Female, Italian/Irish, 42 Dark brown medium hair, brown eyes, olive skin, athletic body, 5’4 Income: $62,500Newly divorced, 2 Daughters (17) & (21)Full custody of 17-
year-old Non-practicing Catholic
Bachelor’s in Political Science from Boston UniversityResides in Boston,
MassachusettsLives in city in ex-husband’s apartment with both daughtersOccupation:
ParalegalReceives child support and (Alimony)?

Female, Swedish/German, 22Long straight blonde hair, blue eyes, always tan, skinny with curves, 5’8Income: $7,000
Monthly allowance on Daddy’s American Express Black
Card(Receives extra money for Christmas and
Birthdays)Single, no children, Only child (Daddy’s Princess)
Parents still marriedNon-denominational Christian
Student at FIDM studying Fashion Design and
MerchandisingOwns and resides in West Hollywood 3bedroom house with pool off Sunset Blvd. with BFF roommateOccupation: Interns/volunteers (whenever she wants) with Celebrity Stylist Rachel Zoe

Recently joined 24-Hour Fitness Gym and hired trainer
Likes trying new recipes
Often Browses Barnes & Noble Bookstore
Attends PTA Meetings
Meets friends at local coffee shop once a week
Watches Tennis
Shops for necessities, home furnishing sAttends work-related social events
SHOPPING! – Designer boutiques/Beverly Center
Regular Spa Visits
Attends Club openings in L.A. and Vegas
Luxurious vacations – Italy, Bahamas, France, Greece
Lives in Malibu beach house during the summer
Yoga, Pilates, workouts with trainer
Plays tennis at country club
Member of PETA

Fashion – style is business/conservative, goes for comfort
Spends time with daughters
Reads gossip/celebrity tabloids, daily newspaper
Watches Food Network for cooking tips
Drives Toyota Camry
Facebook – to keep track of daughters, friends, family
Pet cat – Bubbles
Drinks wine – social drinker
Re-decorates home now that newly divorced
Achievements – “Paralegal of the Year”
Fashion – wears expensive designer labels, latest fashions off the runway
Attends Fashion Week in NYC
Spends free-time shopping, gossiping with friends
TMZ, E-News, Vogue, Elle, Vanity Fair, Harper’s Bazaar
Like to bake cupcakes
Drives Lexus Hybrid SUV
No job – could care less about working because Daddy pays for everything, interns with Rachel Zoe
Likes animals, but does not clean after them – has a Chihuahua named Ginger
Wannabe vegetarian
Enjoys drinking Lemon Drop Martinis with friends Graduated from Beverly Hills High School – voted “Most Popular” and
“Prom Queen”

Independent Party – supports women’s rights, gay rights, but believes people should pay for own health care – however leans more left
Feels powerful at work, but could lose a few unwanted pounds to feel more confident
Health conscious
Cares about organizations that help children’s education
Culture – big on Italian food and spending time with family
Values higher education
Business/job – important
Democratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable
Thinks she is “God’s gift”– self-centered
Loves makeup, hair, and skin products and thinks they are necessities
Education – takes fashion school seriously, but does not want a job now
Thinks people should take care of their bodies and make healthy food choices
Believes if people want to feel better about themselves, they should get plastic surgery (Daddy is a plastic surgeon)

Visa Black Card
Lexus Hybrid SUV
FIDM
Coffee Bean & Tea Leaf
Hummer Limo
Starbucks iPod Touch
Juicy Couture Velour Tracksuit
UGG Boots iPhone 3GS
Dior Sunglasses
Aveda Spa
Hamamori Restaurant – Sushi Bar
Dolce & Gabbana
Christian Louboutin
Michael Kors – Very Hollywood Perfume
Tiffany & Co. Jewelry
Chanel
Nordstrom
Intermix
Beso – Hollywood Private Dining
Chateau Marmont

SHOPPING! – designer boutiques/Beverly Center
Regular spa visits
Constantly on iPhone 3GS
Attends club openings in L.A. and Vegas
Meets friends at a nearby Coffee Bean & Tea Leaf twice a week
Luxurious vacations – Italy, Bahamas, France, Greece
Lives in Malibu beach house during the summer, loves to tan on the beach
Yoga, Pilates, workouts with trainer
Likes to dance at clubs
Plays tennis at country club
Fashion
Member of PETA
– wears expensive designer labels, latest fashions off the runway
Attends Fashion Week in NYC
Spends free-time shopping, gossiping with friends
TMZ, ENews, Vogue, Elle, Vanity Fair, Harper’s
Bazaar
Like to bake cupcakes
Drives Lexus Hybrid SUV
No job – could care less about working because Daddy pays for everything, interns with Rachel Zoe
Likes animals, but does not clean after them – has a
Chihuahua named Ginger
Wannabe vegetarian
Enjoys drinking Lemon Drop Martinis with friends
Graduated from Beverly Hills High School – voted “Most
Popular” and “Prom Queen”
Democratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable
Thinks she is “God’s gift”– self-centered
Loves makeup, hair, and skin products and thinks they are necessities
Education – takes fashion school seriously, but does not want a job now
Thinks people should take care of their bodies and make healthy food choices Believes if people want to feel better about themselves, they should get plastic surgery (Daddy is a plastic surgeon)

Health, Athletic
Younger, single, popular, attractive
House, Average Job
Security system, insurance, investor, family wealth
Relate more to daughters, freedom to meet men
High status profile, high class
Wants to live life she never had To be young, rich, famous, and loved
Pleasure Live a fun, carefree single life

Inner faith - doesn’t attend church regularly, holidays only
Good Mom – PTA meetings, brings snacks/drinks to 17-year-old’s tennis team
Hard work – stays late, arrives early, attends work-related events
Values higher education – encourages/supports daughters to go to/in college
Friendships – reconnects with long-time friends at local coffee shop to remind her of her strengths to relive memories
Independent Party – supports women’s rights, gay rights, but believes people should pay for own health care – however leans more left
Lonely – newly divorced, would like to keep options open, wants to go on dates, keeps mind off being sad with busy schedule
Improve relationship with daughters – get to know them better, spend more time with them, take care of them (had a nanny take care of daughters when young)
Wants to feel sexy – attends gym, hired trainer, conscious of skin care and diet
Values friendships – her support system
Career change – to meet new people, get out of same social network as exhusband’s friends
Goal oriented - professional, Mom
Open to change – career, appearance
Disciplined – at job, fitness, health
Philanthropy gives to charities that help children’s education
Cultural values – artistic, cooks Italian food, spends time with family
Frugal shopper – buys necessities, home furnishings
Self Sustainability –After divorce, relies a lot on herself to provide support to daughters (except she received the apartment, and most of the furniture in the settlement, also her husband pays for children’s school)

Self-centered – thinks she is God’s gift
High maintenance – wears designer labels, eats at upscale restaurants, drives blacked out Lexus Hybrid SUV
Democratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable
Protective of Pets – pets should be treated like humans, PETA member
Not having a job – careless of finances & surroundings (lives in own bubble)
Wealth is power – family is wealthy
(Dad’s a plastic surgeon)
Confident – knows she’s sexy, uses wealth to manipulate
Content – always happy, but wants more
(greedy)
Loved – by family and famous friends
Health/Fitness – wannabe vegetarian, does Yoga, Pilates, plays tennis to keep in shape
Uses money to fix problems – retail therapy on bad days
Attends high-end stores – doesn’t like to associate with lower class
Self-conscious about status in society – acts snobby, greedy, narrow-minded
Doesn’t want to work while attending
FIDM – lives off Daddy’s earnings, interns when she wants with Celebrity Stylist
Rachel Zoe
Emphasis on looks – tan, fit, hair-dyed blonde (no roots), extensions to make hair long
First impressions are most important – always looks presentable, dressed to impress