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Future Females in Science Technology Engineering and Mathematics
Imelda Reyes
Zach Brown
Bobby Choi
Mark Houghtlin
Nancy Leyva
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Table of Contents
Background
Dallas Chamber………………………………………………..Page 3
Texas Instruments……………………………………………...Page 4
Mad Science……………………………………………………Page 5
Executive Summary………………………………………………….Page 6
Program/Event Information………………………………………….Page 7
Marketing……………………………………………………………Page 10
Budget………………………………………………………………..Page 12
Benefits………………………………………………………………Page 14
Letters of Recommendation………………………………………….Page 15
Texas Instruments Case Study……………………………………….Page 18
Works Cited………………………………………………………….Page 20
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Background
Dallas Regional Chamber
The Dallas Regional Chamber was founded in 1909, after the existing Board of Trade merged
with three private business organizations, the Commercial Club, the 150,000 Club and the
Freight Bureau. The Chamber, a non-profit organization made up of many different types of
businesses representing all aspects of the Dallas business landscape, is motivated by the goal to
make the city of Dallas and its surrounding communities the strongest area economically in the
entirety of the United States. Currently led by CEO and President James Oberwetter as well as
Chairman of the Board Anne Motsenbocker, the Chamber supports a wide range of business
ventures, from negotiating partnerships between local businesses to supporting public education.
They work to influence business-related policies on all levels of government, from city
legislature to federal. Social issues are also addressed by the Chamber, for example their
Executive Women’s Round Table program that gathers women in high-level roles in all fields of
business to network and “broaden their professional perspectives.” The Momentum Awards are
hosted by the chamber annually to recognize companies providing towards the city’s economic
prosperity, by giving awards for total job growth, for raising Dallas’s international profile, and so
forth, in order to further incentivize local businesses to improve the standing of the Dallas
community.
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Texas Instruments
Founded in 1951 after a reorganization of Geophysical Service Incorporated and
headquartered in Dallas, Texas Instruments, Incorporated is an electronics company that has long
been at the forefront of electronics manufacturing. The company has invented many electronic
devices, from the transistor radio to the handheld calculator, and provided many electronics such
as missile guidance systems to the US Department of Defense until 1997 when its defense
industries were bought out by Raytheon. Though mostly known for their educational technology,
TI’s work with semi-conductors actually provides 96% of the company’s revenue.
The Texas Instruments Foundation was formed by TI in 1964 as a 501.3(c) nonprofit
organization, technically separate from but solely owned and operated by Texas Instruments,
founded to provide charitable support to the communities in which TI operates. While some of
these charities are arts and culture related, most focus on education, especially education in the
STEM (Science, Technology, Engineering, and Math). This emphasis on philanthropy, along
with its environmental efforts and its support for local initiatives like the Perot Museum have led
to Texas Instruments being listed as one of the most ethical companies in the world for the
seventh year in a row by the Ethisphere Institute in 2013.
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Mad Science
Brothers Ariel and Ron Shlien started performing science experiments to entertain and
educate children at their local Montreal YMCA in 1986. These activities grew so popular that
they officially recognized the name “The Mad Science Group” in 1990. Another 4 years later,
they had partnered with Royal Caribbean Cruise Lines to have their experiments performed on
cruises. This caused an explosion of popularity, and within just a few short years the brothers’
company had nearly 30 locations.
Today, the company has over 200 franchises in 25 countries, from Brazil to the
Philippines to India. Mad Science partners with organizations such as NASA’s Summer of
Innovation and Toys ‘R’ Us to raise money for and entertain sick children.
The Mad Science Group now has over 122,000 annual presentations, reaching to a base
of over 144 million children per year.
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Executive Summary
The Objective
The Mad Science Group, in partnership with the Texas Instruments Foundation will provide an
event within the American Airlines Center, demonstrating the interactive science experiments
Mad Science is known for. The target audience will be girls ages seven to thirteen in the Dallas
Independent School District. Texas Instruments will provide the majority of the funding in
exchange for advertising as well as the fulfillment of their charitable goals of promoting Science
Technology Engineering and Mathematics education. It is hoped that by providing young girls
with an entertaining science-based event, the event will counter stereotypes that women cannot
and should not pursue science-based careers, helping our community and the young girls. The
following chart demonstrates the projected growth of women in STEM fields. By providing this
event, we will be able to encourage young girls to pursue STEM careers.
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Program/Event
Overview
Texas Instruments Incorporated has long been a supporter of education in the fields of Science,
Engineering, Technology, and Math (STEM), devoting a significant amount of money towards
advancing these causes in the communities in which TI operates. TI is headquartered in Dallas,
and the Dallas area is particularly well-known for its technology and manufacturing, an increase
in STEM education among young girls will level the playing field for girls interested in this type
of career as well as pay dividends in the future when these girls enter the science and technology
industries. By having more women in these careers, it will expand Dallas’ wildly profitable
technology industry in the future. To accomplish this goal we are proposing an event held at the
American Airlines Center to entertain and educate girls and guide them towards science-based
careers in order to counter the societal effects steering them away from the field.
Event
The event will consist of the Mad Science Group, an organization with a record of extreme
success in providing almost a million and a half customers a year with similar exhibits and
events, setting up booths throughout the venue that the children can freely browse through,
interact with, learn from, and be entertained by Mad Science’s displays.

Interactive science exhibit held at the American Airlines Center.

Begins at 9:00 AM on April 22th, 2015; the event will last until 5:00 PM.

Anticipated turnout of about 10,000 attendees, based on a 60% attendance rate from an
estimate derived from the 30,000 girls in the target age range in the Dallas Independent
School District
o
Anticipating a no attendance rate of 40% based on lack of personal interest and
conflicting schedules.

Open with a brief speech by a keynote speaker from Texas Instrument’s “High-Tech
High Heels” which is a program within TI aimed at helping older women of college-age
and beyond find careers in STEM.
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Description of Work
Preparation
Phase
Phase One
Phase Two
Phase Three
Phase Four
Team composes a proposal to be
presented in front of T.I manager
and Mad Science leadership.
Franchise/sponsorship application
to be filled out.
Get final approval from T.I
Corporate. Contact Mad Science to
design and review the event.
Print out advertisement stickers,
flyers and posters; purchase tools
for event.
Start to promote event to schools.
Launch of the program at American
Airlines Center. Use different
media channels to advertise the
event. Accept donations and
arrange delivery to Mad Science.
Report and evaluate event
performance. Get management’s
decision on expansion.
Start and End Dates
January 1 – February 1, 2015
February 1 – March 15, 2015
March 16 – March 31, 2015
April 1 – April 20, 2015
April 21 – April 30, 2015
Break down of Phase Three:
Advertise the event
April 1-April 19, 2015
Launch date
9:00 AM on April 22, 2015
Keynote speaker
9:30-10:00 AM
Science Competition
Judging and Awards
4:00-5:00 PM
Science experiment
All Day
Exhibit
All Day
Close event
5:00 PM on April 22, 2015
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Summary of Events
1. Open with brief speech by a keynote speaker from Texas Instrument’s “High-Tech High
Heels."
"Wanda Gass" has worked diligently to improve the workplace
environment for women engineers and to empower girls to pursue careers
in science, technology, engineering and math. Wanda worked at Texas
Instruments (TI) for the last thirty years, where she became one of the
highest ranking female technical leaders for her contributions to digital
signal processors. Recently retired, she is now the Executive Director
for High Tech High Heels. With her past experiences and lessons in life,
students will be able to discover the best steps to take. Indeed, her words
of wisdom and inspiration will genuinely encourage girls to become a
much better person, personally and professionally.
2. Science Competition
Science competition and contests present
great opportunities for girls to apply their
skills and to learn more about science. The
biggest science competition will be held
during event.
These contests offer prizes and awards for
the students and the schools.
3. Science Exhibit
The science
exhibit presents fun and informative permanent exhibits
presented in interactive worlds. Through hands-on experiences,
student will learn about human inventions and innovations, the
life processes of living things and more. Indeed, it will focus on
these features; famous women scientists in history, such as
Hypathia, Marie Curie, and Mae Jamison.
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4. Science experiment
One of the best ways to get students
involved and excited about science is to
perform experiments that will really attract
their interest. Easy science experiments
can let girls take advantage of the many
opportunities to explore science around
them.
Marketing:

Internet-based marketing via social media sites.

Place announcements on DISD PreK-8th calendar of events to coincide with E-mail
reminders sent to DISD e-mail boxes.

Announcement one month prior to event, 15 days prior to event, 5 days prior to event and
final one day prior to event reminder.

Banners: 2 per school 3’ x 5’ at 86.00 each for 220 schools.

Fliers and posters in Dallas-area elementary and middle schools.

Visit individual schools to promote event for two months leading directly up to event.

Flyers: 150 per school 8.5” x11” color paper stock black and white printing for 220
schools.
Staffing

Registration Tables
o Volunteers from Texas Instruments
20 people per 3 hour shift
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


Mad Science Booths
o Mad Science Personnel
50 people per 3 hour shift
o Volunteers from High Tech High Heels
50 people per 3 hour shift
Assistant Volunteers
o Perot Museum of Nature and Science
30 people per 3 hour shift
o Texas Instruments
30 people per 3 hour shift
Science Competition Judges
o Women from High Tech High Heels organization
3 for an hour
o Members from The Dallas Chamber of Commerce
3 for an hour
Competition
Towards the end of the day, an optional competition will be held among girls who wish to
participate, with the children broken up into a number of groups based on their school in order to
perform various science fair-style experiments, with the winning group receiving a donation
from TI of educational materials such as calculators, etc., in order to both foster further interest
in the children in a competitive environment that rewards innovative thinking and also to provide
schools with an incentive to promote the event towards their students.
Financing

Total Cost: Roughly $273,820

Most will come from TI, but sponsorships from other local science- or technologybased businesses will supplement.

Largest cost will be the use of the American Airlines center, costing $108,000.
o This includes many necessary expenses such as security and paramedics in
case of emergency, utilities, post-event cleanup, and so on.
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Contributions
Company Contribution
 TI Foundation
223,820.00
Sponsorships
 Perot Museum
50,000.00
Total Contributions
273,820.00
Expenses
Mad Science Expenses



Mad Science Booths
2 X Multiple Booths (20) at discounted rate if
$700/hour for 7 hours
Supplies & Materials for Mad Science booths
provided by T.I.
Personnel
American Airlines Center Expenses
 Ushers
 Ticket Takers
 Security
 Police
 Paramedics
 Stage
 Floor
 Seating
 Utilities
 HVAC
 Maintenance Personnel
 Management Personnel
 General Event and Post Cleaning
 Insurance at .35/attendee for 20,000 attendees
 Fire Marshals
39,800.00
9,800.00
10,000.00
20,000.00
108,250.00
7,000.00
1,250.00
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Marketing
 Banners: 2 per school 3’ x 5’ at 86.00 each.
220 schools x 2
 Flyers: 150 per school 8.5” x11” color paper
stock black and white printing. 220 schools x
150
44,770.00
Supplies for Event
 Decorations
 Paper Sacks at $.10/child at 10,000 children
 Snacks at $1/child wholesale
 Science toys .50 x 10,000 children
 Special Tickets and Nametag to Perot Museum
at Discounted rate of $5/child at 10,000
children
71,000.00
5,000.00
1,000.00
10,000.00
5,000.00
Incentives for Science Competition Winners
 Calculators from T.I for the Winning Team at
discounted rate of $80.00/calculator per person
for approximately 100 persons
 Prizes
10,000.00
Total Expenses
37,840.00
6,930.00
50,000.00
8,000.00
2,000.00
273,820.00
Gauging Success
Upon arrival, the children will receive one gift bag each containing

Science Toy

Snacks

Nametag that will be used as admission into the Perot Museum
Most importantly is that in this gift bag is a ticket, paid for by the Perot Museum of Nature
and Science here in Dallas. The tickets will be different from the average admission ticket,
and the students will be encouraged to redeem them and the Perot Museum will provide them
to us at a discounted price. In this way, not only do we allow for the Perot Museum to
advertise itself and drum up future business in exchange for their sponsorship, but the
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number of these special tickets redeemed in the six months that they will be valid through
will serve as the primary indicator of our event success. If many of these tickets are being
redeemed, we can reasonably assume that the event did in fact serve to reinforce the girls’
interest in science. It therefore serves the twofold purpose of

Further providing opportunities for the students to explore STEM careers.

Allows T.I. to determine whether or not the event was a success.
Future Events
Currently, there are only plans for a single event. If the event is judged to be a success, and
both TI and Mad Science are interested in continuing, steps will be taken to set up a similar event
for the following years as long as the partners wish to continue, to provide the next year of girls
with the opportunity to benefit from this. It is our hope that by providing young girls in the
Dallas community with encouragement and female role models in the STEM fields, we can
reverse the trends starting in childhood that have historically served to keep women out of
STEM, empowering our women, our community, and our economy. It would be ideal to continue
these beyond the single event, but for such a grand event with a large expenditure, it would be
more prudent to wait to see the results of the first one before making plans for subsequent events.
The Benefits
The United States is far behind other nations in STEM education and careers; as of last year, the
US ranks 23rd among nations in standardized test scores in science and 31st in math.
Compounding the issue, according to a report by the Economics and Statistics Administration,
women hold less than a quarter of jobs in STEM fields. The ESA estimates that about 40% of
these women work in fields related to the physical and life sciences, while only 14% were in
engineering. It is believed that the factors keeping women unevenly represented in these fields
begin early in life, from a perception that STEM is a male-only field and from a lack of female
role models in the sciences and mathematics fields. Therefore it is hoped that this event will
counter this perception and guide young Dallas girls to a career they might otherwise be turned
away from, helping both the children in achieving dreams they might otherwise be lead to
believe is impossible for them and helping the Dallas community by expanding the number of
workers in a field so important to the “Silicon Prairie.”
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April 10, 2014
Randall L. Stephenson
Chief Executive Officer
AT&T Inc.
817-468-9124
RLStephenson@att.com
Subject: Letter of Recommendation
It is my pleasure to recommend Texas Instruments High Tech High Heels as a partner for the
Chamber’s STEM awareness initiative for young girls. Our partnership with TI in promoting the
Aspire program has been a success. TI has helped promote and sponsor Aspire’s awareness for
high school dropout rates since the program started in 2008. We are proud to have TI as a partner
in our efforts to encourage young student to pursue a career for a brighter future.
Sincerely,
Randall L.Stephenson
Chief Executive Officer
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April 10, 2014
Mr.John Martin
Program Director
170 West Tasman Dr.
San Jose, CA 95134
johnmartin@cisco.com
Subject: Letter of Recommendation
Contributing to the health of our community is of great importance to Cisco Systems. Education
leaders share ideas, best practices, and resources related to transformational trends in education.
A shining example of transformational thinking comes from our partner Texas Instruments High
Tech High Heels Program. The High Tech High Heels program has worked with us to promote
educational initiatives focused on the next generations of women in the workforce. I cannot
speak highly enough about our experience through the years with the High Tech High Heels
program and the benefit our program has received from their interaction.
Sincerely,
John Martin
Cisco Program Director
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April 10, 2014
Nicole Benson
Event Planning Director
Perot Museum of Nature and Science
2201 N. Field Street
Dallas, TX 75201
Dallas Chamber of Commerce,
I am writing to express my sincere appreciation for the fine work that Texas Instruments High
Tech High Heels is involved in. Their focus is on providing technological education
opportunities for women to move forward in the workplace. We, at The Perot Museum of Nature
and Science, feel that their organization’s generous contribution to our museum exemplifies the
spirit of Dallas. I am proud to say that we are a partner of Texas Instruments High Tech High
Heels and would recommend them without hesitation.
Sincerely,
Nicole Benson
Event Planning Director
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Case Study
TI is committed to helping develop its women leaders and expand their knowledge of the diverse
issues that impact their work, personal lives and community.
One of the ways the company supports these efforts is its partnership with Leadership Texas, the
longest-running women's leadership development program in the U.S. The program helps
women develop into respected leaders in the Texas communities.
Leadership Texas, now in its 30th consecutive year, is the flagship program of the Foundation
for Women's Resources; which was recently renamed Leadership Women. Its purpose is to
women leaders of Texas by giving them the opportunity to become leaders. It gives them
essential information and awareness of ongoing changes, it also sharpens their skills and gives
them networking opportunities.
TI retiree Tegwin Pulley, a member stated that participating in Leadership Texas "provided
leadership training as well as access to a support network of diverse professionals across the state
of Texas who are always willing to take a call from another Leadership Texas graduate."
Women are selected a highly competitive application process that examines the leadership
positions the applicants have previously participated in. The curriculum has many benefits
which include leadership skills enhancement by interacting with various leaders and also trips to
cultural centers to provide an open mind.
The program is a yearlong and members are able to broaden their perspective by exploring the
many cities in Texas and receiving valuable information from experts, officials and other leaders
to positively impact their leadership mindset.
TI has supported almost 100 TI women to participate in the program over the last 30 years.
"We recognize that it is necessary for today's successful women to learn leadership strategies,
discover their own leadership abilities and interact with others effectively," said Trisha
Cunningham, TI's Chief Citizenship Officer and a graduate of the 2010 Leadership Texas class.
"The programming of Leadership Texas provides opportunities and access to help women impact
the future of their community, state and the lives of others."
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Besides advancing their own skills, women are compelled to inspire future leaders to participate
in the elite network of many other women to make in impact in their community.
Cunningham said TI not only invests in its current women leaders through programs like
Leadership Texas, but it is also helping develop future leaders through investments in STEM
education. In the past 10 years, women in engineering degrees made 20% of all people,
meanwhile STEM related careers are growing three times faster than any other career and that
leaves a shortage of qualified workers. Plus STEM workers earn 26 percent more than their nonSTEM counterparts.
"There is a huge opportunity to grow the engineering workforce by addressing factors that deter
girls from pursuing these highly rewarding careers," Cunningham said. "TI leverages its
philanthropic investments and community relationships as well as employees' commitment to
make a difference to increase the pipeline of students interested in STEM and reach
underrepresented girls."
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Works Cited
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http://www.whitehouse.gov/administration/eop/ostp/women
Women in STEM: A Gender Gap to Innovation | Economics and Statistics Administration. (n.d.).
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http://www.esa.doc.gov/Reports/women-stem-gender-gap-innovation