Principles of Marketing Syllabus
BSAD 340 CRN 10066
Fall 2013
TR 5:30-6:45 pm, LIGHTHL 202
Professor: Dr. Steve Walker
Office Location: Light Hall #207
Phone: 575-538-6311
Email: walkers3@wnmu.edu
Office Hours: 9-10 MWF, 4:30-5:30 TR and by appointment
Course Catalog Description: Study and analysis of the elements of
marketing and marketing strategy, stressing product-development policies, pricing
strategies, promotion, and distribution strategies, and market structure.
Required Text(s) and Optional Text(s): MKTG 7 by Lamb, Hair McDaniel, South-Western Cengage
Learning, ISBN: 978-1-285-09186-0, 2014.
Course Instructional Objectives & Outcomes:
1. Obtain a basic understanding of the fundamentals of marketing, and how marketing is
integrated and relates to the overall operation and success of a business.
2. Introduce and apply the ethical and social responsibilities of a business in the area of
marketing.
3. Understand the current and potential customers of a company, and how they are identified
and chosen through the process of segmentation.
4. Be able to develop and implement the various product related strategies of a company.
5. Develop the promotional strategies to communicate with a company’s various stakeholders.
6. Understand and develop the appropriate pricing strategies to best meet the needs of the
company and its customers.
7. Be able to utilize various channel members to be able to obtain and deliver the necessary
products for a business.
Disability Support Services: Services for students with disabilities are provided through the Student
Health Center’s Disability Support Services Office located in the Juan Chacon Building, Room 221.
Communication Policy Statement regarding official email :WNMU’s policy requires that all official
communication be sent via Mustang Express. It is very important that you access your Mustang Express
e-mail periodically to check for correspondence from the University.
Academic Integrity Policy and Procedures: Adherence to the standards is considered a serious matter.
Violations of academic integrity such as cheating and plagiarism, intentional or unintentional, may result
in penalties including dismissal from the university. Please refer to the 2012-2013 catalog (pp. 48-53)
for the policies on academic integrity.
Class Procedures for Inclement Weather: In the case of severe weather please stay abreast of the
campus notifications relative to closure of the campus and cancellation of classes.
Class Attendance: Class attendance is mandatory and unexcused absences beyond 2 will result in a 5
point reduction per absence from the course point total.
Course Requirements:
The following assignments will be required for this course:
Chapter Exercises
Each student will choose an exercise from the list of chapter exercises and turn in a full written report
the last day that chapter is covered in class. If there is more than one exercise in a chapter then choose
only one of them and hand that one in. If time permits the student may be asked to briefly and
informally discuss their assignment with the class. Of the 19 chapters covered in the course the only the
best 16 will be included in your final grade. Each assignment MUST be done individually, and a zero
grade will be given if any students do an assignment together. There is a maximum point total per
assignment of 25 points.
Tests
There will be four sectional tests given during the semester covering from 3 to 5 chapters, as detailed in
the course schedule. Each test is worth a maximum of 100 points. There will be an optional
comprehensive final given during finals week. If this is taken it will replace the lowest sectional grade
in the calculation of class points.
Assessment/Evaluation and Grading Scale:
The course will be evaluated based on a series of content related exercises and four objective tests. The
following values will be assigned to determine your course grade.
Chapter Exercises (16)
Tests (4) 100 point maximum
-----------------------------------Total Possible Points
A
B
C
D
F
400 points
400 points
------------800 points
========
720-800 points
640-719 points
560-639 points
480-559 points
Below 480 points
Class Schedule
Material Covered
8/20
8/22
8/27
8/29
9/3
9/5
9/10
9/12
9/17
9/19
9/24
9/26
10/1
10/3
10/8
10/10
10/15
10/17
10/22
10/24
10/29
10/31
11/5
11/7
11/12
11/14
11/19
11/21
11/25-29
12/3
12/5
12/9-12
Introduction / Chapter 1
Chapter 1
Chapter 2
Chapter 2 & 3
Chapter 3
Chapter 4 & 5
Chapter 5
TEST I
Chapter 6
Chapter 6 & 7
Chapter 7 & 8
Chapter 8
TEST II
Chapter 10
Chapter 10 & 11
Chapter 11
Chapter 12
Chapter 12 & 13
Chapter 13 & 14
TEST III
Chapter 15
Chapter 15 & 16
Chapter 16
Chapter 17
Chapter 17 & 18
Chapter 18
Chapter 19
Chapter 19 & 20
Thanksgiving Break
Chapter 20
Test IV
FINALS
Assignment Due
Ch. 1 Exercise
Ch. 2 Exercise
Ch. 3 Exercise
Ch. 4 Exercise
Ch. 5 Exercise
Ch. 6 Exercise
Ch. 7 Exercise
Ch. 8 Exercise
Ch. 10 Exercise
Ch. 11 Exercise
Ch. 12 Exercise
Ch. 13 & 14 Exercise
Ch. 15 Exercise
Ch. 16 Exercise
Ch. 17 Exercise
Ch. 18 Exercise
Ch. 19 Exercise
Ch. 20 Exercise
The course schedule is subject to change at the instructor’s discretion. Students will be notified of any
changes and expected to check e-mail and/or the instructor’s online resources for changes.