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m o d e l
instructor version
evening classes
MGT 301
Entrepreneurship
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Benedictine Hallmarks 2011-2012
STABILITY  STEWARDSHIP
IDEA
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course syllabus
Addresses the educational
needs of adult students by
developing and providing
engaging, relevant and
accelerated programs.
blended model
MGT 301
Enhances scholarship,
leadership skills, social
responsibility, and promotes
life-long learning.
Provides high-quality, easily
accessible educational
opportunities for adult
learners.
Enables adults to earn
specific undergraduate and
graduate degrees while
maintaining their personal and
professional commitments.
Entrepreneurship
instructor version
Develops new degree and
non-degree programs that
address the expressed needs of
the professional community.
content links index
about this document
about Moser College
about blended learning
hallmarks of a Benedictine education
student expectations
attendance policy
financial aid
submission of work
library resources
services for students with disabilities
Academic Honesty Policy
APA formatting and style
netiquette
course overview
required textbooks
grading scale
IDEA objectives
IDEA description
learning outcomes
course schedule
Moser College Mission
Statement: Moser College
embodies the values of respect,
excellence, collaboration, and
professionalism. We are
committed to delivering
innovative and dynamic
programs designed for adult
students who are dedicated to
enhancing their professional,
local, and global communities.
Moser College Vision
Statement: To be one of the
premier university colleges in
the nation.
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience
Discipline  Humility  Stewardship  Hospitality  Community
Benedictine
University
home
about
expectations
Margaret and Harold Moser Center
1832 Centre Point Circle
Naperville, IL 60563
resources
course
overview
learning
outcomes
Phone: (630)schedule
829-6289&
IDEA
sessions
Fax: (630) 829-1375
http://www1.ben.edu/programs/a
dult_cohorts/mission_vision.asp
2
Content Links
MGT 301 | Entrepreneurship
About Your Program at Benedictine University – Moser College
About This Document
This is a hypermedia document – it has been built to mimic navigation on the
web. This document can also be viewed as a presentation or it can be printed
like a traditional document. We use this sort of document because it allows for
navigation links (hyperlinks) to text, graphics, audio/video, and the web. This
type of document also allows you to navigate in a nontraditional, nonlinear way
– by following the page links you are not bound to read or flip through the
document in any sort of order. This is yet another example of Moser College’s
commitment to advancements in technology and blended learning.
About Moser College
The Moser College of Adult & Professional Studies delivers its curricular
programs in a specifically designed structure deliberately oriented for working,
adult learners. The Moser College is committed to providing a learning
environment which extends beyond the classroom and is designed specifically
to meet the needs of its students and their employers by bringing a quality
educational experience without requiring the student to relocate or travel
extensively beyond their home area. Benedictine University's Moser College of
Adult & Professional Studies is fully accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools*.
* http://www.ben.edu/academic_programs/moser/about/index.cfm
About Blended Learning
Blended learning is the integration of different learning environments: mainly the
online format with the face-to-face format, but may also include mobile learning.
Blended learning, also referred to as hybrid learning, relies on both the advantages
of digital/technology innovation and the methods of face-to-face instruction. At
Moser College, we use blended learning by combining asynchronous online
classroom sessions with a face-to-face classroom environment. We alternate
between the online session and the face-to-face session in 5-week courses, with
the A session being face-to-face and the B session being online.
hallmarks of a Benedictine Education:
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3
About
MGT 301 | Entrepreneurship
The Ten Hallmarks of a Benedictine Education
A Benedictine Education
Based on the Rules of Saint Benedict, a Benedictine
Education is based on the Benedictine Wisdom
Tradition that sets as its goals the transformation of the
Human mind AND Heart and has at its foundation “The
Ten Hallmarks of a Benedictine Education”.
The Ten Hallmarks
Each academic year Moser College will be celebrating
two of the Hallmarks. This academic year 2011-2012,
the Hallmarks Stability and Stewardship have been
chosen. The ten hallmarks are:
1. Love of Christ and Neighbor
2. Prayer: a Life marked by liturgy, lection and
Mindfulness
3. Stability: commitment to the daily life of this place,
its heritage and tradition
4. Conversatio: the way of formation and
transformation
5. Obedience: a commitment to listening and
consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God,
others and creation
8. Stewardship: responsible use of creation, culture
and the arts
9. Hospitality: openness to others
10. Community: call to serve the common good
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Portrait (1926) by Herman Nieg
(1849–1928); Heiligenkreuz Abbey, Austria
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
4
Hallmarks
MGT 301 | Entrepreneurship
Student Expectations
Expectations of Students
In order to get the maximum use of the time available, it is expected that you
will:
•
Read the material to be covered in the class and complete required
assignments prior to attending the class/session;
•
Arrive/login to class/session prepared to participate actively;
•
Be prepared to actively participate in the collaborative activities of each
class/session; and
•
Always feel free to seek additional help from the instructor when the need
arises.
Attendance Policy
Students may not miss more than 25% of the live classroom sessions. Doing so
will result in an F for the course.
financial aid information
Submission of Work
All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor.
Assignments must be submitted by due date. Any assigned work submitted late for any unexcused
reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L.
In the event that you miss an examination for due cause, arrangements must be made with the
instructor for a make-up examination. Important criteria concerning the submission of work:
•
Make-up examinations may differ from the original class examination.
•
Per University policy, assignments cannot be accepted by an instructor after the last day of the course.
•
Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes.
information concerning netiquette:
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
5
Expectations
MGT 301 | Entrepreneurship
Financial Aid Information
Applying for Financial Aid
A college education is one of the largest financial investments a family will make. We believe that an education
from Benedictine University will provide valuable returns throughout a student's lifetime. The Office of Financial
Aid is dedicated to helping students and their families make a Benedictine University education affordable. We
view the process of financing an education as a partnership. Although the student and his/her family have primary
responsibility for meeting college costs, Benedictine University, as well as the federal and state governments have
a variety of financial aid programs available to students who need financial assistance.
Types of Financial Aid
Benedictine University's Office of Financial Aid administers a variety of federal, state
and institutional programs of student financial assistance. All financial aid recipients
must maintain satisfactory academic progress in accordance with the published,
"Satisfactory Academic Progress Policy for Financial Aid Recipients.“
•
After completing the financial aid application process, the student will receive a
financial aid award notification letter. The award letter will include the
program(s) that the student is eligible to receive and the award amount(s).
•
Grants/Scholarships - Grants and scholarships are considered to be gift
assistance. This means the awards do not have to be repaid.
•
Loans - Loans are considered to be a form of self-help assistance. Loan programs
provide funds for educational purposes and are paid back with interest.
•
Employment - Part-time jobs on campus are available to students through the
University and Federal Work-Study program. Students working on campus
receive a bi-weekly paycheck.
•
Applying for Financial Aid – All students applying for financial aid are asked to
complete the Free Application for Federal Student Aid (FAFSA).
FAFSA – Free Application for Federal Student Aid
The FAFSA is required for all federal, state (Illinois residents) and Benedictine University need-based assistance.
It should be completed as soon as possible after January 1st. Applying online with FAFSA on the Web at
www.fafsa.gov is faster and easier than using a paper FAFSA. Have your completed U.S. Federal Income Tax
returns readily available when completing the FAFSA. Include Benedictine University's school code:
001767 so the results of your FAFSA application will automatically be sent to our financial aid office. Sign you
FAFSA with a Federal Student Aid PIN. Apply for a PIN at www.pin.ed.gov. If you are providing parent
information, one parent must also sign you FAFSA.
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schedule &
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
6
Financial Aid
MGT 301 | Entrepreneurship
About Netiquette
What is Netiquette?
"Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online
experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about
courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with
one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and
other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you
would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well.
Netiquette Basics
1. Follow the Golden Rule (“One should treat others as one would like others to treat oneself”)
2. Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice
3. Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may
not be appropriate in a classroom or in an online conversation with an instructor
4. Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing
links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs
and headers and 6) limiting your use of attachments
5. Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier
for the poster, but it is not easier for the reader
Inappropriate Online Usage
1. Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often
online then in face-to-face interaction, because there is an illusion of anonymity.
2. Flaming is neither productive nor appropriate for the learning environment
3. Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar,
punctuation and spelling corrections
4. Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often
seen as a form of aggression
5. Use emoticons ( :) , :( , :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language
Confidentiality and Privacy
1.
2.
3.
4.
Email, messaging and posting are forms of written record and are just as permanent as a letter or document
Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.)
Respect copyright and cite any and all sources
Do not expect that your communications are private, instead assume all communications are public
For more information please review Netiquette by Virginia Shea
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
7
Netiquette
MGT 301 | Entrepreneurship
Resources for Success
Benedictine’s Library Resources
Benedictine University Libraries strive to provide the resources for all of your academic and research
needs. Providing access to over 120 databases, 200,000 books and eBooks, and helpful librarians 7
days a week, we are here to assist you in person and online.
The primary mission of the Benedictine University Library is to provide library resources and services
that support the Benedictine University community and meet its academic and research needs. To
support our mission, the Library has made provisions for all students to gain access to important
academic resources through the Benedictine Library Website. As you begin your academic journey
please take note of these key concepts that will affect that access:
•
Entry into academic databases and most Library resources must be made through the Benedictine
Library Website at www.ben.edu/library
•
Within one week of your official enrollment your patron information will be automatically entered
into the library system, where once entered, you will be able to check out books and access
databases
•
When off-campus you will be prompted by authentication software (a proxy server) to provide
your Library ID number and last name to access article databases and request books. This software
proxy server confirms that you are a current Benedictine University student and thus allowed
access
•
Your Library ID number is a combination of the Benedictine Library prefix 2281100 and your
seven-digit student ID number (also called your “b” number). Thus 2281100XXXXXXX is
the Library ID number with X’s being the seven digit student number. This number is prominently
located just below the barcode on your Benedictine ID card
•
For further information on any aspect of Library resources and access please call or write the
Benedictine Library Reference Desk at 630-829-6057 or libref@ben.edu. Please take note of
Library hours and staff directory located on the Library Website under About the Library and feel
free to contact us about any concern or need you might have
additional resources for student success:
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8
Library
MGT 301 | Entrepreneurship
Resources for Success
University Academic Honesty Policy
The search for truth and the dissemination of knowledge are the central missions of a university.
Benedictine University pursues these missions in an environment guided by our Roman Catholic
tradition and our Benedictine Heritage. Integrity and honesty are therefore expected of all University
students. Actions such as cheating, plagiarism, collusion, fabrication, forgery, falsification,
destruction, multiple submission, solicitation, and misrepresentation are violations of these
expectations and constitute unacceptable behavior in the University community.
To access the complete Academic Honesty Policy, which includes student responsibility, responsibility
and authority of faculty, violations, reporting and communicating, responsibilities of the provost,
appeals, composition of the academic appeals board, procedures of the academic appeals board, and
records, please select the following link: www.ben.edu/ahp
APA Formatting and Style
All course assignments must use APA citation and formatting. This is a
mandatory requirement for all assignments, including discussions, if a
publication or other work is being referenced. For more information on
APA, please see the APA Style section at the website of the American
Psychological Association, linked here: www.apa.org/
APA resources for students: www.apa.org/about/students.aspx
Services for Students with Disabilities
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990
prohibit discrimination against individuals with disabilities by standing provision of reasonable
accommodations to make programs and activities accessible to qualified individuals with disabilities.
If you have a documented learning, psychological, or physical disability, you may be eligible for
reasonable academic accommodations or services. To request accommodations or services, please
contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are expected to
fulfill essential course requirements. The University will not waive any essential skill or requirement
of a course or degree program.
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9
Other Resources
MGT 301 | Entrepreneurship
Individual Development and Educational Assessment
IDEA Objectives
•
Acquiring skills in working with others as a member of a team.
•
Developing creative capacities (writing, inventing, designing,
performing in art, music, drama, etc.)
•
Gaining a broader understanding and appreciation of intellectual/
cultural activity (music, science, literature, etc.)
•
Developing skill in expressing oneself orally or in writing.
•
Learning how to find and use resources for answering questions or
solving problems.
•
Developing a clearer understanding of, and commitment to, personal
values.
•
Learning to analyze and critically evaluate ideas, arguments, and
points of view.
•
Acquiring an interest in learning more by asking questions and
seeking answers.
IDEA Description
The IDEA student survey focuses on the instructor’s learning objectives for the course and on the
progress each student made toward achieving those objectives. By answering thoughtfully and
honestly, your ratings and comments will be much more helpful – to the instructor, the department
chair, and the dean of the college. As students, you should also know that student ratings and
comments have been used to help evaluate courses and to improve the educational experience at
Benedictine University. The appropriate standard of conduct with respect to student surveys is
thoughtful comments and constructive criticism – respectfully communicated.
A Focus on Learning
“The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than
emphasizing teaching style or personality, the IDEA system focuses on student learning and the
methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5
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10
IDEA
MGT 301 | Entrepreneurship
Faculty Evening Course Overview
Course Description
Application of business principles to planning, organizing and operating the entrepreneurial
enterprise.
Course Materials
Required Textbook and Materials
Kuratko, Donald (2009). Entrepreneurship: Theory Process Practice (8th ed.).
ISBN 13:978-0-324-59091-3
Suggested Course Materials
Lundsford, Andrea (2009). The St. Martin’s Handbook (6th ed.).
ISBN 13: 978-0-312-59454-1
Technological Computer Requirements
Students in the Blended program will need: High-speed Internet access; a sound card and speakers;
Windows XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or
higher. It is also highly recommended that students have access to a microphone or webcam for
optional audio/videoconferencing.
Discussion Forum Guidelines
The Course Grading Scale
A
=
4.00
90 - 100%
EXCELLENT
B
=
3.00
80 – 89%
GOOD
C
=
2.00
70 – 79%
SATISFACTORY
D
=
1.00
60 – 69%
PASS
F
=
0.00
BELOW 60%
FAIL
I
=
INC
INCOMPLETE
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To receive a minimum passing grade, students must
make a post to each discussion question for that
week by day 4 of each week and respond to at least
two other postings by the end of the week. Individual
Posts are worth up to 5 points and the total
Response Posts are worth up to 5 points total. Each
discussion will total up to 10 points.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
11
Course Overview
MGT 301 | Entrepreneurship
Faculty Evening Course Outcomes Based in Bloom’s Taxonomy
Learning Outcomes
Assignments
Points
•
•
•
•
Discuss reengineering organizational thinking
Elaborate on the financial risk associated with entrepreneurship
Analyze ethical challenges the entrepreneur struggles with
Compile a list of strategic entrepreneurial characteristics
Individual Case Study
Individual Case Study
Team Assignment/Activity
Discussion Post & Response
10 pts
10 pts
10 pts
•
•
•
•
Analyze sources of capital for entrepreneurs
Develop a working knowledge of commercial loan requests
Developing an innovative mentality
Assess your knowledge – Quiz 1 (chap. 1-8)
Individual Case Study
Team Assignment/Activity
Discussion Post & Response
Quiz 1 (Chapters 1-8).
10 pts
10 pts
10 pts
25 pts
•
•
•
•
Design and recommend a marketing research plan
Elaborate and interpret market segmentation
Build a sustainable competitive advantage
Discuss and estimate the importance of financial statements
Individual Case Study
Individual Case Study
Team Assignment/Activity
Discussion Post & Response
10 pts
10 pts
10 pts
•
•
•
•
Compile differences between a manager and an entrepreneur
Design a strategic and implementation plan
Construct and develop a business valuation
Discuss the entrepreneurial succession plan
Individual Cast Study
Individual Case Study
Team Assignment/Activity
Discussion Post & Response
10 pts
10 pts
10 pts
•
•
•
•
Develop a detailed and successful business plan
Evaluate a SWOT analysis
Discuss entrepreneur and strategic planning
Assess your knowledge – Quiz 2 (chap. 9-15)
Team Business Plan
Individual Case Study
Discussion Post & Response
Quiz 2 (chap. 9-15)
100 pts
10 pts
10 pts
25 pts
Total Points for course
350 pts
about Bloom’s Taxonomy
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Learning Outcomes
MGT 301 | Entrepreneurship
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
01 A
F2F
The Entrepreneurial
Mind-Set
•
•
Reading assignment: review chapters 1-4 pages 2-101.
Activity: In-class, chap. 1 experiential exercise page 23
Chap. 2 case study 2.2 page 49, Chap. 3 discussion questions
5,6,7,11 page 74, Chap. 4 discussion questions 4,5,6 page 101,
Appendix 9A page 279 covering Feasibility Plan.
01 B
online
The Entrepreneurial
Mind-Set
•
Reading assignment: chap. 1-4 covered in class 1A. Be prepared
to discuss chap. 5-8 in class 2A.
Written Individual assignment:
Chap. 3 Case 3.1 Southwest Airlines, page 75 questions 1-3.
Written team Assignment: Chap. 4 Case Study 4.1 Letting the
Family In, page 102 questions 1-3.
Discussion topic: Ethics and Social Responsibility.
•
•
•
•
02 A
F2F
Entrepreneurial Ventures
•
•
Reading assignment: review chapters 5-8 pages 127-233.
Activity: In-class, Review Business Plan topic due class 2A,
Chap. 5 Case 5.1 page 145, Chap. 6 Experiential Exercise page
173, Chap. 7 Case 7.3 pg 207, Chap. 8 review questions 2,3,4,16
02 B
online
Entrepreneurial Ventures
•
Reading assignment: review chap. 5-8 covered in class 2A, be
prepared to discuss chap. 9-12 in class 3A.
Written Individual assignment:
Quiz 1, covering chapters 1-8 pages 2-233.
Chap. 8 Case Study 8.2 The $3 Million Venture page 235.
Written team Assignment: Chap. 8 Case Study 8.1 Looking for
Capital page 234.
Discussion topic: Innovation.
•
•
•
•
•
03 A
F2F
Developing an
Entrepreneurial Plan
•
•
•
Reading assignment: review chapters 9-12 pages 258-375.
Activity: In-class, Review Quiz 1 taken in class 2B,
Chap. 9 Case 9.2 page 276, Chap.11 Case 11.2 page 345, Chap. 12
Case 12.1 page 376. (Questions 1-3 for all case studies). Review
teams business plan outline.
03 B
online
Developing an
Entrepreneurial Plan
•
Reading assignment: review chap. 9-12 covered in class 3A, be
prepared to discuss chap. 13-15 in class 4A.
Written Individual assignment:
Chap. 10 Case Study 10.2 A New Spin on Music page 308.
Written team Assignment: Chap. 10 Case Study 10.1 Dealing
with the Competition page 308.
Discussion topic: Financial Statements.
•
•
•
•
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13
Course Schedule
MGT 301 | Entrepreneurship
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
04 A
F2F
Growth Strategies for
Entrepreneurial Growth
•
•
04 B
online
Growth Strategies for
Entrepreneurial Growth
Reading assignment: review chapters 13-15 pages 419508.
Activity: In-class, Chap. 13 Case 13.2 page 447, Chap.15
Case 15.1 page 507. Review teams PowerPoint's for
business plan presentation.
•
Reading assignment: chap. 13-15 covered in class 4A.
Written Individual assignment: Chapter 13 Case 13.1
Hendricks Way page 446 questions 1-3,
Written team Assignment: Chapter 14
Case 14.1 A Valuation Matter page 475 questions 1-3.
Discussion topic: Exit Strategy.
•
•
•
05 A
F2F
Entrepreneurial Conclusion
•
•
•
Reading assignment: review chapters 1-15 as needed.
Activity: In-class, Team Final Presentations
Review Chapters 9-15 for Quiz 2 during week 5B.
05 B
online
Entrepreneurial Conclusion
•
•
•
•
•
•
Reading assignment: Review chapters 9-15.
Written Individual assignment:
Quiz 2 covering chapters 9-15.
Written team Assignment: Chap. 15
Case 15-1 page 507.
Discussion topic: Valuation Methods
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14
Course Schedule
MGT 301 | Entrepreneurship
Faculty Evening Session 1A
Learning Objectives
1.Compile differences between entrepreneurs and small business owners.
2.Analyze and expose entrepreneurial myths.
3.Develop an entrepreneurial mindset.
4.Discuss the most common characteristics of entrepreneurs.
5.Evaluate the term corporate entrepreneurship.
6.Elaborate and discuss the importance of ethics for entrepreneurs.
7.Create a strategies for establishing ethical responsibility.
Activities, Assignments and Agenda
Reading: No pre-class reading, this will be completed after class 1A.
Chapters 1-4 pages 2-101 covering the entrepreneurial mind-set will be reviewed.
Individual Assignments Reading, individual and team questions are assigned after class 1A.
Study Group Assignments Reading, individual and team questions are assigned after class 1A.
In Class Assignments Review and set course expectations. Introduce the team project that is due during class five.
Detail how this business plan will be built through the weekly material covered in the chapters and reinforced by the
instructor. Facilitate an in-class discussion reviewing chapters 1-4 starting with analyzing the entrepreneur mindset and
the most common characteristics that successful entrepreneurs have. Discuss the importance of ethics and ethical
responsibility. Complete the following exercises in class to reinforce the entrepreneurial attitude. chap. 1 experiential
exercise page 23 Chap. 2 case study 2.2 page 49, Chap. 3 discussion questions 5,6,7,11 page 74, Chap. 4 discussion
questions 4,5,6 Page 101, Appendix 9A page 279 covering Feasibility Plan. Final Team Project, your goal is to start a
new business. Your first step is to come up with a new idea or service and subsequently develop a business plan that
supports your idea/service. The business plan will be evaluated and is expected to include, at a minimum, the following
sections: 1) Strength of the idea/service, 2) Value proposition of the business, 3) Competitive Analysis including a SWOT
or Five Forces examination, 4) Internal structure of the business 5) Financial Analysis, which also includes where the
capital injection will come from, 6) Marketing plan and 7) Exit strategy. Once again, these are minimum requirements.
This is an entrepreneurial class and the expectation is that your team will go above and beyond the minimum. Think
outside of the box; be creative and demonstrate your innovative side to differentiate your product/service and create a
sustainable competitive advantage. The business plan should be at least 20 pages in length and detailed in nature. The
accompanying PowerPoint presentation during week 5 will, in essence, be an executive summary of the business plan.
This oral presentation should be at least 25 minutes in length. After the presentation, there will be a question and answer
period which will provide each team additional time to pitch their idea to your fellow students.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
15
Session 1A
MGT 301 | Entrepreneurship
Faculty Evening Session 1B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the most common characteristics of an entrepreneur and discuss their
mindset that helps them succeed.
4. Apply the entrepreneurial material in chapter 1-4 to assist in the discussion with your current group
to help focus on your final team project and presentation.
5. Actively engage your fellow students by sharing your knowledge of entrepreneurship to help
create value and an understanding of what it takes to become a successful entrepreneur.
Activities, Assignments and Agenda
Reading:
Review chapters 1-4 that were covered in class 1A.
Read chapters 5-8, these will be reviewed in-class during week 2A.
Individual Assignments
Chap. 3 Case 3.1 Southwest Airlines, page 75 questions 1-3. At least 2 pages in length.
Study Group Assignments
Chap. 4 Case Study 4.1 Letting the Family In, page 102 questions 1-3. At least 2 pages in length.
Allow students to pick a product or service for their team project. This is due in class 2A. Each week a new
item will be due and reviewed by the instructor. Examples of poor ideas or services: 1. Doggie Daycare,
2. Personal Cleaning Service, 3. New Restaurant – 90% fail within two years of opening, 4. Pet grooming
service, 5. Car wash/detailing, 6. Daycare services. Many of these will have difficulties maintaining a
sustainable competitive advantage. As result the barriers to entry are extremely low.
Discussion Question:
During this week we discussed ethics and how this controversial topic relates to the entrepreneur. Do you feel
that an entrepreneur has an ethical and social responsibility to others and/or the environment? Why or why
not? Who should he/she be accountable to?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance completed participation
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
16
Session 1B
MGT 301 | Entrepreneurship
Faculty Evening Session 2A
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
8.
9.
Evaluate the entrepreneurial opportunity process.
Develop a proficient knowledge of the four major types of innovation.
Compile and define the ten principles of innovation.
Discuss the legal challenges facing entrepreneurs.
Interpret the differences between equity and debt.
Analyze and discuss the elements surrounding purchasing an established business.
Evaluate the benefits and drawbacks of franchising.
Assess legal challenges that affect the entrepreneur.
Formulate a plan to help navigate the commercial loan process.
Activities, Assignments and Agenda
Reading: Chapters 5-8 pages 127-233, covering entrepreneurial ventures.
Individual Assignments
Read and review chapters 5-8 for class discussion.
Chap. 3 Case 3.1 Southwest Airlines case study due.
Study Group Assignments
Chap. 4 Case study 4.1, Letting the family in due.
In Class Assignments Facilitate a review of individual and team homework/questions from chapters 1-4.
Ensure all questions are answered before moving to the next topic. It’s critical that students understand these
concepts before introducing and discussing new subjects.
Lead a discussion on Chapter 5-8, entrepreneurial ventures. Elaborate on the the importance of innovation
and the legal challenges that face today’s entrepreneur. Discuss the difference between equity and debt and
ensure students realize the disparities. Walk through the process of obtaining financing with a commercial
lender at a local bank. Ensure the students grasp everything involved with the process. For an in-class activity
review each teams Business Plan topic and make certain they picked a workable product or service. Lead a
class discussion on the following exercises, Chap. 5 Case 5.1 page 145, Chap. 6 Experiential Exercise page 173,
Chap. 7 Case 7.3 pg 207, Chap. 8 questions 2,3,4,16. Ensure you marry the topics and real life scenarios to
facilitate a better real-life understanding of the weeks material.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
17
Session 1A
MGT 301 | Entrepreneurship
Faculty Evening Session 2B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the different sources of capital in addition to legal challenges that the
entrepreneur encounters.
4. Apply the entrepreneurial material in chapter 5-8 to assist in the discussion with your current group
to help focus on your final team project and presentation.
5. Assess your knowledge by completing quiz 1.
6. Actively engage your fellow students by sharing your knowledge of entrepreneurship to help
create value and an understanding of what it takes to become a successful entrepreneur.
Activities, Assignments and Agenda
Reading:
Review chapters 5-8 that were covered in class 2A.
Read chapters 9-12, these will be reviewed in-class during week 3A.
Individual Assignments
Chap. 8 Case Study 8.2 The $3 Million Venture page 235.
Study Group Assignments
Chap. 8 Case Study 8.1 Looking for Capital page 234. At least 2 pages in length.
Quiz 1 covering chapters 1-8 pages 2-233.
Study teams need to complete an outline to help provide direction, clarity and structure to their business plan
project. This outline is due in class 3A.
Discussion Question:
Is innovation important to the success of an entrepreneur? Why or why not? Can an entrepreneur be
successful without being an innovator? Why or why not? Are you an innovator? Is this a trait that can be
learned? Why or why not?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance completed participation
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
18
Session 1B
MGT 301 | Entrepreneurship
Faculty Evening Session 3A
Learning Objectives
1.Compile a list of marketing challenges that entrepreneurs encounter.
2.Analyze and complete a New-Venture checklist.
3.Discuss the relationship of a company’s financial statements as it relates to their overall success.
4.Develop and evaluate the major components of a marketing survey.
5.Evaluate a successful pricing strategy.
6.Build and discuss the importance of the break-even-point in the success of any entrepreneur.
7.Create and interpret the Income Statement, Balance Sheet and the Statement of Cash Flows.
8.Interpret and construct trend analysis and the capital budgeting process.
Activities, Assignments and Agenda
Reading: Chapters 9-12 pages 258-375, covering developing an entrepreneurial plan.
Individual Assignments
Read and review chapters 9-12 for class discussion.
Chap. 8 Case 8.2 The $3 Million Venture is due.
Study Group Assignments
Chap. 8 Case study 8.1, Looking for Capital is due.
In Class Assignments Facilitate a review of quiz 1. Review individual and team homework/questions from chapters 58. Ensure all questions are answered before moving to the next topic. It’s critical that students understand these
concepts before introducing and discussing new subjects.
Lead a discussion on Chapter 9-12 covering the development of an entrepreneurial plan. Elaborate on the the importance
of marking challenges the entrepreneur faces and how best to overcome this issues. Discuss the significance of the
financial statement and how these will aid the entrepreneur. Develop a pricing strategy and explain how crucial this is in
the overall profitability of the entrepreneurs business. Detail the importance of building a break-even model and how this
can accentuate the products or services developed by the entrepreneur. For an in-class activity review each teams
Business Plan outline. With only a few weeks left ensure they are headed in the right direction based upon their selected
topics. Lead a class discussion on the following exercises, Chap. 9 Case 9.2 page 276, Chap. 11 Case 11.2 page 345, Chap.12
Case 12.1 page 376. Bring real-life examples to the this weeks material to help the students have true understanding of the
weeks material.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
19
Session 1A
MGT 301 | Entrepreneurship
Faculty Evening Session 3B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and discuss the importance of financial and marketing plans. Develop an understanding
of how to build a successful business plan.
4. Apply the entrepreneurial material in chapter 9-12 to assist in the discussion with your current
group to help focus on your final team project and presentation.
5. Actively engage your fellow students by sharing your knowledge of entrepreneurship to help
create value and an understanding of what it takes to become a successful entrepreneur.
Activities, Assignments and Agenda
Reading:
Review chapters 9-12 that were covered in class 3A.
Read chapters 13-15, these will be reviewed in-class during week 4A.
Individual Assignments
Chap. 10 Case Study 10.2 A New Spin on Music page 308.
Study Group Assignments
Chap. 10 Case Study 10.1 Dealing with the Competition page 308.
Discussion Question:
Why are financial statements, trend analysis and financial ratios important to an entrepreneur? Why can’t
they just rely on their accountant to explain this to them? How can this information prove to be helpful for the
entrepreneur?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance completed participation
home
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course
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
20
Session 1B
MGT 301 | Entrepreneurship
Faculty Evening Session 4A
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
8.
Discuss strategic and implementation plans and their importance to the entrepreneur.
Develop and assess strategic growth.
Evaluate the five stages of the venture life cycle.
Analyze the differences between managers and entrepreneurs.
Explain due diligence and justify its importance.
Build and assess the different valuation techniques.
Recommend several ways to pick a successor.
Discuss the importance of a succession plan.
Activities, Assignments and Agenda
Reading: Chapters 13-15 pages 419-508, covering growth strategies for the entrepreneurial.
Individual Assignments
Read and review chapters 13-15 for class discussion.
Chap. 10, Case 10.2 A New Spin on Music case study due.
Study Group Assignments
Chap. 10 Case study 10.1, Dealing with the Competition in due.
In Class Assignments Facilitate a review of individual and team homework/questions from chapters 9-12. Ensure all
questions are answered before moving to the next topic. It’s critical that students understand these concepts before
introducing and discussing new subjects.
Lead a discussion on Chapter 13-15 covering growth strategies for the entrepreneur. Discuss the importance of growth
strategies and the best way to implement and monitor these ideas. Elaborate and detail due diligence and why this is
critical in any acquisition. Facilitate the importance of knowing the difference between a manger and an entrepreneur.
Stress the significance of an exit strategy and ways to establish a succession plan. For an in-class activity review each
teams PowerPoint’s to make certain they are ready for next weeks presentation. Lead a class discussion on the following
exercises, Chap. 13 Case13.2 page 447, Chap.15 Case 15.1 page 507 Ensure you marry the topics and real life scenarios to
facilitate a better real-life understanding of the weeks material this is critical in the students learning process.
home
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
21
Session 1A
MGT 301 | Entrepreneurship
Faculty Evening Session 4B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and discuss the many different ways to empirically value a business.
4. Discuss the importance of strategic growth.
5. Apply the entrepreneurial material in chapter 13-15 to assist in the discussion with your current
group to help focus on your final team project and presentation.
6. Actively engage your fellow students by sharing your knowledge of entrepreneurship to help
create value and an understanding of what it takes to become a successful entrepreneur.
Activities, Assignments and Agenda
Reading:
Review chapters 13-15 that were covered in class 4A.
Review chapters 9-15, to prepared for quiz 2 that is taken during week 5B.
Individual Assignments
Chapter 13 Case 13.1 Hendricks Way page 446 questions 1-3.
Study Group Assignments
Chapter 14, Case 14.1 A Valuation Matter page 475 questions 1-3.
Prepare for final team presentation that will be completed during the last week of class, 5A.
Discussion Question:
Do you think that most entrepreneurs think about an exit strategy? Why or why not? If you were a consultant
working with an entrepreneur what advice would you give them? Be specific with your answers.
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance completed participation
home
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expectations
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course
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learning
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IDEA
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sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
22
Session 1B
MGT 301 | Entrepreneurship
Faculty Evening Session 5A
Learning Objectives
1.
2.
3.
4.
5.
Develop a successful business plan and presentation.
Construct a detailed marketing plan for final team presentation
Analyze and articulate the financial plan for your final team project.
Evaluate and recommend ways the team business plan will be successful.
Defend and judge the final team projects.
Activities, Assignments and Agenda
Reading:
Review chapters 9-15 to prepare for quiz 2 covering chapters 9-15.
Individual Assignments
Chapter 13 Case 13.1 Hendricks Way is due.
Present individual portion of the teams Business Plan.
Study Group Assignments
Chapter 14, Case 14.1 A Valuation Matter page 475 questions 1-3
Present the Team’s Business Plan.
In Class Assignments
Provide feedback and discuss each teams business plans. Allow students to ask questions of each
teams presentation. Review material that will help students prepare for quiz 2 covering chapters 9-15.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
23
Session 1A
MGT 301 | Entrepreneurship
Faculty Evening Session 5B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze strategic growth examples to ensure you become a successful entrepreneur.
4. Apply the entrepreneurial material discuss during the past five weeks an quiz 2.
5. Actively engage your fellow students by sharing your knowledge of entrepreneurship to help
create value and an understanding of what it takes to become a successful entrepreneur.
Activities, Assignments and Agenda
Reading:
Review chapters 9-15 to prepare for quiz 2.
Individual Assignments
Quiz 2 covering chapters 9-15.
Study Group Assignments
Chap. 15 Case 15-1 page 507.
Discussion Question:
There are many different valuation methods that can be used to place a value on a company. Which method
would you prefer if you were selling your business? Which method would you prefer if you were buying that
business? How would you bridge the gap, negotiate and persuade the counter-party to arrive at the valuation
you believe is the most accurate?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance completed participation
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
24
Session 1B