Smart Alarm Clock
Product Presentation and Demo
Wake Up and Achieve.
TM
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights
Reserved.
Copyright © 2006 Inglewood Jack Technologies.
March 23, 2016
1
Inglewood Jack Panel
Inglewood Jack Technologies
Matthew K.K. Ng
C.E.O.
March 23, 2016
Christian Le
William K.F. Ng
C.O.O.
C.F.O.
Herman Leung
Albert Su
C.T.O. Hardware
C.T.O Firmware
Copyright © 2006 Inglewood Jack Technologies.
2
Agenda
Inglewood Jack Technologies
March 23, 2016
Introduction
System Features and Development
Market Analysis
Conclusion
Questions & Answers
Product Demonstration
Copyright © 2006 Inglewood Jack Technologies.
3
Introduction
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
4
A Sleep Deprived World
Inglewood Jack Technologies
March 23, 2016
Social, psychological, and economic
problem
47 million Americans sleep deprived
$150 billion productivity lost
Reduction in cognitive capabilities
Copyright © 2006 Inglewood Jack Technologies.
5
Sleep Cycles
Inglewood Jack Technologies
Rapid Eye Movement (REM) Sleep
Non Rapid Eye Movement (NREM)
Sleep
March 23, 2016
Light sleep - stage 1, 2
Deep sleep - stage 3, 4
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6
A Typical Night of Sleep
Inglewood Jack Technologies
March 23, 2016
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7
The Solution
Inglewood Jack Technologies
March 23, 2016
Maximize amount of REM sleep
Wake up during REM sleep cycle
Simulating sunrise
Copyright © 2006 Inglewood Jack Technologies.
8
System Features and Development
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
9
System Overview
Inglewood Jack Technologies
Smart Alarm Clock
Alarm Clock
Subsystem
March 23, 2016
Music Player
Subsystem
Light Control
Subsystem
Copyright © 2006 Inglewood Jack Technologies.
Pulse Measure
Subsystem
10
System Diagram
Inglewood Jack Technologies
Interface to
bedside lamp
Interface
to user
Light Control Subsystem
3) Wirelessly instructs
bedside lamp to brighten
Pulse Measurement Subsystem
2) Measure the user’s pulse near
the wake-up time
Alarm Clock & Music Player Subsystem
1) User sets wake-up time
4) Play music gradually louder
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
11
SAC Block Diagram
Inglewood Jack Technologies
Wireless
Bluetooth
Numeric LCD
Alphanumeric LCD
Light Controller
Subsystem
Control
and Status
Data and Control
Data and Control
SPI Bus
LCD Bus
Crystal
Signal
ATmega32
Microcontroller
Music Player
Subsystem
Data and Control
I2C Bus
Watch Crystal
Monitor
Data
Input
Signal
Control
Signal
Pulse Monitor
Subsystem
March 23, 2016
I/O Expander
Copyright © 2006 Inglewood Jack Technologies.
Input Buttons
12
Alarm Clock Subsystem
Inglewood Jack Technologies
March 23, 2016
Numeric & alphanumeric screens
User menu
Directional & push buttons
Communication with other
subsystems
Copyright © 2006 Inglewood Jack Technologies.
13
Music Player Subsystem
Inglewood Jack Technologies
March 23, 2016
MP3 music
Non-volatile storage
Digital volume adjustment
Copyright © 2006 Inglewood Jack Technologies.
14
Light Control Subsystem
Inglewood Jack Technologies
March 23, 2016
Connection to bedside lamp
Varying light intensity
Wireless connection to the Alarm
Clock Subsystem
Copyright © 2006 Inglewood Jack Technologies.
15
Pulse Measurement Subsystem
Inglewood Jack Technologies
March 23, 2016
Heart rate measurements
Various sleep stages
REM cycle detection
Copyright © 2006 Inglewood Jack Technologies.
16
Future Development
Inglewood Jack Technologies
March 23, 2016
Selective MP3 songs & alarm sounds
Wireless pulse measurements
Improvements in comfort
Copyright © 2006 Inglewood Jack Technologies.
17
Market Analysis
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
18
Current Market Situation
Inglewood Jack Technologies
March 23, 2016
1 million+ potential customer base
Entry ease without matured
competition
Global growing needs
High value expectation
Demand for electronics
centralization
Copyright © 2006 Inglewood Jack Technologies.
19
Strengths
Inglewood Jack Technologies
March 23, 2016
Versatile platform suits various needs
Innovative low cost alternative
technology
Proven gradual light intensity
stimulus
High potential demand from survey
Ease of installation and use
Copyright © 2006 Inglewood Jack Technologies.
20
Market Position Map
Inglewood Jack Technologies
Costly
Sleepsmart
Sleeptracker
Sony Stereo System
Smart Alarm Clock (Config 1)
Passive,
Downscale
ideal
Sony Radio Alarm
Active,
Upscale
Smart Alarm Clock (Config 2)
Alarm Clock
ideal
Affordable
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
21
Current Solutions & Competition
Inglewood Jack Technologies
SleepSmart
$299 – 399 USD
Link
(Not Yet In Market)
Cognitive Neuroscience
Motion Headband
Advantages
Wide Media Coverage
Disadvantages
Uncomfortable
Link: http://www.axonlabs.com/pr_sleepsmart.html
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
22
Current Solutions & Competition
Inglewood Jack Technologies
Sleep Smart Bed
$2000 USD
Link
(In development since 1998)
Cognitive Neuroscience
Motion, Pulse and Brainwave
Advantages
High Degree of Accuracy
Multipurpose
Disadvantages
Extremely Complex and Uncomfortable
Very Expensive
Link: http://guide.stanford.edu/Projects/2kprojects/other5.html
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
23
Current Solutions & Competition
Inglewood Jack Technologies
SleepTracker
$200 USD
Link
(Current Available Online)
Cognitive Neuroscience
Motion Wristwatch
Advantages
Data Monitor Mode
Small Size
Disadvantages
Usage Complexity
Questionable Accuracy
Link: http://www.sleeptracker.com/
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
24
Competitive Advantage
Inglewood Jack Technologies
March 23, 2016
Low cost
Flexible platform suits merging
market
High usability and comfort
Adaptive REM algorithm yields
accuracy
Low research and development
overhead
Copyright © 2006 Inglewood Jack Technologies.
25
Market Survey Analysis
Inglewood Jack Technologies
March 23, 2016
Analyze 100 respondents online
survey
Use convenience sampling method
Illustrate potential target markets
Points to market needs
Copyright © 2006 Inglewood Jack Technologies.
26
Market Survey Results
Inglewood Jack Technologies
Gender Distribution
March 23, 2016
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27
Market Survey Results
Inglewood Jack Technologies
Age Distribution
March 23, 2016
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28
Market Survey Results
Inglewood Jack Technologies
Price Expectation
March 23, 2016
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29
Market Survey Results
Inglewood Jack Technologies
Functionality Expectation
March 23, 2016
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30
Market Survey Results
Inglewood Jack Technologies
Average Daily Sleep over the Past Week
March 23, 2016
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31
Market Survey Results
Inglewood Jack Technologies
Understanding of Rapid Eye Movement Sleep
March 23, 2016
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32
Market Survey Results
Inglewood Jack Technologies
Interest in Product
March 23, 2016
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33
Opportunity
Inglewood Jack Technologies
March 23, 2016
Overall interest and motivation
High value expectation and acceptance
Great interest in functions
Top purchasing power age groups
Global problem implies
global demand
Copyright © 2006 Inglewood Jack Technologies.
34
Primary Market
Inglewood Jack Technologies
Age Group 17 ~ 32 Years Old
March 23, 2016
Students with high purchasing
power
Employees with demanding careers
Individuals “on the go”
Workers on night shift
General public with insufficient sleep
Copyright © 2006 Inglewood Jack Technologies.
35
Development Costs
Inglewood Jack Technologies
Pulse Measurement
$58.92 or 8%
Sources of Funding
Music Player
Wighton Fund
$349.95 or 47.5%
Consolidated Expenses
Light Control
$73.67 or 10%
$736.73
ESSEF Fund
Budget Estimation
$800 - $1000
Corporate Support
Alarm Clock
$73.67 or 10%
Overhead
$180.52 or 24.5%
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
36
Product Package 1
Inglewood Jack Technologies
March 23, 2016
Pulse based REM detection
mechanism
Wireless pulse conduit
Wireless gradually brightening light
MP3
Radio
Copyright © 2006 Inglewood Jack Technologies.
37
Product Pricing
Inglewood Jack Technologies
Manufacturing Cost
Retail $150
Components 36%
Pulse Meas. 15%
Labor 2%
MP3 40%
Overhead 12%
Margin
March 23, 2016
Breakdown
Light 15%
Radio 10%
Distribution 20%
Conduit 10%
Profit Margin 30%
Misc.10%
Copyright © 2006 Inglewood Jack Technologies.
38
Conclusion
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
39
Conclusion
Inglewood Jack Technologies
This product is marketable
March 23, 2016
Potential to make money
Costs can be lowered
People want our product
Copyright © 2006 Inglewood Jack Technologies.
40
Acknowledgements
Inglewood Jack Technologies
Dr. Andrew Rawicz
Wighton Professor for Engineering Development, School of Engineering Science, SFU
Mr. Steve Whitmore
Communication Program Coordinator, School of Engineering Science, SFU
Mr. Brad Oldham
Teaching Assistant, School of Engineering Science, SFU
Mr. Esmaeil Tafazzoli Moghaddam
Teaching Assistant, School of Engineering Science, SFU
Ms. Lisette Paris Shaadi
Teaching Assistant, School of Engineering Science, SFU
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
41
Acknowledgements
Inglewood Jack Technologies
Dr. Ash Parameswaran
Professor, School of Engineering Science, SFU
Dr. Ralph Mistlberger
Psychology Professor, Department of Psychology, SFU
Mr. Mike Pollock
PhD Student, Department of Psychology, SFU
Mr. Fred Heep
Lab Technician, School of Engineering Science, SFU
A7 Engineering
For donation of Bluetooth devices
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
42
Questions & Answers
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies.
43
Koalas sleep an average of 22 hours a day,
the most in the animal kingdom.
Wake Up and Achieve.
TM
Smart Alarm Clock
Technical Demo
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights
Reserved.
Copyright © 2006 Inglewood Jack Technologies.
March 23, 2016
44
Overview
Inglewood
Inglewood Jack
Jack Technologies
Technologies
User Menu
Function Generator Simulation
Pulse Detection
REM Detection
Alarming Process
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
045
45
User Menu
Inglewood
Inglewood Jack
Jack Technologies
Technologies
How to set:
March 23, 2016
March 23, 2016
Current Time?
Alarm Time?
Monitoring Window?
Volume?
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
046
46
Simulated REM
Inglewood
Inglewood Jack
Jack Technologies
Technologies
Why simulated REM?
March 23, 2016
March 23, 2016
None of us mastered how to vary our
heart rate on command
We don’t have 8+ hours
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
047
47
Simulated REM
Inglewood
Inglewood Jack
Jack Technologies
Technologies
How does it work?
March 23, 2016
March 23, 2016
The function generator performs
frequency modulation
The rate of modulation corresponds to
the instantaneous heart beat
REM stage is characterized by a large
relative increase in variance
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
048
48
Simulation versus Actual REM
Inglewood Jack Technologies
Simulated
REM
Actual
3 min 5 min
REM
5 min
10 min
REM
15 min
March 23, 2016
March 23, 2016
REM
75 min
17min
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
049
49
Waking Scenario 1
Inglewood
Inglewood Jack
Jack Technologies
Technologies
Deadline
Alarm Start
REM
REM
Deadline Window
Monitoring Window
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
050
50
Waking Scenario 2
Inglewood Jack
Jack Technologies
Technologies
Inglewood
Deadline
Alarm Start
REM
REM
Deadline Window
Monitoring Window
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
051
51
Waking Scenario 3
Inglewood
Inglewood Jack
Jack Technologies
Technologies
Deadline
Alarm Start
REM
REM
Deadline Window
Monitoring Window
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
052
52
Alarming Procedure
Inglewood Jack
Jack Technologies
Technologies
Inglewood
Deadline
Alarm Start
Light Start
Music Start
REM
time
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
053
53
Simulation versus Actual Heart Beat
Inglewood Jack Technologies
Simulated Heart Beat (From Signal Generator)
March 23, 2016
March 23, 2016
Actual Heart Beat (Courtesy of Christian Le)
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
054
54
Pulse Measurement
Inglewood
Inglewood Jack
Jack Technologies
Technologies
March 23, 2016
March 23, 2016
Non-invasive method
of measuring pulse
rate
Oximeter approach
May not be as
shown!
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
055
55
Light Absorption Variation
Inglewood
InglewoodJack
JackTechnologies
Technologies
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
056
56
Peak Detection
Inglewood
InglewoodJack
JackTechnologies
Technologies
Peak Detection
Sample
Max
Min
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
057
57
Accuracy Verification
Inglewood
InglewoodJack
JackTechnologies
Technologies
March 23, 2016
March 23, 2016
Centrios Pulse
Measurement Watch
with Chest Strap
Simultaneous
measurement
conducted
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
058
58
Accuracy Results
Inglewood
InglewoodJack
JackTechnologies
Technologies
5 Minute Pulse Capture
Beats per Minute
70
65
Watch
60
SAC
55
50
1
3
5
7
9 11 13 15 17 19 21 23 25 27 29
Number of Intervals
Accurate within 5.26%
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
059
59
REM Detection Method
Inglewood
InglewoodJack
JackTechnologies
Technologies
Measure the relative change in variance
across the 3 minute windows
Increasing variance = NREM REM
Decreasing variance = REM NREM
March 23, 2016
March 23, 2016
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
060
60
REM Detection Accuracy
Inglewood
Inglewood Jack
Jack Technologies
Technologies
March 23, 2016
March 23, 2016
REMView REM
stage detector
Uses eye sensors
and head motion
sensor
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
061
61
REM Detection Accuracy
Inglewood
InglewoodJack
JackTechnologies
Technologies
REM
March 23, 2016
March 23, 2016
REM
REM
REM
REM
Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved.
Copyright © 2006 Inglewood Jack Technologies.
062
62
Simulation Results
Inglewood
Inglewood Jack
Jack Technologies
Technologies
Review simulation results
March 23, 2016
March 23, 2016
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Copyright © 2006 Inglewood Jack Technologies.
063
63
Inglewood Jack Technologies
Questions & Answers
March 23, 2016
March 23, 2016
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Copyright © 2006 Inglewood Jack Technologies.
064
64
