PAUL R. THORNFELDT
www.paulthornfeldt.com 
Oakland, CA  94619  thornfeldt@gmail.com
SUMMARY OF QUALIFICATIONS
Over fifteen years of experience in designing and managing web teams, web sites, and online and print
marketing campaigns. Currently the Webmaster / Marketing Technology Group Manager at Morrison
& Foerster LLP (www.mofo.com). Adept at managing all aspects of marketing programs – with proven
track record of excellent results.
EXPERIENCE
Morrison & Foerster LLP, San Francisco, CA, 11/10-present
Webmaster / Marketing Technology Group Manager
Maintain overall responsibility for mofo.com and other firm-affiliated sites. Manage the firm's web
team.
 Have launched multiple sites for this world leader in legal services, including primary responsible
for migration, design implementation, and overall functionality.
 Manage email marketing campaigns with deep expertise in best practices.
 Succeed in a fast-paced international environment.
Paul Thornfeldt Design, Oakland, CA, 3/08-11/09
Owner / Sole proprietor
Groundwork Open Source (GWOS) (San Francisco, CA), 8/2008-9/2009
 Designed new company logo, color palette, product installation screens, PPT template, email
template, and home page banners reaching hundreds of thousands of potential GWOS
customers. New email template raised click-through rates by 2%.
 Designed and project-managed print advertisements, conference banners, and collateral (white
papers, case studies, and customers / interactive partner datasheets).
 Maintained web site, including lead source tracking, page creation and revision, and video editing.
www.groundworkopensource.com
 Hosted online webinars with proven upgrade path to sales department.
LaserCureNails (Larkspur, CA), 10/2008-present
 Created the LaserCure identity, including logo and web site, under tight deadlines.
www.lasercurenails.com
Open Space Advertising (Boise, ID), 4/09-7/09
 Created entire branding package, including logo and web site.
 Edited television and radio advertisements to create cohesive portfolio for the organization.
www.openspaceadvertising.com
Levanta, Inc., San Mateo, CA, 12/99-3/08
Webmaster / Creative Manager
Performed a broad variety of marketing activities for this Linux Management Appliance company,
including web team manager and creative manager.
 Created company web site (www.levanta.com), including design, content creation, branding, and
development of multimedia materials.
 Created and art–directed components of company's appliance, product GUI, product packaging,
and support documentation.
 Produced company intranet, collateral, banner ads, e–newsletter, and print advertisements.
 Created special promotional web sites with key partners, including the "Linux on zSeries at
Work" collaboration with 11 industry leaders.
 Coordinated and promoted company at myriad special events and conferences. Successfully
managed event budget exceeding $100k.
 Managed localization of content and acted as marketing liaison for both foreign and domestic
partner and created partner portal with CRM integration.
 Created SalesForce integration processes on company web site, resulting in an increase of more
than 2,000 new leads per year
LECG, Inc. Emeryville, CA; 5/98 - 7/99
Senior Marketing Associate, Online Services
 Managed and developed consulting firm's web site (www.lecg.com), including content, graphics,
and user interface.
 Developed Lotus Notes personnel database, including programming and content generation.
 Coordinated special events and seminars, resulting in new business for the company.
 Responded to investor request and webmaster email.
 Developed key responsibility for marketing research and resulting strategic marketing
recommendations.
CNET: The Computer Network San Francisco, CA; 11/97 - 4/98
Marketing Contractor
Marketing contractor with CNET's builder.com, the web developer resource and conference.
Responsibilities included:
 Provided marketing materials and logistical support, including show guide creation, invoicing /
billing issues, and staffing of show office.
 Conducted internet research and prepared databases of prospective sales, marketing, and press
clientele.
Legal Background San Francisco, CA; 11/92 - 5/97
Attorney
As a member of the California bar, managed caseload and handled all aspects of litigation for
plaintiffs' employment law firm (Law Offices of Paul Wotman) and broad–based defense litigation
firm (Ericksen, Arbuthnot, Kilduff, Day & Lindstrom). Samples of duties include:
 Argued matters in court, successfully mediated multi-million dollar cases, and participated in
arbitrations and trials.
 Selected as member of high–profile class action litigation team concluding with trial in federal court,
personally conducted hundreds of depositions.
 Supervised a large team of paralegals in document–intensive organization and research project.
EDUCATION
University of Arizona / University of Arizona College of Law
J.D. Degree.
 Dean's List. President, Law School Film Society.
B.A. Degree (Psychology/English).
 Dean's List. Served as legislative aid for Arizona state legislature. Testified in support of bills,
conferred with lobbyists and legislative liaison, and conducted research and prepared memoranda.
Researched and drafted proposed legislation.
TECHNICAL SKILLS
Skilled in a variety of software programs, languages, and operating systems, including:
HTML software: Home site, Dreamweaver
Graphic creation software: Adobe Creative Suite I, II,
and III, including Photoshop, Illustrator, ImageReady,
InDesign, and Acrobat Professional
Scripting languages: Including familiarity with
Javascript and PHP.
Content Management Systems: Drupal, SiteCore and
other proprietary systems
Web optimization / SEO, SEM: CSS, SSI, page
optimization, AdWords campaigns
Web server administration / transfer tools:
Comfortable with Apache and proficient FTP, SSH
and SCP clients (ssh, PuTTy, PSCP)
Version–control systems: cvs, SVN
Image–capture, video editing: SnagIt, Camtasia
Office / text editing tools: MS Office Suite –
Word, Excel, PowerPoint – vi / emacs