Syllabus
WSU Department Name
Sales and Service Technology
WSU Course Number & Listing
SST 1303: Sales Channels (3Credit Hrs.)
High School: [High School Name]
WSU Concurrent Adjunct Instructor: [Name]
High School Course Name: [Concurrent High School Course]
[School Year]
(Attention: Contact the College or University you wish to attend to make sure that
these Concurrent Enrollment courses will meet your goals for fulfilling General
Education requirements or will count toward your chosen major).
Concurrent Adjunct Instructor’s Office Hours
[Concurrent Adjunct Instructor’s office hours]
Concurrent Adjunct Instructor’s phone and email
[Concurrent Adjunct Instructor’s phone and email]
Prerequisite High School Courses if any
[Prerequisite High School Courses if any]
WSU Course Description:
Examination of the distribution process of goods and services, the interrelationships of
customer demands, production, pricing, promotion, and the movement of goods from
produces to consumer.
WSU Course Objectives:
The student will develop an understanding of the entire distribution process for goods and
services. Specifically, the student will:
1. Understand the importance of distribution's relationship to the economy.
2. Identify the importance of customer's demands.
3. Be able to contrast buyer behavior
4. Be able to compare the inter-relationships of production, pricing, placement,
(distribution) and promotion.
5. Identify the characteristics of distribution channel members.
6. Know governmental controls and distribution related laws which influence the
marketing process.
WSU Required Textbook & Materials:
[WSU Required Textbook & Materials]
WSU Course Requirements:
[WSU Course Requirements]
WSU Grading:
A
93-100%
A90-92%
B+
87-79%
B
84-86 %
B80-83%
C+
77-79%
C
74-76%
C70-73%
D+
67-69
D
60-66%
Calendar of Course Content:
1. The Nature of Marketing
a. The marketing function
b. The marketing system
II. Understanding the Marketplace
a. Market segmentation
b. Buyer behavior
III. Product/Concepts
a. Product/service planning and development
b. Consumer goods, industrial goods
c. Supply and demand
1. Product life cycle
2. Stages of product life cycle
d. The nature of products
1. Brands, trademarks, patents
2. Packaging
IV. Distribution Structure
a. Channel roles and channel systems
b. Wholesaling
c. Retailing
d. Physical distribution strategies
V. The Nature of Pricing
a. Demand-oriented pricing concepts
b. Pricing strategies and concepts
VI. Promotion Concepts
a. The nature of advertising
b. Goals of advertising
WSU Course Evaluation:
As a concurrent student, you are given the privilege of evaluating this course. This is an
anonymous evaluation which allows you an opportunity to express your opinions of the
course and the instructor.
WSU Student Code of Conduct:
Download the WSU Student Code of Conduct at:
www.weber.edu/concurrent/students/CodeOfConduct.asp