MODULE SPECIFICATION FORM
Module Title:
Principles & Practice of Festivals and
Events Management
Module code:
(if known)
BUS509
Cost Centre:
Semester(s) in which to be offered:
Existing/New:
Existing
Originating academic
area:
Module
duration
(contact
hours/
directed/directed private
study:
2
20
N820
September 2009
N/A
Module Leader:
Status:
core/option/elective
(identify
programme
where
appropriate):
Percentage taught by Subjects other than
originating Subject (please name other
Subjects):
Credit Value:
JACS2 code:
With effect from:
Management
Programme(s) in which to be
offered:
BA Business and Events
Management
FdA Festival
and
Events
Management
5
GAMG
Title of module being
replaced (if any):
60/60/
80
Level:
Bidit Dey
Core
None
Pre-requisites per programme
(between levels):
Co-requisites per programme
(within a level):
Festivals and Events Industry
None
Module Aims:
To introduce students to, and develop their understanding and knowledge of, the scale, scope and
management and operations of the festival and events industry.
This will be achieved through:
1.the dissemination of case study material relating to contemporary festival and events to extract the
necessary skills, priorities and operations involved in the staging of a festival or event.
2.the study and appropriate application of related academic theory to festivals and events in practice to
support the case study material
3. the placement of academic concepts into a contextual setting in relation to festivals and events
Expected Learning Outcomes
At the end of this module, students should be able to:
Knowledge and Understanding:
1. Appreciate the growing significance of contemporary festivals and events
2. Evaluate and apply the key principles underpinning the practicalities of staging festivals and
events
3. Demonstrate an understanding of the complexity and applications of event delivery
4. Assess the value and impacts of festivals and events in the private, public and voluntary
sectors
Transferable/Key Skills and other attributes:
 communicate effectively in writing and through oral presentations
 use CDT skills in the assessment, evaluation and presentation of issues surrounding events
management
 research and assess facts, theories, principles and concepts related to events management
 apply knowledge to the solutions of familiar and unfamiliar problems within a work based
context
 take responsibility for their own learning and continuing professional development
Assessment: please indicate the type(s) of assessment (eg examination, oral, coursework, project) and
the weighting of each (%). Details of indicative assessment tasks must be included.
Assessment 1: Group project and presentation – significance and impact
Assessment 2: Assignment - exploring the range of principles required to plan and stage a festival or
event
Assessment
Assessment 1
Learning
Outcomes
be met
LO1,4
Assessment 2
LO2,3,
Type of assessment
Weighting
Group
project
and
presentation
–
significance and impact
Assignment - exploring
the range of principles
required to plan and
stage a festival or event
40%
to
60%
Duration
(if exam)
Word count or
equivalent
if
appropriate
2500
Learning and Teaching Strategies:
An overall framework for the module will be developed through a series of lectures, seminars and
workshops dealing with the major principles, concepts, methods, techniques and data sources.
Formative exercises will be embedded within the sessions, including workshops, and buzz groups on
key ideas, and exercises simulating scenarios from the practitioner world, such as, risk assessment,
site appraisal or project scheduling. Formative tutorial support is provided in assessment workshops
which will provide feedback and discussion on the assignment tasks and activities. Wherever possible,
guest speakers and visits will be used to provide industry specific insights.
Syllabus outline:
Principles of Event Management
What events are, different types, classification
Range of events used by local, regional, national and international organisations
Technology, themes and location factors
Event strategies, public private and not for profit sector
Practices of Event Management
Issues in the planning and delivery of successful events
Common resourcing and planning processes, including logistics, risk and impact analyses
Project management, timing and feasibility
Marketing and promotions of events
Specialist event needs
Bibliography
Essential reading:
Allen J (2009) Event Planning: the Ultimate guide to Successful Meetings, Corporate Events,
Fundraising Galas, Conferences, Conventions, Incentives and Special Events, 2nd Edition, J Wiley
Chichester
Recommended reading:
Bowden, G. et al (2006) Events Management. 2nd edition Oxford: Elsevier,
Getz, D. (2007) Event Studies: A Multi-disciplinary Approach (Events Management). Oxford: Elsevier
Goldblatt J (2007) Special Events: the Roots and Wings of Celebration 5 th edition J Wiley Chichester
Hoyle LH (2002) Events Marketing New York John Wiley
Masterman G & Wood EH (2006) Innovative Marketing Communication: Strategies for the events
industry Oxford Butterworth-Heinneman
Shone, A. & Parry, B. (2004) Successful Event Management: a practical handbook (2nd Edition).
London: Continuum.
Silvers JR (2003) Professional Event Co-ordination J Wiley Chichester
Tum, J.; Norton, P. & Wright, J.N. (2006) 'Management of Event Operations' Butterworth-Heinemann
Yeoman, I. et al (2004). Festival and Events Management – an International Arts and Culture
Perspective. Oxford:. Elsevier Butterworth-Heinemann
Other indicative reading:
Event Management Body of knowledge Project www.embok.org
International Journal of Event Management Research
Journal of Hospitality, Leisure, Sport and Tourism Education
Association of Events Management Education