
$298 K
$300 K
$200 K
$183 K
$165 K
$79 K
$100 K
$0 K
Q3
2014-15
13
Q4
2014-15
Q1
2015-16
Q2
2015-16
Q3
2015-16
Q4
2015-16
Q1
2016-17
Q2
2016-17
Q3
2016-17
Q4
2016-17
Break even projection
$6.0 MM
$5.5 MM
$5.0 MM
Quarter ON Quarter
Cumulative
Expenses vs Revenue
$5.8mm
Break Even Point
Q3 2016-17
$5.1mm
$4.7mm
$4.5mm
$4.5 MM
$4.0 MM
$3.9mm
$3.5mm
$3.5 MM
$3.3mm
Expenses
$3.0 MM
$2.5 MM
$2.6mm
$2.7mm
Revenue
$2.0mm
$2.0 MM
$1.7mm
$1.4mm
$1.5 MM
$1.0mm
$889K
$1.0 MM
$500 K
$598K
$463K
$165K
$0K
Q3
2014-15
14
$263K
$79K
Q4
2014-15
Q1
2015-16
Q2
2015-16
Q3
2015-16
Q4
2015-16
Q1
2016-17
Q2
2016-17
Q3
2016-17
Q4
2016-17
Ask
Quarterly Ask
Q4 2016-17
$596K
$602K
Q3 2016-17
Q2 2016-17
$613K
Q1 2016-17
$583K
$707K
Q4 2015-16
$5MM
Q3 2015-16
$605K
$572K
Q2 2015-16
$425K
Q1 2015-16
$298K
Q4 2014-15
$165K
Q3 2014-15
$100K
15
$200K
$300K
$400K
$500K
$600K
$700K
Passing Benefits
to Costumer
Builder
End User
$
Increase the
Activity Level
Broker
Paid Services
Focused Group
•
•
•
•
•
Advertisement
Promotions
Value added services
Leads generation
Chat
16
Activities
•
•
•
•
•
•
Investors
End Users
Chat
Review/Rating
Forum
Property Listing
THANKYOU
Thanks for your valuable time