Oct. 19-21

2014 marked our first PARTNERS Virtual Conference –
IT WAS A TREMENDOUS SUCCESS!
 More than 6,300 session attendance viewers
 Average attendee engaged more than 8 hours 44 minutes
 Over 700 attendee Q&A interactions
 Live broadcasts featured over 35+ guests in 3 days
 95.7% of unique visitors saw some type of sponsor message
 1,478 document downloads
 705 total chat posts

Connect your brand with a global audience in the way they want to connect. The Virtual Conference offers:
 A virtual Exhibit Hall
 Access to general sessions
 Breakout sessions
 Multiple live reporting sessions including 24 live “News Desk” sessions
 Reports from the Expo Hall floor
 And more – all in an interactive environment

PRIME TIME INTERNET BROADCAST viewing exposure to a targeted group of practitioners and thought leaders around Big Data, Analytics, Data Warehousing and Digital Marketing .
- Extremely targeted marketing and at a fraction of the cost of what any other broadcast channel would charge.
STRATEGIC SALES & MARKETING OPPORTUNITIES by posting key product and service information to review, download and share in your custom Virtual booth.
- Generate pre-qualified leads, communicate real-time and with follow up emails.
- Expand your target audience and draw more national and international clients.
- Ability to track and rank the leads, activity and interest areas of prospects who visit your booth.
- Real-time access to your new sales leads.
- Increase the number of brand impressions by promoting products, demos, case studies and more.

CREATE BUZZ INSIDE AND OUTSIDE YOUR COMPANY as employees have access to see your presentation, even if they are not registered for the event.
Rebroadcast your featured session directly on your company’s website - delivering your message to an even bigger audience.
Increase your company’s visibility within the PARTNERS global community.
- Stay in touch with your Virtual prospects and further promote your products and services after the event via on-demand and email communication options.
Increase your company’s brand awareness and thought leadership programs.

Making the decision to engage with the world’s most advanced community of data, analytic and marketing practitioners is smart.
Sponsoring or exhibiting at PARTNERS Virtual Conference can move you from engagement to ROI.
Some of the biggest names in the industry continue to look to this event as a category leader for the data-driven. You should, too!

In 2014, Virtual sponsors got their brands in front of over 2,000 total Virtual attendees from 60 companies including:
American Airlines
Abbott Laboratories
Air Canada
Ace Hardware
AIG
American Eagle Outfitters
American Express Company
Amica Mutual Insurance Co
Apple, Inc.
Arrow Electronics
AT&T
Bank of America
Blue Cross& Blue Shield TN
Boeing Company
Capital One Financial Corp
Catepillar, Inc
Coca-Cola Refreshments USA
Charles Schwab & Co.
CIGNA Corp.
Cisco Systems
Columbia Sportswear Co.
Comcast Corporation
CVS Corporation
Dell Inc.
Delta Airlines, Inc.
The DIRECTV Group eBay, Inc.
Expedia,Inc.
FedEx Corporation
Ford Motor Company
GlaxoSmithKline
DoDaddy.com
Hertz Corporation
IBM Global Services
Intel Corporation
Johnson & Johnson
Kiewit Corporation
Kohl’s Corporation
LexisNexis
Lloyds Bank plc
Lowe’s Company, Inc.
McCain Foods Limited, Inc.
MGM Resorts International
Microsoft Corporation
Monsanto Corporation
Morgan Stanley
Nationwide
Nike
Office Depot, Inc.
Paypal, Inc.
PepsiCo
PG&E Corporation
Rust-Oleum Corporation
SAS Institute, Inc.
SC Johnson & Son
Sears Holding Corporation
SIRIUS XM Radio
Southwest Airlines
Sony Pictures Entertainment
Sprint Nextel Corporation
Staples, Inc.
Target Corporation
The Home Depot, Inc.
TIAA-CREF
Time Warner Cable
3M
US Marine Corps
UBISOFT
Union Pacific Railroad
Verizon Communications, Inc.
Volvo Car Corporation
Walgreen Co.
Wal-Mart Stores, Inc.
Wells Fargo & Company
Wyndham Worldwide

Event will run 3 days in conjunction with the physical event
Monday
Tuesday
October 19
General Session
Breakout and Sponsor Sessions
News Desk
Expo Hall
October 20
Breakout and Sponsor Sessions
News Desk
Expo Hall
Expo Hall Event/Gamification
Wednesday October 21
Breakout & Sponsor Sessions
News Desk
Expo Hall
General Session

The Virtual Experience
 Environment will consist of:
* Lobby/Homepage * Session Rooms * Expo Hall * News Desk * Resources
 Interactive event platform that works natively across all devices utilizing a standard web browser
 Attendees will be able to attend select sessions and interact with other attendees through social media, discussions and chat
 Sessions will be live and available on-demand for 90 days after the event

Virtual
Lobby

Virtual
Expo Hall

cont.
Expo Hall/Sponsor Booth
 Each exhibitor gets to build and customize their booth to meet their brand and product requirements. Teradata to provide training for this simple, turnkey build.
 Exhibitors can access leads and attendee interactions in real time and see detailed analytics into each attendees interactions with their booth presence
 Exhibitors are encouraged to have staff dedicated to their virtual presence just like the physical event

cont.
Sponsor Booth Capabilities
 Company intro copy (capabilities, product features, branding, etc.)
 Present sponsor produced corporate videos
 Real-time chat between sponsor staff and prospect clients
 Post white papers, sell sheets, case studies, etc. for prospect client downloading
 Request for a sales call portal
 Survey link option
 Sponsor links to sponsor’s social channels
 Sponsor link to company website

cont.
News Desk
 Principle and Major sponsors have the opportunity for your designated spokesperson to be interviewed live
 Interview is broadcast within the virtual environment
 Also, broadcast publicly on teradatapartners.com to increase exposure
 Dedicated professional anchor interviewing:
 Key presenters
 Key Teradata thought-leaders
 Sponsor Opportunities:
 Live 1- 5 minute interview
 10 – second bumper commercial
 Branding opportunities include on screen and mug placement (mugs provided by sponsor)

cont.
Session Presentation
 Principle and Major Sponsors have the opportunity for your company spokesperson to be a dedicated presenter in one of the on-site conference sessions.
 Session is broadcast within in the virtual environment to a global audience

cont.
Promotional Sponsor Banners
 Principle and Major Sponsors have the opportunity for your company to display your company promotional banner on-site in one of our high visibility areas.
 All sponsors receive a web banner on the Virtual website for the duration of the event.

VIRTUAL CONFERENCE SPONSORSHIPS
Exhibitor / Sponsor Fee
Live News Desk:
Prime Time Slot
Standard Time Slot
Session Presentations
Extend Your Webcast Reach
Create Company Buzz
Promotional Sponsor Banners:
On Location at Conference
Virtual Conference
Exhibitor Booth:
Physical Space (Size based on level)
Virtual Space
Interest Tracking
PRINCIPLE
$45,000
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Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a spo nsor in the virtual event. Virtual booth creation (if desired) is an additional $500.00. Attendance at training to manage prospect intera ctions still mandatory.
MAJOR
$20,000
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SUPPORT
$10,000
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OPTION: News Desk Sponsorship
 Prime on camera sponsor logo placement during designated 60 minutes of interview sessions
 (2) on-air host sponsor mentions
 :15 second sponsor produced spot airs 1x at conclusion
 Sponsorship includes additional free Virtual passes
 Available to Principle sponsors only. Limited slots available.
= sponsor logo area

OPTION: “PARTNERS PULSE” SPONSORSHIP
 Pre-recorded 2:00 minute floor update
 News reporter format
 4 daily Partner Pulse updates
 Sponsor gets microphone wrap, continuous on air logo placement during the Pulse and reporter intro/exit mention
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a spo nsor in the virtual event. Virtual booth creation (if desired) is an additional $500.00. Attendance at training to manage prospect intera ctions still mandatory.

OPTION: GAMEIFICATION SPONSORSHIP
 Premium space sponsor logo placement on
Gameification page
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a spo nsor in the virtual event. Virtual booth creation (if desired) is an additional $500.00. Attendance at training to manage prospect intera ctions still mandatory.

OPTION: VIRTUAL EMAIL LOGO PLACEMENT
 Premium space logo placement within outgoing
Virtual emails with sponsor recognition
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a spo nsor in the virtual event. Virtual booth creation (if desired) is an additional $500.00. Attendance at training to manage prospect intera ctions still mandatory.

O: (702) 944-9683
C: (339) 221-3276
Fax: (509) 757-1168