Pfizer
Kory, Iris, Tim, Ryan
Industry Focus
• Product Leadership
• Development of a new
product
• Probability that it will
be approved
• The expected launch
time
• Product life cycle
Cost & Development Time
• $880 million
• 15 years on average to develop
Role of R&D
• Spend the most capital
on R&D
• Only develop a product
if it will be extremely
successful
R&D Process
• To target identification and validation
• Lead screening and optimization
• Testing phase
Genome Project & Drug Development
• Target identification- now possible to
associate specific genes with specific diseases
• Genes can be used as the targets