Geographic Business Intelligence
Online Database
What is
Demographics
Now?
An online
database that
uses Illinois
demographic data
to help with your
business.
What specifically can it do?
 Business & Marketing Plans — fast and easy formatted reports
available in seconds!
 Determining where you should locate your business.
 Understanding your customers better — How much do they
earn? How much do they spend?
 Analyzing new markets…should you expand to other areas?
 Targeting direct mail and advertising programs — to the
customers most likely to buy your product/service.
 Identifying where your competitors are located.
 Great for territory sales planning!
 Lifestyle customer segmentation categorization used by the
professionals.
3 Easy Steps
1
Identify a single (or multiple) location.
2
Choose the report format (summary, comparison, or
ranking) and the specific report type.
3
View the report on screen, save a PDF copy or email it
for later use!
Or simply choose a pre-packaged ‘bundle’
with the most commonly used reports!
1
Identify a single (or multiple) location
Census Tracts - A small, permanent
subdivision of a county with homogeneous
population characteristics, status and living
conditions.
Block Groups - Subdivisions of Census
Tracts, each generally contain between
600 and 3000 people, with an optimum
size of 1,500 people.
DMAs - Designated Market Areas, the formal term for what is more
commonly known as a TV or broadcast market. Definitions for DMA's are
supplied by Nielsen Media Research that generates ratings for
broadcast programming.
CBSAs (Core-Based Statistical Areas) - Metropolitan (core population of at least
50,000) or Micropolitan (core population between 10,000 and 50,000). this allows
common statistics to be collected for less urban areas of the nation. These two
county-based CBSA definitions will cover approximately 90% of the U.S. population.
2
Choose the report format (summary,
comparison, or ranking) and the
specific report type.
3
View the report on screen, save a PDF
copy or email it for later use!
Or simply choose a
pre-packaged ‘bundle’ with the
most commonly used reports!
A cheat sheet for businesses..
Do you need help…

With a Business & Marketing Plan? Choose from many available reports for a business
environment analysis, industry background, market analysis and competitive analysis

Determining where you should locate your business? Choose “Business Location
Summary” in the Report Packages Section

Understanding your customers better — Choose “Consumer Expenditure” in the Reports
Section

Analyzing new markets? Choose “Executive Demographic X Pack” in the Report Packages
Section

Targeting direct mail and advertising programs — Choose “Consumer Expenditure” and
“Business Location Summary” in the Reports Section

Identifying where your competitors are located? Choose “Business” in the Reports Section

With territory sales planning? Choose “Executive Demographic X Pack” in the Report
Packages Section

With Lifestyle customer segmentation? Choose “MOSAIC Population Comparison” in the
Reports Section