Strategic Communications
Strategic communications. The term has a nice ring to it but what does it really mean?
Let’s break down the term into basic components.
Stra⋅te⋅gic –adjective Pertaining to, characterized by, or of the nature of strategy;
important or essential to a strategy
Strategy –noun. A plan, method, or series of maneuvers or stratagems for obtaining a
specific goal or result: a strategy for getting ahead in the world.
Communications: –noun. The imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs.
Such a simple topic. And so many complexities. You see, the first challenge is to
discover your message. That seems easy enough, and many times it is easy.
“Hamburgers for sale here” “Buy my soap” “Drink Fizz-Burp Cola”
But most times it is more subtle, when you want to communicate a concept. “XYZ is a
good corporate citizen.” “ABC Corp is a great place to work.”
Then you have to identify the audience. Who needs to here the message? Who do you
want to reach. And how do you do find them? If you can answer these questions, you
have a need for strategic communications. And until you can answer these questions you
are only making noise.
At Pendulum Services we understand strategic communications. We have been helping
customers reach their target audience. Successfully. For example, the US Army wanted
to reach companies who could utilize government assets. They hired Pendulum to run
the national marketing program for the Armament Retooling and Manufacturing Support
(ARMS) program. We knew the message and defined the target audience. And then a
combination of tools were employed to reach the them: Web site. Magazines.
Advertisements. Trade shows. Direct mailings. Press releases. Newsletters.
And the results? Award winning performance. A National Association of Installation
Developer’s (NAID) Marketing Award for Excellence. A CoreNet Global Innovators
Award. Business Expansion Magazine Award of Excellence in Defense. And more.
At Pendulum Services, we understand the need for strategy and the means of
communicating. Let our award winning team help you with your strategic
communications.
We Are Your Resource for Full Spectrum Marketing Services
Pendulum knows how to meet your marketing challenges, find customers and help you find new
business. Deep in expertise, experience and excellence, we can fulfill all of your marketing
needs. We specialize in print design, from business cards to full copy magazines; in on-line
services, from site design to web promotion; in the visual arts, from graphic design to
professional photography and movie production; in events, from booth manufacturing to
agenda development; in business/marketing strategy.
Client services include:

Strategic Positioning & Business Development
› Business and Marketing Consulting
› Transaction brokerage
› Target marketing
› Branding
› National marketing campaigns

Print Preparation
› Brochure, poster and other print design
› Specialty magazine production
› Logos
› Press releases
› Coordinated business stationery

Visual Arts
› Graphics design
› Professional photography
› Movie production

On-line Services
› Web site design, serving and hosting
› Internet promotion
› E-mail marketing

Content Development
› Business/market plans
› Target market analysis
› Knowledge navigator development
› Storytelling
› Lead generation
› Presentation development and presentation
› Agreement toolboxes

Event Production
› Turnkey event planning and coordination - start to finish
› Speaker selection
› Web presentation
› Marketing
› Registration management
› Facilities coordination
› Food service selection
› Hotel blocking
› Creation & production of workbooks and other learning materials
› Post conference support
› Exposition display design & manufacture
› Exposition logistics and booth staffing
Make us your team partner and we’ll realize our dreams together!
PENDULUM SERVICES LLC
Charles S. (Sid) Saunders
210-288-2431
ssaunders@pendulumsite.com
www.pendulumservices.com
A Veteran-Owned Small Business
DUNS # 049751451