MOBILE LEARNING: 101
Judy Brown, MASIE Fellow
Learning 2007 - October 22, 2007
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masie.mobi
Agenda
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Industry status and
directions
Examples
Hardware
Tools
Future
Management
considerations
Opportunities
Resources
Mobile Devices
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Most of us have one…
We take it everywhere…
It’s always on…
It’s incredibly private…
It’s incredibly social…
It’s about choices…
Define Mobile
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Tablet PC
Laptop
Player
(Audio / Video)
Micro PC
Handheld /
PDA
Cell Phone
Wearable or
Combination
(e-book reader
/ USB Drive)
Game Device
Wikipedia Definition
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M-learning is the term given to the delivery of
training by means of mobile devices such as Mobile
Phones, PDAs and digital audio players, as well as
digital cameras and voice recorders, pen scanners
etc. M-learners are seeking lessons in small,
manageable formats that they can undertake when
it suits them.
http://en.wikipedia.org/wiki/Mobile_learning
Mobile Growth
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More than 100 million handsets with touch screens to ship
in 2008, claims ABI Research
Global mobile phone use to hit record 3.25 billion
(Reuters, July 27, 2007)
Over eighty percent of Americans over the age of five
own a cell phone, most with digital cameras built in.
(Russell McGuire)
2Q07 US Wireless Subscriber Penetration = 80.4%
Merrill Lynch, Global Wireless Matrix, 2Q07 Summary,
October 4, 2007
“A Perfect Storm” Drives Adoption of Mobile Learning
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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Service
Suppliers
3G and WiFi Networks
Large Growing
User
Product
Demographic
s
US Mobile
Learning
Adoption
Smarter
Devices &
Browsers
Innovative
User
Interfaces
Technology
Suppliers
Ambient Insight 2007
Powerful OS’s &
Applications
Content
Suppliers
The Carrier Waves: In 2005 and 2006, 2.5G and 3G
Cellular Networks Started Rolling Out in the US
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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Data
Voice
2007
Japan and
South Korea
Western
Europe
United
States
Japan and
South Korea
Western
Europe
United
States
2012
Ambient Insight 2007
The Carrier Waves: An Extraordinary Range of Wireless
Technologies now support Handheld Mobile Learning
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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4G
Data Transmission Speed in Mbps
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Deployed in the US
by 2010-2012
WiMAX
802.16x
UWB
802.15x
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3G MediaFLO OFDM
802.20x
3G HSDPA
Wi-Fi
802.11x
3G EV-DO
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Bluetooth
802.15x
0.1
3G UMTS
NFC
DECT
RFID
1M
Ambient Insight 2007
2.5G EDGE
ZigBee
W-PANs
Wireless
Personal Area
Networks
10M
W-LANs
Wireless
Local Area
Networks
100M
2G GSM GPRS
W-MANs
Wireless
Metropolitan
Area
Networks
Signal Range in Meters
1KM
W-GANs
10KM
Wireless Global
Area Networks
Mobile Learning and Real-Time Collaboration-based Learning Convergence:
All Roads Lead to Mobility and Device-Independent Content
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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Remote
Access
App
Sharing
White
Boarding
Video over Internet Technology (VoIP2)
Virtual
Labs
Tele
Presence
Intelligent
Asymmetric
Collaboration
MultiVideo
Panes
Virtualization Technology
3D Rooms
IM
Streaming
Media
Chat
Messaging
Technology
Real-time
CollaborationBased Learning in
Rich Client
Massively
Distributed
Mobile
Collaboration
Role
Aware
Polling
eMail
Presence
Voice over Internet Technology (VoIP1)
Transcription Close
Captioning
VoIP
2004
Ambient Insight 2007
2005
Voice UI
2006
Automated
Translation
2007
Device
Aware
Unstructured
Information
Management
Social
Network
Analysis
Identity Management
Technology
2008
2009
Convergence of Supply and Demand
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Supply side
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Growing use and
acceptance of mobile
devices
Increasing bandwidth
and browser software
Reduction in data access
costs
Source: Ufi/learndirect and Kineo 2007
Demand Side
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More mobile workforce
requiring better access to
learning when away from
the office
Volatile information that
requires constant updating
and delivery to staff
Pressure to maximize
productivity and downtime
Examples
Performance
 Assessment
 Collaboration
 Innovation
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Performance
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On the job support
Information, education
and reference
Podcasts
Updates and alerts
Forms and checklists
Mobile PanFlu Prep
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Interactive cell phone
application
Pandemic flu
preparedness info
Free to download
Cingular
 Sprint
 T-Mobile
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www.publichealthgame
s.com
Colorado State
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"Green Book"
reference material
Biological Agents
Codes of Conduct
Decontamination
Deployment Checklist
MOPP Levels
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NBC Triage Categories
Arthropod Protection
SINCGAR Programming
Weather Injuries (Heat
and Cold Stress)
Processing Enemy's
Prisoner of War
Mayo Clinic InTouch
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$2.99 a month
First-aid tips
Watch health videos
Find the closest
emergency room
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myfoodPhone
Bones In Motion
SkynetMD
podclass.co.uk/
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Language and Culture on iPod
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Arabic
Chinese
Russian
Spanish
Spanish
Dialog
Chinese Vocabulary Lesson
Arabic
Assessment
Video iPods Deployed
for Training
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“This method of training will allow for continuous, easily
adapted and spontaneous training at a comparatively
low cost. The video iPods will communicate and reinforce
key messages and skills, as well as provide hotel
managers the ability to implement continuous coaching
in a non-invasive manner. The video iPod’s portability
and user-friendly technology helps us provide ongoing
updates that can be downloaded readily by our hotels.”
iPods in Baseball
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Pitchers review
batters videos
"It's a good way to
refresh yourself on
how you got guys
out.“
"It's an amazing
concept."
Audio Tours for Portable Digital Players
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Museum tours
Download to iPod
Receive discount
http://www.podtrip.com/english.html
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Campus Connect
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All incoming students
GPS-enabled phone
Part of their
tuition/fees
Bundled with tools for
 Mobile
learning
 Safety
 Community
 Campus
navigation
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Assessment
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Quizzes
Tests
Surveys
Polls
Questionmark Perception
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Assessment and Learning in Practice
Settings (ALPS)
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9,000 students
16 subjects
Assess competencies
Encourage reflection
Capture evidence of
achievement
“Developing competence
and confidence in a
practice setting is vital for
students training for a
career in health and social
care because there is a
wide range of general
and specific skills that can
only be developed in the
clinic, hospital or
workplace.”
Rob Arnstsen
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Collaboration
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Coaching
Mentoring
SwingStarGolf
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Personalized online
lessons
Based upon an
evaluation of your
swing
http://www.swingstargolf.com
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Innovation
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Games
Simulations
Location-based
Point and shoot
C-Shock Mobile Game
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Help international
students cope with
‘culture shock’ and to
get accustomed to UK
university life
English Gym
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http://www.jp.sonystyle.com/Nws/Mob/index.html
Augmented Reality Scientific Role Play
Environments
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Game Engine
decoupled from Game
Content
Desktop PC-based AR
content editor
Significant
collaboration,
teamwork, and
inquiry-based learning
Other Examples
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Agriculture
Journalism
Sales training
Corporate messages
Reference - "cheat"
sheets
Reinforcement
New employee
orientation
Behavioral change
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Hardware
Convergence
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Device
Network
Application
Lifestyle
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iPhone Influence
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Sprint
 Touch
by HTC
 Windows
Mobile 6
 MicroSD card
 Nov.
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4 @ $250
Verizon
 LG
Voyager
 Hardware
 Before
keyboard
Thanksgiving
Bug Labs
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BUG: open source, webenabled, modular
software + hardware
platform
Q4 2007
GPS system
 Camera
 Motion sensor
 LCD screen
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Four new modules per
quarter
Top 20 Japanese Smartphone Features
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mobile wallet
MANGA on mobile
mobile check-in at airports
mobile keys for door
mobile employee badges
mobile cinema tickets
mobile transport passes
fingerprint authentication
face recognition/
authentication
mobile discount/promotion
coupons
scented phones
12.
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mobile fashion consultant
mobile live TV
wii-like mobile phones
(motion-sensor)
physical bookmarks for
mobiles (shops)
privacy screens
1D and 2D codes for
marketing and even on
fruit and veg labels
mobile GPS navigation for
pedestrians
electric wave posters (uses
RFiD)
waterproof phones
Add on Devices
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Wireless
Cameras
Barcode readers
Scientific probes
GPS
Etc.
Tiny movie projector fits in a phone
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Texas Instruments
working prototype
Beam DVD-quality
video onto a screen or
a wall
Tools
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Tools
Dynamics of Mobile Data Trans
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Desktop/Laptop
Beam/
Bluetooth®
SD Card/
Chip
Cellular Towers
Cellular Towers
ActiveSync ®
(Only)
ActiveSync®
and/or WIFI
Cellular Towers
(Only)
Mobile Devices
Content
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Check what you have
http://mr.dev.mobi/
Check mobile browsers
Authoring Tools
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Adobe: Acrobat,
Dreamweaver, Flash,
Captivate
 Flash
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Lite
Camtasia Studio
Hot Lava Software
iWriter
Java Platform, Micro
Edition
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Kallisto Presenter and
Composer
Mobipocket Creator
mscape
Tribal CTAD MyLearning tool for
the Pocket PC
Zirada Mobile
Publisher
Zirada (gotzapp.com)
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Hot Lava Learning Mobile Author
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Instancy
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iWriter
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Test / Quiz
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FlashcardExchange
GoTestGo
iQuiz Maker
Mobiode (Surveys)
PocketLearn Flash
Card Studio
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PodQuiz Maker
Quiz Building for the
iPod
Quizzler Maker and
Quizzler Pro
Positive Motion
StudyCell
studycell.com
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Create flashcards online
Download flashcards to
your phone
Share flashcard decks
iQuiz
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Mobile Site
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Mob5
mobiSiteGalore
Winksite
Mobisite Galore
Mob5
Winksite
Miscellaneous and Systems
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Apreso Podcast
(anystream)
Emantras’ MobLS
Giunti Interactive Labs
eXact Mobile
Instancy
Libsyn / Libsyn Pro
Liquid Talk
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Mobile Chalk
NearSpace
OnPoint mLearning Pro
RedHalo
TalkShoe
Tegrity Campus
Xyleme
Communication
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CampusReact
clearTXT
Gabcast
MobileSphere
Mogopop
MovingKnowledge
Podlinez
Rave Wireless
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Future
Cell Phone as a Guide
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Access to information
Uses GPS
Non-invasive
For Additional Information…
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Semacode/Datamatrix
QR Code
ShotCode
Quick Response (QR) Code
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Opportunities
Recommendations
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Look for opportunities
Focus on user’s context and needs
Build content in modular formats
Assess readiness
Begin with pilot initiatives
Follow the market and be ready to move
Answers to these 10 questions
will get you started:
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1.
2.
3.
4.
5.
Why a mobile learning
project?
What do you really want
to do?
How you know when you
have met your goal?
What unique result will
you achieve?
What do you need to get
it done?
6.
7.
8.
9.
10.
Credit: Ellen Wagner, Adobe
For whom is your mobile
initiative intended?
What will your
stakeholders need to be
successful?
How are you going to
fund it?
How are you going to
sustain it, and for how
long?
How will you evaluate
your effectiveness?
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Judy Brown
judy@judybrown.com