The E-Cigarette Industry
in China
By Roger Luo
Operation Director of CECMOL
Introduction of CECMOL
Purpose:
To promote tobacco harm reduction, improve people’s life quality,
and build a smoke-free society.
1. E-cigarette Industry Association
2. Held the first and biggest E-cigarette Forum in China.
3. Organized the first Vapor Expo in China
4. World No-smoking Day: Press Conference
5. Our next Vapor Expo: October 20-23 2015, Shenzhen
The 2rd CECMOL China International Vapor Expo
October 20-23 2015
The 3rd CECMOL China E-cig Summit Forum
April 10-11, 2016
Shenzhen Convention and Exhibition Center
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
In 2003, E-cigarette was invented; in 2004, patent was filed.
In 2005, E-cigarette was introduced to Europe by the British.
In 2007, E-cigarette entered the US market.
With the reputation of “tobacco alternative” and “smoking
cessation product”, E-cigarette attracts the attention of global
smokers. Statistics show that in 2011 in Japan and the USA
the tobacco sales dropped by 10.8% and 2.8% respectively,
while E-cigarette sales had significant increase.
Therefore, when E-cigarette is noticed by tobacco consumers,
the market starts transforming and developing.
Mr. Ling, the leader of China Tobacco, has attached
importance to domestic market of E-cigarette in
China.
On the National Tobacco Industry Conference this year, Mr.
Ling pointed out that “We should grasp the international
tobacco market trends, attach great importance to the
research and development of new tobacco products,
such as heat-not-burn cigarette, E-cigarette, Snus etc,
and take it as the major project for the sustainable
development of the industry. The China Tobacco has set
up a leading team to work on the planning, designing and
major projects of new tobacco products.”
With such development trend,
what’s the policy environment?
World Health Organization strengthens supervision
Since 2008, WHO Framework Convention on Tobacco Control
(FCTC) has gradually brought E-cigarette and other tobacco
alternatives into supervision.
In 2010, according to the 4th session of the Conference of the
Parties to the WHO FCTC, WHO published a report: Control and
Prevention of Smokeless Tobacco Products and Electronic
Cigarette.
On the 5th session of the Conference of the Parties to the WHO
FCTC, WHO confirmed regulations on prevention and control of
smokeless tobacco products, electronic cigarettes and nicotine
alternatives; had health hazard tests on new nicotine alternatives
and submitted the results to the 6th session in 2014 for further
discussion.
Regulations in China
a.
China Tobacco regards the contents of E-cigarette as high purity
nicotine
extracted
from
tobacco,
so
it
suggests
State Administration of Work Safety be responsible for the
regulations,
according
to
Hazardous
Chemicals
Control
Ordinance.
b.
State Administration of Work Safety thinks that it’s only
responsible for the safety of production and transportation of
hazardous chemicals, but it’s other regulator’s responsibility for
the possible hazard from consuming hazardous chemicals.
However, there’s no legal restrictions on consuming nicotine at
present in China.
How to analyze the policies?
Legislation Comes First
Tobacco Monopoly Law came into effect in 1991.
It’s amended in 2009, but it’s not binding for E-cigarettes.
There should be at least 5 conditions for legislation:
1. WHO must confirm whether the smoking conditions of traditional
cigarette apply to E-cigarette;
2. WHO must confirm whether E-cigarette is harmful to human health;
3. Some countries have legislations on E-cigarette, which can be used
as reference in China;
4. According to the feedback from domestic market, E-cigarette is
growing continuously and exponentially in China.
5. Some e-cigarette brands have been involved in the competition of
global tobacco market.
The Twelfth Five-year Plan of Tobacco
In the 12th Five-year Plan (2011-2015) made by China Tobacco,
the core strategic target is “upper level of tobacco”, and there’s
no planning or goal about E-cigarette, which is one of the
reasons why it’s not regulated at present.
After the change in leadership of China Tobacco in 2014,
the new Leader Mr. Ling’s comments means strategic
planning for E-cigarette. However, at the end of the 12th
Five-year plan, there’s little possibility of setting clear
regulations for E-cigarette. Thus in the near future there
will still be lack of regulations.
The 13th Five-year Plan will come to a conclusion
(2016-2020)
Two hot phrases before the 13th Five-year Plan:
1. New Normal: the new normal of the market segment of traditional
cigarette, and the new normal of technological innovation.
2. Three Major Issues:
a. How to gain bonus from reforming?
To adhere to the monopoly system of tobacco.
b. How to reach the potential of development?
To focus on the new development of global market.
c. What is our goal?
To aim at reaching global prominence and catching up with the
Top 3 multinational brands.
When will E-cigarette be regulated in China?
Analysts conservatively estimate that in 2 years
(2017) the policy will be gradually clear;
at the end of the 13th Five-year Plan, there will be
clear regulations.
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
The E-cigarette Consumption Rate in major cities of China
According to the statistics of the 5 major cities, the E-cigarette consumption rate is 3.4%,
among which the rate in Beijing is the highest, followed by Shanghai and Guangzhou;
the rate in Xi’an is close to average, while Harbin’s rate is only 1.7%, much lower than average.
The percentage of E-cig consumption in the
past half a year (N=2038)
Source: CATI
E-commerce (online) Sales
• Taobao.com: 1575 online stores. A level stores: 59; B
level: 565; C level: 683.
• Tmall.com: 71 online stores. Mostly are flagship stores
and self-owned domestic brands; seldom international
brands.
• Main stores: top-ranked stores are from Tmall.com,
mainly are self-owned brands made in China.
• Search engine index: the site search index is
increasing, and in July 2014 the average number of
people who search is 43,000; the industry search
index vs. product index of all sites is 1:0.8. The market
capacity is huge and the competition is small,
indicating a good trend.
Estimation on E-cigarette Market Capacity
Formula: Market Capacity=population * percentage of ppl aging 15 - 64 * usage rate * percentage of
E-cigarette usage * E-cigarette average usage each year
City
Population
(10,000)
Percentage of
ppl aging 15 - 64
Usage
Rate
Percentage of
E-cig Usage
E-cig average
usage each year
Market Capacity
(10,000)
Beijing
2069
72.70%
27%
4.9%
118
2348
Shanghai
2380
72.70%
26.20%
4.1%
118
2193
Guangzhou
1275
72.70%
25.40%
3.9%
295.5
1083
Xi’an
846
72.70%
22.20%
2.3%
118
370
Harbin
993
72.70%
30.10%
1.7%
130.6
435
• ①This is the first field research on E-cigarette in China, so there’re no other case study data about E-cigarette usage for
reference.
• ②This CATI research is based on 500 samples of each city; since the E-cigarette usage rate is low, so that in the sample
database the number of people using E-cigarette in each city is too low, plus in the database the frequency of using Ecigarette by consumers is too scattered, so it can’t be regarded as effective reference.
• ③According to the data of consumer questionnaire collected by an entrusting party, the frequency of using E-cigarette by
consumers is: 21.5% consume 1 piece or above per day on average, 13% consume 4 to 6 pieces (include refills) per
week, 10% consume 2-3 pieces (include refills) per week, 10.4% consume 1 piece (include refills ) per week, 22.6%
consume 2 to 3 pieces (include refills) per month, 10.7% consume 1 piece (include refills) per month, 5.25% consume 1
piece (include refills) every 2 months, 6.7% consume less than 1 piece every 2 month on average. Based on this
frequency, it’s estimated that the average usage is 118 to 789 pieces (include refills) per person per year; since the data
of Beijing, Xi’an and Shanghai are not ideal, it’s conservatively estimated as 118 pieces of E-cigarette usage per person
per year in those 3 cities.
• ④This research is based on a small scale of consumer questionnaires, so the estimated average annual use of Ecigarette usage is only for reference.
Sai Le Bao
2007
Ru
Yan
2002
2006 First
Union
2005
Jian
Kang
Yuan
2005
Kanger
2006
DESONIC
2007
Kimree
2008
JSB
2009
Tian Rui
Xing Nuo Kang
JOMO
Wei Qi
Aspire
Feng Tian Yuan
Playboy
Chen Xiang
Fei Yan Tian Xia
Yan Qu
Dekon
2005
Smoore
2006
Joytech
2008
Boge
2008
BoDi
2008
Si Mo Ke
Innokin
Sai Er Mei
LTD
GREEN
SIGELEI
……..
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
The Characteristics of domestic E-cigarette consumers
The average age of E-cigarette consumers is 33.5 years old, and there are mainly 2 kinds:
1. Moderate to heavy smokers (daily smoking is over 15 pieces of cigarettes), trying to quit smoking gradually;
2. Young light smokers (daily smoking is less than 8 pieces), regarding E-cigarettes as fashion and fun.
College degree or above accounts for 53.6%, overall education is above average; income peaks at 2 levels,
one is for low income groups whose annual family income is 10,000 to 50,000RMB, and the other is relatively
high income groups whose annual family income is 100,000 to 200,000RMB, among which those with annual
family income over 100,000RMB account for 33.9%。
Source: CATI
3.60%
2.90%
Occupation
15.2
Education
7.2
7.20%
8.0
9.4
8.0
23.90%
44.9
12.3
5.8
8.0
5.1
36.20%
6.5
1.4
4.3
2.2
5.1
0.7
Junior High School
Senior High School
College
Bachelor
Master or above
18.1
8.7
Annual Individual
Income (10,000)
16.7
10.1 10.1
5.1
10.1
7.2
7.2
2.9
0.7 1.4 0.7 0.7
N
o
in
Le com
ss
e
th
an
1
1－
2.
9
3－
4.
9
5－
6.
9
7－
8.
9
9－
9.
10 9
－
14
15 .9
－
19
30 .9
－
39
40 .9
－
49
60 .9
－
69
R
ef Ov .9
us er
e
1
to 00
an
sw
er
20
18
16
14
12
10
8
6
4
2
0
党政军机关/社团/事业单位领导干部
高级专业技术人员
企业/公司高层管理人员
企业/公司一般职员
个体户/私营业主
其它，请说明
20
18
16
14
12
10
8
6
4
2
0
党政军机关/社团/事业单位一般干部
中级专业技术人员
企业/公司中层管理人员
商业/服务业一般职工
自由职业者
12.3
11.610.9
党政军机关/社团/事业单位科员
初级专业技术人员
企业/公司一般管理人员
制造业/生产性企业一般职工
学生
Annual Family 18.1
Income (10,000)
10.9
8.7
6.5 6.5
2.2 1.4
4.3
2.9
1.4 0.7 0.7 0.7
N
o
in
Le co
ss me
th
an
1－ 1
2.
3－ 9
4.
5－ 9
6.
7－ 9
8.
9－ 9
10 9. 9
－
1
15 4.9
－
1
20 9.9
－
2
30 9.9
－
3
40 9.9
－
4
80 9.9
－
8
90 9.9
－
9
R
ef O 9.9
us ve
e r1
to 0
an 0
sw
er
26.10%
Primary School or below
0.7
The Reason Why People Use E-cigarette
E-cig is healthier
43.3
Sense of
satisfaction
Reasons for using
E-cigarette
20.9
More options
17.9
No second hand
smoke
11.5
Lasting longer
16.1
Different flavors
30.6
Fashionable
26.0
Good taste/upscale
28.0
Personality
Manliness
Status symbol
22.5
3.2
2.6
Suitable for
social situations
Convenient to buy
Many people are
using it
Other's
recommendation
12.1
1.6
5.8
15.8
• Compared
with
traditional
cigarette, E-cigarette’s unique
feature is the biggest attraction
for consumers; it’s healthier,
less harmful, brings consumers
certain satisfaction, which has
a great appeal to them.
• E-cigarette is a symbol of
identity. It indicates good taste,
high-level and individuation,
which is another feature to
attract consumers.
• E-cigarette products’ diversity is
realized by a few people
gradually.
• Others’ recommendation is
another driving force for
consumers to use E-cigarettes.
Division Criteria for E-cigarette by Domestic Consumers
Division criteria include price, domestic/imported, product, packaging, brand, material etc,
but for most consumers, price is an important criterion, as well as the popularity and quality
of the brand. At present most consumers are emotional for dividing E-cigarettes.
Division Criteria
Price
• The most
intuitive
criterion

•
•
Domestic/
Imported
• Imported is
high level
• Domestic is
mid-low level
Technology
• Refill is good
• Disposable is
not good
In the interviews most consumers divide ecigarettes on a superficial level, they have
much blindness on dividing E-cigarettes:
Price is the most intuitive criterion for
consumers;
Imported E-cigarette is better than domestic
ones.
Flavor
Appearance
• Better flavor, • Woodiness is
higher level
better;
• On the market
there’re more
disposable &
EGO
Brand
Good brand is
good-looking,
with better
techniques,
safe to use.
Material
Battery,
atomizer,
nozzle,
packaging
Other consumers have good knowledge of E-cigarette
products, and they are more rational when dividing Ecigarettes.
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
Features of good E-cigarettes – different levels
Consumers divide E-cigarettes from brand, packaging, technique, flavor etc, but different levels of
consumers have different division criteria:
High-end consumers are rational, instead of caring about the appearance, they evaluate Ecigarette from its techniques, such as the model, exquisiteness, fashionable taste, volume of cloud
or sealability etc. Although such consumers haven’t made clear requirements for brands, their
demand for high quality products indicates that for high-end consumers, good E-cigarettes need to
be of high quality and created by really good brands.
Mid-end consumers care more about brand and packaging, believing that good E-cigarettes
should be famous, upscale and with exquisite packaging.
Ordinary consumers care more about the product itself instead of the brand; they focus on the
flavor and sense of satisfactio, and they have direct & clear requirements about packaging.
Low to High
•Flavor
– More direct need for ordinary consumers
•Technology
•Brand (famous, upscale)
– Requirement of mid-end
consumers
– Necessary & basic
criterion for midend consumers
Middle to High
•Packaging
– Criterion of high-end consumers
Features of good E-cigarettes
•Specifically, we define good E-cigarettes from the flavor, model, packaging and techniques. Here are the
features of good E-cigarettes considered by consumers:
•Flavor：pure natural flavor of tobacco,
original flavor; mellow and soft, a sense of
satisfaction. Change to other flavors once in a
while.
•Techniques
Feel great in the hand;
Taste great, easy to smoke;
Good sealability, no e-liquid leak.
•External Packing
Upscale, presents nobility;
Color not too bright, better be calm & decent;
Has it’s own feature, great visual effect to be
easily remembered;
Material: most consumers recommend wood
box or similar as iPhone packing.
•Appearance
Brand
Portable, fashionable, simple;
Upscale, has a deep culture & connotation;
Received recognition from most mid-high
end consumers (such as pipe model)
•Single Packing
For refillable E-cigarettes, single packing
has great sales potential;
For disposable E-cigarettes, most
consumers regard a pack of 5pcs as the
best. But refillable E-cigarettes are more
popular among consumers.
Consumer Preference on Flavor
Flavor Preference - Overall
Specifically, consumers prefer E-cigarette with
original flavor, especially in Shenzhen and Beijing,
followed by Harbin, Guangzhou and Xi’an;
Consumers in Shanghai have great interest in new
flavors, such as fruit, wood, cocoa etc.
In terms of age, young consumers aging from 18 to
35 prefer other flavors, and easier to accept mixed
or additive flavors.
Flavor Preference - City
Flavor Preference - Age
18-35
36-45
46 or above
Origin
80.3
84.5
85.7
19
Cocoa
10.2
6.9
6.1
16
11
Wood
4.7
34
49
9.6
24
20
Fruit
8.7
6.9
4.1
6
28
12.5
Coffee
6.3
3.4
6.1
Beijing
Harbin
Xi’an
Shanghai
Guangzhou
Origin
89.1
84.3
72
64
80.0
Cocoa
15.2
14
14.3
21
Wood
18
8.1
9
10.4
6
9
7.1
Fruit
Coffee
Source: Consumer Questionnaire
Consumer Preference on Appearance
From the appearance, consumers prefer portable and pipe model,
between disposable and personalized ones. For pipe model,
Appearance Preference - Overall
consumers preference in Shanghai accounts for 73.8% which is high,
followed by Beijing.
In terms of age, young consumers prefer portable E-cigarettes, while
elder ones prefer pipe model. It can be seen that young consumers
pursue the fashion, while elder ones prefer the cultural charm.
Appearance Preference - City
Appearance Preference - Age
18-35
36-45
46 /above
Personalized
45.7
22.4
10.9
Pipe Model
21
45.4
63.2
Portable
56
30.1
17.5
Disposable
16
19.3
9.1
Source: Consumer Questionnaire
Consumers hope we will have publicity or promotion about E-cigarettes as currently there’s none. In
四、宣传与推广偏好
terms of the category of E-cigarette, it should be based on promoting a healthy and relaxing lifestyle,
combined with E-cigarette branding; meanwhile, run promotions like terminal display. However,
different consumers prefer different promotions:
High-end consumers dislike discounts; they believe we should focus on brand culture for promotions,
such as tasting, introducing E-cigarette experts, or providing brands in high-end places etc;
Mid-end consumers prefer promotions that promote them more about E-cigarette products & flavors,
cultivating them for a better taste, such as giving away E-cigarette professional appliances etc;
Ordinary consumers are more pragmatic, preferring promotions like giving away gifts etc.
Mid-high End Consumers
Cultural
Promotion
Promote the taste & brand culture of E-cigarette
Brand
Publicity
Fashion magazines, introduce E-cig
experts, provide E-cig in high-end
places or hotels.
(Brand stories, lifestyle, usage)
Distribution
Channel
High-end hotels, office buildings,
clubs, coffee shops
Terminal
Display
Ways of
Promotion
Ordinary Consumers
Style: low key, decent
Advertisements, bars/clubs, websites
(brand awareness; benefits of using E-cig:
healthy, flavors)
Websites, supermarkets,
tobacco specialty shops,
cigarette and wine shop
•Introduce the lifestyle, brand history and usage of
E-cigarettes.
•No discounts
Not mentioned
•Free tasting
•Give away disposables
Great quantity &
variety
•Promotional benefits
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
Analysis on Domestic Market
Total Turnover of the Top 10 Brands on Taobao.com in 2012 to 2014
Source: database of Taobao.com
Unit: CNY
Analysis on Domestic Market
In 2014, the E-cigarette market in China was growing dramatically, the
market sales soared 263% year on year compared with 2013, and the
number of consumers rose by 259% year on year. On one hand,
consumers’ awareness of health increased; on the other hand, the
products spread faster.
In 2014, the total sales of Top 10 brands on Taobao.com reached 140
million yuan. The growth rate of 2015 is the same as that of 2014, which
is estimated to exceed 400 million yuan on Taobao.com 。
E-cigarette Industry in China
Top 10 Brands of Smoking Cessation Products in 2012
No.
Brand
Turnover
No. of Sold Products
No. of Buyers
1
Zhen Wei Ru Yan
5,539,645
109,653
48,589
2
Yi Xing
2,869,124
64,695
25,496
3
OVALE
2,782,393
29,647
7,905
2,726,360
33,555
14,508
4
Wei Er
5
Yi Kang
2,332,684
20,404
15,986
6
Ling Ze
1,473,441
15,917
7,726
7
Kingsong
1,049,995
25,395
9,493
8
Kang Jian
566,063
11,208
3,216
9
Han Cao
309,848
9,233
1,544
10
Zhong Yan Ke
295,230
16,094
4,899
E-cigarette Industry in China
Top 10 Brands of Smoking Cessation Products in 2013
No.
Brand
Turnover
No. of Buyers
No. of Sold Products
1
Yi Kang
12,469,385
86,213
112,703
2
OVALE
9,549,986
21,409
79,415
3
Kingsong
7,564,618
50,854
109,892
4
Ru Yan
6,210,293
26,290
54,338
5
Le Xiang
4,318,415
29,984
51,834
6
Sanjods
3,825,200
25,411
55,238
7
Zhen Wei Ru
Yan
2,825,998
28,922
65,032
8
Doulton
2,739,338
16,164
34,976
9
Fei Yi Qing
2,427,984
20,947
58,161
10
Yi Xing
1,638,813
11,350
22,417
53,570,032
317,544
644,006
In Total
E-cigarette Industry in China
Top 10 Brands of Smoking Cessation Products in 2013
No
Brand
Turnover
No. of Buyers
No. of Sold Products
1
Doulton
41,611,078
266,500
452,229
2
Yi Xing
24,221,559
117,922
172,942
3
OVALE
21,243,171
43,892
110,488
4
Yi Kang
10,306,378
67,277
112,995
5
EGO-T
10,135,296
64,989
134,520
6
Ru Kang
9,561,088
58,722
96,069
7
Ru Yan
8,886,244
39,931
79,935
8
Di Ya Si
5,834,896
47,143
63,200
9
CRENTIA
5,528,592
60,870
94,444
10
Zhen Wei Ru Yan
4,078,990
55,798
78,260
141,387,293
823,044
1,395,082
In Total
Analysis on E-cigarette Industry at Tmall.com
Percentage of Top 10 Brands on Tmall.com in 2013
Analysis on E-cigarette Industry at Tmall.com
Percentage of Top 10 Brands on Tmall.com in 2013
Contents
1. Market Environment of E-cigarette in China
2. Market Capacity of E-cigarette in China
3. Consumer Behavior of E-cigarette Market in China
4. Consumer Preference of E-cigarette in China
5. Historical Sales Data of E-cigarette in China
6. Suggestions on Future Development of E-cigarette Industry
As long as your product is good enough,
people will choose it.
The product is the basis for development of the industry, and continuous
innovation is necessary for leading the industry and products to maturity.
We should seek for combination point between the traditional tobacco
products and electronic heat-not-burn cigarettes, or develop the similar
flavors of traditional tobacco products for E-cigarettes. The flavor, sense
of smoking and satisfaction of traditional cigarettes and individual needs
will be the basis for the innovation of E-cigarette products.
Channel and convenience are the
emphasis of marketing
According to the sales data of E-cigarette distribution channels, the traditional
stores sales account for about 56%, while the sales of tobacco shops and online
stores are only 20%. With the development of modern information technology,
especially e-commerce, there’s wider space for the key enterprises launching
marketing campaigns, building modern marketing network, and reducing
marketing costs. Since 2012, Lorillard Tobacco Company has placed E-cigarette
ads starred by famous actors on the US TV shows which have good results. The
brand operation of E-cigarette not only requires increasing efforts on position
design and tonal development, but also innovations on advertising screen,
advertising channels, advertising language, sales methods, O2O (online and
offline interaction), and crossover marketing etc.
Promotion and Communication
Brand is the basic point
Compared with traditional tobacco products, the prices of E-cigarettes are
generally higher, ranging from tens of RMB to a few thousand RMB, sold as
ordinary products or gifts. Most consumers are high-end, whose habits are
developed for years and difficult to change. Instead of trying to change their
habits, we can cater to them so that the consumers will enjoy the pleasure of
tobacco alternatives and healthy vaping, while they are aware of the harm of
smoking but not able to quit it. Thus they don’t have to change the habits or
suffer from smoking cessation, but meanwhile their demands can be satisfied.
Focus on the domestic market
Look to the international market
In any emerging market, the freedom of development and
competition is the greatest. We should grasp the opportunity
to do everything possible to build our brands, grow them
rapidly, form the scale, and seize the benefits!
1. Within the limited time and space, we should have
clear goals of developing brands, build sales network of
brands, attract consumer groups for the brands, and
create brand value and reputation!
2. Strengthen the brand against any future risk of new
policies and regulations. Focus on the domestic market
to build the brand, and look to the international market
for export!
The 2rd CECMOL China International Vapor Expo
October 20-23 2015
The 3rd CECMOL China E-cig Summit Forum
April 10-11, 2016
Shenzhen Convention and Exhibition Center
Thank you!