REPRESENTATIVE MATTERS
ADVERTISING/MARKETING
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Devised and led a proactive media outreach strategy regarding a leading litigation PR firm’s
hiring of an experienced crisis communications professional, resulting in coverage in The
Bulldog Reporter, PRWeek, Washington Business Journal, and Politico. The outreach also
resulted in a speaking opportunity at a highly-regarded PR News conference in Washington,
D.C. and a feature byline article with PRDaily, which remained a leading story on PRDaily.com
well after its initial publication date.
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Secured a prominent social media expert a radio interview on leading social media program
“Rock The World with LinkedIn,” as well as a placement on PRWeek’s “Master Class” panel
with online marketing chiefs from Ford Motor Company and Dell Computers.
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Secured a byline article placement for a leading advertising attorney in Advertising Age and
AdAge.com on the top legal trends facing advertising agencies.
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Secured a six-article guest column series on leading advertising blog Adrants.com for an
advertising attorney to provide commentary on a variety of issues to coincide with the 2012
Summer Olympic Games.
ANTITRUST/COMPETITION
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Secured coverage in Law360 following a client’s major victory for Novell in an ongoing antitrust
suit against Microsoft.
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Coordinated the D.C.-based media outreach concerning the successful District Court ruling that
rejected the U.S. Department of Justice’s antitrust attempt to revoke an amnesty agreement
with an international shipping company that exposed a shipping industry cartel. Placements
included The Washington Post, Bloomberg News, Reuters, and a variety of maritime trade
publications.
APPELLATE
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Drafted winning submissions for each year the National Law Journal has published its
“Appellate Hot List.”
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Using major Supreme Court business cases of the 2011 October term as news triggers,
successfully secured back-to-back placements in InsideCounsel’s November issue (in the
November feature article and the November online exclusive), as well as placements in
Forbes, the Daily Journal, and ABA Journal for a leading appellate attorney.
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Following the Supreme Court’s decision in Brown v. Entertainment Merchants Association
regarding California’s violent video game, secured opportunities with Law360 and Game
Informer Magazine.
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Conducted outreach for an experienced appellate attorney on the U.S. v. Jones Supreme
Court decision, securing coverage in The Associated Press, National Law Journal, Forbes, Los
Angeles Times, International Business Times, Washington Post, and NPR.
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By using U.S. v. Jones, secured a leading cybersecurity attorney a television appearance on
FOX Business News to discuss whether installing and using a GPS device to detect the
location of a suspect’s car without a warrant violates the Fourth Amendment.
BANKING
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Secured numerous interview and byline article opportunities and placements on Dodd-Frank
Bill and international BASEL reforms for banks and financial institutions in The Wall Street
Lawyer, CFO magazine, American Banker, The Banker, The Hedge Fund Law Report,
Financial Planning, BNA’s Banking Report, TheStreet.com, Financial Services Law360,
Politico, Dallas Morning News, FINalternatives, Markets Media, SNL Financial, The Deal,
Private Equity Insider, Bank Accounting & Finance, National Law Journal, Financial Times,
Banks and Thrifts, and Bankruptcy Law Reporter, among others.
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Conducted outreach for a senior partner at a boutique financial law firm about new federal
disclosure regulations for private investments and secured more than a dozen placements in
leading trade and business publications, including a Q&A feature with The New York Times
DealBook.
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Created a comprehensive media campaign for a financial service litigator regarding the
Consumer Financial Protection Bureau, which resulted in placements in Bloomberg News,
National Law Journal, Corporate Counsel, Law360, and others.
BANKRUPTCY
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Created a strategic campaign surrounding the move of several bankruptcy lateral candidates in
New York, which resulted in placements with AmLaw Daily, New York Law Journal, Thomson
Reuters, U.S. News & World Report, Crain's New York, and Legal Bisnow NY.
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Worked with a well-known restructuring practice chair at an AmLaw 100 firm to launch a blog
authored by attorneys in the firm’s New York- and Connecticut-based financial restructuring
group. The blog was structured to provide edgy and fresh commentary on developments in the
restructuring, distressed debt and new investment markets. Upon launch, HBC garnered
coverage for the blog in Daily Bankruptcy Review, Daily Bankruptcy Review Small Cap, Dow
Jones Newswires, San Antonio Business Journal, Bankruptcy Professional, AmLaw Daily,
Connecticut Law Tribune, Kevin O’Keefe’s Real Lawyers Have Blogs blog, and WSJ Law
Blog.
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When news broke of several cities filing for Chapter 9 Bankruptcy, HBC pitched a financial
restructuring partner as a source on the benefits of filing. This generated coverage that
positioned him as the go-to legal voice for municipalities with opportunities that included an Oped in American City & County, a byline article in The Bond Buyer, a podcast, and a third-party
interview in American City & County for an editorial story on the topic.
Memorandum
September 27, 2012
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Secured a byline article placement to highlight key trends in cross-border restructurings to be
featured in the year-end special issue of The Deal along with a video Q&A to be featured on
The Deal’s website to coincide with the piece.
E-DISCOVERY/DOCUMENT REVIEW
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Developed a strategic media outreach plan for a legal services support firm that specializes in
document review and secured commentary and guest article coverage in targeted trade
publications, including Corporate Counsel, The American Lawyer, Law360, and Executive
Counsel.
ENERGY/ENVIRONMENT
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Effectively positioned an AmLaw 100 partner who specializes in pipeline development on
various stages of the Keystone Pipeline XL approval process. Leveraging ongoing news
triggers related to the Keystone project and the partner's expertise in this area, HBC secured
more than 110 media placements. Among the high-level outlets that quoted the partner were
the Financial Times, Reuters, AP, Bloomberg News, CNBC, Politico, USA Today, ABC,
Pipeline & Gas Journal, Fort Worth Star-Telegram, BusinessWeek, San Francisco Chronicle,
The Boston Globe, and Canadian Press Agency.
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Working with one of the nation’s largest producers of sustainability sourced wood pellets for
power generation, implemented several large-scale announcements concerning acquisitions
and developments of new facilities in the U.S.
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Using the EPA’s announcement of a rule that would slash air pollution from coal-fired plants in
28 states east of the Rocky Mountains, conducted strategic outreach for an environmental
economic consultant, which resulted in opportunities from Reuters, Dow Jones, and Bloomberg
News.
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Secured the placement of a client’s byline article as a three-part series in Power, Finance &
Risk. The article was co-written with the law firm’s client Torresol Energy, and focused on
concentrated solar power projects with thermal storage and the regulatory and market
framework for compensating renewable projects in the U.S.
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Garnered a PR News Legal PR Award for Best Legal Blog—spotlighting hard work in
organically building up its energy blog’s following and stature during its first five years of
existence.
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Secured a gratis speaking opportunity for an attorney at the 2010 Nuclear Supply Chain
Conference, organized by Nuclear Energy Insider. The partner commented that it was a
“fantastic networking conference” and that she was the only attorney speaker on the
program. Her presentation was very well received and she made so many contacts with client
prospects, she needed assistance following up with them all.
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Worked with an environmental partner to put forth his thought leadership on the controversial
topic of hydraulic fracture drilling. Among other opportunities, our work with him generated a
byline article placement in Oil & Gas Journal, which was used as the cover story feature for
Memorandum
September 27, 2012
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that month’s issue. The article provided the opportunity for the partner to co-write on the topic
with one of his clients.
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Garnered multiple placements in relevant industry publications to spotlight a project finance
partner’s views on a FERC order with potentially adverse and broad-reaching implications for
the gas marketing industry. The partner’s comments were featured in articles that ran in SNL
Energy Daily Gas Report, American Gas, Energy Law360, Inside FERC, and Platt’s Gas Daily.
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Developed a strategic outreach campaign for an environmental partner resulting in two gratis
speaking engagements, including the SNL Energy Policy Forum 2011 and CoalGen 2011; an
interview on E&E TV, a byline article placement opportunity in Power, Finance & Risk; and
interviews with National Law Journal, EnergyRisk, and Environmental Law360.
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Provided crisis communications support to a gas company under investigation by the Attorney
General for price gouging and antitrust violations. We placed numerous positive articles in the
major regional newspaper as well as a favorable editorial in a leading local publication.
FINANCE/HEDGE FUNDS
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Secured interviews and placements with The Wall Street Journal and The Associated Press for
a banking attorney regarding the FDIC’s approval of a rule tying executive pay incentives at top
financial firms to long-term performance.
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Secured FOX Business host Charlie Gasparino to speak at a firm event on financial reform and
coordinated the advanced launch of his book to be distributed at the conference for attendees.
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Coordinated a campaign to position an AmLaw 100 law firm’s banking and financial service
partners as thought leaders on federal financial reform issues, including: the Dodd proposal;
the controversial “Volcker rule”; the Senate’s passage of a reform bill; reform passage in
Congress; impacts on hedge funds and private equity; curbing abusive lending practices;
consumer protection and client privacy; overlap between oversight agencies; elements missing
from financial reform; creditor’s rights; the dissolution process and the FDIC's broad
receivership powers; impact on community banks; and preemption, among others. The
campaign resulted in numerous high-profile interview and byline article opportunities, including:
The Wall Street Journal, Politico, Financial Times, Dallas Morning News, The Deal, National
Law Journal, American Banker, BNA’s Banking Report, Financial Services Law360,
TheStreet.com, CFO magazine, The Hedge Fund Law Report, Wall Street Lawyer,
FINalternatives, Markets Media, Financial Planning, Bank Accounting & Finance, Private Equity
Insider, Banks and Thrifts, SNL Financial, and Bankruptcy Law Reporter.
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Coordinated a national media outreach campaign for a former veteran of the federal
government and one of the architects of the Dodd-Frank Whistleblower Program who left the
SEC to join a leading plaintiffs’ firm to launch its Whistleblower Representation Practice which
resulted in feature coverage in over 10 publications including: The Wall Street Journal,
Reuters, and AmLaw Litigation Daily.
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Building off the success of a client, secured a feature article in the National Law Journal’s
Plaintiff’s Hot List for a firm partner regarding a major lawsuit against a financial services
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September 27, 2012
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company.
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Coordinated national media outreach to highlight the lateral move of a 14-member public
finance group. Placements included Thomson Reuters News & Insight, Texas Lawyer,
Houston Business Journal, Washington Business Journal, CQ Today, The Bond Buyer,
Washingtonian magazine, ABA Journal, U.S. News & World Report, and Reuters.
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Secured a point-counterpoint Q&A in Law360 regarding the Dodd-Frank Whistleblower
Program for a whistleblower representation and leading defense attorney.
GOVERNMENT
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Garnered multiple awards and placements for a government relations partner in D.C., including
a PR News Legal PR Award; inclusion in National Law Journal’s Champions & Visionaries
special feature as a Champion; Washingtonian magazine’s 40 under 40 D.C. Lobbyists feature;
and a Legal Bisnow DC feature.
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Drafted a 40 Under 40 submission for a prominent lobbyist at the D.C. office of an AmLaw 100
firm. The nomination told the story of her involvement in Homeland Security during 9/11 and
landed her a spot among the listing.
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Worked with a top government relations practice in D.C. that was reticent to speak to media
about topics that might alienate the firm’s clients but wanted to be known by the media. We
coordinated a background only media tour for the key members of the group with prominent
media such as Roll Call, Politico, Washington Business Journal, and National Law Journal/Blog
of Legal Times.
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Using the 2010 elections as a news trigger, successfully secured placements in The Wall
Street Journal, Politico, Bloomberg News, Businessweek, and The New York Times for a
leading state AG attorney as a respected source on state attorneys general issues and
multistate investigations.
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Positioned a former Congressman and House Intelligence Committee Chairman as a source
on the Arab Spring for The Wall Street Journal and secured a cover story in Risk Management
magazine featuring his thoughts on the political risk angles arising from the ongoing unrest.
INSURANCE
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Secured a cover story in Risk & Insurance magazine for two leading insurance partners
discussing the business interruption and political risk implications arising from the forced
closure of international businesses due to the political turmoil in Egypt in early 2011.
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Following the unrest in the Middle East in early 2011, secured a number of interview and byline
opportunities for a firm’s political risk initiative group which resulted in interviews with Business
Insurance and Risk & Insurance, as well as bylines with Maritime Executive and Oil & Gas
Journal.
INTELLECTUAL PROPERTY (TRADEMARK/COPYRIGHT)
Memorandum
September 27, 2012
Page 5 of 10
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Directed the development and preparation of all aspects of a submission for The American
Lawyer’s Intellectual Property Litigation Department of the Year, on behalf of a boutique IP law
firm.
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Secured a variety of interview and article-writing opportunities for intellectual property attorneys
regarding the Federal Circuit and Supreme Court decisions in Bilski including BioWorld, BNA’s
Patent, Trademark & Copyright Journal, Managing Intellectual Property, Reuters, National
Journal, and others.
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Secured coverage in over 50 U.S. and international publications, including The Associated
Press, Washington Post, The New York Times, Los Angeles Times, Bloomberg News, Reuters,
and others regarding a California-based technology company’s patent infringement verdict
against Microsoft.
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Coordinated media outreach for an IP law firm's involvement in the record-breaking auction of
6,000 patent assets owned by Nortel Networks. HBC secured more interview opportunities
than the firm could attend to, resulting in more than 28 placements in one month, including
Dow Jones Newswires, The Associated Press, Chicago Tribune, Seattle Times, International
Business Times, Computerworld, Total Telecom, MarketWatch, Daily Bankruptcy Review,
AmLaw Daily, The Deal, Law Technology News, Mobile Commerce Daily, and Corporate
Counsel.
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Generated coverage of a patent infringement case on behalf of a small company specializing in
encryption technology against industry giants like IBM and Oracle. The case was picked up by
numerous top-tier publications such as The Wall Street Journal, Washington Post, Bloomberg
News, and Reuters; in the trade press such as PCWorld, BNET, and Computerworld; as well
as legal media also such as IP Today and Intellectual Property Law360.
LABOR/EMPLOYMENT
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Secured profile coverage of a labor and employment client’s win in a lawsuit filed under the
Age Discrimination in Employment Act (ADEA) and the Employee Retirement Income Security
Act (ERISA). The profile was the first to appear as part of Law360’s “How They Won It” series.
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As a result of the Department of Labor’s proposed revisions regarding wage protection for
homecare workers, successfully coordinated interviews for a leading labor & employment
attorney with a variety of homecare publications, including Home Health Line, Private Duty
Insider, and Eli Home Care, and secured a byline opportunity on the topic in the New York Law
Journal.
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Positioned an I-9 compliance expert from a small business in Reno, Nevada as the main
source in a Reuters piece on the I-9 investigation into hiring practices by the popular national
restaurant chain Chipotle.
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Successfully secured back-to-back bylines in the Los Angeles/San Francisco Daily Journal for
a leading labor & employment attorney who wanted to discuss year-end trends in a broad
sense.
Memorandum
September 27, 2012
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Coordinated the announcement of a new office opening in Nashville, TN for a leading national
labor & employment firm, which resulted in a variety of media placements, including in the ABA
Journal, Nashville Business Journal, Nashville Post, and The Tennessean two weeks in a row.
LEGAL INDUSTRY
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Advised an international AmLaw 100 firm on how to consolidate its more than a dozen outside
PR firms in different geographic regions and specific practice areas under one umbrella with a
clear, concise, and targeted strategy. HBC audited the firm’s marketing and PR efforts and
staff, and developed a streamlined, strategic PR plan with recommendations on how to
coordinate all PR efforts across offices.
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Secured a profile for the CEO of a leading economic consulting firm in The New York Times
“Corner Office” column, which features executives discussing leadership and management
skills.
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Coordinated the announcement of a new office opening in Dallas, TX for a firm that resulted in
local and national media placements, including the Dallas Morning News, Texas Lawyer,
Dallas Business Journal, ABA Journal, Houston Chronicle, Fort Worth Star-Telegram, El Paso
Times, Law360, and AmLaw Daily.
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Developed a strategic outreach campaign regarding the opening of a Boston office for a firm,
which resulted in media placements in The Boston Globe, Boston Business Journal, National
Law Journal, Law360, Managing Intellectual Property, Intellectual Property Magazine, and
others.
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Secured key interview opportunities for a firm’s new office opening. Despite a short lead-time,
our efforts resulted in significant online, print, and television coverage.
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Secured Q&A feature coverage of four litigation partners, two private equity partners, and two
project finance partners for a client in Law360 newsletters.
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Assisted a Canadian law firm with the announcement of its merger with a top ten global firm
based in the U.K. Secured coverage of the initial announcement in The Wall Street Journal
Law Blog, Bloomberg News, The American Lawyer and Law.com, Law360, AmLaw Daily, and
ABA Journal. In addition, arranged a media tour for the firm management resulting in feature
profiles of the firm in Legal Bisnow and Law360, and a cover story feature on the firm in The
American Lawyer.
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Secured multiple media placements, including an interview with Examiner News and a Q&A
with Generations Magazine, for an elder law attorney surrounding his involvement in a senior
citizen legal event in upstate New York.
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Constructed a media outreach campaign regarding the release of a survey analyzing the role of
women in law firms, resulting in coverage in over a dozen legal publications, including in the
WSJ Law Blog, ABA Journal, Law360, National Law Journal, and AmLaw Daily.
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Coordinated PR strategy and media outreach for the National Association of Women Lawyer’s
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September 27, 2012
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annual survey on women’s advancement in the legal profession; secured coverage in The
National Law Journal, The American Lawyer, ABA Journal, and Law360, as well as coverage
from women-focused outlets.
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Secured print and online byline article placements for a partner and associate in the New York
Law Journal’s “Women in the Law” special section.
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Garnered publicity for a firm’s community outreach event with a very short lead-time and a
difficult sell (the event was happening at 5 p.m. on a Friday evening), resulting in placements
on the front page of the Houston Chronicle, on the local PBS radio affiliate (KUHF-FM), in
Houston Woman magazine, in Texas Lawyer and Houston Lawyer magazines, and with the
local FOX affiliate KRIV-TV.
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Arranged reporter meet and greets for client with Crain’s New York Business, Houston
Business Journal, The Wall Street Journal, E&P Magazine, and InsideCounsel.
LITIGATION
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Directed the development and submission of a finalist candidate for The American Lawyer’s
Litigation Department of the Year.
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Coordinated an international litigation PR campaign for the world’s largest remaining Holocaust
art restitution case and secured an exclusive in The New York Times, which was supportive of
our client’s lawsuit, and appeared on the front page of the Arts section and was teased on the
paper’s front page. The outreach campaign resulted in more than 285 placements about the
lawsuit in most major national and international publications in the first three weeks.
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Developed a major press conference to announce a $75 million family suit against the District
of Columbia, which resulted in coverage from the Washington Post and all local D.C. network
TV affiliates.
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Devised a proactive media outreach strategy for a major matrimonial law firm in the midst of
sensational litigation from one of the firm’s founding partners. The resulting coverage included
the New York Post and New York Law Journal, as well as a feature article on the front page of
the Sunday Metropolitan section of The New York Times.
LODGING/HOTEL
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Secured interview opportunities for a transportation lobbyist on the ongoing debate regarding
the transportation bill and the privatization of Amtrak. The outreach resulted in interviews with
The Baltimore Sun, The Wall Street Journal, and Bloomberg News.
MERGERS & ACQUISITIONS
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Developed a strategy to announce the move of a prominent M&A partner from one of the
largest law firms in the country to a regional firm with less than 200 attorneys. We helped tell
the story as to why he made the move and generated significant coverage of the
announcement as well as profiles of him in publications such as National Law Journal/ Legal
Memorandum
September 27, 2012
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Times, Washington Business Journal, Legal Bisnow, and Washingtonian magazine.
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Positioned a M&A attorney as a go-to source on Ralcorp’s refusal of ConAgra’s second bid for
takeover of the company which resulted in placements in Bloomberg News, Reuters, and a
Sunday front-page feature in the St. Louis Post-Dispatch.
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Drafted a winning submission for The American Lawyer’s Dealmaker of the Year list for a
project finance partner.
PHARMA/HEALTHCARE
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Conducted outreach for a new study analyzing the economic benefits of bariatric surgery. The
study was covered in more than 50 news outlets, including The Associated Press, The Wall
Street Journal, Reuters, Forbes, Bloomberg News, Health News, CNNMoney.com,
MarketWatch, and Fierce Healthcare.
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Developed and implemented an awareness campaign for a community hospital. The campaign
focused on real-time ER wait-time billboards and led to coverage in all local print, radio, and TV
outlets, increasing awareness and generating positive publicity with the hospital’s target
audience of local citizens. There was extensive regional and national coverage as well,
including features in The Associated Press and The Wall Street Journal.
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Provided crisis communications support for a publicly-traded health care company facing a
hostile takeover from a formerly Communist-run company. We coordinated the strategy with
our European PR ally and ultimately pressured the other company to pull out.
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Coordinated interviews for the CEO of a major tri-state area hospital with multiple media outlets
surrounding the hospital’s EPA initiative, including with The Jersey Journal and Hudson
Reporter.
PRIVATE EQUITY
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Successfully secured a series of bylines in Venture Capital Journal and peHub for a private
equity partner regarding a proposed change in private stock law, which would force private
companies to go public.
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Coordinated and authored a series of blog posts which targets venture capital firms and startups.
REAL ESTATE
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Developed and implemented a comprehensive survey regarding commercial real estate trends
in Southern California for a firm that had recently announced it was moving. The results of the
survey and the office move were profiled in a variety of business and trade publications.
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Positioned a commercial real estate attorney for a feature in the New York Real Estate Journal
regarding the refinancing of one of New York’s most prestigious office buildings through one of
the biggest loans on a single property since 2008.
Memorandum
September 27, 2012
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SECURITIES/INVESTING
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Conducted strategic outreach for a securities class action attorney regarding the potential
liability UBS faced over its trader’s alleged fraud, which resulted in placements in USA Today
and Law360.
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Coordinates the outreach for a bi-annual survey regarding securities class action litigation
trends which has resulted in placements in The Wall Street Journal, The New York Times,
Reuters, Bloomberg, National Law Journal, Law360, and over two dozen other publications.
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Secured the lead trial attorney in the first securities class action coinciding with the financial
crisis to reach a jury verdict a feature as The American Lawyer’s “Litigator of the Week.”
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Developed a webinar program with a plaintiffs and defense firm regarding issues involved in
taking a securities class action to trial, including the public relations pressures on executives
and witnesses, discovery issues, trial strategies, and more.
WHITE COLLAR
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Coordinated a credentialing campaign for a white-collar litigator, which yielded more than 65
media placements in outlets including The Wall Street Journal, Fortune, Reuters, Law360, USA
Today, National Law Journal, Corporate Secretary, and Los Angeles Times.
After closely monitoring the Galleon trial, as soon as the verdict came down, we pitched a prominent
white-collar attorney and former U.S. Attorney as a source and secured coverage in The Wall Street
Journal Law Blog, Law360, and BNA’s Securities Regulation & Law Report, as well as a podcast with
Bloomberg Law.
Memorandum
September 27, 2012
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