Horizon Media Creates Branded Content Studio “Bungalow Horizon”
Agency Launches Joint Venture Company with Bungalow Media + Entertainment to Deliver
Unparalleled Creative Content Capability
Date
October 2, 2013
Location New York, NY
NEW YORK, NY, October 2, 2013 — Horizon Media is proud to announce the inception of its
new branded content division, Bungalow Horizon. The unit, a joint venture between Horizon
Media and Bungalow Media + Entertainment, is an integrated entertainment company that will
develop, produce, and distribute branded content across all media platforms including
television, film, live events, and digital media.
The Bungalow Media + Entertainment and Horizon Media joint venture will be operated through
a new company, and combines the industry’s leading privately-owned media agency expertise
with one of the industry’s foremost authorities on the entertainment industry. Bungalow Media +
Entertainment is a newly formed media entertainment company founded by Robert Friedman, a
thirty-year entertainment industry veteran. Friedman will spearhead the company as Chief
Executive Officer of Bungalow Horizon and reside in Horizon Media’s New York headquarters.
“The content creation arena has experienced tremendous growth and is a critical component of
almost every major communications campaign today,” said Bill Koenigsberg, CEO, Founder,
and President of Horizon Media. “Bungalow Horizon further expands our creative and content
capabilities and will enable us to develop more rewarding consumer content opportunities for
our clients.
Friedman was most recently President of Media and Entertainment at @radical.media, a
Fremantle Media Company, producing assets including “Bon Jovi: When We Were Beautiful,”
which premiered at the Tribeca Film Festival and Paul Simon’s “Under African Skies,” on the
Showtime Network and numerous TV credits including Grey Goose’s “Iconoclasts,” Nike’s
“Battlegrounds,” the pilot episode of the Emmy and Golden Globe award-winning series "Mad
Men,” for AMC, “Britney: For the Record” for MTV, and “Oprah Winfrey Presents Masterclass”
for the new OWN channel, among others. Friedman was an original member of the start up
team at MTV and launched New Line Cinema’s Television unit as President and was Co-Chair
of Worldwide Marketing & Distribution for New Line Cinema. Friedman’s industry honors
include ADWEEK’s "Media Man of the Year" title, and inclusion in Advertising Age’s prestigious
“Top 100 Marketers in the Country” list.
“We’re very pleased to join forces with Horizon Media,” said Robert Friedman, CEO of
Bungalow Media + Entertainment. “The new landscape requires a new kind of partnership to
connect brands with audiences. Bungalow Media + Entertainment brings the expertise, and a
track record of creating, producing and distributing traditional unscripted and scripted content as
well as branded content for marketers. I have known Bill for years and respect how he has built
one of the most innovative and creative media partnerships.”
Media fragmentation, decreased production budgets, and consumers’ insatiable appetite for
great storytelling have drastically changed the economics and creative process of content
development. Bungalow Horizon is ideally positioned to capitalize on these changing industry
dynamics to bring creativity, engagement, and scale to scripted and unscripted content, branded
advertiser supported content, multicultural content, and digital and social media.
The addition of Bungalow Horizon will complement the agency’s existing digital creative suite of
services provided by its Treehouse division, which launched in 2012.
About Bungalow Media + Entertainment, LLC
Founded in 2013, Bungalow Entertainment + Media, LLC is an integrated entertainment
company that develops, produces and distributes premium content across all media platforms,
including television, film, live events and digital and social media. Based in New York City,
Bungalow is managed by Robert Friedman, an accomplished media and entertainment
executive with more than 30 years’ experience having held senior roles at Radical Media,
Classic Media, New Line Cinema, and MTV. Bungalow’s West Coast operations will be headed
by producer Todd Hoffman who recently joined Bungalow and whose Storied Media Group
manages varied intellectual properties and represents a roster of producing and writing talent.
Bungalow has a wide array of TV and film, entertainment projects in development. For more
information, please visit www.bungalowentertainment.com.
About Horizon Media
Horizon Media, Inc. is the fastest growing media services company in the world. The company
was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego,
Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media
Agency of the Year by MediaPost, 2010 U.S. Media Agency of the Year by Adweek,
Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative
marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg,
President, CEO and Founder, was honored by Advertising Age as Industry Executive of the
Year.
The company’s mission is “To create the most meaningful brand connections within the lives of
people everywhere.” By delivering on this mission through a holistic approach to brand
marketing, Horizon Media has become the fastest-growing media agency in the industry, with
estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a multi-national
partnership of independent media agencies. For more information, please visit
www.horizonmedia.com.
Contact
For Horizon Media:
Kaya Lobaczewski
(212) 220-2102
klobaczewski@horizonmedia.com
For Bungalow Media + Entertainment:
Ed Adler or Kyle Giunta
(646) 805-2006, (646) 805-2058
ed.adler@rlmfinsbury.com, kyle.giunta@rlmfinsbury.com
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