Rhetorical Analysis Rough Draft
Introduction (need to write)
(history) Old Spice was first created as a woman's product in 1937 called Early American Old Spice.
The product for men was then created in 1938. The Old Spice products were
manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz
(citation). The trademark for this product is the sailing ships. The ships appear on every
product of Old Spice. When Old Spice was introduced, William Lightfoot Schultz was interested in
maintaining a colonial framework for those products and chose a nautical theme for Old
Spice (citation). He then chose to use the colonial themed sailing ships.
In this commercial there is a handsome, good- looking man playing as the Australian man you
want to be<maybe you could switch it up after the word Australian; men strive to be like, or
something similar. He starts off saying that he swam butterfly style through gorilla shark infested
waters to the world's manliest nation (Australia). He goes on saying that the smell of old spice smells
even sweeter than a sun scorched sea salted Australian man sweat. He then goes about saying that it
is widely known that the Australian man wrestles crocodiles, rides a kangaroo to work, and eats nuts
and bolts for breakfast.<the past 3 sentences start with “He,” maybe start off with a different word or
a different beginning; (the man, the Australian,etc.) In this part<(the scene then switches, etc), he is
holding a bowl and the nuts and bolts are poured into the bowl. He pours the bowl out and goes
capturing a spider with the bowl saying that the Australian man doesn't kill a spider, he simply sets it
free. He then turns the bowl over and in the bowl is no longer the spider, but a cat that looks like a
bird. He tells the cat "fly kitty burrow, find solace in the safety of the nearest scum tree. He looks
deeply into the camera then back at the cat and the cat meows. It then goes to him facing away from
the camera with just a towel around his waist spreading his arms out. He quickly turns ad is catching
a painting the throwing it at the wall to be hung. The painting hangs crooked and he does a fist pump
and each time he does a fist pup, the painting moves up until it is straight. It then goes to him
standing in a living room area catching the product as it is being tossed to him stating that with Old
Spice in Australia, that he can finally smell like a man. He the tosses the product away and catches a
koala that was dropped down to him.
Maybe section things off instead of it being one paragraph
It’s detailed but the meaning needs to be more understood
What is rhetoric?