The Importance of Marketing
Economic Benefits of Marketing
New and
Improved
Products
Lower Prices
Economic Utility
Economic Benefits of Marketing
New and
Improved
Products
Lower Prices
Competition
fosters ideas
Increases
demand
Economic Utility
Form, time,
place,
possession,
information
adds value
Benefits
Of
Marketing
Types of Utility
New and
Improved
Products
Benefits
Of
Marketing
Types of Utility
New and
Improved
Products
Benefits
Of
Marketing
Lower
Prices
Types of Utility
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Types of Utility
Form
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Form Utility
Types of Utility
*Not directly related to marketing.
Involves changing raw materials or
putting parts together to make them
more useful.
Form
Place
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Form Utility
Place Utility
Types of Utility
*Not directly related to marketing.
Involves changing raw materials or
putting parts together to make them
more useful.
Having a product where customers can
buy it.
Form
Place
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Time
Form Utility
Place Utility
Time Utility
Types of Utility
*Not directly related to marketing.
Involves changing raw materials or
putting parts together to make them
more useful.
Having a product where customers can
buy it.
Having a product available at a specific
time of year or convenient time of day.
Form
Place
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Time
Possession
Form Utility
Place Utility
Time Utility
Possession
Utility
Types of Utility
*Not directly related to marketing.
Involves changing raw materials or
putting parts together to make them
more useful.
Having a product where customers can
buy it.
Having a product available at a specific
time of year or convenient time of day.
The exchange of a product for money
Form
Place
New and
Improved
Products
Utility =
Added
Value
Benefits
Of
Marketing
Lower
Prices
Information
Time
Possession
Form Utility
Types of Utility
*Not directly related to marketing.
Involves changing raw materials or putting parts
together to make them more useful.
Having a product where customers can buy it.
Place Utility
Time Utility
Possession Utility
Information
Utility
Having a product available at a specific time of year
or convenient time of day.
The exchange of a product for money
Involves communication with the
customer.