Study Guide 3
1. (ignore this question) What problem in its supply chain system did Whirlpool face by
2000?
a.
b.
c.
d.
High inventory of finished goods but low availability
Low amounts of finished goods
High availability of goods but poor forecasting
High demand but low inventories of finished goods
2. Which of the following business values of supply chain management systems did
Whirlpool’s solution illustrate most effectively?
a.
b.
c.
d.
Using assets more effectively
Speeding product time to market
Matching supply to demand
Reducing costs
3. A suite of integrated software modules for finance and accounting, human resources,
manufacturing and production, and sales and marketing that allows data to be used by
multiple functions and business processes best describes:
a.
b.
c.
d.
process management software.
ERP systems.
groupware.
application software.
4. This type of software enables data to be used by multiple functions and business processes for
organization coordination and control:
a.
b.
c.
d.
groupware.
application software.
collaboration software.
enterprise software.
5.5 You have been asked to implement enterprise software for a manufacturer of kitchen
appliances.
.
What is the first step you should take?
a.
b.
c.
d.
Select the functions of the system you wish to use.
Map the company’s business processes to the software’s business processes.
Map the software’s business processes to the company’s business processes.
Select the business processes you wish to automate.
6.6 A network of organizations and business processes for procuring raw materials,
transforming
.
these materials into intermediate and finished products, and distributing the
finished products to customers is called a:
a.
b.
c.
d.
distribution channel.
supply chain.
value chain.
marketing chain.
7. (Ignore this question) IHOP purchased a middleware software package to integrate its data
because:
a.
b.
c.
d.
middleware packages are built for adaptability.
packaged software is less expensive.
they were able to customize their business processes to this software.
this packaged software addressed their unique needs.
8. A scheduling system for minimizing inventory by having components arrive exactly at the
moment they are needed and finished goods shipped as soon as they leave the assembly line
best describes which strategy:
a.
b.
c.
d.
just-in-time strategy.
stockless inventory.
ASAP inventory.
replenishment-only inventory.
9. A distortion of information about the demand for a product as it passes from one entity to
the next across the supply chain is called:
a.
b.
c.
d.
bullwhip effect.
ripple effect.
replenishment effect.
exponential effect.
10. Which supply chain planning function determines how much product is needed to satisfy
all customer demands?
a.
b.
c.
d.
Distribution management
Replenishment planning
Demand planning
Order planning
11. Some supply chain integration can be developed inexpensively by:
a.
b.
c.
d.
adapting to the business processes embedded in SCM packages.
using Internet technology
adapting PRM modules
customizing ERP software
12. A build-to-order supply-chain model is also called a:
a.
b.
c.
d.
supply-driven model
demand-driven model
replenishment-driven model
push-based model
13. Which type of enterprise application or technique would help you best identify hidden buying
patterns of your customers?
a.
b.
c.
d.
OLAP using a SCM system
Data mining using a CRM system
Predictive analysis using a PRM system
None of the above
14. The measurement of the number of customers who stop using or purchasing products or services
from a company is called:
a.
b.
c.
d.
switching costs.
churn rate.
CLTV.
switching rate.
15. This metric is based on the relationship between the revenue produced by a specific customer,
the expenses incurred in acquiring and servicing that customer, and the expected life of the
relationship between the customer and the company.
a.
b.
c.
d.
Churn rate
CLTV
Cost per lead
Cost per sale
16. Through what channel did e-commerce first evolve?
a.
Online advertising sales
b.
c.
d.
Internet portals
Online book sales
Internet service providers
17. Which new development is helping expand B2B e-commerce opportunities?
a.
b.
c.
d.
Podcasting
Blogs
.NET and Web services
Dropping of computing and networking component prices
18. Which of the following is not one of the unique features of e-commerce technology?
a.
b.
c.
d.
Information density
Information asymmetry
Richness
Interactivity
19. Information density refers to:
a.
b.
c.
d.
the complexity and content of a message.
the total amount and quantity of information delivered to consumers by merchants.
the total amount and quantity of information available to all market participants.
the amount of information available to reduce price transparency.
20. The effort required to locate a suitable product is called:
a.
b.
c.
d.
price discrimination.
search costs.
menu costs.
transparency costs.
21 Information __________________ exists when one party in a transaction has more
information that is important for the transaction than the other party.
a.
b.
c.
d.
transparency
asymmetry
symmetry
imbalance
22. Selling the same goods to different targeted groups at different prices is called:
a.
b.
c.
d.
price customization.
price opacity.
price gouging.
price discrimination.
23. Varying a product’s price according to the supply situation of the seller is called:
a.
b.
c.
d.
menu pricing.
supply pricing.
dynamic pricing.
asymmetrical pricing.
24. Reducing the business process layers in a distribution channel is called:
a.
b.
c.
d.
disintermediation.
BPR.
market segmentation.
network effects.
25. Compared to traditional goods, digital goods:
a.
b.
c.
d.
have higher marketing costs.
have lower production costs.
have greater pricing flexibility.
have higher inventory costs.
26. Which of the following Internet business models does Amazon.com use?
a.
b.
c.
d.
Information broker
Transaction broker
Online service provider
Virtual storefront
27. Which of the following businesses utilizes the content provider Internet business model?
a.
b.
c.
d.
Amazon.com
eBay.com
CNN.com
Motocross.com
28. Which of the following is an ad that opens automatically and does not disappear until the
user clicks on it?
a.
b.
c.
d.
Banner ad
Controlled ad
Portal ad
Pop-up ad
29. Internet content providers:
a.
b.
c.
d.
generate from directing buyers to sellers.
save users money and time by processing online sales dealings.
provide a digital environment where buyers and sellers can establish prices for products.
create revenue by providing digital content over the Web.
30. Online marketplaces:
a.
b.
c.
d.
save users money and time by processing online sales dealings.
provide a digital environment where buyers and sellers can establish prices for products.
create revenue by providing digital content over the Web.
sell physical products directly to consumers or individual businesses.
31. A “supersite” that provides a comprehensive entry point for a huge array of Internet
resources and services is called a(n):
a.
b.
c.
d.
portal.
online syndicator.
content provider.
information broker.
32. Pure-play business models:
a.
b.
c.
d.
are primarily used in business-to-business electronic commerce.
do not sell a physical product.
are extensions of traditional bricks-and-mortar businesses.
did not have an earlier existing bricks-and-mortar business before they went to the Internet.
33. eBay is an example of:
a.
b.
c.
d.
a click-and-mortar business.
C2C electronic commerce.
B2C electronic commerce.
an online exchange.
34. Consumers selling goods and services electronically to other consumers best describes:
a.
b.
c.
d.
disintermediation.
C2C electronic commerce.
M-commerce.
B2C electronic commerce.
35. Tools that record customer activities at Web sites and store them in a log for further analysis
are called:
a.
b.
c.
d.
clickstream tracking tools.
customer tracking tools.
collaborative filtering tools.
filtering tools.
36. Tools that compare user behavior and interests to make purchasing recommendations to users
are called:
a.
b.
c.
d.
clickstream tracking tools.
customer tracking tools.
collaborative filtering tools.
filtering tools.
37. What strategy was implemented by Stonyfield Farm’s use of blogs?
a.
b.
c.
d.
Low-cost leadership
Product differentiation
Focus on market niche
Strengthen customer and supplier intimacy
38. EDI is:
a.
b.
c.
d.
the use of Internet technologies for electronic data transactions.
the exchange between two organizations of standard transactions through a network.
electronic data invoicing.
electronic delivery infrastructure.
39. The electronic payment system in which users make micropayments and purchases on the
Web, accumulating a debit balance on their credit card or telephone bill is called a(n) _______
payment system.
a.
b.
c.
d.
smart card
accumulated balance digital
stored value
digital cash
40. The electronic payment system that uses a credit card-size plastic card that stores digital
information and that can be used for electronic payments in place of cash is called:
a.
b.
c.
d.
digital cash.
e-cash.
digital wallet.
smart card.
41. The electronic payment system in which users make micropayments and purchases on the
Web, accumulating a debit balance on their credit card or telephone bill is called a(n) _______
payment system.
a. smart card
b. accumulated balance digital
c. stored value
d. digital cash
42. These systems digitize, index, and tag documents according to a coherent framework.
a.
b.
c.
d.
Wikis
CAD
Document management
LMS
43. The senior executive responsible for the firm’s knowledge management program is the:
a.
b.
c.
d.
CTO.
CIO.
CKO.
CEO.
44. These are specialized systems built for engineers, scientists, and other knowledge workers charged
with discovering and creating new knowledge for a company:
a.
b.
c.
d.
KWS
LMS
Wikis
CAD systems
45. A collection of internal and external knowledge in a single location for more efficient management
and utilization by the organization is called a:
a.
b.
c.
d.
KWS.
knowledge repository.
document database.
document management system.
46. Which of the following is a collaboration tool used to support knowledge management systems?
a.
b.
c.
d.
Blogs
Wikis
Social bookmarking
All of the above
47. Which of the following is used for knowledge discovery?
a.
b.
c.
d.
Expert systems
Transaction processing systems
Case-based reasoning
Data mining
48. Technology that consists of computer-based systems that attempt to emulate human behavior is
called:
a.
b.
c.
d.
fuzzy logic.
neural networks.
AI technology.
genetic algorithms.
49. Forward chaining is:
a.
b.
c.
d.
a strategy for searching the rule base in an expert system that begins with information
entered by the user.
the programming environment of an expert system.
a method of organizing expert system knowledge into chunks.
a strategy for searching the rule base in an expert system that begins with a hypothesis.
50. Backward chaining is:
a.
b.
c.
d.
a strategy for searching the rule base in an expert system that begins with information
entered by the user.
the programming environment of an expert system.
a method of organizing expert system knowledge into chunks.
a strategy for searching the rule base in an expert system that begins with a hypothesis.
51. An inference engine is:
a.
b.
c.
d.
a strategy for searching the rule base in an expert system that begins with information
entered by the user.
the programming environment of an expert system.
a method of organizing expert system knowledge into chunks.
a strategy used to search through the rule base in an expert system by forward chaining or
backward chaining.
52. Hardware and software that attempts to emulate the processing patterns of the biological brain
best describes:
a.
b.
c.
d.
neural network.
expert system.
case-based reasoning.
fuzzy logic.
53. Genetic algorithms:
a.
b.
c.
d.
develop solutions to particular problems using fitness, crossover, and mutation.
represent knowledge as groups of characteristics.
do not work for most problems.
are based on logic.
54. Software programs that work in the background without direct human intervention to carry
out specific, repetitive, and predictable tasks for individual users, business processes, or software
applications, are called:
a.
b.
c.
d.
intelligent agents.
intelligent techniques.
business intelligence.
AI hybrid systems.
55. Where there is no well-understood or agreed-on procedure for making a decision, it is said to
be:
a.
b.
c.
d.
undocumented.
unstructured.
documented.
semistructured.
56. The type of decision that can made by following a definite procedure is called a(n):
a.
b.
c.
d.
structured decision.
unstructured decision.
semistructured decision.
procedural decision.
57. Which type of decision is deciding whether to introduce a new product line?
a.
b.
c.
d.
58.
Structured
Unstructured
Recurring
Nonrecurring
Which type of decision is most common at higher levels of management?
a.
b.
c.
d.
Semistructured
Unstructured
Structured
Undocumented
59. Which phase of decision making finds or recognizes a problem, need, or opportunity?
a.
b.
c.
d.
Design
Intelligence
Choice
Implementation
60. Mintzberg’s classification of managerial roles defines three main categories:
a.
b.
c.
d.
interpersonal, informational, and decisional.
symbolic, decisional, and interpersonal.
symbolic, interpersonal, and technical.
technical, interpersonal, and informational.
61. These systems support decision making by enabling users to extract useful information that
was previously buried in large quantities of data:
a.
b.
c.
d.
GSS.
ESS.
TPS.
DSS.
62. Which type of model is used to help managers use historical data to estimate future
conditions and sales figures resulting from these conditions?
a.
b.
c.
d.
Optimization
Sensitivity analysis
Statistical
Forecasting
63. This information system uses data visualization technology to analyze and display data for
planning and decision making in the form of digitized maps.
a.
b.
c.
d.
GIS
DSS
MIS
TPS
64. Dell Computer’s online tools for selecting and customizing a new PC are a type of:
a.
DSS.
b.
c.
d.
CDSS.
Web-based GIS.
Intelligent agent.
65. (ignore this question) As discussed in the chapter case, the COMPSTAT system developed
by the New York City Police was a type of:
a. CDSS.
b. PDSS.
c. GIS.
d. GDSS.
Answer: C
66. (ignore this question) Electronic questionnaires in a GDSS:
a.
b.
c.
facilitate the organized integration and synthesis of ideas generated during brainstorming.
document group agreement on definitions of words and terms central to the projects.
use structured approaches to evaluate the impact of an emerging proposal on the
organization.
d. aid the organizers in pre-meeting planning by identifying issues of concern.
Answer:D
67. Which of the following features of an ESS supplements traditional financial metrics with
measurements from additional perspectives, such as customers, or learning and growth?
a.
b.
c.
d.
Balanced scorecards
Digital dashboard
Graphic visualization tools
Drill-down capabilities
68. The information system used by Caesar’s Entertainment, which combines data from internal
TPS with information from financial systems and external sources to deliver reports such as
profit-loss statements, impact analyses, is an example of:
a.
b.
c.
d.
DSS
ESS
CDSS
MIS
69. The concern that data values of an information source fall within a defined range reflects which quality
dimension of information?
a.
b.
c.
d.
Accuracy
Integrity
Validity
Consistency