Berkshire Hathaway HomeServices Fox & Roach, Realtors First to Deploy
Real Estate’s Most Advanced Automated Marketing System
The new Imprev brokerage solution automates, creates and syndicates
April 8, 2014 – Philadelphia, PA – Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the
fifth-largest provider of brokerage and related services in the United States, today unveiled the real estate
industry’s most advanced automated marketing system.
Developed and powered by Imprev, the new Fox & Roach automated marketing system creates, publishes
and distributes unique custom content for every Fox & Roach listing, including mobile-enabled,
responsive Single Property Websites, IDX Virtual Tours and YouTube videos –without needing any work
from the agent.
“This is a unique innovation in real estate marketing that provides automation, creation and syndication of
all our listings,” said Rajeev Sajja, VP, Digital Innovation at Berkshire Hathaway HomeServices Fox &
Roach, Realtors, a perennial technology leader. “We now provide every Fox & Roach agent a suite of
agent and company branded marketing materials– completed and published – for every single listing.
Agents can update and enhance these materials…or not. The agent decides how much they want to be
involved in the marketing of their listings.”
“The big win for the brokerage: ensuring universal brand consistency through automation,” Sajja added.
The Imprev automation solution, which scales to create hundreds of thousands of projects as needed, is
highly configurable in both style and functionality. “Over the last few years we have re-written our entire
platform,” said Renwick Congdon, CEO of Imprev. “This latest innovation allows our clients to automate
the creation, publishing and distribution of any or all of our products, customized to the exact business
rules of the client. No two marketing solutions will ever look the same, nor contain the same content.”
For the Fox & Roach implementation, each single property website is deployed to a custom, Fox & Roach
web address (URL), the specific marketing materials created by the system are determined by the price
and location of the listing, and every marketing piece is automatically updated whenever listing data is
updated, such as a change in price or an open house date.
“And if agents want to add their own personal touch, update photos, wordsmith copy, email content to
prospects or post to Facebook, Twitter, Google+ or Pinterest, they can do it anytime from anywhere, since
the platform works on all mobile devices,” Sajja explained.
The Imprev automation system is designed to interface with industry standard listing data sources. For
Fox & Roach, the integration is with their CoreLogic AgentAchieve CRM platform.
Sajja notes that Fox & Roach selected Imprev because of its proven penchant for quality and its
reputation for technology innovation. “I can attest from our experience, Imprev’s reputation is well
earned,” Sajja said. “We’re proud to be the first to implement a system that should be a game-changer for
real estate marketing,” Sajja said.
Samples of the automated marketing material for a listing:
Single Property Website - http://1056mountpleasantrd.com
YouTube video - http://www.youtube.com/watch?v=stg5vLHi3Aw
IDX Tour - http://idx.imprev.net/74FB48F3/44/7644/129586/index.html
About Berkshire Hathaway HomeServices Fox & Roach, REALTORS®
On November 11, 2013, Prudential Fox & Roach, REALTORS®, the Delaware Valley’s market leader,
became Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, and a part of HomeServices of
America, the nation’s second largest provider of total home services. These two legendary companies
have joined forces to begin a new era in real estate. The company now has 4,000 Sales Associates in 65
sales offices throughout the Tri-State area. Through its affiliate, the Trident Group, the company provides
one-stop shopping and facilitated services to its clients including mortgage financing, and title, property
and casualty insurance. For more information on Berkshire Hathaway HomeServices go to
www.berkshirehathawayhs.com. Visit our Website at www.foxroach.com.
About Imprev
Imprev, Inc. provides real estate companies with innovative marketing solutions, including automation,
custom Marketing Centers and digital apps built on the industry's most advanced platform. Known for the
highest quality and broadest array of marketing digital and print products in the industry, Imprev products
allow agents to self-publish print, multimedia, video, online, and email advertising and communications
in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information
at www.imprev.com.
# # #
News media contact:
Kevin Hawkins, Imprev, Inc.
206-866-1220
kevin.hawkins@imprev.com
Rajeev Sajja, Berkshire Hathaway HomeServices Fox & Roach, Realtors
VP, Digital Innovation
(610) 889-7724
rajeev.sajja@foxroach.com