LUIS ESPADA
215-768-1925 / LESPADA215@GMAIL.COM
WWW.LUISESPADA.COM
Luis for the past 15+ years has designed and taken complex system of tools, products and
services and turn them into efficient, delightful and cohesive experiences across all screen and
material sizes. Luis has designed many websites utilizing various design tools for all web and
graphic product designs.
In addition to deploying sites for corporations, nonprofits and small businesses, Luis has
extensive experience in participating in large projects from concept to wireframe to prototype to
project management phases. His 25+ years experience in all phases of IT and design services
have prepared him for the current challenges in cloud and mobile technologies.
DESIGN EXPERIENCE
Freelance Designer
Design user experiences for website and mobile applications using tools such as Omnigraffle,
Axure RP, ProtoShare, InVisionApp and Adobe Creative Suite. Create UX deliverables for
scenarios, sitemaps, user flow diagrams, low and high fidelity wireframes / prototype
documents. Convert user experience documents and visual designs into User Interface using
HTML, CSS Frameworks, Javascript and jQuery web languages. Design visuals for brand
identity and print materials.
Sr UI / UX Web Designer (contractor)
IMS HEALTH - Plymouth Meeting, PA
08 / 2015
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Gather business requirements from stakeholders
Create workflow diagrams to communicate approach and align objectives
Develop annotated low-fidelity wireframes to offer multiple design options using
Balsamiq; annotated high-fidelity wireframes using OmniGraffle and Photoshop
Work with developers to create prototypes to test designs and refine interactions
Revise and update designs and documentation based on continued user testing and
client feedback
Technology Product and User Experience Designer (contractor)
ENERTIA, LLC. - Pennsauken, NJ
01 / 2013 – 06 / 2015
Serve as User Experience lead by gathering requirements based on business needs. Create UX
deliverables for scenarios, sitemaps, user flow diagrams, low and high fidelity wireframes /
prototypes and content strategy documents.
Industry Supported:
 Healthcare
 Pharmaceutical Brand Sales Force
 Publishing
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Project Function Areas:
 Digital Asset Tracking Tool: User experience designs to render on websites and mobile
devices
 Digital Asset Link Generator: Information Architect and UX designs for system
integration
 Digital Library Tool: Information Architect and User Experience designs for
development
 Proprietary CRM and WMS Systems: Component enhancements and user experience
work flows
 Bid Request Component: New component design for system implementation
Creative Manager
GSI COMMERCE, EBAY INC - King of Prussia, PA
09 / 2011 – 01 / 2013
Manage creative talent, ensuring the quality of technology products and services to deliver top
class e-commerce websites for premium brands such as Timberland, Christopher & Banks and
Toys ‘R’ Us. Hands on UI/UX Design to fill resource gaps.
Clients Supported:
 Timberland UK
 ToysRUs Global
 Christopher & Banks
 Dick’s Sporting Goods
Projects Function Areas:
 Timberland UK Redesign and component enhancements—
http://www.timberlandonline.co.uk
 Timberland localization for France, Italy, Germany/Austria and Spain
 Christopher & Banks redesign - www.christopherandbanks.com & www.cjbanks.com
 Creative Team Visual Quality Assurance validation process
 ToysRUs Baby Registry - Smart Start new component design
 ToysRUs, QuickShop component enhancements
 ToysRUs Japan, Checkout
 Dick’s Sporting Goods, Quickshop component enhancements
Manager, Graphic & Website Designs
HFS LOGISTICS – Hainesport, NJ
5 / 2004 – 09 / 2011
Responsible for delivering website and visual designs for company websites, sales marketing
team, WMS, CRMS and client portals. Create User Interface (UI) and User Experience (UX)
designs for systems, process flows, and methodologies.
Clients Supported:
 Elsevier
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/alert Marketing
Eisai Pharmaceuticals
Janssen Pharmaceuticals
GSK Pharmaceutical
Merck Pharmaceutical
Eli Lilly Pharmaceutical
Projects Function Areas:
 Design user interface of proprietary Warehouse Management (WMS) and Customer
Relations (CRM) Systems
 Proprietary WMS / CRM component enhancements based on business requirements
 Client and Customer Inventory Management ecommerce portal designs
 Inventory item imaging for all client web store portals
 Elsevier – Design Educational Electives Library programs ordering portal
 /alert Marketing – Design Pharm/alert Direct Mail Sample programs portal
 Designs for all promotional, presentation and website efforts
DESIGN PROFICIENCIES
WEB LANGUAGES
» HTML / CSS
» JQuery UI
» Bootstrap CSS Framework
» Foundation CSS Framework
» Familiar with PHP/MySQL
» Familiar with Javascript
DESIGN DISCIPLINES
» Creative Manager
» User Experience Designer
» User Interface Designer
» Website Designer
» Graphic Designer
SOFTWARE PROFICIENCY
» OmniGraffle
» Axure RP
» Balsamiq
» ProtoShare
» InvisionApp
» Visio
» Photoshop
» Fireworks
» Dreamweaver
» Illustrator
» InDesign
» Office Suite
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CONTENT MANAGEMENT
» Theme Design
» Wordpress
ADDITIONAL SKILLS
» Information Technology Solutions
» Photography
EDUCATION
Montgomery County
Community College
2003
Digital Design & Website
Workshops
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