LONG BEACH, CALIFORNIA
LONG BEACH, CALIFORNIA
Building a Solid Foundation:
Visioning and Stakeholder Involvement
Holland Young
Director
LeighFisher
holland.young@leighfisher.com
1
Stakeholders –
Who and Why
• We must understand the stakeholder interests
to develop a successful master plan
• There is a wide range of techniques that can be used
with stakeholders
• “Listen and respond”
2
Stakeholders Include
• Governmental entities
Wide range of
issues and
concerns
■
Varying
knowledge
about airportrelated issues
–
–
Airport Authority/Department/Division
City/County/State/Federal
• Customers
–
–
–
Airlines
Other airport tenants
The public
• Non Governmental Organizations
–
Community & environmental groups
3
Airport-Community
Relationship
Airport
Future
Vision, goals
and objectives
Community
Values
Technical
Requirements
Regional
future
Issues and
Alternatives
SUBJECTIVE
OBJECTIVE
4
Think About the Forces
Forces Requiring a Solution
Forces Working Against a Solution
Regulatory Factors
Airport
Capacity
Limitations
Need to
Sustain Regional
Economic Growth
Alternative Solutions
Aviation
Activity
Growth
Multiple controlling entities
Regulatory mechanisms limit
solutions and implementation
Political Factors
NIMBY
Pre-conceived notions regarding
effectiveness of solutions
Consensus among stakeholders is difficult
Technical Factors
Dealing with existing facilities
Regional demand characteristics
Benefit-cost of major capital improvements
5
Get Everyone up to Speed
• Stakeholders want to know the solution
• We cannot provide the best overall solution
without a shared solid understanding of the issues
Therefore…
• We must educate the stakeholders
–
–
–
–
Cover the entire range of issues
Address pre-conceived notions head-on
Don’t dumb it down
Balance educational content with “new analysis”
6
Providing Context
Issues defining the future of the Airport
• Capacity
–
–
How much capacity is required? (airside, groundside, etc.)
How will changes be made?
• Time
–
–
When will we need the improvements?
How long will the improvements meet needs?
• Financial
–
–
How much will it cost (affordability)?
How will it be funded?
• Legacy
–
–
How will this phase of development position us for the future?
Will future improvements build on these changes?
7
Use Sectors for
Appropriate Representation
8
Be the Stakeholder
Stay focused on plans that meet the need!
Political requirements
Community acceptance
Consensus to move forward
Support for implementation
9
Example Political
Requirements
Austin-Bergstrom
International Airport
San Diego
International Airport
Portland
International Airport
New Airport - 1993
Destination Lindbergh - 2008
Airport Futures - 2010
Affordable
Determine the ultimate buildout configuration of San Diego
International Airport
Allow the City to address the
complex issues associated with
PDX and their potential impacts
Evaluate and plan to minimize
airport-related traffic impacts to
adjacent communities
Provide the community with a
greater opportunity to influence
airport planning and
development
Environmentally favorable
Suitable for use given
neighborhood concerns
Improve intermodal access to
the Airport, while considering
the Airport as a potential
location for a regional
transportation hub
Provide the Port with flexibility
to respond to changing
circumstances in airport
development
10
Project Committees
• Policy
Advises on the future of the region and the vision that
the Airport should have to support that future
(very high level perspective)
• Technical
Advises on technical matters relating to specific airport
plans and concepts
(down into the weeds on technical matters)
• Community
Advises on community concerns, goals and plans as
input to the airport plans
(moderate level perspective, environmental focus)
11
Elements of
Vision Development
•
•
•
•
•
The global marketplace
Understanding our place in the world
Changes in technology
Regional needs
Future regional characteristics
12
Case Example:
Destination Lindbergh
• Project goal
Create an ultimate development plan for
San Diego International Airport
• Related purpose
Address community concerns about impending
Airport investments
• Operating environment
Highly political, cautious community
• Key Stakeholders
San Diego County Regional Airport Authority
City of San Diego
San Diego Association of Governments (SANDAG)
13
The Little Airport that Could
San Diego International Airport
• 661 acres
• One runway –
9,401 x 200 feet
Marine Corps
Recruit Depot
• 41 contact,
4 commuter gates
• 2008 activity –
18 MAP
226,157 aircraft ops
• No direct freeway
access
• Bordered by harbor,
freeway and Marines
(with guns)
Harbor Drive
14
Agency Interaction
15
Developing the Vision
16
Ad Hoc Regional Planning
Committee
• 13-member panel of regional stakeholders and
representatives
• Typically elected officials and board members
• Chaired by San Diego Mayor Jerry Sanders
• Entities represented
–
–
–
–
–
–
–
–
San Diego County Regional Airport Authority
City of San Diego
San Diego Association of Governments
Port of San Diego
County of San Diego
Metropolitan Transit System
North County Transit District
United States Department of Defense
17
Ad Hoc Common Themes
Consensus
Vision
Develop a plan built on consensus
Plan for
Lindbergh
Lindbergh is our Airport
Logical Plan
Create a logical, integrated, and efficient long-range plan
– Bridge jurisdictional boundaries
– Maximize transparency and support for implementation
– Develop a regional vision for the Airport as an integrated transportation hub
– Investments in Lindbergh should have long-term legacy value
– Develop an implementable phasing plan
– Ensure short-term improvements complement the long-term plan
– Allow for future changes
Wide Range
Analysis
Explore a wide range of reasonable possibilities in search of a
solution
– Think outside the box
– Ensure that reasonable, innovative thinking and opportunities are considered
Intermodal
Center
Create an intermodal transportation center with associated
access considerations
–
–
–
–
Community/
Airport
Integration
Improve access by all modes to reduce congestion and improve convenience
Plan for seamless inter-regional connections between air, land, and sea
Provide best transportation options for San Diego region residents and visitors
Link to population centers in the broader regional community
Further integrate Lindbergh into the fabric of community
development patterns
– Coordinate with plans for downtown, N/S Embarcadero, and the evolving waterfront
– Consider plans for other regional airports
18
Committee Integration
19
Civic Engagement
20
Regional Considerations
21
Comparable MSAs
22
MSA Comparisons
2006 Population1
2005 GMP
(US $Billions)2
2007 Airport
Passengers3
Minneapolis, MN
3,175,041 (16)
$151.9 (15)
35,160,505 (14)
San Diego, CA
2,941,454 (17)
$143.4 (16) 18,326,761 (28)
St Louis, MO
2,796,368 (18)
$108.9 (21)
15,366,198 (30)
Tampa, FL
2,697,731 (19)
$110.5 (20)
19,154,957 (26)
Denver, CO
2,408,750 (21)
$116.4 (19)
49,863,389 (5)
Pittsburgh, PA
2,370,776 (22)
$96.2 (22)
9,821,980 (41)
1. US Census Bureau
2. Global Insight
3. Airports Council International
23
Vision, Goals and Objectives
The vision statement should be developed based on
agreed-upon goals and objectives
• Vision
Concise focus of the airport, typically defining the role of the airport
in the regional air network and development pattern
• Goals
Specific statements expanding upon the vision statement to guide
future airport development
• Objectives
Under each goal, identify the specific items that would be important
to achieve; objectives are measurable under either objective or
subjective criteria
24
Destination Lindbergh
Goal Categories
•
•
•
•
•
•
•
Ground Transportation
Intermodal Facilities
Passenger Terminal
Airfield/Airspace
Environment
Financial
Regional Development –
Greater San Diego County/Southern California
• Regional Development –
Downtown / Convention Center / Adjacent
25
Goals & Objectives –
Ground Transportation
• Goal
–
Improve direct access by auto and transit to San Diego International
Airport and accommodate parking demand
• Objectives
–
–
–
Provide direct access from I-5 to the Airport by auto
Reduce traffic on city streets in the airport vicinity
Accommodate appropriate levels of airport and regional demand for
long-term and short-term parking spaces to ensure user satisfaction
26
Goals & Objectives –
Intermodal Facility
• Goal
–
Develop an intermodal facility to provide access for passengers and
employees to San Diego International Airport and strengthen regional
connectivity
• Objectives
–
–
–
Increase transit ridership by providing a single location for currently
available and future transit modes to access the airport terminals and
by non-airport users transferring between modes
Provide a facility to accommodate the parking requirements of
passengers and employees of the airport, non-airport transit users, and
other local demand centers
Provide a land envelope necessary to accommodate the intermodal
facility
27
Goals & Objectives Terminals
• Goal
–
Develop passenger terminal to efficiently accommodate passenger
planning activity levels to enhance user satisfaction
• Objectives
–
–
–
Ensure a positive passenger experience from access point to the
curbside through security and to the gate
Maintain level of service of C or better on the curbfront, security
checkpoints, and passenger holdrooms
Minimize walking distance from curbside to aircraft gate
28
Goals & Objectives –
Airfield/Airspace
• Goal
–
Develop an airfield configuration sufficient to accommodate the
horizon planning activity level
• Objectives
–
–
–
Provide the necessary flexibility to respond to future aircraft,
technology and industry changes
Minimize airfield and airspace congestion
Develop airfield in accordance with FAA safety regulations
29
Goals & Objectives –
Environment
• Goal
–
Incorporate best practices of environmental stewardship in all
components of the Airport physical environment and operations
• Objectives
–
–
–
Mitigate noise on surrounding communities
Reduce emissions through improved access
Utilize sustainability solutions in all parts of the Airport
30
Goals & Objectives –
Financial
• Goal
–
Develop a financially feasible plan
• Objectives
–
–
–
Balance short-term, long-term and legacy benefits for new
investments
Maximize existing funding resources through appropriate facility
planning
Seek innovative funding methods and expand pool of potential
funding sources
31
Goals & Objectives –
Regional Development
Downtown, Convention Center, Adjacent
Communities, and Cruise Terminal
• Goal
–
Integrate the airport, through context sensitive urban design, into the fabric of
the central San Diego area, including the downtown, waterfront, convention
center, embarcadero and harbor areas
• Objectives
–
–
–
Recognize the importance of the scale relationships between airport facilities
and surrounding communities
Integrate landscaping to soften the effects of airport facilities on surrounding
communities
Ensure that all airport facilities fit within the context of existing and future plans
for central San Diego
32
Goals & Objectives –
Regional Development
Greater San Diego County/ Southern California
• Goal
–
Leverage Lindbergh to provide major direct and indirect social and economic
benefits to local and regional communities
• Objectives
–
–
–
–
Provide necessary air service to support and grow the regional economy
Provide surface transportation access (transit and auto) to southern
California destinations and transportation facilities (e.g. other airports) to
support the economy and quality of life of the San Diego region
Provide services to improve the regional quality of life for visitors and
residents
Work with regional entities to provide opportunities for airport related
developments such as hotels, retail, office and other commercial
development that will strengthen economic development in the region
33
Destination Lindbergh Vision
Destination Lindbergh provides a vision for the ultimate and
optimal development of San Diego International Airport (SDIA)
and surrounding transportation infrastructure to establish a new
solution to serve the entire San Diego County region
The vision includes:
• A plan for ultimate development of the airfield and passenger terminal
facilities to optimize operational efficiency within the limited airport
property
• A new Inter-modal Transit Center to serve airport and transit
passengers connecting among the various transit modes for better
regional connectivity
• An access plan to reduce vehicle congestion on the streets in the
near vicinity of SDIA
34
Goals & Objectives used
in Alternatives Evaluation
GOALS &
OBJECTIVES
Improve access and parking
Develop intermodal facility
regional connectivity
SCREENING
MATRIX
QUANTITATIVE
FACTORS
QUALITATIVE
FACTORS
Economic / financial
ALTERNATIV
ES
Family
A
Develop efficient terminal
facilities and user
satisfaction
Develop best airfield
configuration for horizon
PAL
Operational efficiency
Incorporate environmental
stewardship best practices
Natural resources
conservation
Develop a financially feasible
plan
Provide social and economic
benefits
ITC
Family
Social responsibility
B
Integrate airport facilities
into fabric of community
through urban design
35
Destination Lindbergh
Development Concept
36
Conclusions
• Vision, goals and objectives form the foundation
for good planning
• The best vision goals and objectives come from a clear
understanding of the community
• There is no substitute for targeted community
involvement at the appropriate stages
• Developing the right vision, goals and objectives sets up
the plan for future implementation
THANK YOU!
37
LONG BEACH, CALIFORNIA
Case Examples Preparation:
SWOT Analyses – Group Exercise
Mario Rodriguez
Jon vanWoensel
Holland Young
38
SWOT Analysis Defined
• Strengths
– Internal characteristics of the
airport or management that give it
an advantage in the marketplace
• Weaknesses
– Internal characteristics of the
airport that place it at a
disadvantage in the marketplace
• Opportunities
– External aspects that offer an
opportunity for future growth and
success
• Threats
– External elements in the
environment that could restrict the
success of the airport
SWOT Analysis:
A strategic planning method
used to identify and
evaluate the internal and
external factors that are
favorable and unfavorable
to achieving the objective of
an organization
EFD - Strengths
Internal
EFD - Weaknesses
Internal
EFD - Opportunities
External
EFD - Threats
External
DIA - Strengths
Internal
DIA - Weaknesses
Internal
DIA - Opportunities
External
DIA - Threats
External