Country Level Mobile/Digital Assessment
Country:
Date:
Mobile
Mobile Penetration:
http://data.worldbank.org/indicator/IT.CEL.SETS.P2
Observations:
Smartphone Penetration:
https://www.consumerbarometer.com/en/insights/?countryCode=GL
(only covers 47 countries)
Observations:
Mobile Operating Systems:
https://partner.buzzcity.com/campaignplanner.php
Observations:
#1
#2
#3
#4
#5
%
%
%
%
%
Top Mobiles (“Handsets”):
https://partner.buzzcity.com/campaignplanner.php
#1
#2
#3
#4
#5
Once you know which handsets are popular you can assess the capabilities of each one by looking them up at Phone
Arena- http://www.phonearena.com/phones. With that information you can then determine the handset
capabilities/technologies that are widely available and should be leveraged in a mobile ministry outreach.
Observations:
Most Popular Apps:
https://www.appannie.com/apps/google-play/top/
Android
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Observations:
https://www.appannie.com/apps/ios/top/
Observations:
iOS
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Internet
Internet Penetration:
http://data.worldbank.org/indicator/IT.NET.USER.P2
Observations:
Internet Access by Device Type:
http://gs.statcounter.com/#desktop+mobile+tablet-comparison
Observations:
Mobile %Desktop %Tablet %-
Mobile Broadband Penetration:
http://broadbandcommission.org/Documents/reports/bb-annualreport2014.pdf
(Annex 3, pgs 98-99)
Observations:
Webpage Cost:
http://whatdoesmysitecost.com/#gniCost
It is important that a digital outreach does not impose a significant financial burden on users. As such, you
should also know their average income and that can be data found at
http://www.statista.com/statistics/226956/average-world-wages-in-purchasing-power-parity-dollars/
(avg. monthly wage in USD).
Observations:
Top Websites:
#1
http://www.alexa.com/topsites/countries
#2
#3
#4
#5
#6
#7
#8
#9
#10
Observations:
Social Media
Social Media Penetration:
Asia Pacific (1/2015)
http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-apac-in-2015 (slide 51)
North Africa/Middle East/Turkey (7/2014)
http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-the-middle-east-north-africa-turkey (slide 9)
The Americas (6/2014)
http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-the-americas (slide 14)
Europe (2/2014)
http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-europe (slide 49)
Africa (only S. Africa and Nigeria, 1/2015)
http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015 (slide 27)
Africa (all countries, 12/2012)
http://www.internetworldstats.com/africa.htm (scroll down to find your country of interest)
Observations:
Top Social Media Platforms:
#1
%
#2
%
#3
%
#4
%
#5
%
(Use the appropriate links from “Social Media Penetration”. No stats available for Africa
except for Nigeria and South Africa)
Observations:
Top Facebook Accounts:
http://www.socialbakers.com/statistics/facebook/pages/total
Observations:
#1
#2
#3
#4
#5
Top Twitter Accounts:
http://www.socialbakers.com/statistics/twitter/profiles/
Observations:
#1
#2
#3
#4
#5
Video
Video Sharing Sites Penetration:
?
Video Sharing Sites Penetration by Platform:
Youtube
?
Other
?
Top Video “Channels”:
http://www.socialbakers.com/statistics/youtube
Observations:
Top Videos:
http://whatwewatch.mediameter.org
Observations:
#1
#2
#3
#4
#5
#1
#2
#3
#4
#5