Hollister Co. Attn: privacy policy manager PO Box 1695 Santa Monica CA 90406 1.800.934.4403 Hollister Graphic tee $12.00 Stock # 45 Hollister Hoodies $20.00 Stock #87 Hollister Graphic Tees $12.00 Stock # 6 Hollister Graphic Tee $12.00 Stock # 54 Hollister Graphic Long Sleeve Tee $24.50 Stock # 66 Hollister Polo $20.00 Stock # 91 Hollister Polo $20.00 Stock # 71 Hollister Polo $20.00 Stock # 14 Hollister Graphic Tees $12.00 Stock # 29 Hollister Graphic Tees $12.00 Stock # 58 Hollister Polo $24.50 Stock # 97 Hollister Tee $24.50 Stock # 34 Hollister Polo $24.50 Stock # 67 Hollister V Neck $24.50 Stock # 98 Hollister Tee $19.50 Stock # 55 All of Abercrombie & Fitch Co.'s spin-off brands have an elaborate pseudo-history (including RUEHL No.925 and Gilly Hicks) to give meaning and feeling to the brand image of the Hollister concept. Hollister Co.'s story begins with the fictional character named John M. Hollister.[10] An adventurous youth, he spent his youth practicing sports in the waters of Maine.[10] He graduated from Yale University in 1915 at the age of 21.[10] Not wanting the high-life his father established for him in Manhattan, the young man boarded a succession of steamboats, finally arriving in the Dutch East Indies by 1917.[10] There, he bought a rubber plantation from the fictitious Gregory Van Gilder, and soon came to know and love Gilder's daughter, Meta.[10] Afterwards, Hollister sold the land, and with half of the money purchased a 50-foot (15 m) schooner on which he and Meta spent two years sailing the South Pacific Ocean treasuring the diverse cultures.[10] John and Meta harbored in Los Angeles in 1919, and married in the late fall.[10] John M. Hollister, Jr. was born in 1920, and after "discovering California and himself" with his love for the South Pacific in mind John Sr. established Hollister Co. in 1922 in Laguna Beach. The company became purveyors of South Pacific treasures (hand-crafted furniture, jewelry, linens, and artifacts from all the islands).[10] The company changed after John Jr. took over the business in 1957, bringing into the inventory surf apparel and equipment. Only in fantasy is the company said to be still managed by the Hollister’s.[10] Abercrombie & Fitch calls the story "a story of passion, youth and love of the sea [carrying] the harmony of romance, beauty, adventure."[10] The story is not made publicly available but it helps tie in many elements of the brand with what was, in reality, conceived by Abercrombie & Fitch in the 21st century. The Hollister Co. brand is marketed as being established in 1922, and the date is found the labels and designs of the merchandise. The store is designed to simulate the feeling of being in a surf shop. Furthermore, the story of the character John Jr. being a renowned surfer is on the back of Jake cologne packaging. Hours Locations Mon-Sat, 10am-9pm; Sun 11am-7pm 970 East Pittsburgh Greensburg ST. 40% off Hollister