The Power of Promotional
Products:
Advertising Specialties
Impressions Study
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A Groundbreaking Research Study
From ASI
We’ll Reveal. . .
• Statistics showing how advertising
specialties influence end-users’ decisions
• Powerful numbers that illustrate the staying
power and number of impressions of popular
advertising specialties
• The Cost Per Impression of advertising
specialties compared with other popular
advertising media
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You Will Leave With. . .
• Solid ammunition to overcome 12 common
end-buyer objections
• Your own personal copy of the study
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Survey Methodology
• A team of interviewers surveyed
businesspeople in four metro areas: New
York, Chicago, Los Angeles & Philadelphia
• An online survey to additional end-users
augmented the in-person survey
• 618 completed surveys in all
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Solution 1—End-Users Remember the
Brands on the Items They’ve Received
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Solution 2—42% of end-users have a
MORE favorable impression of an
advertiser after receiving the item
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Solution 3—Nearly 25% of end-users are
MORE LIKELY to do business with the
advertiser on the items they receive
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Solution 4—Most end-users have done
business with the advertiser AFTER
RECEIVING the item
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Solution 5—Writing Instruments Are The
Most-Recalled Promotional Item
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Solution 6—The Typical Promotional
Product is Kept for 7 Months
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Solution 7—End-users keep items
that are USEFUL
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Solution 8—Bags are the most
frequently used apparel item
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Solution 9—Many Advertising Specialties
Are Used Every Day
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Solution 10—Promotional Products Deliver
Significant Numbers of Impressions
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Solution 11-The Cost-Per-Impression
of Advertising Specialties is a Fraction
of a Cent
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Solution 12—Advertising Specialties
Deliver a Better CPI Than Virtually Any
Other Media
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Cheat Sheet
(Give This To Your Reps!)
• 84% of end-users can name the advertisers
on the items they receive
• 62% have done business with the advertiser
AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a
promotional product = $0.004
• The CPI for advertising specialties beats all
forms of media (except billboards)
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Educating the
Industry and End-Buyers
• Counselor Webinar www.asicentral.com/webinars
• Study available on www.asicentral.com
• Coverage in all 7 ASI magazines and ASI
Radio
• PR campaign in general business media
• Seminars at 2009 ASI Shows
• Presentation for end-buyers for distributors
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The Power of Promotional
Products:
Advertising Specialties
Impressions Study
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