…how to build a successful real estate business
anywhere in the world.
The Symbol of Residential Real Estate Excellence
The Certified Residential Specialist (CRS) Designation
is the highest credential awarded to sales agents in
residential real estate. It is recognized internationally as
the symbol of success, achievement, career excellence
and professionalism.
About CRS
• National Association of REALTORS® (NAR)
largest affiliate with 30,000+ members
• A respected educational leader and
education provider to residential sales agents
working with buyers & sellers for over 30
years
CRS Member Benefits
• Recognition as holding the highest credential
awarded to residential sales agents by your peers
and the consumer
• International Networking Opportunities by being
listed in our 30,000+ worldwide referral directory
opportunities to find a CRS professional globally
• Discounts on valuable products you need to be
more successful
CRS Member Benefits (Continued)
• Annual CRS Marketing and Networking event - Sell-abration®, share ideas, learn new marketing and technology
tips to enhance your success rate. Sell-a-bration® 2014 will
take place in Coronado, CA from January 31 - February 2.
Go to https://crs.com/events/sell-a-bration for more details.
• CRS Legends is a one-day event that will be held in
conjunction with Sell-a-bration 2014 on January 31, 2014.
Go to https://crs.com/events/sell-a-bration for more details.
CRS International Relationships
• Built on respect and shared
vision to improve the industry
• Entrusting the sponsor with
presenting courses and
• Maintaining the integrity of
the CRS Designation
Common Goals
• Increase income & success
• Increase professionalism
• Share proven skills &
techniques for all agents
CRS International Course
Real Estate Advanced Practices (REAP) Course
• Developed from global
demand for CRS education
• CRS courses held in Spain,
France, Portugal, Brazil
South Africa, Taiwan and
more…
• Expanding the referral
network worldwide
Real Estate Advanced Practices (REAP) Course
• For non-U.S. real estate
professionals
• Universal sales concepts
• Systems & sales strategies
of top U.S. agents
• Four 1-day modules
REAP Module 1: Business Planning
Fundamentals of business planning.
• Identify long-term goals
• Create a mission statement
• Tactics to assess, research
and analyze the business
• Create a gross income goal
REAP Module 2: Marketing
Established principles of marketing.
• 5 essential marketing skills
• Personal promotion
• Marketing & promotion
systems
• Systems to generate a
successful referral business
REAP Module 3: Negotiation Strategies
Client presentations & negotiation.
• Prepare an effective
presentation
• Create trust with clients
• Understand client needs
• Sell service and benefits
REAP Module 4: Working With Clients
Create customers for life.
• Handle objections
• Demonstrate properties
to buyers
• Negotiate contracts
• Contract to settlement
checklist
CRS International Designation
• Complete 32 Credits of CRS Education
Requirements
• Complete 32 Credits of Elective Requirements
• Meet all Production Requirements: determined
on a country-by-country basis
For complete international designation information visit:
http://www.internationalcrs.com/designation.html
Designation Requirements
CRS Education Requirements
• Completion of the Real Estate
Advanced Practices, A-D
• Production Requirements: determined
on a country-by-country basis
For complete international Designation requirements visit:
http://www.internationalcrs.com/designation.html
Designation Requirements
Elective Requirements
Total of 32 credits required
• Years of Experience – 8 credits for 5 to
9 years of experience, 16 credits for 10
or more years of experience.
• Courses/Designations/Certifications – 8
to 6 credits each.
Elective Requirements (Continued)
• Additional Production – 8 credits
• Additional CRS Education – CRS
Classroom courses, eLearning courses,
events and webinars.
For complete international Designation requirements visit:
http://www.internationalcrs.com/designation.html
Welcome to CRS
Whether you are interested in earning the
Certified Residential Specialist Designation
or just want to learn new systems and
strategies through CRS Education, we have
courses for you.