Presented By: EPP Solutions (PaCE 2) • The idea • The 4 P’s • SWOT analysis • Financial projections • Future plans • Conclusion Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Executive Summary DWTS 4P’s SWOT Finance Future Conclusion We have the place for you Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Product/Service Movie Theatre Restaurant Bar Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Target Segment Business professionals between 27-55 Benefit Profile: Ambience Quality Variety High Value Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Portland, OR The percentage of professionals in Portland 44% population between 15-44 (2007) Others 18% Median age 36 Management, professional, and related occupations 41% Sales and office occupations 25% Fortune 500 Companies Service occupations 16% Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Promotion Reviews & Recommendations Portland Weekly (LA Weekly) Good customer service Ambience Convenience Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Price Price of ticket – going with the market Food – price for quality and variety. Bar – Normal like other bars Ticket Food Living Room Theater 9.00 10.00 McMenamins 3.00 8 Dine With The Stars 7.00 14 4 4 4 Drinks (average) Executive Summary DWTS 4P’s SWOT Finance Future Conclusion SWOT Analysis STRENGTHS WEAKNESS Well-rounded team of individuals Restaurant industry Lack of start-up experience Lack of access to initial funds Project Management No name recognition IT experience and knowledge OPPORTUNITIES THREATS Favorable target market Competition Prime developing location Substitute products Limitation to movie deals Unique experience Executive Summary DWTS Fluctuation in economy 4P’s SWOT Finance Future Conclusion FINANCIAL PROJECTION • Initial Project Cost - $450,000 • Capital Structure • Venture Capitalist’s Investment - 82% (Owner’s equity) • Long Term Debt - 18% Executive Summary DWTS 4P’s SWOT Finance Future Conclusion FINANCIAL PROJECTION Net Income Comparison Net Income 350 Net Income 250 150 50 (50) Worst 1 2 3 4 5 6 Best (150) (250) (350) Executive Summary Year DWTS 4P’s SWOT Finance Future Conclusion FINANCIAL PROJECTION Break Even Analysis Best Scenario Worst Scenario 2500 1800 1600 2000 1400 1200 1500 1000 Fixed Cost 800 Variable Cost 1000 600 Total Sales Total Cost 400 500 200 0 1 2 3 4 5 6 0 1 Year Executive Summary DWTS 4P’s SWOT 2 3 Year Finance 4 5 Future 6 Conclusion FINANCIAL PROJECTION Internal Rate of Return Worst Scenario IRR - 8% Most Likely Scenario - 23% Best Scenario IRR – 38% Executive Summary DWTS 4P’s SWOT Finance Future Conclusion FINANCIAL PROJECTION Value of Equity Worst Scenario $293,000 Most Likely Scenario: $832,000 Best Scenario $1,371,000 Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Future Plans Executive Summary DWTS 4P’s SWOT Finance Future Conclusion Conclusion Feasible Scalable Reachable Durable Valuable Sellable Executive Summary DWTS 4P’s SWOT Finance Future Conclusion EPP Solutions 5 Countries Diverse Backgrounds 6 Languages Executive Summary EPPS DWTS ??????????? SWOT Product Finance Conclusion