UNIVERSITY OF KENT
MODULE SPECIFICATION TEMPLATE
SECTION 1: MODULE SPECIFICATIONS
1.
Title of the module
Business Skills for E-Commerce (KBC529)
2.
School or partner institution which will be responsible for management of the module
Canterbury College
3.
Start date of the module
September 2013
4.
The number of students expected to take the module
75
5.
Modules to be withdrawn on the introduction of this proposed module and consultation with
other relevant Schools and Faculties regarding the withdrawal
None
6.
The level of the module (e.g. Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M])
Intermediate (I)
7.
The number of credits and the ECTS value which the module represents
15 credits (7.5 ECTs)
8.
Which term(s) the module is to be taught in (or other teaching pattern)
Autumn & Spring
9.
Prerequisite and co-requisite modules
None
10. The programmes of study to which the module contributes
HND Business (Marketing), HND Business (Law), HND Business (Finance), HND Business (Human
Resource Management), HND Business (Retail Management)
11. The intended subject specific learning outcomes
11.1
Develop knowledge and critical understanding of successful E-Commerce
11.2
Critically analyse the structure and aims of business organisations
11.3
Develop knowledge and critical understanding of the importance and the impact of eCommerce
11.4
Be able to design e-Commerce solutions.
12. The intended generic learning outcomes
12.1
Critical evaluation of approaches to solving problems
12.2
Critically analyse information and utilise the results of that analysis
12.3
Ability to apply underlying concepts and principles
1
UNIVERSITY OF KENT
13. A synopsis of the curriculum
The Indicative content will include topics such as:











Organisations: aims, market share, growth, customer service
Political, Economic, Social and Technological (PEST) analysis
Business Functions
Stake Holders: identification, role and objectives
Consumer impact of e-Commerce
Business Impact of e-Commerce
Creative e-Commerce solutions and developments
Markets and market research for e-Commerce
Electronic Payment
Security
E-Commerce legislation
14. Indicative Reading List
Beynon-Davies P, (2012) E-Business 2nd edition Basingstoke: Palgrave Macmillan
Chaffey D (2011) E-business and E-Commerce Management, Fifth Edition London:FT Prentice
Hall, Courtland B, Thill J (2010) Business in Action London:Pearson
Laudon K, Guercio Traver C (2013) E-Commerce 2010: International Version: Business,
Technology, Society 9th Edition London:Pearson,
Malmsten E, Leander K, Portanger E and Drazin C (2011) Boo Hoo: A Dot.com Story from
Concept to Catastrophe London:Cornerstone
Rich J (2008) Design and Launch an eCommerce Business in a Week Entrepreneur Magazine's
Click Starts Entrepreneur Press
Ridderstrale J and Nordstrom K (2007) Funky Business Forever London:Prentice Hall
Stanwick P, Stanwick S (2008) Understanding Business Ethics London:Prentice Hall
Vise D (2008) The Google Story Pan
Other Sources
Business Review Magazine (Phillip Allan Publishers – see www.phillipallan.co.uk)
The Economist (The Economist Newspaper Group, Inc)
15. Learning and Teaching Methods, including the nature and number of contact hours and the
total study hours which will be expected of students, and how these relate to achievement of
the intended module learning outcomes:
Hours
Subject LOs
Generic LOs
Lectures
21.5
11.1, 11.2, 11.3
12.2
Seminars
21.5
11.1, 11.2, 11.3, 11.4
12.1, 12.2, 12.3
2
11.4
12.1, 12.2, 12.3
Independent study
105
11.1-11.4
12.1-12.3
Total hours
150
Workshops
There will be approximately one and a half hours of class contact time per week consisting of
an appropriate mix of 1 hour or 45 minute lectures, 30 or 45 minute seminars and 1.5 hour
practical sessions over the year (total 45 hours). Seminars will typically include discussions,
problem-solving and case-studies to which students will be expected to contribute both as
individuals and as part of a group. In addition, practical work may be incorporated.
16. Assessment methods and how these relate to testing achievement of the intended module
learning outcomes
Individual Essay – 2000
words
Weighting
Subject LOs
Generic LOs
50%
11.1-11.3
12.1, 12.2
Students will complete an essay related to E-Commerce.
2
UNIVERSITY OF KENT
Individual Report – 2000
words
50%
11.1-11.4
12.3
A report focused on the design of an E-Commerce solution to an industry related problem.
17. Implications for learning resources, including staff, library, IT and space
No additional resources are required to deliver this programme.
18. The Collaborative Partner recognises and has embedded the expectations of current disability
equality legislation, and supports students with a declared disability or special educational need in its
teaching. Within this module we will make reasonable adjustments wherever necessary, including
additional or substitute materials, teaching modes or assessment methods for students who have
declared and discussed their learning support needs. Arrangements for students with declared
disabilities will be made on an individual basis, in consultation with the Collaborative Partner’s
disability/dyslexia support service, and specialist support will be provided where needed.
19. Campus(es) where module will be delivered:
Canterbury College
If the module is part of a programme in a Partner College or Validated Institution, please complete
the following:
20. Partner College/Validated Institution: Canterbury College
21. University School responsible for the programme: Kent Business School
SECTION 2: MODULE IS PART OF A PROGRAMME OF STUDY IN A UNIVERSITY SCHOOL
Statement by the School Director of Learning and Teaching: "I confirm I have been consulted on the
above module proposal and have given advice on the correct procedures and required content of module
proposals"
................................................................
..............................................
Director of Learning and Teaching
Date
…………………………………………………
Print Name
Statement by the Head of School: "I confirm that the School has approved the introduction of the
module and, where the module is proposed by School staff, will be responsible for its resourcing"
.................................................................
..............................................
Head of School
Date
…………………………………………………….
Print Name
3
UNIVERSITY OF KENT
SECTION 3: MODULE IS PART OF A PROGRAMME IN A PARTNER COLLEGE OR VALIDATED
INSTITUTION
(Where the module is proposed by a Partner College/Validated Institution)
Statement by the Nominated Officer of the College/Validated Institution: "I confirm that the College
has approved the introduction of the module and will be responsible for its resourcing"
5th June 2013
Nominated Responsible Officer of Partner College
Anna Webber
Print Name
Head of HE
Post
Canterbury College
Partner College
Module Specification Template
Last updated January 2013
4
Date