Bangladesh University of Professionals Mgt of Int'l Business

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Bangladesh University of Professionals
Mgt of Int’l
Business
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Master
Bangladesh University of Professionals
Mgt of Int’l
Business
Lesson
Today
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Master
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International Trade and Investment
Bangladesh University of Professionals
Mgt of Int’l
Business
Trade title style
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Trade is the voluntary exchange of
goods, services, assets, or money
between one person or
organization and another.
International trade is trade between
residents of two countries.
Bangladesh University of Professionals
Mgt of Int’l
Business
Questions
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 America has huge reserve of gas, yet pursuing to get
gas and oil from other countries, why?
 Japan buy BMW while German buy Toyota, why?
 It is war or Cat and Mouse game
 Never one looks for the betterment of other without
self interest
 Firms that act first often gets first mover advantage
 German government allows unlimited speed in its
highways, why?
Bangladesh University of Professionals
Mgt of Int’l
Business
Growth
of
World
Merchandise
Exports
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Total
international
merchandise
trade in
2004 was
$9.2 trillion
Aprox 22 %
of the
world’s
$40.9
trillion GDP
Bangladesh University of Professionals
Mgt of Int’l
Business
Sources of World’s Merchandise Exports, 2004
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Quad countries accounted
for almost 60 percent of the
world’s merchandise
exports
Exports spark
Supplies
additional economic Dividend
activity in the
Wage
domestic economy
Bangladesh University of Professionals
Mgt of Int’l
Business
Theories
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sixteenth
century
Classical
country-based
Country-based theories are
particularly useful for
describing trade in
commodities—standardized,
undifferentiated goods such
as oil, sugar, or lumber that
are typically bought on the
basis of price rather than
brand name
Firm-based
after World
War II
The firm-based theories are
useful in describing patterns of
trade in differentiated goods—
such as automobiles,
consumer electronics, and
personal care products, for
which brand name is an
important component of the
customer’s purchase decision.
Bangladesh University of Professionals
Mgt of Int’l
Business
Theories
of Master
International
Trade
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Country-Based Theories
 Country is unit of analysis
 Emerged prior to WWII
 Developed by economists
 Explain interindustry trade
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


Mercantilism
Absolute advantage
Comparative advantage
Relative factor endowments
Firm-Based Theories
 Firm is unit of analysis
 Emerged after WWII
 Developed by professors
 Explain intraindustry trade




Country similarity theory
Product life cycle
Global strategic rivalry
National competitive
advantage
Bangladesh University of Professionals
Mgt of Int’l
Business
Mercantilism
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A country’s wealth is measured by its
holdings of gold and silver
A country’s goal should be to enlarge
holdings of gold and silver by
Promoting exports
Discouraging imports
“Unfavorable” balance of trade—that is, Domestic manufacturers
threatened by foreign imports
its exports were less than its imports
endorsed mercantilist trade
Export-oriented manufacturers favored policies, such as those imposing
mercantilist trade policies, such as those tariffs or quotas
establishing subsidies or tax rebates,
Most members of society are hurt
which stimulated sales to foreigners
by such policies
Bangladesh University of Professionals
Mgt of Int’l
Business
Disadvantages
of Mercantilism
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 Confuses the acquisition of treasure with the
acquisition of wealth
 Weakens the country because it robs
individuals of the ability
 To trade freely
 To benefit from voluntary exchanges
 Forces countries to produce products it would
otherwise not in order to minimize imports
Neomercantilism has
superficial appeal,
particularly to
patriots who want to
strengthen their
country’s economy
The inefficiencies caused by
mercantilism reduce the wealth of
the country as a whole, even
though certain special interest
groups may benefit
Bangladesh University of Professionals
Mgt of Int’l
Business
Protectionism
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 Modern mercantilism (neomercantilists)
American Federation of Labor-Congress of
Industrial Organizations
Textile manufacturers
Steel companies
Sugar growers
Peanut farmers
Mercantilism does benefit certain members of society
it took 40 years of negotiations before Japan grudgingly
agreed in the 1990s to allow the importation of foreign rice
Nearly every country has adopted some neomercantilist
policies to protect key industries
Bangladesh University of Professionals
Mgt of Int’l
Business
Advantage
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 Export those goods and services for which a
country is more productive than other
countries
 Import those goods and services for which
other countries are more productive than it is
Smith advocated free trade among countries as a means of
enlarging a country’s wealth
Assume there are only two countries in the world, France and
Japan; only two goods, wine and clock radios; and only one
factor of production, labor. In France 1 hour of labor can
produce either 2 bottles of wine or 3 clock radios. In Japan 1
hour of labor can produce either 1 bottle of wine or 5 clock
radios.
Bangladesh University of Professionals
Mgt of Int’l
Business
Comparative
Advantage
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What happens to trade if one country has an absolute
advantage in both products?
David Ricardo, an early-nineteenth-century British
economist, solved this problem by developing the theory
of comparative advantage
 Produce and export those goods and services
for which it is relatively more productive than
other countries
 Import those goods and services for which
other countries are relatively more productive
than it is
Absolute
Absolute
vs
Comparative
Advantage
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Comparative
Bangladesh University of Professionals
Mgt of Int’l
Business
 Export those goods and services for which a
country is more productive than other
countries
 Import those goods and services for which
other countries are more productive than it is
 Produce and export those goods and services
for which it is relatively more productive than
other countries
 Import those goods and services for which
other countries are relatively more productive
than it is
Bangladesh University of Professionals
Mgt of Int’l
Business
Comparative Advantage
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Master
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with
Money
 One is better off specializing in what one does
relatively best
 Produce and export those goods and services
one is relatively best able to produce
 Buy other goods and services from people
who are better at producing them
Bangladesh University of Professionals
Mgt of Int’l
Business
Relative
Factor
Endowments
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Master
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 Heckscher-Ohlin Theory
 What determines the products for which a
country will have a comparative advantage?
Factor endowments vary among countries
Goods differ according to the types of
factors that are used to produce them
Heckscher and Ohlin developed their theory: A country will
have a comparative advantage in producing products that
intensively use resources (factors of production) it has in
abundance
Wheat requires fertile land, oil production requires crude oil
reserves, and clothing requires unskilled labor
Bangladesh University of Professionals
Mgt of Int’l
Business
Development
of
Firm-Based
Theories
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 Growing importance of MNCs
 Inability of the country-based theories to
explain and predict the existence and growth
of intraindustry trade
 Failure of Leontief and others to empirically
validate country-based Heckscher-Ohlin
theory
Firm-based theories incorporate factors such as quality,
technology, brand names, and customer loyalty into
explanations of trade flows
Bangladesh University of Professionals
Mgt of Int’l
Business
Firm-Based
Tradetitle
Theories
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 Country Similarity Theory
 Product Life Cycle Theory
 Global Strategic Rivalry Theory
 Porter’s National Competitive Advantage
Bangladesh University of Professionals
Mgt of Int’l
Business
Country
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style
 Explains the phenomenon of intraindustry
trade (as opposed to interindustry trade)
Trade between two countries of goods
produced by the same industry
Japan exports Toyotas to Germany
Germany exports BMWs to Japan
Intraindustry trade accounts for approximately 40
percent of world trade
Linder’s country similarity theory suggests that most
trade in manufactured goods should be between countries
with similar per capita incomes
Bangladesh University of Professionals
Mgt of Int’l
Business
Product
Cycle
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Master
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 Describes the evolution of marketing strategies
as a product matures
 Stages
New product
Maturing product
Standardized product
Raymond Vernon of the Harvard Business School,
international product life cycle theory traces the roles of
innovation, market expansion, comparative advantage,
and strategic responses of global rivals in international
production, trade, and investment decisions
Bangladesh University of Professionals
Mgt of Int’l
Business
Stages
in
the
Product
Life
Cycle
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New Product Stage
firm develops and
introduces an
innovative product
Maturing Product Stage
demand expands as
consumers recognize
its value
Standardized Product Stage
market for the product
stabilizes
Bangladesh University of Professionals
Mgt of Int’l
Business
International Product Life Cycle:
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Firm’s title
Country
Bangladesh University of Professionals
Mgt of Int’l
Business
International Product Life Cycle: Other
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Countries
Bangladesh University of Professionals
Mgt of Int’l
Business
International Product Life Cycle: Less
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Countries
Less
Other
Developed Industrialized
Country
Country
Innovating
Firm’s
Country
Bangladesh University of Professionals
Mgt of Int’l
Business
International Product Life Cycle:
Comparative
in Countries
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Bangladesh University of Professionals
Mgt of Int’l
Business
A Master
Question
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Product life cycle (PLC) theory traces the roles
of innovation, market expansion, comparative
advantage, and strategic responses of global
rivals in international production, trade, and
investment decisions.
Considering Bangladesh perspective, what
should be the right strategy according to the
PLC theory? Discuss your view with arguments.
Bangladesh University of Professionals
Mgt of Int’l
Business
Global
Strategic
Rivalry
Theory
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Firms struggle to develop sustainable
competitive advantage
Advantage provides ability to dominate
global marketplace
Focus: strategic decisions firms use to
compete internationally
Global strategic rivalry theory predicts that intraindustry
trade will be commonplace
Bangladesh University of Professionals
Mgt of Int’l
Business
Sustaining
Competitive
Advantage
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 Owning intellectual property rights
 Investing in research and development
 Achieving economies of scale or scope
 Exploiting the experience curve
Economies of scale occur when a product’s average costs
decrease as the number of units produced increases
Economies of scope occur when a firm’s average costs
decrease as the number of different products it sells
increases
Another source of firm-specific advantages in international
trade is exploitation of the experience curve
Bangladesh University of Professionals
Mgt of Int’l
Business
Porter’s Diamond of
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National
Competitive
Advantage
Firm Strategy,
Structure,
and Rivalry
Factor
Conditions
Demand
Conditions
Related and
Supporting
Industries
Bangladesh University of Professionals
Mgt of Int’l
Business
Summary
of
International
Trade
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Country-Based Theories
 Country is unit of analysis
 Emerged prior to WWII
 Developed by economists
 Explain interindustry trade




Mercantilism
Absolute advantage
Comparative advantage
Relative factor endowments
Firm-Based Theories
 Firm is unit of analysis
 Emerged after WWII
 Developed by professors
 Explain intraindustry trade




Country similarity theory
Product life cycle
Global strategic rivalry
National competitive
advantage
Bangladesh University of Professionals
Mgt of Int’l
Business
Types
of
International
Investments
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Does the investor seek an active
management role in the firm or merely a
return from a passive investment?
Foreign Direct Investment
Portfolio Investment
Bangladesh University of Professionals
Mgt of Int’l
Business
International
Investment
Theories
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Canada and the United Kingdom are both major sources of
FDI in the United States and important destinations for
FDI from the United States
U.S. firms had invested $5.3 billion in the chemical
industry in Belgium, while Belgian firms had invested
$2.9 billion in the U.S. chemical industry
This pattern cannot be explained by national or industry
differences in rates of return
Ownership Advantages
Internalization
Dunning’s Eclectic Theory
Bangladesh University of Professionals
Mgt of Int’l
Business
Ownership
Advantages
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 A firm owning a valuable asset that creates a
competitive advantage domestically can use
that advantage to penetrate foreign markets
through FDI.
 Why FDI and not other methods?
A superior technology, a well-known brand name, or
economies of scale
Ownership advantage theory does not explain why a firm
would choose to enter a foreign market via FDI rather than
exploit its ownership advantages internationally through other
means, such as exporting its products, franchising a brand
name, or licensing technology to foreign firms
Bangladesh University of Professionals
Mgt of Int’l
Business
Theory
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FDI is more likely to occur when
transaction costs with a second firm are
high.
Transaction costs are costs associated
with negotiating, monitoring, and enforcing
a contract.
Bangladesh University of Professionals
Mgt of Int’l
Business
Dunning’s
Eclectic
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 Three conditions for FDI
Ownership advantage:
Brand name, Ownership proprietary tech,
Economies of scale, etc (Caterpillar in Brazil)
Location advantage:
Labor cost, tariff wall, market proximity, etc.
Internalization advantage:
Firm must benefit more from controlling the
foreign business activity (Reputation, Brand
name)
Bangladesh University of Professionals
Mgt of Int’l
Business
Factors
Affecting
the
FDI
Decision
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Supply
Factors
Demand
Factors
Political
Factors
Bangladesh University of Professionals
Mgt of Int’l
Business
Availability of Natural Resources:
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editIndustry
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The to
Tuna
Indonesia
Bangladesh University of Professionals
Mgt of Int’l
Business
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Thanks
Bangladesh University of Professionals
Mgt of Int’l
Business
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Watch Video
A Quiz After
Mid Term Next Week
0630
Bangladesh University of Professionals
Mgt of Int’l
Business
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Voluntary exchange of goods, services, assets
or money between one person or organization
to another.
Parties to the transaction must believe they will
gain from the exchange
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