HUNGARY and CROATIA – Current
issues in tourism
presented by
Mr Marin SKENDEROVIĆ
Head of Branch Office
Croatian National Tourist Board in Budapest
Budapest, 18th June 2013
Major emitive markets/tourist arrivals
RANKING
1. Germany
2. Slovenia
3. Austria
4. Italy
5. Czech Republic
6. Poland
7. France
8. Slovakia
9. The Netherlands
10. UK
11. Hungary
2012
1 941 920
1 151 742
1 010 033
966 708
693 497
576 357
423 643
361 369
341 882
332 882
332 015
2011 /2012
12,56%
-2,68%
5,96%
-6,28%
3,35%
11,72%
5,20%
5,27%
16,18%
23,44%
-3,39%
Major emitive markets/tourist overnights
RANKING
1. Germany
2. Slovenia
3. Austria
4. Czech Republic
5. Italy
6. Poland
7. The Netherlands
8. Slovakia
9. Hungary
2012
14 953 105
7 422 590
5 687 163
4 851 610
4 758 591
3 685 103
2 638 095
2 463 299
1 811 175
2011 /2012
13,41%
0,38%
6,33%
4,68%
-6,53%
10,93%
14,77%
5,14%
-3,96%
500
Hungarian tourist arrivals to Croatia (thousand)
1995–2012
400
300
453
403
200
356
318
403
381
370
323
317
335
332
280
239
100
127
138
141
85
34
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
0
Hungarian overnights in Croatia
(thousand)
1995–2012
2 500
Tisuća
2 000
1 500
2.405
2.196
2.092
1 000
2.053
1.933
1.553
1.744
1.865 1.811
20
11
1.733
20
10
1.908
1.693
1.403
500
759
805
813
523
217
20
12
20
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
00
19
99
19
98
19
97
19
96
19
95
0
Proportion : population and those
travelling to Croatia
Country
Population
Slovenia
Visitors
%
1.151.742
56,03
8.443.018
1.010.033
11,96
10.504.203
693.497
6,60
Slovakia
5.410.000
361.369
6,70
Hungary
9.958.453
341 882
3,33
2.055.496
Austria
Czech Republic
Proportion : population and those
travelling to Croatia
Population
12,000,000
Visitors to Croatia
9 958.453
10.504.203
10,000,000
8.443.018
8,000,000
6,000,000
5.397.036
4,000,000
2,000,000
0
2.055.496
56,03%
Slovenia
11,96%
6,6%
6,7%
Austria Czech Republic Slovakia
3,3%
Hungary
Distances from Budapest
Rijeka: 680 km
Split: 850 km
Zadar: 620 km
Sibenik: 680 km
Dubrovnik: 1040
COMPARATIVE ADVANTAGES OF
CROATIA FOR HUNGARIAN TOURIST
• 1., PROXIMITY (BEING FAMILIAR WITH THE
SITUATION, THE OPPORTUNITY TO MAKE
DECISION AT THE LAST MOMENT
• 2., COMMON HISTORY AND PAST
EXPERIENCES; THE SAME VALUE SYSTEM
• 3., PERSONAL SAFETY AND BEING WELCOMED
Galupp Balkan Monitor 2012 July SURVEY
For Croats:
-Hungary – the best neighboring country
-Hungarians – the most favourable neighboring people
Hungarian tourist outbound trips
in 2012
4500000
4.267.000
4000000
3500000
3000000
2500000
2000000
1500000
1000000
625.000
500000
352.000
0
Touristic motivation ALL Seaside destinations MAIN COUNTRIES - TOTAL (without Croatia)
TOTAL
Croatia - TOTAL
Hungarian tourist outbound trips
in 2012
by seaside destination countries
400,000
350,000
352,000
300,000
250,000
200,000
172,000
146,000
150,000
117,000
100,000
66,000
50,000
54,000
43,000
27,000
0
Croatia
Source:KSH
Italy*
France*
Spain
Greece
Turkey
Egypt
Bulgaria
Tourist arrivals and overnights
January-May 2013
Tourists
2012/13
%
Overnights
2012/13
%
TOTAL
1.932.338
7,22
6.749.499
10,53
- Foreigners
1.585.666
8,95
5.783.575
11,46
346.672
-0,07
965.924
5,28
21.459
(current
ranking:
13.)
-4,81
71.306
(current
ranking:
17.)
-0,29
- Domestic
- Hungary
TOMAS SURVEYHUNGARIAN TOURISTS IN
CROATIA
AGE; EDUCATION; DOMICILE;
TRAVEL PARTY; MOTIVATION
Domicile
Age
30-49 (59%)
Travel party
Family (56,3%)
Education
High school
degree
(35,3%)
Town of
10.001100.000
inhabitants
(39,75%)
Motivation
Rest and
relaxation
(70,1%)
LOYALTY; SOURCE OF
INFORMATION; ORGANIZATION;
TIME OF BOOKING
To Croatia
3-5 times (38,2%)
Destination
1st time (46,4)
Accomodation
1st time (63,8%)
Time of booking
5-8 weeks in
advance
(36,7%)
Previous visits
(33,9%)
Internet/CNTB
(48,2%)
Tourist agency
(35%)
Individual
(65%)
OVERNIGHTS; No. OF
ACCOMODATION; MEALS;
EXCURSIONS
Overnights
4-7 overnights
(45,8%)
Meals
Out of accomodation
facility (76,6%)
Number of
accomodation
facilities used
1 (90,1%)
By excursions
Individual
(43,1)
ACTIVITIES; SATISFACTION
FACTOR;
Activities
swimming/bathing
(99,5%)
cafe-bars, cake
shops (93,2%)
restaurants (88,5%)
Satisfaction
factor
Personal
safety (55,9)
friendly prices
(55%)
AVERAGE
EXPENDITURE (€)
Total
expenditures
Expenditure of
arrival/travel
Cost of tourist
agent
Expenditure at
destination
Number of
tourist/average
Overnights
Total
528,04
74,97
23,03
430,04
3
8,2
Organized
trip
554,06
69,05
69,85
415,16
2,9
7,5
Individual
trip
515,25
77,89
-
437,36
3,1
8,5
Car arrival
500,44
69,10
25,29
406,06
3,1
7,9
Hungarian tourist arrivals/CLUSTERS–
2012
56 297
3%
80 765
4 5%
16 11 3 075
957 522 0 2% 63 661
1% 0 6%
3 5%
174
252
10%
449 715
25%
339 456
19%
304 733
17%
329 216
18%
Kvarner and Gorje
Split-Dalmatia
Istria
Zadar
Šibenik-Knin
Dubrovnik-Neretva
Lika-Senj
City of Zagreb
Central Croatia
Slavonia
Nautical
Hungarian overnights/CLUSTERS–
2012
56 297
3%
80 765
4 5%
16 11 3 075
957 522 0 2% 63 661
1% 0 6%
3 5%
174
252
10%
449 715
25%
339 456
19%
304 733
17%
329 216
18%
Kvarner and Gorje
Split-Dalmatia
Istria
Zadar
Šibenik-Knin
Dubrovnik-Neretva
Lika-Senj
City of Zagreb
Central Croatia
Slavonia
Nautical
Average number of Hungarian tourists in
Croatia/by month
Magyar turisták száma Horvátországban
ÁTLAGBAN - hónaponként
120 000
Vendégszám
100 000
80 000
60 000
40 000
20 000
0
2010.
Vendégszám
THANK YOU FOR YOUR
ATTENTION!