Integrating Media literacy
Into the Elementary Curriculum
Cattaraugus-Allegany Teacher Center, March 28, 2008
The mission of Project Look Sharp is to
provide materials, training and
support for the effective integration of
media literacy with critical thinking
into classroom curricula at all
educational levels.
Project Look Sharp
Ithaca College
1119 Williams Hall
Ithaca, NY 14850
Phone: 607-274-3471
Fax: 607-274-1925
looksharp@ithaca.edu
www.projectlooksharp.org
www.projectlooksharp.org
Summer Institute:
July, 2008
AM: Media Literacy curriculum integration
PM: digital media production training
www.projectlooksharp.org
Today’s Goals:
To introduce the key concepts of Media Literacy
and 21st century literacy.
To model and practice media decoding for
teaching core content and critical thinking skills.
To apply this work to interactive video
conferencing.
To reflect on the utility of video conferencing for
this work based on an evaluation of this session.
“Media”
• Messages conveyed through
visuals, language and/or
sound
• (Mass) produced for a
(mass) audience mediated
by a form of technology
• The producer of the
message is not in the same
place as the receiver of the
message
Types of “Media”
•
•
•
•
•
•
•
•
•
•
Radio
Television
Newspapers, Magazines
Internet
Advertising in All Forms
Videos, DVDs, Films
Computer & Video Games
Recorded Music (e.g., CDs)
Books (e.g., Textbooks)
Maps, Money, Dictionaries,
Standardized Tests, and more…
Generation M:
Media ln the Lives of 8-18 year olds
2005 Kaiser Family Foundation study
www.kfff.org
the average time 8-18 year-olds spend
with media (not school related) per day?
6:21 hours per day
8:21 hours of media content
2005. Kaiser Family Foundation
32 million iPods
were sold in 2005
(2007, www.apple.com)
The average 818 year old
listens to
music for
1:44 hours a
day
(2005, www.kff.org)
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45% of teens have a cell phone
(2005, Pew, “Teens and Technology”)
75% of online
teens use
Instant
Messaging
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48% of the 16
million IMing
teens use IM
everyday
(2005, Pew,
“Teens and Technology”)
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Over 150 million MySpace pages.
About 300,000 new members added per day.
(3/1/07, Wikipedia)
Sales of
computer and
video games
now surpass
Hollywood
movie
receipts
(2004, metrotimes.com)
87% of 12 to 17 yearolds use the internet
(only 66% of adults)
Of these online teens:
51% go online every day.
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76% get news online
(38% increase since 2000)
57% create content for the
internet (web pages, blogs, etc.)
4 million young Americans
have created their own
“Blog”
(2005, Pew, “Teens and Technology”)
A wiki <WEE-kee>[1]) is a website that
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visitorsandthemselves
to easily add,
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remove,are and
otherwise edit and change
available content, typically without the need
for registration. This ease of interaction and
operation makes a wiki an effective tool for
mass collaborative authoring.
Wikipedia receives approximately
14,000 hits per second (2006, Schiff, New Yorker )
time spent with different media
reading…………………………
:43
books/magazines/newspapers
listening to music……………… 1:44
Radio/CD/tapes/MP3s
watching movies……………….
:25
in the theatre
watching TV…………………… 3:51
TV/videos/DVDs/prerecorded shows
using the computer……………. 1:02
online/offline
playing video games……………
console/handheld
:49
2005. Kaiser Family Foundation
73% of Americans can
name the Three Stooges
42% can name the three
branches of government
(Zogby International, 2006)
.
"An enlightened citizenry
is indispensable for the
proper functioning
of a republic.
Self-government is
not possible unless
the citizens are
educated sufficiently
to enable them to
exercise oversight.”
Thomas Jefferson
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New Technologies include:
Instant Messaging
texting
online social networking
YouTube
blogs and podcasts
wikis
interactive video conferencing
Qualities of New Technologies:
non-linear
interactive
open source
personalized
co-created
mobile
Where did students go to get quick
access to information…
40 years ago?
100 years ago?
15 years ago?
research a famous
leader and write
one paragraph
Where do our students go today?
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21st century literacy
requires critical thinking
and media literacy
to be integrated
across the curriculum
Media literacy is the
ability to access, analyze,
evaluate, and produce
communication in a
variety of forms.
TV
Commercial:
Real
Bugs
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Who produced this message, and for what purpose?
Who is the target audience?
What are the messages about…
and how were they communicated?
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FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different characteristics,
strengths, and a unique “language” of construction.
3. Different people interpret the same media message
differently.
4. Media messages are produced for particular
purposes, including profit, persuasion, education,
and artistic expression.
5. Media messages have embedded values and points
of view.
FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different
characteristics, strengths, and a unique
“language” of construction.
3. Different people interpret the same media message
differently.
4. Media messages are produced for particular
purposes, including profit, persuasion, education,
and artistic expression.
5. Media messages have embedded values and points
of view.
David Considine
clip from:
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A Beautiful Mind
Literary Elements:
plot, setting, point of view, character development
Cinematic Techniques:
type of shots, camera angles, lighting and color,
symbolism and metaphor, pacing, transitions,
acting, dialogue, music
FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different
characteristics, strengths, and a unique
“language” of construction.
3. Different people interpret the same media message
differently.
4. Media messages are produced for particular
purposes, including profit, persuasion, education,
and artistic expression.
5. Media messages have embedded values and points
of view.
Hate.Com
Extremists on the Internet
produced by HBO and
The Southern Poverty Law Center
2. Each medium has different
characteristics, strengths, and a unique
“language” of construction.
What are the characteristics,
strengths, and unique “language”
of
interactive video conferencing?
FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different characteristics,
strengths, and a unique “language” of construction.
3. Different people interpret the same
media message differently.
4. Media messages are produced for particular
purposes, including profit, persuasion, education,
and artistic expression.
5. Media messages have embedded values and points
of view.
Hate.Com
Extremists on the Internet
produced by HBO and
The Southern Poverty Law Center
5. People interpret media messages differently.
FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different characteristics,
strengths, and a unique “language” of construction.
3. Different people interpret the same media message
differently.
4. Media messages are produced for
particular purposes, including profit,
persuasion, education, and artistic
expression.
5. Media messages have embedded values and points
of view.
For what purpose was each produced?
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H.263 decompressor
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Entertainment
Persuasion
Hate.Com
Extremists on
the Internet
Profit
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decompressor
are needed to see this picture.
Education
Artistic Expression
FIVE KEY CONCEPTS OF MEDIA LITERACY
1. All media messages are “constructed.”
2. Each medium has different characteristics,
strengths, and a unique “language” of construction.
3. Different people interpret the same media message
differently.
4. Media messages are produced for particular
purposes, including profit, persuasion, education,
and artistic expression.
5. Media messages have embedded
values and points of view.
Discovery of the Mississippi
William H. Powell, 1855
The Last Supper
Jonathan Warm Day, 1991
APPLICATION
How could you use and teach
media literacy and critical thinking
through interactive video
conferencing?