School Breakfast Basics
Making the Case & Making It Work
Overview
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Introductions
Webinar Logistics
School Breakfast Overview
Making the Case
Making It Work
Next Steps
Resources
Q&A Discussion
Webinar Logistics
• Telephone or
speakers?
• Everyone’s muted
• Submit a question
Webinar Logistics
• Polling questions
– Please select answer and “submit”
• Webinar recording & materials will be
posted at:
• www.actionforhealthykids.org/breakfast
• www.breakfastfirst.org
Today’s Speakers
• Moderator
– Ellen Dillon, Action for Healthy Kids
• Panelists
– Madeleine Levin, Food Research & Action Center
– Nicola Edwards, California Food Policy Advocates
& BreakfastFirst Campaign
– Marc Arakelian, Compass-USA and Chicago Public
Schools
– Beth Miller, parent volunteer
The School Breakfast Program
Background
Key term: SBP
• Federal administration
– US Department of Agriculture
• State administration varies
– Department of education, public health, or
agriculture, etc.
• Any public or private non-profit school can
operate SBP
The School Breakfast Program
Background
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Federal law does not require schools to operate SBP
24 states do require certain schools to serve breakfast
– FL: all public elementary schools
– RI: all public schools
– OR: schools with 25% or more students eligible for
free or reduced-price meals
FRAC School Breakfast Scorecard summarizes all state
laws on school breakfast
SBP Nutrition Standards
Federal regulations set standards for nutritional quality
Improved standards are required through the 2010 Healthy,
Hunger-Free Kids Act (aka Child Nutrition Reauthorization)
USDA has proposed standards based on 2009
recommendations from the Institute of Medicine
Final standards expected from USDA in early 2012
Implementation anticipated in 2012-13 school year
SBP Nutrition Standards
Current Nutrition Standards
• 1 Serving of Milk - Non-fat and low-fat milk only (2
choices)
• 1 Serving of Fruits/vegetables (including juice)
• 2 servings of Grains (including bread, cereal, pasta) or
• 2 servings of Protein (including meat, eggs, cheese,
peanut butter, yogurt) or 1 serving of each
For more on this topic, join
the Nutrition & Appeal
webinar on March 6th
SBP Student Eligibility
• Same criteria for school breakfast and school lunch
• Free meals
– Household income: at or below 130% federal
poverty level (FPL)
– Categorical: children receiving certain public
benefits, foster children
• Reduced-price meals
– Household income: above 130% and at or below
185% FPL
Key term: FRP-eligible students
SBP Reimbursement to Districts
• Federal reimbursement for each meal served
– Amount varies by eligibility of student who is
served
– Amount also varies by percent of meals served at
each school to students who are certified FRPeligible
• Some states also offer per-meal
reimbursements
– e.g., California, Florida,
Hawaii, Illinois, Maine
SBP Overview
Student eligible for…
Student pays…
District receives…
(federal funds)*
“Free” meals
Nothing
At least $1.51
“Reduced-price” meals Up to $0.30
At least $ 1.21
“Full-price” meals
$ 0.27
Varies by district
*Districts receive an additional $0.30 for free and reduced-price meals served to students
in “severe-need” schools. “Severe-need” schools serve 40% or more of meals in the free
or reduced-price category.
SBP Access
Where is SBP Available?
• Nationally, nearly 87,000 sites operated SBP in the
2009-10 school year
– Public & private schools, residential facilities, etc.
• Increase of less than 1% from 2008-09
• 87% of sites that operated the National School Lunch
Program also operate SBP in 2009-10
– State range: 100% (RI) to 58% (Connecticut)
Source: School Breakfast Scorecard @ www.frac.org
SBP Participation
National Data
• Only 47% of students who benefited from free or
reduced-priced school lunches also benefited from
school breakfast
– State range: 61% (NM) to 34% (UT)
• That means less than 47% of students who are
certified for FRP-meals are served by SBP
• Well over 10.5 million students in need are
missing out on school breakfast
Source: School Breakfast Scorecard @ www.frac.org
SBP Participation
Top 5 States (2009-10)
State
New Mexico
South Carolina
Percent of FRP Lunch Students Who
Also Eat School Breakfast
61%
60%
Vermont
• State data available from:
Oklahoma
Mississippi
60%
58%
58%
Source: School Breakfast Scorecard @ www.frac.org
Making the Case
The School Breakfast Trifecta
Nutrition &
Health (Obesity
Prevention)
Academic
Achievement &
Behavior
District
Funding
Breakfast & Health
• School breakfast is often healthier than
breakfast from home
– Less sugar, more fruit, more milk
• School breakfast participants
– Healthier body weight and BMI
– Healthier overall diets (vitamins, micronutrients)
For complete references see:
•Benefits of Breakfast: Health and Academics fact sheet @ www.BreakfastFirst.org
•Breakfast for Health fact sheet @ www.frac.org
Breakfast & Learning Environment
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Decreased tardiness and absenteeism
Decreased disciplinary problems
Increased motivation
Improved peer-to-peer interactions
For complete references see:
• Benefits of Breakfast: Health and Academics fact
sheet @ www.BreakfastFirst.org
• Breakfast for Learning fact sheet @ www.frac.org
Breakfast & Brain Power
Eating breakfast is associated with
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Higher standardized test scores
Improved math & reading grades
Improved cognitive performance
Better visual perception, spatial memory,
short-term memory
For complete references see:
• Benefits of Breakfast: Health and Academics fact sheet @ www.BreakfastFirst.org
• Breakfast for Learning fact sheet @ www.frac.org
Minding the Gap
High need and low participation, why the gap?
• Breakfast served at the wrong time
– Students aren’t able to arrive to school early due
to family or bus schedules
– Students want to play or socialize instead of eat
– Students are not hungry before school but are
hungry before lunch
Minding the Gap
High need and low participation, why the gap?
• Breakfast served in the
wrong place
– Students want to avoid
the stigma of school
breakfast
− Cafeteria not easily accessible (e.g. far from
students’ first classes)
− Cafeteria lacks the capacity to serve students
quickly (e.g. long lines, inadequate seating)
Making It Work
Service times & locations that meet student needs
Model
Time
Location
Classroom Breakfast
Start of class
Classroom
Second Chance
Breakfast
Mid-morning at recess Cafeteria or multiple
or between classes
locations
Grab n’ Go Breakfast
Before school and/or
mid-morning
Multiple locations
(e.g. service carts)
SBP – Fiscal Impact
Increase SBP participation with effective models
(1) Maximize meal reimbursements
(2) Benefit from economies of scale
(1) Self-sustaining nutrition departments
(2) Increase “indirect” dollars into district’s general fund
Additional Federal Dollars
Top Five States (2009-10)
State
California
New York
Florida
Illinois
Pennsylvania
Additional Federal Reimbursement
$100 million
$53 million
$44 million
$41 million
$26 million
Additional federal reimbursements for district nutrition services if 60% of
school lunch participants also ate school breakfast (FRP-eligible students)
Source: School Breakfast Scorecard @ www.frac.org
Chicago Public SchoolsNutrition Support Services:
Healthy Schools, Healthy Students
Major Milestones
2006
CPS Adopts
Wellness Policy
CDPH creates
Interdepartmental
Task Force on
Childhood
Obesity
Health Teacher
Curriculum for all
Schools
2007
2008
Health
Promoting Menu
Changes
Regional
Procurement
Initiated
Breakfast in the
Classroom
$.5M Equipment
Investment
Salad Bar
Expansion
Fresh Fruit and
Vegetable Grant
2009
Spring 2010
Recess Task
Force Convened
First Lady
announces
Let’s Move
$1.5 M ARRA
Grant
Nutrition
Standards
Working Group =
New CPS
Standards
IOM Releases
National School
Lunch
Recommendations
Chicago City
Council Passes
Resolution
Go for the Gold
is Launched
Community
Schools
Established
Health
Performance
Measures
SY 2011
Culinary Training
$2.3 M Local
Produce
New Nutrition
Standards
Implemented
Schools take the
Challenge!
Health &
Wellness
included in
SIPAAA
Health and
Wellness Team
Established
Identifying a Need and Supporting Academics
Annual Meals for the 2008 – 2009 School Year
Breakfast at Chicago Public Schools
• Pre-2007 – Traditional before-school program
• 2007 – Universal breakfast in the classroom pilot school
• 2008 – Dedicated program director and implementation team
• 2009 – Universal breakfast policy for all schools
Voluntary BIC expanded to 85 schools
• 2010 – Voluntary BIC expanded to 200 schools
• 2011 – Board adopts BIC policy for all elementary schools
Program fully implemented by June 2011
First large-scale high school program at Roosevelt
2010 Results
Beth Miller
• Wooster City School District
• Wooster, Ohio
• Parent Champion
Parent Involvement
Steps to Take:
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Enlist support/help of like-minded people
Brainstorm ideas for change
Go to administration with concerns and ideas
Be willing to carry out programming
Design programming that educates and
empowers parents and students
Gather Information
• Gather data and support for change
– Surveys students and parents
– Poll students in classrooms
– Parent meeting with Food Service Directors
– Call for pricing/ give food service ideas for
healthier alternatives
Work Education into school day
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Right to Read Week
Library talks
Taste testing
School assemblies
Work on Low or No Cost Changes
• Universal breakfast to increase
reimbursements
• Investigate pricing of healthier options
• Advertise on school P.A. system
• Enlist student councils to assist
BE PATIENT…Change takes Time!
How Schools Can Engage Parents
• Look for those parent champions that have
the ‘pulse’ of the community…if they can’t
help they know someone who can.
• Family nights
• Bring the food service/nutritionist to the
parents at PTA meetings or other sharing
events
• Educate the parents…parents need to know
the benefits of breakfast at school
Take Action
Identify stakeholders who can help
make school breakfast a success
Identify school breakfast
champions in your community
Engage a broad range of
stakeholders
Assess the status of school
breakfast in your community
Take Action
• Identify the stakeholders who can make
innovative breakfast models a success
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Teachers
Principals
Parents
Students
Nutrition Services
Custodial Services
District Administrators
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District School Board
District Superintendent
Community organizations
Unions
Food banks/anti-hunger
organizations
• State Administrators
Take Action
• Engage multiple stakeholders
– Think about how Beth, an active parent volunteer
got involved…through the school nurse
– Gather a team…it could be a breakfast team or
your school’s wellness committee (if you don’t
have one, now is a great time to form one)
– Not just a message from food service
– Need administrator buy in
Take Action
• Identify champions in your community
who can engage stakeholders
– President of the teacher’s union in Oakland
USD is working to engage teachers in
supporting and improving school breakfast
Take Action
• Assess the status of school breakfast in your
community
– Service models used
– Current level of participation
– Level of need (i.e. Free and Reduced-Price)
– Current champions
Questions?
Tools For You
www.frac.org
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School Breakfast Reports
School Breakfast Outreach Resources
Breakfast in the Classroom Tools
State and local data tool
Webinars on the Healthy, Hunger-Free Kids
Act
Tools For You
www.BreakfastFirst.org
• Fact sheets and videos
• Health, academic, and fiscal
benefits fact sheets
• Research, presentations,
webinars, and best
practices
• Breakfast data for CA and
your district (CA only)
• Updates, including new
funding opportunities and
materials
Tools for You
www.actionforhealthykids.org/breakfast
•Target Audience Specific Materials
–Administrators
–Parents
–Best Practices Stories
•Webinars and grant opportunities
•Stories from schools and parents taking
action around school breakfast
www.actionforhealthykids.org
Upcoming Webinars
Please Join Us!
12/6 –Breakfast in the Classroom
1/17 – Other Alternative Methods
3/6 – New Nutrition Standards and
Alternative Breakfast
5/1—Promotion, Outreach and
Sustainability
Thank You!
Contact us at:
Nicola Edwards, nicola@cfpa.net
213-482-8200
Madeleine Levin, mlevin@frac.org
202-986-2200 x3004
Ellen Dillon, edillon@actionforhealthykids.org
410-707-9038
Thank you to our Sponsor
• This webinar series is made possible by the
Kellogg’s Corporate Citizenship Fund. We
appreciate their generosity and support.
• For more information on the benefits of
breakfast you may visit:
– www.loveyourcereal.com
– www.Kelloggvideos.com