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11.17.15 1
There are Four Unique Principles of Weidel Selling
1.
Stop Selling! Start creating value.
2.
Business Strategy: Focus primarily on people who know you.
3.
Customer Centric: It’s all about them, not about you.
4.
Personal Mastery: When you get better, your business gets better.
Five Ways to Increase your Income Per Hour
1. Increase average sale price, your fee, or both
2. Become a stronger lister
3. Focus on people you know
4. Focus on the vital few – the 20% of the things that make you 80% of the money
5. Focus on the overflow – getting deals from current deals
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
This Stuff Works! What we know about real estate
•
70% of buyers and sellers work with someone from their sphere
or a referral from their sphere
•
People prefer to work with people they:
•
•
•
•
Know
Like
Trust
And are in the Flow with
•
FLOW = Frequency of Interaction
•
The Challenge: The average person knows 10 Realtors
•
The Best FLOW:
•
Conversion Ratios (source:
National Association of REALTORS®
Cold direct mail
Cold internet lead
generation
Cold phone solicitation
(illegal)
2,000:1
1,600:1
500:1
Door knocking
Personal contact with
friends
100:1
Ad calls
25:1
Sign calls
20:1
50:1
•
Valuable (solves a problem / feels good)
•
Customized
Open houses
15:1
•
Personalized
Walk-ins
10:1
•
A combination of art and science
Past buyers
9:1
Past sellers
4:1
Referrals
3:2
Realtors underestimate the amount of contact required
One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
3
How to Make More Money
Three Keys to Success
1)
Mindset
2)
Skillset
3)
Actions
Three Things Holding You Back
1)
Negative Thinking
2)
Distractions
3)
Lack of Progress
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Who is Weidel?
A full-service real estate services, sales and marketing firm with vision, direction
and strong leadership built on a 100-year foundation
Nationally:
Locally:
More home sales annually than any
Hundreds of agents covering NJ and PA
national franchise
and tens of billions in home sales
•
Over one million transactions
valued at $321 billion in annual
home sales
Luxury:
Weidel and Luxury Portfolio International
•
3,500 affiliated offices
sell more $1 million-plus residences than
•
120,000 affiliated sales- associates
any other luxury real estate organization
•
Over 50 countries
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Who is Weidel?
continued
Full Service Real Estate Company
•
Residential Brokerage
•
Commercial Leasing
•
Wholly Owned Mortgage
•
Private Equity Fund
Company: partnered with
real estate companies who
Management / Investment
•
Real Estate Education:
together transact over $2.0Bn
licensing and professional
annually
training (over 4,000 new
•
Wholly Owned Title Company
agents in last 10 years)
•
Insurance
•
Commercial Brokerage

Multifamily

Retail

Industrial / Warehouse
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Community Partners Program
We take an active and compassionate
approach to our partners, clients, agents and
the communities where we live and work.
The Weidel Community Partners Program is our
philanthropic arm to give back to our clients
and to the communities of which we are proud
to have served for over 100 years.
The program works closely with charitable
organizations in our communities to support
them financially and to help them with
leadership training, fundraising, sales and
marketing and community involvement.
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Weidel-Leading RE Sells More Homes Than
Any Other Real Estate Company
•
Weidel-Leading RE sold over
$321Bn in 2014
•
3,500 offices, 120,000 sales
associates
•
Over 1.2 million home sale
transactions annually, more than
any real estate network
•
Member companies operating in
over 50 countries around the
globe
•
The #1 market share in
40 of the top 100 U.S. markets
#1 Market Share
in the U.S.
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Exclusive Member of
Luxury Portfolio
International
Weidel, as an exclusive member of Luxury
Portfolio International, is unmatched in
the global luxury arena, with properties in
over 47 states in the US and almost 50
countries. Together, we sell more $1
million-plus residences than any other
luxury real estate organization. Our brand
is recognized throughout the world as the
luxury standard of excellence.
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Global Connections, Powerful Marketing
•
WE MARKET PROPERTIES TO THE WORLD. When selling your client’s
home, you need global exposure in addition to the strong
marketing expertise we deliver locally.
•
Weidel-LeadingRE have the resources to market properties
to the highest possible number of potential buyers. With 120,000
talented associates around the world, we expose your client’s
property to buyers on six continents ensuring more eyes on your
property. In addition, we receive inbound clients from other
affiliates around the globe who are interested in purchasing
120,000 TALENTED SALES
a home.
ASSOCIATES AROUND
THE GLOBE ENSURE
•
Weidel-LeadingRE are responsible for over one million transactions
on a global basis. When your home is posted to our website locally,
it is immediately promoted on the LeadingRE.com website. It is also
MORE EYES ON YOUR
PROPERTY
immediately connected to the websites of over 500 of our affiliated
real estate firms in the world.
One Million Transactions Annually • $321 Billion in Annual Home Sales
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• 120,000 Agents
World-Class Service,
World-Class Introductions
•
We can assist clients anywhere in the world. Weidel has access to
the highest caliber of real estate professionals in over 50 countries
and across six continents. When buying or selling property outside
of our local market, our world-class connections can help with
real estate needs throughout our continent and to points around
the globe.
•
Our sales associates provide clients with extraordinary service
— anywhere their real estate needs take them. Our global
network is comprised of the most talented professionals in the
world. These associates ensure personal service with access
to quality real estate connections.
This extraordinary level of service and quality
is the reason why a meaningful introduction is
made through our network every five minutes.
Million Transactions
Annually
One MillionOne
Transactions
Annually
• $321
in Annual
Home
Sales
$321Billion
Billion
in Home
ales
12
• 120,000Agents
Agents
120,000
EXECUTIVE TEAM
Richard Weidel, Jr.
President/CEO
Rich Weidel, III
Vice President,
Business Development
BUSINESS DEVELOPMENT
OPERATIONS
Corporate Lead Generation
Commissions (Profit-Power)
Internet Lead Generation
Risk Management
Community Partnerships
Payroll
Relocation
Benefit Management
REO
Transaction Document
Management (Sky-Slope)
Referral (Incoming/Outgoing)
Social Media
Sign and Marketing Material
Acquisition and Delivery
Emily Kettenburg
Vice President, Sales
Jeanne Bodinson
Controller
CREATIVE SERVICES/
MARKETING (IN-HOUSE)
Sales and Marketing
Real Estate law
Human Resources
Technology Support Personnel
(2 full-time)
Corporate Branding
Computers/Phones
Agent Marketing
Intranet
Property Marketing
Agent Software/Hardware Integration
Graphic Design
Copiers/Scanners/Printers
Marketing Communications
Technology Training/Adoption
and Recommendations
Social Media Campaigns
Licensing
TECHNOLOGY SERVICES
Community Events (65+ annually)
Website (Moxi Works)
CRM/Database Management
Newspaper Advertising
REAL ESTATE OFFICES (12)
TRAINING
REAL ESTATE SCHOOL
Branch Manager/Team Leader
Pro-Start (2wk agent boot camp)
Fully Licensed (NJ/PA)
Admin./Processor (Full-time)
Institute (Over 300 online courses)
Sales Associate and Broker Licensing
Agents
Weekly Sales Meetings
Graduates (Over 4,000 students in last 10 years)
Professional Training Materials
13
Weidel is a Training-Oriented
Sales and Marketing Firm
Core Values
• Tradition
• Innovation
• Integrity
• Community
• Performance
• Reliable
• Resourceful
• Honest
• Uncompromising Service
• Excellence is to be Expected
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Agent Resources
Management Information Systems
•
Profit Power (Production
Management Reporting System)
•
Commission Disbursement
Weidel.net (Real Estate Real Easy)
•
Contracts and Business Forms online
•
SkySlope (paperless transaction
Management system with Digi Sign)
•
Agent and property marketing
•
Institute 2.0 (24/7 online training and
continuing education)
Seller Services Presentation Materials
•
Printed and Digital Presentation Formats
Media Advertising
•
Web Site Presence
•
Ad Shell Design
•
Press Release
•
Event coordination
•
Social Media
Marketing materials
•
Agent Web Sites
•
Promotional Items
•
World-class property marketing
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Moxi Works
Moxi Works, a new, unique real estate technology that merges a
customer relationship management platform, email marketing, listing
presentation tool, intranet and your agent website into one platform.
It delivers a sphere-based selling discipline so you do the right thing
at the right time, dramatically increasing new, repeat and referral
business.
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Agent Training - Institute
Institute is a robust online learning system designed to strategically help you learn, communicate
and do business in entirely new ways. With an engaging, collaborative environment, Institute offers
role-based, just-in-time learning modules with succinct, relevant content tied to specific agent and
objectives.
•
Top names in the business: Ninja, Mike Staver, Steve Harney, Matthew Ferrara
•
250+ courses
•
Short, succinct (most are 8 minutes or less)
•
Typical format is short video, interaction, short video, short quiz
•
Accessible on all devices, mobile enabled
•
Syllabi and search function to assist in finding courses quickly
•
Institute remembers what courses you’ve taken, where you stopped, what
youve finished… and even sends reminder emails
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Empowering Clients Through World-Class
Property Analytics
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Industry Leading Advertising
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Agent Focused Marketing
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents
Video Marketing – Sell Yourself!
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One Million Transactions Annually • $321 Billion in Annual Home Sales
• 120,000 Agents